{"id":21468,"date":"2021-02-19T16:47:26","date_gmt":"2021-02-19T16:47:26","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=21468"},"modified":"2024-09-20T17:39:21","modified_gmt":"2024-09-20T16:39:21","slug":"nexity-ban-the-banner","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/nl\/cases\/nexity-ban-the-banner\/","title":{"rendered":"<span class=\"highlight\">NEXITY<\/span> Ban de banier - Profiteer van de competitieve aard van vastgoedklanten"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube videospeler 1\" src=\"https:\/\/www.youtube.com\/embed\/ij0lmUq-nSI?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\"><p>Nexity Online Auctions - Aanbiedingen die zo goed zijn dat u ze beter voor uzelf kunt houden... door de bannercampagne voor andere gebruikers te verbergen of posters in de metro te slopen. <\/p>\n<\/div><\/div><\/div><\/div><\/article><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Uitdaging<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De vastgoedmarkt is zeer concurrerend. Geweldige vastgoedaanbiedingen verdwijnen bijna onmiddellijk, wat betekent dat de meeste klanten niet eens de kans krijgen om op hun droomhuis te bieden.<\/p>\n<p>Als toonaangevende projectontwikkelaar in Frankrijk wilde Nexity de mensen laten weten dat zij het beste aanbod van vastgoedveilingen op de markt hebben en geweldige aanbiedingen voor iedereen.<\/p>\n<p>Ons doel was om de views en registraties op de website van Nexity voor haar online vastgoedveilingen te verhogen.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Oplossing<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Introductie: \u2018Ban The Banner\u2019 - een campagne die inspeelde op de competitieve aard van vastgoedklanten.<\/p>\n<p>Met behulp van een API-technologie dienden we onze doelwitten banneradvertenties toe met aanbiedingen voor eigendommen waarvan we dachten dat ze die leuk zouden vinden.<\/p>\n<p>Om de concurrentie en exclusiviteit te verhogen, gaven we de eerste persoon die klikte de kans om de banner te \u2018bannen\u2019 - waardoor ieder ander gedurende 30 seconden werd geblokkeerd om de aanbieding te bekijken (totdat ze hun interesse hadden geregistreerd). Het enige wat ze hoefden te doen, was de advertentie sluiten - net als bij een normale banneradvertentie.<\/p>\n<p>Wanneer een aanbieding \u2018geblokkeerd\u2019 was, werkten we de advertentietekst van de banner bij, zodat andere mensen wisten dat ze te laat waren en geblokkeerd werden om deze geweldige deal te bekijken (maar dat ze hun eigen deals konden vrijspelen op Nexity.fr).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Resultaten<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Klanten gaven gemiddeld <strong>13 uur per dag advertenties van andere mensen blokkeren<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">De betrokkenheid was <strong>1.8% boven het gemiddelde van<\/strong> <strong>traditionele reclamebanners<\/strong>.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Deze geblokkeerde advertenties wekten nieuwsgierigheid - <strong>waardoor 15.000 mensen onze site bezochten<\/strong> om te zien wat er verborgen werd.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Terwijl ze daar waren, waren er meer dan <strong>300 geregistreerd om hun eigen banneraanbiedingen te ontvangen <\/strong>- de prospectlijst van Netixy uitbreiden.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\"><p><em>Ga voor meer informatie over deze campagne en andere reclamecampagnes van data naar <a href=\"https:\/\/artefact3000.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Artefact3000.com<\/a>, ons data-reclamebureau.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Nexity: Aanbiedingen die zo goed zijn dat je ze beter voor jezelf kunt houden, door de bannercampagne voor gebruikers te verbergen of posters in de metro te slopen. <\/p>","protected":false},"featured_media":16439,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[21924],"class_list":["post-21468","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-real-estate"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/cases\/21468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/16439"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=21468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/categories?post=21468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}