	{"id":70221,"date":"2023-05-31T09:06:22","date_gmt":"2023-05-31T08:06:22","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=70221"},"modified":"2024-09-20T17:45:56","modified_gmt":"2024-09-20T16:45:56","slug":"artefact-data-transformation-toolkit-use-cases-enablers","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/nl\/blog\/artefact-data-transformation-toolkit-use-cases-enablers\/","title":{"rendered":"Artefact data transformatietoolkit: use cases &amp; enablers."},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Auteur<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Oussama-Ahmad-2-copie.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Oussama Ahmad<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>Data Consulting Partner en Global Travel &amp; Tourism Lead<br \/>\nARTEFACT MENA<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Auteur<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Omar-2-1-1024x1024.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Omar Hallak<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-text-transform:none;\"><p>Data Consulting Partner en Global Public Sector Lead, Expert in Reizen &amp; Toerisme<br \/>\nARTEFACT MENA<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 description\"><p><strong>Dit artikel maakt deel uit van ons eBook Artefact Data voor toerisme.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--awb-margin-bottom:5%;\" target=\"_self\" href=\"https:\/\/report.artefact.com\/l\/597421\/2023-05-31\/j2j1jc\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">DOWNLOAD ONS EBOOK<\/span><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>Artefact heeft een op maat gemaakte bibliotheek van data use cases ontwikkeld voor opkomende toeristische bestemmingen die ingaan op de hierboven besproken aandachtsgebieden.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2306\" height=\"2540\" title=\"Grafiek-5\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-5.jpg\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-5.jpg\" alt class=\"lazyload img-responsive wp-image-70222\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272306%27%20height%3D%272540%27%20viewBox%3D%270%200%202306%202540%27%3E%3Crect%20width%3D%272306%27%20height%3D%272540%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-5-200x220.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-5-400x441.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-5-600x661.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-5-800x881.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-5-1200x1322.jpg 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-5.jpg 2306w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 2306px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\"><p>Het benutten van de kracht van data voor opkomende toeristische bestemmingen vereist een combinatie van harde en zachte infrastructuur. Dit vormt de ruggengraat van de data-strategie en moet goed uitgevoerd worden om effectieve levering te ondersteunen.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><p><strong>1. BIG DATA PLATFORM:<\/strong> Om te beginnen met het benutten van beschikbare data is een complete oplossing nodig die opname, opslag en verwerking van data, modellering, visualisatie en rapportage omvat, die bovenop elke bestaande architectuur gebouwd en uitgebreid kan worden.<\/p>\n<p><strong>2. GEGEVENSBEHEER:<\/strong> Het defini\u00ebren en implementeren van duidelijke richtlijnen en beleidsregels op vier belangrijke gebieden is cruciaal: data kwaliteit, data beveiliging, data privacy en data management. Een goed beheer van data verhoogt de bedrijfseffici\u00ebntie, vermindert de risico's op het gebied van beveiliging en naleving en vergemakkelijkt de besluitvorming.<\/p>\n<p><strong>3. GEGEVENSBESTURINGSMODEL:<\/strong> Het vastleggen van duidelijke organisatorische rollen en verantwoordelijkheden, evenals geschikte processen, inclusief het defini\u00ebren van de rollen van data producenten en gebruikers, en het vastleggen van beleid en processen voor data kwaliteitsherstel is essentieel.<\/p>\n<p><strong>4. GEGEVENSCULTUUR:<\/strong> Tot slot zijn voortdurende bijscholing en training nodig om ge\u00efmplementeerde data oplossingen te kunnen toepassen. Het aanstellen van change champions vanuit de organisatie om buy-in te garanderen, en het onderhouden van constante communicatie over de voortgang en positieve resultaten zijn belangrijke voorbeelden van acties die een organisatie moet ondernemen om effectief data change management te garanderen.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"2303\" height=\"1128\" title=\"Grafiek-6\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-6.jpg\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-6.jpg\" alt class=\"lazyload img-responsive wp-image-70223\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272303%27%20height%3D%271128%27%20viewBox%3D%270%200%202303%201128%27%3E%3Crect%20width%3D%272303%27%20height%3D%271128%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-6-200x98.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-6-400x196.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-6-600x294.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-6-800x392.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-6-1200x588.jpg 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Graph-6.jpg 2303w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 2303px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Conclusie<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>Verwacht wordt dat het toerisme in 2023 weer zal aantrekken tot het niveau van 2019, met een versneld herstel van de sector na de pandemie naarmate de reislust van toeristen weer toeneemt. De weg naar herstel blijft echter onevenwichtig, waarbij factoren zoals vaccinatiegraad, gezondheidsveiligheid, marktdynamiek, consumentenvoorkeuren en het aanpassingsvermogen van bedrijven en bestemmingen een cruciale rol spelen; en met inflatie, brandstoftekorten en politieke factoren zal de sector nog met andere problemen te maken krijgen.<\/p>\n<p>In dit klimaat zijn data en digitaal belangrijker dan ooit voor toeristische bestemmingen. Maar data transformatie is geen gemakkelijke reis: het vereist een holistische aanpak die bestaat uit het opzetten van de juiste technische infrastructuur, het opbouwen van nieuwe capaciteiten en het overbrengen van een data-first mentaliteit naar alle niveaus van de organisatie.<\/p>\n<p>Wij van Artefact weten dat wanneer data op de juiste manier gebruikt wordt, het kan zorgen voor effectieve besluitvorming, zowel voor herstel op de korte termijn als voor strategische groei op de lange termijn. Onze data-experts hebben veel grote en opkomende spelers in de toeristische waardeketen over de hele wereld ondersteund bij hun data-transformatie, door hen te helpen de kracht van data te benutten en de inzichten te benutten om niet alleen hun strategische doelen te bereiken, maar ook te groeien en te bloeien.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><p><strong>ARTEFACT MEDEWERKERS:<\/strong><br \/>\nAnthony Cassab, Anthony Hanna, Hemanth Mandava, Faisal Najmuddin en Andrei Dogaru<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--awb-margin-bottom:5%;\" target=\"_self\" href=\"https:\/\/report.artefact.com\/l\/597421\/2023-05-31\/j2j1jc\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">DOWNLOAD ONS EBOOK<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Artefact heeft een op maat gemaakte bibliotheek van data use cases ontwikkeld voor opkomende toeristische bestemmingen die ingaan op de hierboven besproken aandachtsgebieden.<\/p>","protected":false},"featured_media":70301,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[],"blog-language":[2991],"class_list":["post-70221","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/blog\/70221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/70301"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=70221"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/blog-category?post=70221"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/blog-language?post=70221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}