	{"id":22009,"date":"2020-01-05T11:03:00","date_gmt":"2020-01-05T11:03:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22009"},"modified":"2024-09-20T17:42:22","modified_gmt":"2024-09-20T16:42:22","slug":"seo-news-january-2020","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/nl\/news\/seo-news-january-2020\/","title":{"rendered":"SEO Nieuws - Januari 2020"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/01\/SEO-News.png\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>NIEUWS \/ SEO<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>SEO Nieuws door Olivier Perbet.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><h3><strong><span style=\"color: #ff0066;\">1 - Officieel Google Webmasternieuws<\/span><\/strong><\/h3>\n<p><b>Featured Snippets: geen dubbele rankings meer voor FS URL's<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">URL's die profiteren van een Positie 0 krijgen niet meer hun klassieke resultaat in de SERP's.<\/span><\/i> <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1220094125480919040\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/dannysullivan\/status\/1220094125480919040<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Les webmasters h\u00e9sitent \u00e0 supprimer volontairement leur Position 0, plusieurs rel\u00e8vent des <\/span><a href=\"https:\/\/twitter.com\/timsoulo\/status\/1220174374944137216\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">clics<\/span><\/a><span style=\"font-weight: 400;\">. La Position 0 n'est pas toujours bien identifi\u00e9e par les internautes (format al\u00e9atoire, confusion avec les annonces Google Ads).<\/span><\/p>\n<p><b>Favicons en domeinnamen voor Google's Desktop SERPS<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">SERP's en Desktop nemen de affichage van mobiele SERP's over<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><a href=\"https:\/\/twitter.com\/searchliaison\/status\/1216782591463813126\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/searchliaison\/status\/1216782591463813126<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Avant, un snippet se composait de : Titel, URL of Domaine + Fil d'Ariane, Meta-beschrijving. Depuis, l'URL dispara\u00eet au profit du seul domaine de la page positionn\u00e9e pr\u00e9c\u00e9d\u00e9 du favicon du site. De betaalde resultaten (Google Ads) waren zeer moeilijk te onderscheiden van de natuurlijke resultaten. Google heeft vervolgens de SERP's aangepast: alleen de volledige URL wordt weergegeven voor de natuurlijke bezoekers, de betalers behouden de vermelding \u201cannonce\u201d.<\/span><\/p>\n<p><b>Gestructureerde Data : data-vocabulaire wordt op 6 april door Google afgeschaft<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">Het formaat van Donn\u00e9es Structur\u00e9es data-vocabulary ne sera plus pris en compte par Google. <\/span><\/i><a href=\"https:\/\/webmasters.googleblog.com\/2020\/01\/data-vocabulary.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2020\/01\/data-vocabulary.html<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Ancien format de Donn\u00e9es Structur\u00e9es, le data-vocabulary ne fonctionnera plus pour g\u00e9n\u00e9rer des Extraits Enrichis dans les SERPs de Google. Het integratieformaat van de biblioth\u00e8que Schema.org wordt ge\u00efntegreerd in de HTML-code van een pagina, op dezelfde manier als Microdonn\u00e9es en RDFa.<\/span><\/p>\n<p><b><br \/>\n<\/b><b>Nieuw verwijderingsrapport in Search Console<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">Een nieuw hulpmiddel voor URL-onderdrukking in Search Console<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><a href=\"https:\/\/webmasters.googleblog.com\/2020\/01\/new-removals-report-in-search-console.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2020\/01\/new-removals-report-in-search-console.html<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">L'outil regroupe deux fonctionnalit\u00e9s s\u00e9par\u00e9es \u00e0 l'origine : la Suppression d'URL - masquer une URL \/ un r\u00e9pertoire pendant 90 jours - et le Rapport de Contenu obsol\u00e8te - signaler une page disparue mais toujours positionn\u00e9e dans les SERPs. Il ajoute une 3\u00e8me fonctionnalit\u00e9 : le rapport des URLs filtr\u00e9es par Safe Search.<\/span><\/p>\n<p><b><br \/>\n<\/b><b>Google gaat alternatieve zoekmachines aanbieden op Android-telefoons<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">Google stelt alternatieve zoekmachines voor op Android-telefoons <\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><a href=\"https:\/\/www.theverge.com\/2020\/1\/9\/21058120\/google-android-search-engine-choice-duckduckgo-bing-default-eu-antitrust-ruling\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.theverge.com\/2020\/1\/9\/21058120\/google-android-search-engine-choice-duckduckgo-bing-default-eu-antitrust-ruling<\/span><b><br \/>\n<\/b><\/a><span style=\"font-weight: 400;\">Google past zich aan zijn veroordelingen voor misbruik van dominante positie aan en laat op 1 maart 2020 de keuze tussen zijn zoekmachine en drie alternatieven per land. In Frankrijk: DuckDuckGo, Info.com, Qwant. Het is belangrijk om het marktaandeel van elk van deze alternatieven in het webverkeer in de gaten te houden.<\/span><\/p>\n<h3><strong><span style=\"color: #ff0066;\">2 - SEO Nieuws<\/span><\/strong><\/h3>\n<p><b>Search Console dekkingsrapport: elke mogelijke status, opgesomd<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">Lijst van verschillende gevallen die voorkomen in het rapport van de Couverture van Search Console<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><a href=\"https:\/\/twitter.com\/jroakes\/status\/1218611498857222149\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/jroakes\/status\/1218611498857222149<\/span><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><\/a><span style=\"font-weight: 400;\">Het rapport van Search Console geeft de indexeringsstatus aan van alle URL's die Google kent voor een site. Cette liste donne tous les statuts possibles.<\/span><\/p>\n<p><b><br \/>\n<\/b><b>Verbeterde webprestaties door browsercache-extensie<\/b><\/p>\n<p><a href=\"https:\/\/twitter.com\/glenngabe\/status\/1221790000288817153\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/glenngabe\/status\/1221790000288817153<\/span><b><br \/>\n<\/b><\/a><span style=\"font-weight: 400;\">Het verlengen van de duur van de cache navigateur des ressources (van 25 min tot 10 uur) verbetert de snelheid van de pagina's voor de bezoekers. Het rapport van Search Console (donn\u00e9es du CrUX le d\u00e9montre.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/06\/Global-Newsletter-Data-Digest_LinkedIn_600x315_april-1.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/go.pardot.com\/l\/597421\/2020-05-06\/2k5zzj\" target=\"_blank\" rel=\"noopener\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>Ge\u00efnteresseerd in digitaal en data marketing?<\/b><\/p>\n<p>Meld u aan voor Data Digest, de nieuwsbrief van Artefact, en ontvang elke maand bruikbaar advies, inzichten en meningen in uw inbox. <\/p>\n<p><b>Schrijf me in!<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO Nieuws door Olivier Perbet.<\/p>","protected":false},"author":[321],"featured_media":21992,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-22009","news","type-news","status-publish","has-post-thumbnail","hentry","author-olivier-perbet","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news\/22009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/21992"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=22009"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/author?post=22009"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-category?post=22009"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-language?post=22009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}