{"id":62843,"date":"2021-09-02T15:58:15","date_gmt":"2021-09-02T14:58:15","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=62843"},"modified":"2026-03-08T12:47:39","modified_gmt":"2026-03-08T12:47:39","slug":"the-audience-engine-building-a-scalable-and-ai-driven-approach-to-1p-data","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/nl\/events\/the-audience-engine-building-a-scalable-and-ai-driven-approach-to-1p-data\/","title":{"rendered":"Reckitt x Artefact|Reckitt x Artefact|Reckitt x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Beschrijving<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Doe mee met Artefact's Tristan Silhol (Data Marketing Lead), Guilherme Amaral (Global Digital Transformation Manager) en Anna Humphreys (Senior Audience Manager, VS) bij Reckitt, en bespreek de gemeenschappelijke uitdagingen waarmee CPG-bedrijven te maken krijgen bij het inzetten van data voor consumenten om hun marketingsegmentatie online te bereiken en de belangrijkste succesfactoren bij het ontwerpen van een toekomstbestendig digitaal marketingecosysteem.<\/p>\n<p>Na deze sessie kunt u:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>De waarde van data-driven marketing in de CPG-industrie inzien<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Artefact's Audience Engine aanpak en meetmethodologie begrijpen<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Gebruik maken van een gids voor het vertalen van marketingsegmentatie naar adresseerbare digitale audience's via data-driven automatisering<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":62928,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856],"event_listing_type":[854],"class_list":["post-62843","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing\/62843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/62928"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=62843"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/country?post=62843"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_category?post=62843"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_type?post=62843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}