	{"id":21991,"date":"2020-08-05T10:29:00","date_gmt":"2020-08-05T09:29:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=21991"},"modified":"2025-09-04T14:03:02","modified_gmt":"2025-09-04T13:03:02","slug":"seo-news-summer-2020","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/nl\/blog\/seo-news-summer-2020\/","title":{"rendered":"Actualiteiten SEO - Stand 2020"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Auteur<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/02\/Olivier-Perbet-.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Olivier Perbet<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\"><p>Verantwoordelijke SEO bij Artefact<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">1 - Actualiteiten van Google<\/h2><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Google gaat media vergoeden voor eersteklas artikelen in Belgi\u00eb, Australi\u00eb en Brazili\u00eb<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><\/div><div class=\"fusion-text fusion-text-3\"><p>Google heeft partnerschappen gesloten met meerdere media (waaronder Der Spiegel en Duitsland) om hen te vergoeden voor artikelen van hoge kwaliteit, die in Google News en Google Discover worden opgenomen. Dit kan gezien worden als een compromis over het recht van de burger, waarbij bepaalde Europese landen Google vragen om de media te vergoeden voor hun vermelding in Google News (het gebruik van fragmenten van artikelen).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">De Aanbevolen fragmenten zijn normaal gesproken directe links naar de tekst die wordt weergegeven<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><\/div><div class=\"fusion-text fusion-text-5\"><p>Een nieuwe functionaliteit van Chrome maakt het mogelijk om een ancre interne aan een URL toe te voegen om een directe toegang tot een tekst te krijgen (bijvoorbeeld de tekst die als extrait van de positie 0 wordt weergegeven). Traditioneel moet een ancre interne worden opgenomen in de HTML-code van de webpagina.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Google toont openbare bezoekkaarten voor onderzoek<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>Gepubliceerde bezoekerskaarten in de SERP in de omgeving van klassieke resultaten met bio\/parcours\/klanten, om zelf te cre\u00ebren. Alleen voor dit moment in Inde.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">2 - SEO nieuws<\/h2><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">L'audition de Google au Congr\u00e8s des USA r\u00e9v\u00e8le des \u00e9l\u00e9ments cl\u00e9s de sa strat\u00e9gie en Search depuis 15 ans.<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Signaux utilisateurs en SEO - l'input des comportements sert \u00e0 comprendre l'intention des internautes sur une requ\u00eate, et \u00e0 adapter l'algorithme et les r\u00e9sultats. Ce n'est pas un signal vis-\u00e0-vis d'un site donn\u00e9.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Aanwezigheid op het hele verkoopparcours in domeinen zoals toerisme - Google agr\u00e8ge tous les besoins auxquels r\u00e9pondent traditionnellement des sites individuels (avis, photos, r\u00e9servations) et souligne sa pertinence \u00e0 le faire vu les donn\u00e9es poss\u00e9d\u00e9es sur ses utilisateurs. Il va donc au bout de ses capacit\u00e9s sans proposer le service final (Hotels, Flights, Guide de voyage).<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Rachat de YouTube in 2006 - plusieurs plateformes de vid\u00e9o existaient, mais YT avait d\u00e9j\u00e0 une communaut\u00e9 forte. Google zag het belang in van de contribuanten voor het monitoren, en de rachat kwam overeen met hun missie om alle video's op het web te indexeren (en Yahoo te blokkeren).<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Google+ : volont\u00e9 d'\u00eatre la r\u00e9f\u00e9rence pour les internautes se renseignent sur une personne, face aux r\u00e9seaux sociaux naissants (\u00e0 l'\u00e9poque, les gens cherchaient dans les profils MySpace) et ne pas laisser passer le train des Orkut, Bebo...<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Universele recherche: stel een veelzijdige recherche voor om niet voorbijgestreefd te worden op de andere verticalen door pure spelers (afbeeldingen, video's...)<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">De extraits van de FAQ die het minst voorkomen in de SERP's<\/h3><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-color:#000000;\"><p><span style=\"font-weight: 400;\">Le <a href=\"https:\/\/www.mercatique-electronique.com\/donnees-structurees-json-ld-implementation\/#D\" target=\"_blank\" rel=\"noopener\">formaat de FAQ<\/a> in de SERP's kunnen 4 vragen \/ antwoorden voor een URL worden weergegeven, soms met emoji's in de vragen. L'adh\u00e9sion massive des webmasters \u00e0 ce format a pouss\u00e9 Google \u00e0 le rendre moins avantageux, en r\u00e9duisant le nombre maximum de questions affich\u00e9es et en supprimant l'affichage des emojis.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Apple ontwikkelt een zoekmachine voor Siri en Spotlight.<\/h3><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-color:#000000;\"><p><a href=\"https:\/\/support.apple.com\/fr-fr\/HT204683\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.apple.com\/fr-fr\/HT204683<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.mercatique-electronique.com\/applebot-crawler-apple-recherche\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.mercatique-electronique.com\/applebot-crawler-apple-recherche\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.abondance.com\/20200828-43516-apple-va-t-il-lancer-un-moteur-de-recherche-concurrent-de-google-et-bing.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.abondance.com\/20200828-43516-apple-va-t-il-lancer-un-moteur-de-recherche-concurrent-de-google-et-bing.html<\/span><\/a><\/p>\n<\/div><div class=\"fusion-text fusion-text-10\"><p><span style=\"font-weight: 400;\">Apple beschikt al minstens 5 jaar over een robot die webpagina's verkent (Applebot), waarvan de uiteindelijke doelstelling onduidelijk blijft door gebrek aan offici\u00eble communicatie. La documentation a \u00e9t\u00e9 mise \u00e0 jour en juillet 2020 et met en avant plusieurs \u00e9l\u00e9ments indiquant un moteur de recherche complet nomm\u00e9 <\/span><b>Apple zoeken<\/b><span style=\"font-weight: 400;\"> :<\/span><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">een crawler voor het verkennen van websites van pagina tot pagina<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">rendering om de pagina's te visualiseren als een internaut<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">la construction d'un index (sous-entendu par les consignes d'indexation)<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">des facteurs de positionnement (content, liens, signaux utilisateur sur les r\u00e9sultats)<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-11\"><p><span style=\"font-weight: 400;\">Ce moteur n'ira pas plus loin que les suggestions Siri et Spotlight dans l'environnement d'Apple (iOS et mac OS) dont les r\u00e9sultats web proviennent pour l'instant de Google (ou Bing selon les ann\u00e9es). Ce ne sera donc pas un nouvel acteur du march\u00e9, concurrent frontal de Google.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Bekijk al het nieuws over SEO van deze zomer 2020: de zoekmachine van Apple, de vergoedingen van Google aan de media\u2026<\/p>","protected":false},"featured_media":63603,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[],"blog-language":[],"class_list":["post-21991","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/blog\/21991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/63603"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=21991"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/blog-category?post=21991"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/blog-language?post=21991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}