	{"id":1072278,"date":"2026-01-19T14:33:55","date_gmt":"2026-01-19T14:33:55","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=1072278"},"modified":"2026-01-19T14:33:55","modified_gmt":"2026-01-19T14:33:55","slug":"artefact-strengthens-northern-europe-leadership-with-the-appointment-of-berber-rienks-as-partner","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/nl\/news\/artefact-strengthens-northern-europe-leadership-with-the-appointment-of-berber-rienks-as-partner\/","title":{"rendered":"Artefact versterkt leiderschap Noord-Europa met de benoeming van Berber Rienks als Partner"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Utrecht, 19 januari 2026<\/p>\n<p>Artefact, het toonaangevende wereldwijde adviesbureau voor data en AI-transformatie, verwelkomt met trots Berber Rienks als nieuwe Partner voor het stimuleren van groei, innovatie en culturele transformatie in Noord-Europa.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/2026-01-NL-Artefact-strengthens-Northern-Europe-leadership-with-the-appointment-of-Berber-Rienks-as-Partner.docx-2.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Persbericht<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Persbericht<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/2026-01-NL-Artefact-versterkt-leiderschap-in-Noord-Europa-met-de-benoeming-van-Berber-Rienks-tot-Partner.docx.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Persbericht<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Persbericht<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Berber is gevestigd in Nederland en heeft meer dan 20 jaar ervaring op het snijvlak van data, technologie en organisatorische transformatie. Ze heeft leidinggevende functies bekleed bij enkele van 's werelds meest invloedrijke advies- en technologieorganisaties, waaronder Deloitte, PwC en Accenture. Berber heeft invloedrijke programma's geleid op het gebied van AI, data-strategie, digitale transformatie en klantgerichte innovatie, waarbij ze meetbare resultaten heeft geboekt voor klanten in sectoren als telecommunicatie, technologie, energie, detailhandel en consumentengoederen.<\/p>\n<p>Gedreven door haar passie voor betekenisvolle transformatie zal Berber zich richten op het vergroten van de impact van Artefact in Noord-Europa, het opbouwen van netwerken van leidinggevenden en het vormgeven van strategie\u00ebn die meetbare bedrijfswaarde voor klanten ontsluiten. Als pionier in de regio is ze ook voorstander van inclusief leiderschap en helpt ze teams het volledige potentieel van data, AI en menselijk talent te benutten.<\/p>\n<p>Naast haar professionele werk is Berber actief betrokken bij initiatieven die leiderschap en diversiteit bevorderen. Ze is lid van <a href=\"https:\/\/www.ser.nl\/nl\/thema\/topvrouwen\" target=\"_blank\" rel=\"noopener\"><strong>SER Topvrouwen<\/strong><\/a>, ter bevordering van gendergelijkheid, inclusie en uitvoerend leiderschap in Nederland, en was eerder bestuurslid van <strong><a href=\"https:\/\/wicteurope.com\/\" target=\"_blank\" rel=\"noopener\">het WICT-netwerk Europa<\/a><\/strong>, en ondersteunt women in technologie over het hele continent. Via deze functies brengt ze haar expertise in coaching, stakeholdermanagement, analytisch denken en operationele effici\u00ebntie in een bredere impact op de sector.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-color5);\"><blockquote>\n<div><a href=\"https:\/\/www.linkedin.com\/in\/berberrienks\/\" target=\"_blank\" rel=\"noopener\">Berberse Rienks<\/a> over haar nieuwe rol bij Artefact:<\/div>\n<div>\u201cMeedoen aan Artefact is een opwindende volgende stap in mijn reis naar het verbinden van mens, doel, data &amp; AI. Wat mij opwindt aan Artefact is de mensgerichte benadering van transformatie - waar strategie, technologie en cultuur samenkomen om echte, blijvende verandering te cre\u00ebren. Ik kijk ernaar uit om met onze klanten en teams samen te werken om het potentieel van data te ontsluiten en tegelijkertijd menselijke waarden centraal te stellen bij elke beslissing.\u201d<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Berber heeft academische graden van de Universiteit Maastricht (Master in Business Administration, International Business Administration) en Universidad Carlos III de Madrid (Econometrie) vooraanstaande instellingen.<\/p>\n<p>Met haar bewezen staat van dienst in het transformeren van organisaties door middel van data, AI en mensgericht leiderschap, is Berber klaar om de impact van Artefact in heel Noord-Europa te versnellen.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Over Artefact<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">Artefact is een toonaangevend, wereldwijd adviesbureau dat zich richt op het versnellen van de toepassing van data en AI om mensen en organisaties positief te be\u00efnvloeden. Wij zijn gespecialiseerd in data transformatie en data marketing om tastbare bedrijfsresultaten te behalen in de gehele waardeketen van ondernemingen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Artefact biedt de meest uitgebreide set van data-driven oplossingen per industrie, gebouwd op diepgaande data wetenschap en geavanceerde AI-technologie\u00ebn, en levert AI-projecten op schaal in alle industriesectoren. Van strategie tot operations, wij bieden een end-to-end aanpak en oplossingen: data strategie, data kwaliteit en governance, data platforms, AI Factory, data-driven klantervaring en marketing ROI.\u00a0<\/span><\/p>\n<p>Onze <strong>1700+ werknemers<\/strong> werken in <strong>27 landen<\/strong> in Europa, Azi\u00eb, Noord- en Zuid-Amerika, het Midden-Oosten, India en Afrika. Wij werken samen met meer dan <strong>1000 klanten<\/strong>, waaronder enkele van de 300 grootste merken ter wereld, zoals Samsung, L'Or\u00e9al en Sanofi.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Artefact, het toonaangevende wereldwijde adviesbureau voor data en AI-transformatie, verwelkomt met trots Berber Rienks als nieuwe Partner om de groei en innovatie in Noord-Europa verder te versnellen.<\/p>","protected":false},"author":[],"featured_media":1072658,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[692113],"news-language":[311,571],"class_list":["post-1072278","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-benelux","news-language-en","news-language-nl"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news\/1072278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/1072658"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=1072278"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/author?post=1072278"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-category?post=1072278"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-language?post=1072278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}