	{"id":22006,"date":"2020-04-05T09:40:00","date_gmt":"2020-04-05T08:40:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22006"},"modified":"2024-09-20T17:42:21","modified_gmt":"2024-09-20T16:42:21","slug":"seo-news-april-2020","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/nl\/news\/seo-news-april-2020\/","title":{"rendered":"SEO Nieuws - April 2020"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/01\/SEO-News.png\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>NIEUWS \/ SEO<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>SEO Nieuws door Olivier Perbet.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><h3><strong><span style=\"color: #ff0066;\">1 - Officieel Google Webmasternieuws<\/span><\/strong><\/h3>\n<p><b>Minder pagina's behandeld voor betere prestaties in Search Console<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Minder pagina's om de beste prestaties in Search Console te leveren<\/span><\/i><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/6211453\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/webmasters\/answer\/6211453<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">De rapporten \u201cMobile\u201d, \u201cVitesse \/ Temps de chargement des pages\u201d, \u201cAMP\u201d en \u201cRich Results\u201d analyseren minder URL's om beter te presteren.<\/span><\/p>\n<p><b>Goede overeenkomsten vinden in Google Zoeken<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Vind de beste onderzoeksresultaten op Google<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.blog.google\/products\/search\/getting-great-matches-google-search\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.blog.google\/products\/search\/getting-great-matches-google-search\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Aux Etats-Unis, Google affiche un message d'aide et des conseils de recherche dans sa page de r\u00e9sultats quand il juge que ceux-ci ne sont pas satisfaisants pour l'internaute.<\/span><\/p>\n<p><b>Het is nu gratis om producten te verkopen op Google Shopping<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Het is nu gratis om producten te verkopen via Google Shopping<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.blog.google\/products\/shopping\/its-now-free-to-sell-on-google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.blog.google\/products\/shopping\/its-now-free-to-sell-on-google\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google Shopping wordt vanaf eind april gratis in de Verenigde Staten en dat zal ook in de rest van de wereld het geval zijn v\u00f3\u00f3r het einde van het jaar, om de concurrentie met Amazon beter het hoofd te kunnen bieden.<\/span><\/p>\n<p><b>Introductie van een nieuwe manier voor sites om COVID-19 aankondigingen te markeren op Google Zoeken<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Nieuwe manier voor websites om hun COVID-19 aankondigingen op Google te promoten<\/span><\/i><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2020\/04\/highlight-covid-19-announcements-search.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2020\/04\/highlight-covid-19-announcements-search.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">En compl\u00e9ment de la balise de donn\u00e9es structur\u00e9es \u201cSpecialAnnouncement\u201d, il est possible de remplir un formulaire dans la Search Console (<\/span><a href=\"https:\/\/search.google.com\/search-console\/special-announcement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/search.google.com\/search-console\/special-announcement<\/span><\/a><span style=\"font-weight: 400;\">) pour indiquer des messages importants li\u00e9s au coronavirus qui pourront \u00eatre repris dans les pages de r\u00e9sultats de recherche de Google.<\/span><\/p>\n<h3><strong><span style=\"color: #ff0066;\">2 - SEO Nieuws<\/span><\/strong><\/h3>\n<p><b>Google herschrijft vaak meta-beschrijvingen<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Google beschrijft in \u2154 van de gevallen de inhoud van de balise meta description<\/span><\/i><\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/ahrefs.com\/blog\/meta-description-study\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Cette \u00e9tude montre que Google n'affiche pas toujours le contenu de la balise meta description pour le r\u00e9sum\u00e9 textuel propos\u00e9 dans la page de r\u00e9sultats de recherche (snippet).