	{"id":22007,"date":"2020-03-05T10:54:00","date_gmt":"2020-03-05T10:54:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22007"},"modified":"2024-09-20T17:42:21","modified_gmt":"2024-09-20T16:42:21","slug":"seo-news-march-2020","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/nl\/news\/seo-news-march-2020\/","title":{"rendered":"SEO Nieuws - Maart 2020"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/01\/SEO-News.png\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>NIEUWS \/ SEO<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>SEO Nieuws door Olivier Perbet.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><h3><strong><span style=\"color: #ff0066;\">1 - Officieel Google Webmasternieuws<\/span><\/strong><\/h3>\n<p><b>Hoe uw bedrijf online in Google Zoeken te pauzeren<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Comment adapter son site lors de la crise du Coronavirus.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2020\/03\/how-to-pause-your-business-online-in.html\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2020\/03\/how-to-pause-your-business-online-in.html<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Wat te doen als een e-commerce site zijn livraisons be\u00ebindigt? Informeer de internauten, schakel de commando's uit, gebruik het Flux Merchant Center (marktplaats van Google). En in geen geval de hele site of een deel ervan onbereikbaar maken: dat zou een totale SEO-vernietiging zijn.<\/span><\/p>\n<p><b>Nieuwe eigenschappen voor virtuele, uitgestelde en geannuleerde evenementen<\/b><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2020\/03\/new-properties-virtual-or-canceled-events.html\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2020\/03\/new-properties-virtual-or-canceled-events.html<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Les <a href=\"https:\/\/www.mercatique-electronique.com\/donnees-structurees-json-ld-implementation\/\" target=\"_blank\" rel=\"noopener\">Gestructureerde gegevens<\/a> d'\u00c9v\u00e9nement permettent de b\u00e9n\u00e9ficier d'Extraits enrichis dans les r\u00e9sultats de recherche pour pr\u00e9senter les \u00e9v\u00e9nements \u00e0 venir (que l'on vend (Ticketmaster) ou produit (th\u00e9\u00e2tres)). On peut d\u00e9sormais indiquer si un \u00e9v\u00e9nement est :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">annul\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">report\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">online verspreid<\/span><\/li>\n<\/ul>\n<p><b>Mobiliteitsveranderingen door het Coronavirus: geoloc data van Google mobiele gebruikers<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Veranderingen in de publieke ruimte door g\u00e9olokalisatiegegevens<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.google.com\/covid19\/mobility\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.google.com\/covid19\/mobility\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.numerama.com\/tech\/615644-coronavirus-google-montre-si-les-francais-ont-respecte-les-mesures-de-confinement.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.numerama.com\/tech\/615644-coronavirus-google-montre-si-les-francais-ont-respecte-les-mesures-de-confinement.html<\/span><\/a><span style=\"font-weight: 400;\"> (FR)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google publie des donn\u00e9es de g\u00e9olocalisation des internautes sur la p\u00e9riode 16\/02 - 30\/03 pour montrer les changements dans la fr\u00e9quentation de types de lieux:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">winkels \/ vrijetijdsbesteding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">voeding \/ apotheken<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">parcs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vervoert<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">werkplekken<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">woningen<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Het rapport wordt voor elk land opgesteld.<\/span><\/p>\n<p><b>Meer 3D VR-objecten in mobiele Google SERP's<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Google stelt de nieuwe types d'objets en r\u00e9alit\u00e9 augment\u00e9e voor via les SERPS<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.androidpolice.com\/2020\/04\/01\/bored-with-3d-animals-google-also-has-skeletons-cars-santa-the-mars-rover-and-other-ar-objects\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.androidpolice.com\/2020\/04\/01\/bored-with-3d-animals-google-also-has-skeletons-cars-santa-the-mars-rover-and-other-ar-objects\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.seroundtable.com\/google-3d-ar-images-29115.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.seroundtable.com\/google-3d-ar-images-29115.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">On a vu un sac Balenciaga le mois dernier, on peut d\u00e9sormais projeter des voitures et des baskets en r\u00e9alit\u00e9 virtuelle par les r\u00e9sultats de recherche de Google via son smartphone. Het systeem is nu voor bepaalde merken in priv\u00e9b\u00e8ta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Er zijn ook niet-commerci\u00eble producten (voor pedagogische doeleinden) beschikbaar, gemaakt door Google. Werkt direct met een Google-parameter in het Engels.<\/span><\/p>\n<h3><strong><span style=\"color: #ff0066;\">2 - SEO Nieuws<\/span><\/strong><\/h3>\n<p><b>Zo ziet het bijhouden van Google zoekresultaten per uur eruit<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">A quoi ressemble un relev\u00e9 de positions heure par heure?<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/heres-what-hourly-google-search-result-tracking-looks-jon-hogg-\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.linkedin.com\/pulse\/heres-what-hourly-google-search-result-tracking-looks-jon-hogg-\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/strategiq.co\/0-stability-serps-experiment-hourly-rank-tracking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/strategiq.co\/0-stability-serps-experiment-hourly-rank-tracking\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Snelle lessen :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plus on va en profondeur dans les pages de Google, plus les positions sont instables. Un relev\u00e9 de positions pour un site donn\u00e9 \u00e0 trop grande fr\u00e9quence n'a pas d'int\u00e9r\u00eat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bepaalde typen aanvragen (=arch\u00e9s) zijn variabeler dan andere. De actualiteitsaanvragen zijn zeer dynamisch, de intemporele informatieaanvragen veel minder.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobiele resultaten zijn instabieler dan desktopresultaten.<\/span><\/li>\n<\/ul>\n<p><b><br \/>\n<\/b><b>Huawei zal de Franse zoekmachine Qwant gebruiken op haar aankomende telefoons<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Huawei telefoons dienen Qwant als onderzoekscentrum<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.usine-digitale.fr\/article\/prive-de-google-huawei-choisit-qwant-comme-moteur-de-recherche-par-defaut-de-ses-smartphones.N946521\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.usine-digitale.fr\/article\/prive-de-google-huawei-choisit-qwant-comme-moteur-de-recherche-par-defaut-de-ses-smartphones.N946521<\/span><\/a><span style=\"font-weight: 400;\"> (FR)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De Chinese smartphonefabrikant Huawei is gestoord door Android, hij moet een alternatief vinden voor de Google moteur de recherche. Aanvankelijk dacht men dat er een eigen apparaat in ontwikkeling was (<\/span><a href=\"https:\/\/www.xda-developers.com\/huawei-search-mobile\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.xda-developers.com\/huawei-search-mobile\/<\/span><\/a><i><span style=\"font-weight: 400;\">) <\/span><\/i><span style=\"font-weight: 400;\">maar het is uiteindelijk Qwant die Google vervangt<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/06\/Global-Newsletter-Data-Digest_LinkedIn_600x315_april-1.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/go.pardot.com\/l\/597421\/2020-05-06\/2k5zzj\" target=\"_blank\" rel=\"noopener\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>Ge\u00efnteresseerd in digitaal en data marketing?<\/b><\/p>\n<p>Meld u aan voor Data Digest, de nieuwsbrief van Artefact, en ontvang elke maand bruikbaar advies, inzichten en meningen in uw inbox.<\/p>\n<p><b>Schrijf me in!<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO Nieuws door Olivier Perbet.<\/p>","protected":false},"author":[321],"featured_media":21992,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-22007","news","type-news","status-publish","has-post-thumbnail","hentry","author-olivier-perbet","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news\/22007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/21992"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=22007"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/author?post=22007"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-category?post=22007"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-language?post=22007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}