{"id":60179,"date":"2021-04-16T00:44:48","date_gmt":"2021-04-15T23:44:48","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=60179"},"modified":"2026-03-08T12:47:56","modified_gmt":"2026-03-08T12:47:56","slug":"how-melia-hotels-international-transformed-its-ppc-strategy-with-ai-google-ml","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/nl\/events\/how-melia-hotels-international-transformed-its-ppc-strategy-with-ai-google-ml\/","title":{"rendered":"Meli\u00e1 Hotels International x Artefact|Meli\u00e1 Hotels International x Artefact|Meli\u00e1 Hotels International x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Beschrijving<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Betaald zoeken is veranderd. De dagen dat u granulaire SKAG's (single keyword ad groups) gebruikte om combinaties van advertentieteksten te controleren en te meten, zijn voorbij. Nu kunnen zoekmarketeers biedstrategie\u00ebn voor trefwoorden automatiseren en machine learning gebruiken om te verfijnen en optimaliseren.<\/p>\n<p>Maar hoe hebben merken op deze veranderingen gereageerd? Wat heeft gewerkt? Wat niet? En hoe zien de beste praktijken er nu uit?<\/p>\n<p>In deze sessie bespreekt Artefact met het PPC-team van Meli\u00e1 Hotels International hoe het merk met succes zijn PPC-strategie\u00ebn heeft ontwikkeld, het bieden heeft geautomatiseerd en de accountstructuur heeft vereenvoudigd om de juiste balans te vinden tussen controle en prestaties.<\/p>\n<p>Wordt in deze sessie behandeld:<\/p>\n<p>- Hoe de PPC-tactieken van Meli\u00e1 de afgelopen 5 jaar zijn veranderd.<br \/>\n- De beste tips om over te schakelen naar een vereenvoudigde rekeningstructuur.<br \/>\n- Bieden met merkprestaties: hoe vindt u de juiste balans tussen controle en prestaties?.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":60180,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[858],"event_listing_type":[854],"class_list":["post-60179","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-digital-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing\/60179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/60180"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=60179"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/country?post=60179"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_category?post=60179"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_type?post=60179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}