	{"id":100296,"date":"2024-03-14T09:07:57","date_gmt":"2024-03-14T09:07:57","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=100296"},"modified":"2025-02-17T15:09:03","modified_gmt":"2025-02-17T15:09:03","slug":"artefact-and-moengage-join-efforts-to-help-global-businesses-utilize-data-and-ai-to-drive-meaningful-consumer-centric-engagement","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/nl\/news\/artefact-and-moengage-join-efforts-to-help-global-businesses-utilize-data-and-ai-to-drive-meaningful-consumer-centric-engagement\/","title":{"rendered":"Artefact en MoEngage bundelen hun krachten om wereldwijde bedrijven te helpen data en AI te gebruiken om zinvolle, consumentgerichte betrokkenheid te stimuleren"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--awb-margin-bottom:40px;--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/03\/Press-Release-ArtefactxMoEngage.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PERSBERICHT IN HET ENGELS<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PERSBERICHT IN HET ENGELS<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Artefact MENA, een toonaangevende wereldwijde leverancier van data consulting, data wetenschap, AI-technologie\u00ebn en marketingdiensten, heeft een strategische samenwerking aangekondigd met MoEngage, een toonaangevend, op inzichten gebaseerd Customer Engagement Platform.<\/p>\n<p>Deze samenwerking zal wereldwijde bedrijven helpen om AI en data-driven strategie\u00ebn te gebruiken om silo's op te lossen en te transformeren in consumentgerichte merken. Artefact maakt nu deel uit van het MoEngage Catalyst Partner-programma dat zich richt op het helpen van merken om snel te schalen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">De voordelen van dit partnerschap voor bedrijven<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>De samenwerking tussen <a href=\"https:\/\/www.artefact.com\/nl\/\">Artefact<\/a> en <a href=\"https:\/\/www.moengage.com\/\" target=\"_blank\" rel=\"noopener\">MoEngage<\/a> combineert de expertise van Artefact op het gebied van data consulting en digitale marketingactivatie met de AI-functionaliteiten van MoEngage, waaronder de eigen AI-engines Sherpa en Merlin AI. Deze samenwerking stelt consumentenmerken in staat om:<\/p>\n<\/div><ul style=\"--awb-iconcolor:var(--awb-color7);--awb-textcolor:var(--awb-color7);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Optimaliseer hun data gebruik voor betere besluitvorming;<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Afbreken van data silo's tussen teams, waardoor een meer samenhangende aanpak van data analyse mogelijk wordt;<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Verwacht een hoger rendement op hun marketingactiviteiten;<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Zorg ervoor dat ze waardevolle inzichten krijgen voor effectievere marketingstrategie\u00ebn;<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>En stimuleer groei door gebruik te maken van data-driven strategie\u00ebn om consumenten effectief te benaderen en te betrekken.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-bottom:40px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1512\" height=\"943\" title=\"PR-beeld MENA - MoEngage\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/03\/PR-picture-MENA-MoEngage.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/03\/PR-picture-MENA-MoEngage.png\" alt class=\"lazyload img-responsive wp-image-100638\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271512%27%20height%3D%27943%27%20viewBox%3D%270%200%201512%20943%27%3E%3Crect%20width%3D%271512%27%20height%3D%27943%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/03\/PR-picture-MENA-MoEngage-200x125.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/03\/PR-picture-MENA-MoEngage-400x249.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/03\/PR-picture-MENA-MoEngage-600x374.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/03\/PR-picture-MENA-MoEngage-800x499.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/03\/PR-picture-MENA-MoEngage-1200x748.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/03\/PR-picture-MENA-MoEngage.png 1512w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1512px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Wat Artefact en MoEngage te zeggen hebben over deze samenwerking<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cDeze strategische samenwerking met MoEngage markeert een cruciaal moment in het bevorderen van klantbetrokkenheid en data-driven-marketingstrategie\u00ebn. Deze samenwerking vertegenwoordigt een gedeelde toewijding aan het leveren van geavanceerde oplossingen die tastbare resultaten opleveren en duurzame groei voor onze klanten bevorderen.