<\/span><\/p>\n<p><b>De impact van het coronavirus op SEO (infografieken)<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Infografie\u00ebn over de impact van het coronavirus op SEO<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.pagetraffic.com\/blog\/coronovirus-seo-impact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.pagetraffic.com\/blog\/coronovirus-seo-impact\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">L'infographie montre les \u00e9volutions des tendances de recherches dans diff\u00e9rents domaines dont l'e-commerce, la sant\u00e9, l'actualit\u00e9, le tourisme et les loisirs, suivies de conseils SEO, pour le monde anglophonique.<\/span><\/p>\n<p><a href=\"https:\/\/observatoire.gulfstream-group.fr\/seo-coronavirus-nouveaux-comportements\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/observatoire.gulfstream-group.fr\/seo-coronavirus-nouveaux-comportements\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Infographie sur les \u00e9volutions des tendances de recherches dans le monde francophone.<\/span><\/p>\n<p><b>Moet Google persuitgevers betalen?<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Google devra-t-il payer les \u00e9diteurs de presse?<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.autoritedelaconcurrence.fr\/fr\/communiques-de-presse\/droits-voisins-lautorite-fait-droit-aux-demandes-de-mesures-conservatoires\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.autoritedelaconcurrence.fr\/fr\/communiques-de-presse\/droits-voisins-lautorite-fait-droit-aux-demandes-de-mesures-conservatoires<\/span><\/a><span style=\"font-weight: 400;\">L'Autorit\u00e9 de la Concurrence donne 3 mois \u00e0 Google pour n\u00e9gocier un accord avec les \u00e9diteurs et agences de presse afin de les r\u00e9mun\u00e9rer pour les informations reprises notamment dans Google Actualit\u00e9s. Cela pourrait amener Google \u00e0 arr\u00eater Google Actualit\u00e9s en France.<\/span><\/p>\n<p><b>Bing neemt de evoluties voor meta robots tag van Google over<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Bing neemt de ontwikkelingen van Google over<\/span><\/i><\/p>\n<p><a href=\"https:\/\/blogs.bing.com\/webmaster\/april-2020\/Announcing-new-options-for-webmasters-to-control-their-snippets-at-Bing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/blogs.bing.com\/webmaster\/april-2020\/Announcing-new-options-for-webmasters-to-control-their-snippets-at-Bing<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Er zijn aanwijzingen waarmee u het beschrijvende gedeelte (tekst en beeld) op de pagina met resultaten van de zoekmachine kunt wijzigen. Het is mogelijk om de lengte van de tekst, de grootte van de afbeelding en de duur van de video te specificeren in de balise meta robots of in de richtlijn X-Robots-Tag.<\/span><\/p>\n<p><b>Zal Google sommige elementen van zijn algoritme moeten onthullen?<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Google zal bepaalde elementen van zijn algoritme herhalen?<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo\/359536\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginejournal.com\/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo\/359536\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Beschuldigd in Grande-Bretagne door de prijsvergelijker Foundem dat hij zijn zichtbaarheid in de resultaten heeft verminderd. <\/span><span style=\"font-weight: 400;\">de recherche van Google<\/span><span style=\"font-weight: 400;\"> Google pourrait devoir d\u00e9voiler certains \u00e9l\u00e9ments de son algorithme \u00e0 son profit.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/06\/Global-Newsletter-Data-Digest_LinkedIn_600x315_april-1.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/go.pardot.com\/l\/597421\/2020-05-06\/2k5zzj\" target=\"_blank\" rel=\"noopener\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>Ge\u00efnteresseerd in digitaal en data marketing?<\/b><\/p>\n<p>Meld u aan voor Data Digest, de nieuwsbrief van Artefact, en ontvang elke maand bruikbaar advies, inzichten en meningen in uw inbox.<\/p>\n<p><b>Schrijf me in!<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO Nieuws door Olivier Perbet.<\/p>","protected":false},"author":[321],"featured_media":21992,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-22006","news","type-news","status-publish","has-post-thumbnail","hentry","author-olivier-perbet","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news\/22006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/21992"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=22006"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/author?post=22006"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-category?post=22006"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-language?post=22006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}