{"id":60623,"date":"2021-05-05T09:55:31","date_gmt":"2021-05-05T08:55:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=60623"},"modified":"2026-03-08T12:47:55","modified_gmt":"2026-03-08T12:47:55","slug":"paid-search-planning-for-an-automated-world","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/nl\/events\/paid-search-planning-for-an-automated-world\/","title":{"rendered":"Google x Artefact|Google x Artefact|Google x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Beschrijving<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Betaald zoeken wordt steeds verder geautomatiseerd. Met name Google heeft de afgelopen maanden veel ge\u00efnvesteerd in functies voor Google Ads-beoefenaars om \u2018de last te verlichten\u2019, waarbij machine learning wordt gebruikt om geautomatiseerd bieden en optimaliseren mogelijk te maken.<\/p>\n<p>De updates omvatten wijzigingen in Phrase- en Broad Match Modified (BMM)-matchtypen, en een overstap naar Responsive Search Ads (RSA's) als de standaardoptie voor advertentieteksten. Maar wat betekenen deze wijzigingen? En hoe zullen ze de prestaties van campagnes be\u00efnvloeden?<\/p>\n<p>In deze sessie bespreken Yiannis Pavlakis, Agency Account Strategist Ajay Varadarajulu, UK Agency Development Manager bij Google, en Tristan Sanders, UK Head of Performance bij Artefact, hoe de verschuiving naar meer geautomatiseerde PPC-producten van invloed zal zijn op merken (en bureaus), en hoe zij hun voordeel kunnen doen in deze \u2018nieuwe wereld\u2019.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":60634,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[858],"event_listing_type":[854],"class_list":["post-60623","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-digital-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing\/60623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/60634"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=60623"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/country?post=60623"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_category?post=60623"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_type?post=60623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}