{"id":63343,"date":"2021-09-29T14:55:31","date_gmt":"2021-09-29T13:55:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=63343"},"modified":"2026-03-08T12:47:38","modified_gmt":"2026-03-08T12:47:38","slug":"synergie-seo-sea-mythe-ou-realite","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/nl\/events\/synergie-seo-sea-mythe-ou-realite\/","title":{"rendered":"EBG x Artefact|EBG x Artefact|EBG x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Beschrijving<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>SEO en SEA zijn twee belangrijke elementen in acquisitiestrategie\u00ebn, maar worden over het algemeen apart behandeld. De combinatie van deze twee benaderingen zorgt voor een zekere optimalisatie van de media- en bedrijfsprestaties. Om een dergelijke synergie tot stand te brengen, moet er een grondige reflectie plaatsvinden over de methodologie, de gemeenschappelijke indicator, de tests die moeten worden uitgevoerd en de opvolging van de resultaten.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Agenda<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Tijdens dit webinar presenteert Artefact zijn aanpak\u00a0<i>Volledig zoeken\u00a0<\/i>en geeft antwoord op deze vragen.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Welke synergie\u00ebn zijn er mogelijk tussen SEO en SEA?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Hoe kan ik ze identificeren en operationeel maken?<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Comment suivre la performance agr\u00e9g\u00e9e SEO \/ SEA dans la dur\u00e9e?<\/div><\/li><\/ul><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%270%27%20viewBox%3D%270%200%20400%200%27%3E%3Crect%20width%3D%27400%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/09\/Visuel-Artefact.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 400px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"400\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><a href=\"https:\/\/www.ebg.net\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\"><span style=\"color: #ff0066;\">EBG,<\/span> 1er Club van de Digitale Innovatie<\/span><\/a><\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Al meer dan 20 jaar het referentiepunt voor marketing-, digitale en innovatieprofessionals:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">660 aangesloten merken<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">110 000 digitale professionals<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">200 evenementen \/ an<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":63347,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[858],"event_listing_type":[854],"class_list":["post-63343","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-digital-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing\/63343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/63347"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=63343"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/country?post=63343"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_category?post=63343"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_type?post=63343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}