{"id":65980,"date":"2022-02-11T09:31:06","date_gmt":"2022-02-11T09:31:06","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=65980"},"modified":"2026-03-08T12:47:38","modified_gmt":"2026-03-08T12:47:38","slug":"masterclass-mehrwert-einer-cdp-in-cookieless-world","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/nl\/events\/masterclass-mehrwert-einer-cdp-in-cookieless-world\/","title":{"rendered":"Masterclass \u201cKundendaten Konferenz\u201d | marketing-B\u00d6RSE x Artefact|Masterclass \u201cKundendaten Konferenz\u201d | marketing-B\u00d6RSE x Artefact|Masterclass \u201cKundendaten Konferenz\u201d | marketing-B\u00d6RSE x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Wat kunt u in de Masterclass erwarten?<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Leer hoe bedrijven hun Kundendatenplattform kunnen gebruiken in combinatie met de vereisten van een \u201eCookieless World\u201c: Door de technische integratie van online- en offlinegegevens ontstaat een 360-graden klantbeeld, dat een gepersonaliseerde omnichannelreis en daardoor een hoge klantervaring mogelijk maakt. Aan de hand van een van de vele Kundenbeispiels laten we zien hoe datengetriebenes Marketing ook in tijden van strikte Datenschutz-vereisten voor Umsatzsteigerung en Kundenbindung kan functioneren.<\/p>\n<\/div><ul style=\"--awb-iconcolor:#000000;--awb-textcolor:#000000;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Bedeutung von Kundendaten f\u00fcr Unternehmen im Hinblick auf die \u201eCookieless Future\u201c (Toekomst zonder kookkunst)\u201c<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-double-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Aufbau der technische Infrastruktur zur Nutzung von 1st- sowie 2nd-Party Daten<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-double-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Auswirkungen einer Omnichannel-Journey auf Customer Experience und Kundenbindung<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Funktionen einer Kundendatenplattform und deren Mehrwert f\u00fcr das datengetriebene Marketing<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":65988,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[853],"class_list":["post-65980","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing\/65980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/65988"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=65980"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/country?post=65980"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_category?post=65980"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_type?post=65980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}