{"id":296890,"date":"2025-01-06T13:37:09","date_gmt":"2025-01-06T13:37:09","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=296890"},"modified":"2025-02-05T15:19:42","modified_gmt":"2025-02-05T15:19:42","slug":"how-artefact-successfully-supported-ovhclouds-first-multichannel-branding-campaign","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/nl\/cases\/how-artefact-successfully-supported-ovhclouds-first-multichannel-branding-campaign\/","title":{"rendered":"<span class=\"highlight\">OVHCLOUD<\/span> Hoe Artefact met succes OVHcloud's eerste multichannel branding campagne ondersteunde"},"content":{"rendered":"<article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p><strong>Verhoogde merkbekendheid en uitstekende prestaties met een baanbrekende multichannelcampagne in het VK.<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p>Artefact's digitale marketing team gebruikt zijn cross-channel media-expertise en data-driven aanpak om te helpen <strong>OVHcloud<\/strong>, een wereldwijde speler en Europees leider in cloud computing, zich onderscheiden in een zeer concurrerende en dynamische markt. Samen met OVHcloud's marketing team, ontwierp en lanceerde Artefact de eerste <strong>multichannel merkcampagne<\/strong> in het Verenigd Koninkrijk: <em>\u201cDe wereld heeft anders nodig.\u201d<\/em><\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p><strong>Deze samenwerking verdiende goud op de 2024<\/strong> <strong>Cas d'Or Marketing BtoB awards<\/strong> in de categorie \u201cMultichannel Campagne\u201d en sleepte ook de prestigieuze Grote Juryprijs in de wacht.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-custom_typography_4-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_4-font-family);font-weight:var(--awb-custom_typography_4-font-weight);font-style:var(--awb-custom_typography_4-font-style);margin:0;letter-spacing:var(--awb-custom_typography_4-letter-spacing);text-transform:var(--awb-custom_typography_4-text-transform);font-size:1em;--fontSize:14;--minFontSize:14;line-height:1.6;\">Een belangrijke uitdaging: opvallen in een concurrerende markt<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p>Het primaire doel van deze multichannel merkcampagne was het versterken van de zichtbaarheid van OVHcloud onder C-level executives en IT-besluitvormers op de Britse markt.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p>aanpakken <strong>belangrijkste uitdagingen<\/strong> met een data-driven benadering:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Concurreren met gevestigde spelers terwijl targeting een niche audience.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Merkbekendheid opbouwen in een overvolle omgeving.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Branding en prestaties combineren door elke fase van de marketingfunnel aan te pakken.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-custom_typography_4-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_4-font-family);font-weight:var(--awb-custom_typography_4-font-weight);font-style:var(--awb-custom_typography_4-font-style);margin:0;letter-spacing:var(--awb-custom_typography_4-letter-spacing);text-transform:var(--awb-custom_typography_4-text-transform);font-size:1em;--fontSize:14;--minFontSize:14;line-height:1.6;\">Een innovatieve en multichannel strategie in drie stappen<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p>Om deze uitdagingen aan te gaan, heeft Artefact een innovatieve, op maat gemaakte strategie ontwikkeld op basis van drie hoofdfasen:<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p><strong>1) Precisiegestuurde multikanaalactivering<\/strong><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>DOOH:<\/b><span style=\"font-weight: 400;\"> Strategische plaatsingen in Londense treinstations en technische centra om forenzen en IT-professionals te bereiken.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Gedrukte media:<\/b><span style=\"font-weight: 400;\"> Samenwerken met een toonaangevende bedrijfspublicatie om de geloofwaardigheid en merkbekendheid onder besluitvormers te vergroten.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Display-adverteren:<\/b><span style=\"font-weight: 400;\"> Krachtige video- en banneradvertenties op technische, financi\u00eble en zakelijke platforms om de audience-doelgroep te betrekken bij relevante contentconsumptie.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Sociale media:<\/b><span style=\"font-weight: 400;\"> Hypergerichte campagnes gericht op IT-beslissers zoals CTO's en IT-directeuren.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deze samenhangende mix van kanalen zorgde voor een 360\u00b0 campagne die de audience zowel online als offline contactpunten aansprak, terwijl de boodschap consistent bleef.<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p><strong>2) Campagne in drie golven structureren<\/strong><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">\u00a0Complementaire golven zorgden voor voortdurende aanwezigheid en maakten optimalisatie gedurende het hele jaar mogelijk, met behulp van nauwkeurige impactmeting en inzichten.