{"id":60972,"date":"2021-05-20T09:53:46","date_gmt":"2021-05-20T08:53:46","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=60972"},"modified":"2026-03-08T12:47:54","modified_gmt":"2026-03-08T12:47:54","slug":"making-the-most-of-google-marketing-platform","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/nl\/events\/making-the-most-of-google-marketing-platform\/","title":{"rendered":"Google Marketing Platform x Artefact|Google Marketing Platform x Artefact|Google Marketing Platform x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Beschrijving:<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>In een wereld vol ommuurde tuinen en steeds veranderende data voorschriften is het digitale marketeers vergeven als ze verdwalen tussen de vele data producten en campagnetools die ze tot hun beschikking hebben.<\/p>\n<p>Gelukkig vereenvoudigt Google Marketing Platform (GMP) deze complexiteit door een single-stack benadering te bieden voor het maken, analyseren en optimaliseren van digitale campagnes.<\/p>\n<p>Met producten als Search Ads 360 en Display &amp; Video 360 stelt GMP digitale marketeers in staat om relevantere en effectievere marketing te leveren via alle digitale kanalen - en dat alles met respect voor de privacy van hun klanten.<\/p>\n<p>Maar hoe haalt u het meeste uit het Google Marketing Platform?<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Agenda:<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>In dit webinar, Artefact experts:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">De hulpmiddelen binnen de GMP-stapel introduceren en hoe ze werken.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Overweeg wanneer en hoe merken GMP in huis moeten halen (en wanneer ze dingen aan hun agentschap moeten overlaten).<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Deel casestudy's over best practices die laten zien hoe merken GMP hebben gebruikt om echte bedrijfsresultaten uit hun digitale campagnes te halen.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":49316,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[858],"event_listing_type":[854],"class_list":["post-60972","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-digital-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing\/60972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/49316"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=60972"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/country?post=60972"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_category?post=60972"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_type?post=60972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}