{"id":52811,"date":"2021-02-24T09:33:20","date_gmt":"2021-02-24T09:33:20","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=52811"},"modified":"2024-09-20T17:39:22","modified_gmt":"2024-09-20T16:39:22","slug":"carrefour-media-x-artefact-helping-brands-and-partners-thanks-to-carrefours-data","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/nl\/cases\/carrefour-media-x-artefact-helping-brands-and-partners-thanks-to-carrefours-data\/","title":{"rendered":"<span class=\"highlight\">Carrefour Media<\/span> met Artefact helpen merken om media targeting te verbeteren dankzij Carrefour's data"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"rLdKV7xjgiM\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;enablejsapi=1\" title=\"YouTube videospeler 1\" data-button-label=\"Play Video\" width=\"750\" height=\"422\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><div class=\"fusion-text fusion-text-1 description\"><p>Carrefour Media en Artefact helpen retailbedrijven bij hun transformatie-uitdagingen en slaan de handen ineen om adverteerders te voorzien van de beste meet-, activerings- en analysetools en -diensten.<\/p>\n<p>Nicolas Trol\u00e9, Chief Revenue Officer (Carrefour Media) en Thomas Faure, Senior Consultant Manager - E-Retail Lead (Artefact) delen hun visie op het gebruik van Retail Media voor succesvolle merkstrategie\u00ebn.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>Bekijk de hele HubDay conferentie.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/marketing.artefact.com\/hubday-retail-ecommerce-replay-mattel-carrefour\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Bekijk de hele HubDay conferentie.<\/span><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Het ecosysteem van de detailhandel maakt momenteel een revolutie door<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De oude regels van de detailhandel zijn sterk be\u00efnvloed door twee nieuwe factoren: digitale activa (digitale media) en shopper data, dat helpt bij het benutten van kennis van klantgedrag en granulaire activering van digitale activa.<\/p>\n<p>Retailmedia mengt digitale middelen en shopper data. Retailmedia helpt merken en fabrikanten al vele jaren om effici\u00ebnter te worden op vier verschillende manieren:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>klantinzichten<\/b>: een dieper inzicht in uw klanten dankzij data van ge\u00efdentificeerde leden van klantenloyaliteitsprogramma's<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>precies targeting<\/b>: verschuiving van massamarketing naar 1:1 marketing<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>activering<\/b>: omnichannel activeringen die kunnen worden gesynchroniseerd via verschillende touchpoints, versterkt door shopper data<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>meten<\/b>Maatstaf voor het rendement van advertentie-uitgaven en de impact op de verkoop<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\"><div class=\"quote\">\u201cRetailmedia is een ecosysteem dat een bepaald aantal mandaten nodig heeft aan de kant van de detailhandelaar en de fabrikant.\u201c<\/div>\n<\/div><div class=\"fusion-text fusion-text-5 quote-baseline\" style=\"--awb-text-transform:none;\"><p>Thomas Faure, Senior Consulting Manager - E-Retail Lead (<a href=\"https:\/\/www.artefact.com\/nl\/\">Artefact<\/a>)<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">De visie van Carrefour op hun Retail Media-systeem<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;\"><p>Carrefour biedt fabrikanten geavanceerde oplossingen om mediacampagnes voor de detailhandel uit te voeren en om hun verkoop- en displayaanwezigheid zowel in de winkel als op hun e-commerce website te ontwikkelen.<\/p>\n<p>Volgens <a href=\"https:\/\/www.linkedin.com\/in\/nicolas-trol%C3%A9-326b4a19\/?originalSubdomain=fr\" target=\"_blank\" rel=\"noopener\">Nicolas Trol\u00e9<\/a>, Carrefour Media heeft de unieke kans om gebruik te maken van de activa van de hele divisie, zoals 5000 fysieke winkels, een digitaal platform dat maandelijks 10 miljoen klanten bereikt en het sleutelelement in hun omnichannelaanbod, hun unieke data.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><div class=\"quote\">\n<p>\u201cAls we het hebben over data bij Carrefour, dan hebben we het over data van ons klantenloyaliteitsprogramma, dat 14 miljoen kaarthouders, 7 miljoen online en offline geregistreerde klanten en 5 miljoen alleen digitale klanten vertegenwoordigt.\u201c<\/p>\n<\/div>\n<\/div><div class=\"fusion-text fusion-text-8 quote-baseline\"><p>Nicolas Trol\u00e9, Chief Revenue Officer (Carrefour Media)<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><p>In 2021 nam Carrefour het besluit om een nieuw full stack platform te ontwikkelen op carrefour.fr, met Criteo als partner, om adverteerders nieuwe activeringsoplossingen en betere metingen en targeting te bieden.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Artefact als vertrouwde partner om de waarde van Carrefour's data te maximaliseren<\/h2><\/div><div class=\"fusion-text fusion-text-10\"><p>Thomas Faure bespreekt de vier pijlers van de samenwerking tussen Carrefour Media en Artefact:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Zakelijk advies<\/b>y: Fabrikanten willen begrijpen waar de groei vandaan komt. \u201cCarrefour's data helpt merken bij het identificeren van zakelijke kansen voor hen om te versnellen\u201d<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Profilering en klantanalyse<\/b>: \u201cWie is mijn klant?\u201d Een van de grootste uitdagingen voor fabrikanten is om te bepalen wie hun klant is. Carrefour's data helpt merken om de persona's van hun merkkopers weer te geven.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Strategie, werking en activering:<\/b> merken helpen bij het opstellen van strategie\u00ebn voor media-activatie (budget, KPI's)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Geavanceerde data gebruikssituaties<\/b>: projecten die rekening houden met de volledige waardepropositie van de detailhandel<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Carrefour Media en Artefact werken samen om adverteerders te voorzien van de beste meet-, activerings- en analysetools en -diensten.<\/p>","protected":false},"featured_media":52871,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[91],"class_list":["post-52811","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/cases\/52811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/52871"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=52811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/categories?post=52811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}