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p><strong>3) Voortdurende optimalisatie en innovatie<\/strong><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">A\/B-testen om de meest effectieve audience-segmenten, creatieve indelingen en berichtgeving te identificeren.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Brand Lift Studies ingezet op alle kanalen.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Impactmeting via betaalde zoekcampagnes.<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-custom_typography_4-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_4-font-family);font-weight:var(--awb-custom_typography_4-font-weight);font-style:var(--awb-custom_typography_4-font-style);margin:0;letter-spacing:var(--awb-custom_typography_4-letter-spacing);text-transform:var(--awb-custom_typography_4-text-transform);font-size:1em;--fontSize:14;--minFontSize:14;line-height:1.6;\">Uitstekende resultaten die het verschil maken dankzij een data-driven-strategie<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p>Deze data-driven media-aanpak leverde resultaten op die de verwachtingen overtroffen:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-5 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Aanzienlijke stijgingen<\/strong> in zowel betaald als organisch verkeer naar de website van OVHcloud UK.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Gerangschikt in de <strong>top 5% van meest effectieve DOOH-campagnes<\/strong> door mediapartners.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Verhoogde merkherkenning<\/strong> onder IT-beslissers, waardoor de relevantie van de strategie wordt gevalideerd.<span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-custom_typography_4-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_4-font-family);font-weight:var(--awb-custom_typography_4-font-weight);font-style:var(--awb-custom_typography_4-font-style);margin:0;letter-spacing:var(--awb-custom_typography_4-letter-spacing);text-transform:var(--awb-custom_typography_4-text-transform);font-size:1em;--fontSize:14;--minFontSize:14;line-height:1.6;\">Inspirerend succes: Van expertise tot internationale expansie<\/h2><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p>Deze campagne illustreert Artefact's expertise in digitale innovatie en haar vermogen om optimale omgevingen en precieze targeting voor impactvolle reclame te identificeren.<br \/>\nVoortbouwend op dit succes bereidt OVHcloud zich voor op de uitrol van een campagne in Itali\u00eb, waarbij de aanpak lokaal wordt aangepast op basis van de inzichten van deze eerste mijlpaalcampagne.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p>In 2023, <a href=\"https:\/\/www.artefact.com\/nl\/news\/artefact-retenu-par-ovhcloud-pour-piloter-sa-strategie-de-deploiement-dacquisition-digitale-a-lechelle-internationale\/\">Artefact werd gekozen door OVHcloud het beheer van haar internationale digitale overname implementatie strategie<\/a>.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/news\/artefact-retenu-par-ovhcloud-pour-piloter-sa-strategie-de-deploiement-dacquisition-digitale-a-lechelle-internationale\/\" target=\"_self\" aria-label=\"Klantcase OVH Cloud &amp; Artefact\"><img decoding=\"async\" width=\"945\" height=\"628\" alt=\"Client case OVH Cloud &amp; Artefact\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/01\/Image-OVH.jpg\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/01\/Image-OVH.jpg\" class=\"lazyload img-responsive wp-image-300189\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27945%27%20height%3D%27628%27%20viewBox%3D%270%200%20945%20628%27%3E%3Crect%20width%3D%27945%27%20height%3D%27628%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/01\/Image-OVH-200x133.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/01\/Image-OVH-400x266.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/01\/Image-OVH-600x399.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/01\/Image-OVH-800x532.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/01\/Image-OVH.jpg 945w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 945px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"<p>Artefact's digitale marketing team maakte gebruik van haar cross-channel media-expertise en data-driven aanpak om OVHcloud, een wereldwijde speler en Europees leider in cloud computing, te helpen zich te onderscheiden in een zeer concurrerende en dynamische markt. Samen met het marketingteam van OVHcloud ontwierp en lanceerde Artefact de eerste multichannel merkcampagne van het merk in het Verenigd Koninkrijk: \u201cDe wereld moet anders\u201d.\u201d<\/p>","protected":false},"featured_media":296891,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[36,21925],"class_list":["post-296890","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-electronics","category-industrial-energy-utilities"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/cases\/296890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/296891"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=296890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/categories?post=296890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}