{"id":477268,"date":"2025-04-15T13:12:40","date_gmt":"2025-04-15T12:12:40","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=477268"},"modified":"2026-03-08T12:46:36","modified_gmt":"2026-03-08T12:46:36","slug":"google-x-artefact-summit-avec-accor-bouygues-telecom-coty","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/nl\/events\/google-x-artefact-summit-avec-accor-bouygues-telecom-coty\/","title":{"rendered":"Google x Artefact met Accor, Bouygues Telecom en Coty - Parijs"},"content":{"rendered":"<p>Artefact is verbonden met Google voor het organiseren van een conferentie op 13 mei van 14.00 tot 17.00 uur in de sociale ruimte van Google in Parijs, over de\u00a0<strong>De toekomst van marketing met IA algemeen en agentschap<\/strong>. Bezoek onze klanten\u00a0<a href=\"https:\/\/group.accor.com\/fr-FR\" target=\"_blank\" rel=\"noopener\">ACCOR<\/a>,\u00a0<a href=\"https:\/\/www.bouyguestelecom.fr\/choisir-bouygues-telecom\/ensemble\" target=\"_blank\" rel=\"noopener\">BOUYGUES TELECOM<\/a>\u00a0et\u00a0<a href=\"https:\/\/www.coty.com\/\" target=\"_blank\" rel=\"noopener\">COTY<\/a>, ainsi que les experts Artefact sur la fa\u00e7on dont les nouvelles technologies IA g\u00e9n\u00e9ratives et la r\u00e9volution annonc\u00e9e des Agents IA sont en train de transformer les m\u00e9tiers du marketing et de l'exp\u00e9rience consommateur sur toute la cha\u00eene de valeur.<\/p>\n<p>Cet \u00e9v\u00e9nement s'adresse aux\u00a0<strong>besluitvormers marketing, verantwoordelijken voor innovatie en dirigenten van transformatie<\/strong>. L'IA g\u00e9n\u00e9rative et l'\u00e9mergence des agents IA red\u00e9finissent en profondeur les parcours consommateurs, les mod\u00e8les d'organisation marketing et les outils d'activation. Aan de hand van concrete praktijkvoorbeelden en perspectieven van experts biedt deze conferentie u een overzicht van de praktische en inspirerende aspecten van deze markt.\u00a0<strong>nieuwe \u00e8re du marketing augment\u00e9<\/strong>.<\/p>\n<ul>\n<li>Comment se projeter dans le futur du marketing, avec quel nouvel \u00e9cosyst\u00e8me technologique et agentique pour une fluidit\u00e9 et hyperpersonalisation de la communication et des services aux consommateurs,<\/li>\n<li>Welke innovatieve oplossingen data &amp; IA en welke concrete toepassingen voor uw marketing vandaag en morgen!<\/li>\n<\/ul>\n<h2><strong>Agenda :<\/strong><\/h2>\n<ul>\n<li>14h00 |\u00a0<strong>Ouverture - Le futur du marketing et de l'exp\u00e9rience consommateur \u00e0 l'heure de l'IA agentique, <\/strong>keynote d'introduction d\u2019<a href=\"https:\/\/www.linkedin.com\/in\/alexispoujade\/\" target=\"_blank\" rel=\"noopener\">Alexis Poujade<\/a>, Partner, Artefact<strong><br \/>\n<\/strong>Analyse van de sector en perspectieven per\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/justinenerce\/\" target=\"_blank\" rel=\"noopener\">Justine Nerce<\/a>, CEO van Artefact Frankrijk - Interview voorgesteld door\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/francoisbracq\/\" target=\"_blank\" rel=\"noopener\">Fran\u00e7ois Bracq<\/a>, Hoofd Innovatiepartners, Google.<\/li>\n<li>14h20 |\u00a0<strong>Expertise - Comment appr\u00e9hender l'irruption des Agents IA dans votre organisation Marketing &amp; Communications, ainsi que dans vos processus m\u00e9tiers?