\u201d<\/div>\n<div class=\"quote-baseline\">Rahul Arya, CEO &amp; Managing Partner bij Artefact MENA<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cBij MoEngage hebben we altijd gepleit voor data-driven besluitvorming en strategie\u00ebn. De kern van ons innovatieve aanbod, of het nu gaat om AI-gebaseerde inzichten of campagne-optimalisatie, is de aangeboren drang om merken te helpen meer en meer consumentgericht te worden. Onze samenwerking met Artefact onderstreept onze wens om wereldwijde consumentenmerken te helpen zinvolle, contextuele, relevante, klantgerichte ervaringen te bieden door gebruik te maken van onze gecombineerde deskundigheid op het gebied van data en AI.\u201d<\/div>\n<div class=\"quote-baseline\">Sanjay Kupae, Hoofd Allianties en Partnerschappen, MoEngage<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Over Artefact<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>Artefact is een toonaangevend, wereldwijd adviesbureau dat zich richt op het versnellen van de toepassing van data en AI om mensen en organisaties positief te be\u00efnvloeden. Het is gespecialiseerd in data transformatie en data marketing om tastbare bedrijfsresultaten te behalen in de gehele waardeketen van ondernemingen.<br \/>\nArtefact biedt de meest uitgebreide set van data-driven oplossingen per industrie, gebouwd op diepgaande data wetenschap en geavanceerde AI-technologie\u00ebn, en levert AI-projecten op schaal in alle industriesectoren. Van strategie tot operations, wij bieden een end-to-end aanpak en oplossingen: data strategie, data kwaliteit en governance, data platforms, AI Factory, data-driven klantervaring en marketing ROI.<br \/>\nEr werken 1500 mensen in meer dan 20 landen met 23 kantoren (in Europa, Azi\u00eb, Noord- en Zuid-Amerika, het Midden-Oosten en Afrika). De Groep ondersteunt nu meer dan 1000 grote internationale groepen, waaronder CAC 40-bedrijven zoals L'Or\u00e9al, Carrefour, Sanofi en Orange, evenals grote internationale accounts zoals Samsung en Unilever, in verschillende sectoren zoals Consumentengoederen, Detailhandel, Luxe, Telecom, Gezondheid, Toerisme en Industrie.<\/p>\n<p>Meer informatie op artefact.com<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Over MoEngage<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>MoEngage is een op inzichten gebaseerd platform voor klantenbetrokkenheid waarop meer dan 1500 wereldwijde consumentenmerken vertrouwen, zoals Ally Financial, McAfee, Flipkart, Domino's, Nestle, Deutsche Telekom, OYO en nog veel meer. MoEngage geeft marketeers en producteigenaren inzicht in het gedrag van klanten en de mogelijkheid om op basis van deze inzichten te handelen om klanten te betrekken via internet, mobiel, e-mail, sociale kanalen en berichtenkanalen. Consumentenmerken in 59 landen gebruiken MoEngage om digitale ervaringen voor meer dan een miljard maandelijkse klanten mogelijk te maken. MoEngage heeft kantoren in 13 landen en wordt gesteund door Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast en Helion Ventures. MoEngage werd uitgeroepen tot Strong Performer in The Forrester Wave\u2122 2023 reports en tot Leader in de IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.<\/p>\n<p>Ga voor meer informatie naar www.moengage.com<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Artefact MENA heeft een strategische samenwerking aangekondigd met MoEngage, een toonaangevend, op inzichten gebaseerd Customer Engagement Platform. Deze samenwerking zal wereldwijde bedrijven helpen om AI en data-driven strategie\u00ebn te gebruiken om silo's op te lossen en te transformeren in consumentgerichte merken. Artefact maakt nu deel uit van het MoEngage Catalyst Partner-programma dat zich richt op het helpen van merken om snel te groeien.<\/p>","protected":false},"author":[],"featured_media":100937,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2825,4918],"news-language":[311],"class_list":["post-100296","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-mena","news-category-press-release","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news\/100296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/100937"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=100296"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/author?post=100296"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-category?post=100296"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-language?post=100296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}