{"id":298294,"date":"2025-01-29T07:00:27","date_gmt":"2025-01-29T07:00:27","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&p=298294"},"modified":"2026-03-08T12:46:38","modified_gmt":"2026-03-08T12:46:38","slug":"artefact-google-marketing-mix-modeling-with-meridian","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/nl\/events\/artefact-google-marketing-mix-modeling-with-meridian\/","title":{"rendered":"Meridian MMM | Artefact x Google - Amsterdam"},"content":{"rendered":"

Join us on March 20 for the launch of Meridian<\/b>, Google\u2019s latest innovation in Marketing Mix Modeling (MMM).<\/b><\/p>\n

Meridian is Google\u2019s innovative open-source MMM framework that enables businesses to measure the effectiveness of their marketing campaigns across multiple channels. It takes MMM to the next level by leveraging advanced algorithms and data science to provide unparalleled accuracy in assessing marketing impact.<\/span><\/p>\n

With extensive experience in applying MMM models and creating use cases for advertisers across diverse sectors, <\/span>we are proud to <\/span>co-organize this special event.<\/span><\/b> This event offers a unique opportunity to discover how Meridian can revolutionize the way marketing efforts are measured and optimized. As one of the first <\/span>Meridian Certified Partners<\/b><\/a> in Northern Europe, Google Analytics Certified Partner, and the <\/span>only player in the Benelux and Nordics regions<\/b><\/span> <\/b>to hold both <\/span>Google Marketing Platform Sales Partner<\/a> and <\/span>Google Cloud Platform Partner<\/a> status, Artefact is uniquely positioned to provide you with the tools and expertise necessary to stay ahead in the ever-evolving digital landscape.<\/span><\/p>\n

Read more about our collaboration in this press conference. <\/a><\/p>\n<\/div>

Agenda<\/div><\/h2><\/div>