{"id":62873,"date":"2021-09-08T17:55:14","date_gmt":"2021-09-08T16:55:14","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=62873"},"modified":"2026-03-08T12:47:39","modified_gmt":"2026-03-08T12:47:39","slug":"how-to-measure-true-marketing-roi-in-the-cookieless-world","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/nl\/events\/how-to-measure-true-marketing-roi-in-the-cookieless-world\/","title":{"rendered":"Reckitt x Artefact|Reckitt x Artefact|Reckitt x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Het begrijpen van de werkelijke incrementele impact &amp; ROI van marketingbudgetten is een van de meest ingewikkelde uitdagingen voor marketingleiders sinds de opkomst &amp; massale diversificatie van digitale marketing.<\/p>\n<p>Marketingmixmodellering en Data Driven Attribution werden ontworpen om dit op te lossen, maar ze hebben elk hun gebreken. Deze gebreken zullen alleen maar groter worden naarmate we dichter bij het einde van cookiegebaseerde tracking komen.<\/p>\n<p>In deze fireside chat bespreken Bobby Gray (Hoofd van Data) &amp; Aleksandra Semenenko (Lead Data scientist) van Artefact en Henry Jung van Reckitt Benckiser de meetuitdagingen die voor ons liggen, waarom we onze benadering van marketingmeting volledig moeten herzien in de cookieloze wereld en de nieuwe meetoplossing die is ontwikkeld door Artefact en die veel van de uitdagingen van de huidige modellen belooft op te lossen - Artefact mROI.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":62929,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[855],"class_list":["post-62873","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-fireside-chat"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing\/62873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/62929"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=62873"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/country?post=62873"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_category?post=62873"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_type?post=62873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}