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SEO News by Olivier Perbet.

Increasing Sponsored Ads performance by 41% through hourly campaign management

19 November 2019 Pascal Coggia, Artefact UK’s Managing Partner of Data and Consulting, explains how brands can use AI and data to forecast the popularity of their products and inform their marketing and operations.

Artefact’s Natacha Kocupyr, asks TUI France’s Audrey Durousseau, Head of Paid Traffic, and Loïc Davrinche, Director of Digital Operations, how the “brand with a smile” is riding on the crest of a performance wave.

SEO News by Olivier Perbet.

Often perceived as a menace, AI can, on the contrary, enable the media to dedicate themselves to what comprises their true added value: investigation, perspective-taking, analysis…

Never heard of SEO Fraggles? Okay, here’s one: “SEO Fraggles are concise fragments of content (text, image, video, even audio) used to present information directly on a search engine results page.”

It is astonishing to see that transparency in media trading remains a major issue that still continues to hamper trust between advertisers and their media partners.

SEO News by Olivier Perbet.

Artefact UK’s VP of Data Ryo Katsuki sits down for a fireside discussion on the importance of incorporating AI into your business in 2020. He also advises on the most efficient way to do so.

Search engine optimization does not top the list of sexy marketing disciplines.

Artefact’s three things to remember about the reality of AI:

Some dread it; some delight in it; either way, the construction of a data infrastructure requires perfect understanding of data and its resulting use cases.

The world is becoming ever more aware of AI’s potential. There is real momentum, evidenced by the race for global leadership in artificial intelligence.

It’s no secret that data marketing is huge.