{"id":68897,"date":"2023-02-14T09:46:00","date_gmt":"2023-02-14T09:46:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&p=68897"},"modified":"2026-03-08T12:47:36","modified_gmt":"2026-03-08T12:47:36","slug":"tout-savoir-sur-letat-de-lart-du-retail-media-pour-en-tirer-le-meilleur-parti-et-accelerer-ses-ventes-omnicanales","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/nl\/events\/tout-savoir-sur-letat-de-lart-du-retail-media-pour-en-tirer-le-meilleur-parti-et-accelerer-ses-ventes-omnicanales\/","title":{"rendered":"Matinale #5 Retail Media dans nos locaux - Parijs"},"content":{"rendered":"

Programma<\/h2><\/div>

Retail Media, het nieuwe communicatiekanaal in hart en nieren, is niet meer weg te denken uit de digitale marketingstrategie van alle annonceurs.<\/p>\n

Comprendre l'\u00e9cosyst\u00e8me, les enjeux, les cas d'usage et les d\u00e9veloppements futurs.<\/p>\n<\/div>

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    9u00 - 9u30 : Petit d\u00e9jeuner & netwerken<\/p>\n<\/div><\/li>

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    9u30-10u30 - Keynotes<\/p>\n

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    1. Vincent Cailliot<\/strong>, Directeur Conseil Data - Belgi\u00eb\u00a0Artefact<\/strong>
      \nPanorama de l'\u00e9cosyst\u00e8me Retail M\u00e9dia.<\/li>\n
    2. Alexis Marcombe<\/strong>, Managing Director -\u00a0Carrefour Links<\/strong>
      \nData delen door detailhandelaren: waarom doen en welke voordelen?<\/li>\n
    3. Adrien Masson<\/strong>, Hoofd Ad Tech-verkoop Zuid-Europa - Belgi\u00eb\u00a0Amazon<\/strong>
      \nDe la data au plan d'actions : Comment Amazon Ads permet de d\u00e9finir et d'optimiser sa strat\u00e9gie retail m\u00e9dia?<\/li>\n
    4. Nicolas Guarino<\/strong>, Hoofd Verkoop & Klantensucces - Leveramp<\/strong>
      \nComment continuer \u00e0 faire de l'activation m\u00e9dia efficace dans un monde sans cookies?<\/li>\n<\/ol>\n<\/div><\/li>
    5. <\/i><\/span>
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      10h30-11h15 - TAFEL RONDE met onze verschillende deelnemers die debatteren over verschillende punten met betrekking tot de enjeux van Retail M\u00e9dia:<\/p>\n

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      1. Kies kieskeurig uw Retail M\u00e9dia netwerk.<\/li>\n
      2. Comment repenser le Joint Business Plan (JBP) pour permettre de meilleurs plans Retail M\u00e9dia conjoints entre annonceurs et retailers?<\/li>\n
      3. Hoe kunt u uw budget voor Retail M\u00e9dia in elke fase van de omnicanale conversietrechter toewijzen?<\/li>\n<\/ol>\n<\/div><\/li>
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        11u15-11u30 : Vragen \/ Antwoorden tijdens de zitting<\/p>\n<\/div><\/li><\/ul>

        Les Matinales de la Data par Artefact<\/h2><\/div>
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          Conf\u00e9rences tous les deux mois dans nos locaux - Des d\u00e9cideurs d\u00e9crypteront lors de prises de paroles et tables rondes, les problemen Data\u00a0<\/strong>huidige en toekomstige<\/p>\n<\/div><\/li>

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          Netwerken - Rencontre entre les\u00a0besluitvormers en acteurs van het universum van data<\/strong>\u00a0om met elkaar van gedachten te wisselen over de bestaande problemen en goede praktijken.<\/p>\n<\/div><\/li>

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          Retours d'exp\u00e9riences - Des experts et partenaires revront sur des use cases inspirants et applicables \u00e0 diff\u00e9rents secteurs d'activit\u00e9.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":68898,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[],"event_listing_type":[2986],"class_list":["post-68897","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing\/68897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/68898"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=68897"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/country?post=68897"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_category?post=68897"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/event_listing_type?post=68897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}