<\/strong>\u00a0met\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/hmouazan\/\" target=\"_blank\" rel=\"noopener\">Hanan Ouazan<\/a>, Managing Partner &amp; Global Lead AI Acceleration, Artefact\n<ul>\n<li>En intern: nieuwe IA-platforms, transformatie van organisaties en vaardigheden<\/li>\n<li>En extern: vers une relation client ultra-personnalis\u00e9e et automatique<\/li>\n<\/ul>\n<\/li>\n<li>14u40 | Keynote d'Alexis Poujade, Partner Artefact, sur <strong>Haai ninja<\/strong>, een voorbeeld van algemene en agentschappelijke IA om consumenteninformatie te exploiteren<\/li>\n<li><strong>Retour d'exp\u00e9rience : BOUYGUES TELECOM - Un chatbot GenAI pour recommander la bonne offre mobile<\/strong><br \/>\nAvec\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/gettefrancois\/\" target=\"_blank\" rel=\"noopener\">Fran\u00e7ois Gette<\/a>, Lead Open Innovation, Bouygues Telecom, ge\u00efnterviewd door Hanan Ouazan, Managing Partner Artefact<\/li>\n<li>15h | L'IA au service de toute la cha\u00eene marketing: de la strat\u00e9gie au d\u00e9ploiement \u00e0 l'\u00e9chelle\n<ul>\n<li>15h | <strong>COTY - \u201cDe Advanced Love Brand Building Dash\u201d.\u201d<\/strong>\u00a0met\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/alexandra-selly\/\" target=\"_blank\" rel=\"noopener\">Alexandra Selly<\/a>, Global Senior Director Data, Analytics &amp; Measurement, Coty, ge\u00efnterviewd door <a href=\"https:\/\/www.linkedin.com\/in\/alexispoujade\/\" target=\"_blank\" rel=\"noopener\">Alexis Poujade<\/a>, Partner, Artefact<\/li>\n<li>15h20 | <strong>ACCOR - Optimaliseer uw mediastrategie met data &amp; l'IA - Tests d'incr\u00e9mentalit\u00e9, MMM, Google Meridian<\/strong> met <a href=\"https:\/\/www.linkedin.com\/in\/lucasmachin\/\" target=\"_blank\" rel=\"noopener\">Lucas Machin<\/a>, Global Ecommerce and Partnership Director, Accor, ge\u00efnterviewd door <a href=\"https:\/\/www.linkedin.com\/in\/sidney-zeder-40524b56\/\" target=\"_blank\" rel=\"noopener\">Sidney Zeder<\/a>, Directrice Advies, Artefact<\/li>\n<\/ul>\n<\/li>\n<li>15h40 | <strong>IA g\u00e9n\u00e9rative &amp; m\u00e9dia: de la cr\u00e9ation \u00e0 l'ex\u00e9cution | Nieuwe cr\u00e9atietechnologie\u00ebn, verbeterde creatieve processen, juridisch kader, uitvoering van campagnes<\/strong><br \/>\nAvec\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/etienne-roure\/\" target=\"_blank\" rel=\"noopener\">\u00c9tienne Roure<\/a>, Senior GenAI Manager, Artefact 3000 et\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/thomas-qu%C3%A9lin-1a649227\/\" target=\"_blank\" rel=\"noopener\">Thomas Qu\u00e9lin<\/a>, Partner Digitale Marketing, Artefact<\/li>\n<li>16h | <strong>Ronde tafel met onze klanten<\/strong> geanimeerd door Justine Nerce, CEO d'Artefact Frankrijk, en Fran\u00e7ois Bracq, Hoofd Innovatiepartners, Google.\n<ul>\n<li>Maturit\u00e9 IA des directions marketing &amp; communication<\/li>\n<li>Gedane transformaties: hulpmiddelen, organisatie, workflows<\/li>\n<li>Strategische routekaart voor 2025-2026<\/li>\n<\/ul>\n<\/li>\n<li>17u - 18u |\u00a0<strong>Netwerken &amp; Snacken<\/strong><\/li>\n<\/ul>","protected":false},"featured_media":478268,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857,21943,21942,15281],"event_listing_type":[853],"class_list":["post-477268","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_category-ai-technology","event_listing_category-data-ai-consulting","event_listing_category-generative-ai","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing\/477268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/478268"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=477268"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/country?post=477268"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_category?post=477268"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_type?post=477268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}