{"id":67850,"date":"2022-05-12T12:58:43","date_gmt":"2022-05-12T11:58:43","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&p=67850"},"modified":"2024-09-20T17:39:24","modified_gmt":"2024-09-20T16:39:24","slug":"blendle-benefits-from-new-audio-ads-campaign-to-present-its-product-innovation","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/nl\/cases\/blendle-benefits-from-new-audio-ads-campaign-to-present-its-product-innovation\/","title":{"rendered":"BLENDLE <\/span> profiteert van nieuwe Audio Ads-campagne om zijn productinnovatie te presenteren"},"content":{"rendered":"
About Blendle<\/h6><\/div>

It is a platform that makes it easy to browse through a variety of top newspapers and magazines.<\/p>\n<\/div>

The challenge<\/h2><\/div>

Blendle is a well-known bundle news subscription app in the Netherlands market that has recently launched a feature that allows users to listen to the news. In order to create awareness around this innovation, Blendle leveraged the latest Google Ads solutions.<\/p>\n<\/div>

The approach<\/h2><\/div>

Blendle and their agency Artefact developed a full-funnel strategy to present the new Audio feature on Google Ads with Youtube, Performance Max<\/a> and Search campaigns.<\/p>\n

The recent launch of the beta Audio Ads on Youtube was a perfect match for the new Blendle to improve consideration among an audience that uses the streaming platform as a background for music or information such as podcasts.<\/p>\n<\/div>

The results<\/h2><\/div>

The campaign has reached over 1,7 million unique users from high-quality audiences such as Avid News Readers and Audio Streaming Subscription Services.<\/p>\n

With Audio Ads, Blendle\u2019s consideration has increased over +17% and the favorability has also grown by +12% (relative lift).<\/p>\n<\/div>

\u201cAudio Ads was the ideal opportunity and canal to promote our listening offer towards consumers that show the same streaming habits\u2019 of our clients\u201d<\/div>\n<\/div>
Cl\u00e9ment Jacquin<\/a>, Head of Acquisition<\/div>\n<\/div>
<\/span><\/div>

BLENDLE benefits from new Audio Ads campaign to present its product innovation<\/h2><\/div>
<\/a><\/span><\/div><\/div><\/div><\/div><\/article>\n","protected":false},"excerpt":{"rendered":"

Blendle is een platform waarmee u eenvoudig door een breed scala aan toonaangevende kranten en tijdschriften kunt bladeren. Wat is de uitdaging voor Artefact?<\/p>","protected":false},"featured_media":67853,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[101],"class_list":["post-67850","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-services"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/cases\/67850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/67853"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=67850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/categories?post=67850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}