{"id":22005,"date":"2020-05-05T10:38:00","date_gmt":"2020-05-05T09:38:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22005"},"modified":"2025-09-04T14:03:20","modified_gmt":"2025-09-04T13:03:20","slug":"seo-news-may-2020","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/nl\/blog\/seo-news-may-2020\/","title":{"rendered":"Actualiteiten SEO - Mei 2020"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Auteur<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/02\/Olivier-Perbet-.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Olivier Perbet<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\"><p>VERANTWOORDELIJKE VOOR SEO BIJ ARTEFACT<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">1 - Actualiteiten van Google<\/h2><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">De belangrijkste webwaarden zijn zichtbaar in de Search Console<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p>Le rapport de Vitesse du site dans la Search Console se renomme Web Vitals \/ Signaux Web Essentiels et se concentre sur 3 KPI's : LCP, FID, CLS<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/core-web-vitals-report-replaces-speed-report-in-google-search-console-what-you-need-to-know-335225\" target=\"_blank\" rel=\"noopener\">https:\/\/searchengineland.com\/core-web-vitals-report-replaces-speed-report-in-google-search-console-what-you-need-to-know-335225<\/a><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/webmasters\/answer\/9205520<\/a><\/p>\n<p>De drie KPI's die Google dit jaar heeft ingevoerd, zijn gerelateerd aan de gebruikservaring.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Le LCP indique le d\u00e9lai avant l'affichage du premier \u00e9l\u00e9ment visuel<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">De FID geeft aan hoe interactief de site is<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">De CLS meet de visuele stabiliteit van een pagina: als bepaalde onderdelen zich v\u00f3\u00f3r het einde van de lading verplaatsen.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\"><p>Deze drie KPI's worden weergegeven in Search Console, in het rapport Signaux Web Essentiels en zijn ge\u00efntegreerd in PageSpeed Insights \/ LightHouse. Leur classement en Lent \/ Moyen \/ Rapide est d\u00e9taill\u00e9 dans la documentation Google (2e lien).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Zijn snelheid en UX factoren die uw positie bij SEO bepalen?<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Google kondigt aan dat de 3 KPI's van Web Performance als positioneringsfactoren zullen worden gebruikt.<\/p>\n<p><a href=\"https:\/\/www.artefact.com\/nl\/news\/la-vitesse-et-lux-impactent-elles-le-seo\/\">https:\/\/www.artefact.com\/news\/la-vitesse-et-lux-impactent-elles-le-seo\/<\/a><\/p>\n<p><a href=\"https:\/\/webmaster-fr.googleblog.com\/2020\/06\/evaluating-page-experience.html\" target=\"_blank\" rel=\"noopener\">https:\/\/webmaster-fr.googleblog.com\/2020\/06\/evaluating-page-experience.html<\/a><\/p>\n<p>\u201cNous tiendrons bient\u00f4t compte de la convivialit\u00e9 des pages par les centaines de signaux utilis\u00e9s par Google pour classer les r\u00e9sultats de recherche.\u201d On lit depuis cette annonce de Google une multitude d'articles d\u00e9clarant sans nuance \u201cL'UX comme nouveau facteur de positionnement pour Google\u201d. Dans les faits, les Core Web Vitals (trois KPI's d'UX) vont s'ajouter \u00e0 la brique \u201cPage Experience\u201d des facteurs de positionnement (Compatibilit\u00e9 mobile, HTTPS), dont le poids est infime, et ce sera en 2021.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">De CrUX ontwikkelt zich en stelt een dashboard met 10 KPI's voor<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p><a href=\"https:\/\/twitter.com\/ChromeUXReport\/status\/1265852602299842564\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/ChromeUXReport\/status\/1265852602299842564<\/a><\/p>\n<p>Le CrUX is de database met gegevens over de KPI's voor de snelheid van websites die door internauten op Chrome worden geraadpleegd. Het maakt het mogelijk om betrouwbare en betrouwbare gegevens te verkrijgen. Google biedt een vereenvoudigde toegang tot de gegevens van een site via een dashboard template Data Studio, die voor de gelegenheid samen met Web Vitals is gemaakt.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">2 - SEO nieuws<\/h2><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Le Google Podcast manager remonte des donn\u00e9es analytics sur l'audience.<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p><a href=\"https:\/\/techcrunch.com\/2020\/05\/05\/google-podcasts-finally-gets-listener-analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/techcrunch.com\/2020\/05\/05\/google-podcasts-finally-gets-listener-analytics\/<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Google Maps geeft binnenkort de toegankelijkheid van ligplaatsen aan<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p><a href=\"https:\/\/www.phonandroid.com\/google-maps-indique-desormais-lieux-acces-handicapes.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.phonandroid.com\/google-maps-indique-desormais-lieux-acces-handicapes.html<\/a><\/p>\n<p>Vooral op de Engelstalige markten. De rest van de landen volgt.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">De invloed van IA op de resultaten van Bing<\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p><a href=\"https:\/\/blogs.bing.com\/search\/2020_05\/AI-at-Scale-in-Bing\" target=\"_blank\" rel=\"noopener\">https:\/\/blogs.bing.com\/search\/2020_05\/AI-at-Scale-in-Bing<\/a><\/p>\n<p>Bing presenteert regelmatig de ontwikkelingen van zijn algoritme en zijn onderdeel van IA. De meest opvallende nieuwe ontwikkeling is de weergave van Positie 0 in de SERP's: bij een binaire vraag stelt Bing een resultaat en een antwoord voor (OUI of NON).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Zes jaar na zijn lancering was Qwant niet meer dan een prototype.<\/h3><\/div><div class=\"fusion-text fusion-text-9\"><p><a href=\"https:\/\/www.nextinpact.com\/news\/108986-six-ans-apres-son-lancement-qwant-netait-quun-prototype-selon-dinum.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nextinpact.com\/news\/108986-six-ans-apres-son-lancement-qwant-netait-quun-prototype-selon-dinum.htm<\/a><\/p>\n<p>Een audit van een publieke organisatie in 2019 en de onafhankelijke onderzoeken van NextInpact tonen aan dat Qwant in hoge mate tekortschiet: zijn resultaten zijn grotendeels afkomstig van Bing, maar niet van een autonome index, en zijn zeer onvolledig. Le moteur \u00e9quipe par d\u00e9faut tous les ordinateurs de l'administration fran\u00e7aise.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Bekijk hier al het nieuws over SEO uit het voorjaar van 2020: UX en SEO, Core Web Vitals\u2026<\/p>","protected":false},"featured_media":63602,"parent":0,"template":"","meta":{"_acf_changed":false},"blog-category":[],"blog-language":[],"class_list":["post-22005","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/blog\/22005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/63602"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=22005"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/blog-category?post=22005"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/blog-language?post=22005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}