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Artefact’s Top Tips for establishing an AI lab

Artefact combines the dynamism and innovative spirit of a start-up with the professionalism of a globally active company, with a clear focus on the core topics of data and AI. We help to initiate the change process, evaluate benefits and build knowledge with our customers to create clear competitive advantages.

Fantasies are commonplace when it comes to AI. However, it is necessary to find the right environment for implementation in order to fully embed AI within the healthcare field.

This is especially true when it comes to knowing which data is most important in order to understand consumers. It is less about WHO they are, WHAT they did, and much more about HOW they behaved. The way consumers behave on an online platform will tell you more about their propensity to spend than other factors. Brands need to capture this data, and many do not.

SEO News by Olivier Perbet.

At the origin of programmatic purchases, the promise was to rely on an algorithm to buy the right ad at the right time for the right user. How? By analyzing in real time more than 40 advertising variables in a few milliseconds. If today’s purchase orders and auctions are driven by an algorithm, what is the purpose of the media trader if not to press a button to launch a campaign?

Launched in beta version in March 2017, Facebook’s Attribution solution allows advertisers to analyze the impact of their Facebook campaigns on their overall digital performance. Since October 22nd, Facebook has opened its use to all advertisers in France. Artefact’s Social Ads team had the chance to be one of the 3 Facebook Attribution beta test agencies in France.

Imagine that you are the director of a new high-tech start-up, looking to sell a brand new product (a new IoT device let’s say) to the market. You participated in many conferences, exhibitions and demos in order to communicate about your product in advance and raise awareness. The direct impact you expect is that the sales of your product, once released, could be high enough to match your objectives.

On June 27th Google announced their newest suite, the Google Marketing Platform. New products, new features? Not so much, most of the newness comes from the rebranding. It is essentially a repackaging of their current on-site (Google Analytics) and media (Doubleclick and Adwords) offers, hinged on the idea that maybe, just maybe, they were not closely linked enough and hence were providing painful user experiences for agency account managers!