{"id":81118,"date":"2023-11-02T14:23:11","date_gmt":"2023-11-02T14:23:11","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=81118"},"modified":"2024-09-20T17:42:48","modified_gmt":"2024-09-20T16:42:48","slug":"artefact-mena-unveils-whitepaper-on-generative-ai","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/nl\/news\/artefact-mena-unveils-whitepaper-on-generative-ai\/","title":{"rendered":"Artefact MENA onthult whitepaper over generatieve AI"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><ul style=\"--awb-iconcolor:var(--awb-color7);--awb-textcolor:var(--awb-color7);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>De whitepaper biedt een holistisch perspectief op Generative AI in MENA en gaat in op potenti\u00eble toepassingen, technische en regelgevende uitdagingen en de weg vooruit.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>De bevindingen tonen een groeiend momentum voor de integratie van Generative AI in de regio, wat opwindende mogelijkheden biedt voor innovatie, organisatorische groei en maatschappelijke ontwikkeling.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Dubai, VAE - 2 november 2023<\/p>\n<p>Data en digital consulting leader Artefact MENA hebben een whitepaper over Generative AI gelanceerd, gebaseerd op een uitgebreid onderzoek en interviews met leidinggevenden in verschillende sectoren in de MENA-regio. De studie probeert inzicht te krijgen in de status van Generative AI in regionale organisaties, de belangrijkste toepassingen, uitdagingen en vooruitzichten.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/PR_ENGLISH_Artefact-MENA-unveils-whitepaper-on-Generative-AI-.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PERSBERICHT IN HET ENGELS<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PERSBERICHT IN HET ENGELS<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/PR_ARABIC_Artefact-MENA-unveils-whitepaper-on-Generative-AI-.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PERSBERICHT IN HET ARABISCH<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PERSBERICHT IN HET ARABISCH<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Volgens het rapport zien meer dan 80% van de respondenten in de MENA-regio veranderingen binnen hun organisaties als gevolg van Generative AI, met gevolgen voor strategie, bedrijven en mensen. Bijna 50% van de respondenten zijn al begonnen met het verkennen van de mogelijkheden van Generative AI door middel van de implementatie van POC's of ge\u00efndustrialiseerde use cases. Het testen van de technologie en het opdoen van praktijkervaring is met name in de regio uitgesproken.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Daarnaast hebben overheden in het Midden-Oosten aangedrongen op de invoering van Gen-AI in organisaties, met name in de publieke sector. Er wordt ge\u00efnvesteerd op verschillende niveaus van de levenscyclus, van toepassingen tot basismodellen tot infrastructuur, inclusief investeringen in Graphics Processing Units (GPU's). In feite hebben meerdere landen in de GCC AI-strategie\u00ebn en -initiatieven gelanceerd met een specifieke focus op generatieve AI.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Volgens de Artefact whitepaper zien organisaties vooral toepassingen van Generative AI in klantenservice, sales &amp; marketing en operations. Om deze use cases te implementeren, moeten organisaties technische overwegingen aanpakken, voornamelijk met betrekking tot data bescherming en beveiliging, en data kwaliteit. Tot slot is het van cruciaal belang om de vereiste capaciteiten en vaardigheden voor Generative AI op te bouwen en programma's voor verandermanagement te starten. In feite zegt 33% van de organisaties dat hun werknemers klaar zijn om de verandering te omarmen, terwijl 58% de verandering misschien wel accepteert, maar nog steeds inspanningen op het gebied van verandermanagement nodig heeft.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cIn het Midden-Oosten zijn we de hype voorbij: de regio is bezig met een snelle inhaalslag en is klaar om alle mogelijkheden te verkennen. Om het potentieel van AI te ontsluiten, moeten organisaties een holistische kijk hebben op hun visie en routekaart voor AI, en moeten ze de juiste randvoorwaarden cre\u00ebren, waaronder technologie, mensen en governance. Gen-AI kan bedrijfsactiviteiten in verschillende sectoren opnieuw defini\u00ebren en Artefact is een drijvende kracht geweest om organisaties in staat te stellen om de gebruiksmogelijkheden ervan in verschillende domeinen te verkennen en te implementeren.\u201d<\/div>\n<div class=\"quote-baseline\">Rahul Arya, CEO en Managing Partner van Artefact MENA<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cGeneratieve AI-technologie ontwikkelt zich snel en wordt zeer snel toegepast in de regio. Dergelijke technologie heeft het potentieel om de manier van werken in verschillende sectoren te verstoren en de meeste organisaties zijn begonnen met het verkennen van dergelijke mogelijkheden om de impact van Generative AI verder in kaart te brengen. Net als elke nieuwe technologie heeft Generative AI een aantal uitdagingen die geleidelijk worden aangepakt naarmate de technologie en toepassingen zich verder ontwikkelen.\u201d<\/div>\n<div class=\"quote-baseline\">Christelle Salame, Partner bij Artefact MENA<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>U kunt de whitepaper over de Artefact downloaden <a href=\"https:\/\/report.artefact.com\/l\/597421\/2023-10-16\/j2nsh8?utm_source=linkedin.com&amp;utm_medium=social&amp;utm_campaign=2023-10-FR-Stival-replay&amp;utm_content=\" target=\"_blank\" rel=\"noopener\">hier<\/a>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Over Artefact<\/h3><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Artefact is een internationaal data dienstverlenend bedrijf gespecialiseerd in data transformatie en data &amp; digital marketing consulting, wiens missie het is om data om te zetten in business impact door het leveren van tastbare resultaten over de gehele waardeketen.<\/p>\n<p>Dankzij de unieke aanpak van Artefact, die een brug slaat tussen data en het bedrijfsleven, kunnen onze klanten hun bedrijfsdoelstellingen op een toegewijde en effici\u00ebnte manier bereiken. Onze 1300 medewerkers combineren hun multidisciplinaire vaardigheden om bedrijven te helpen hun bedrijf te innoveren. Onze geavanceerde technologie\u00ebn op het gebied van kunstmatige intelligentie en onze flexibele methoden garanderen het succes van de AI-projecten van onze klanten, van ontwerp tot implementatie, inclusief training en verandermanagement. Met onze lokale aanwezigheid in 16 kantoren in Europa, Azi\u00eb, Noord-Amerika, Latijns-Amerika en Afrika werken we wereldwijd samen met toonaangevende internationale merken zoals Orange, Samsung, L'Or\u00e9al of Sanofi.<\/p>\n<p><a href=\"https:\/\/www.artefact.com\/nl\/\">www.artefact.com<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Perscontact<\/h3><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Delphine Bionne - +33 (0)6 74 74 11 48 --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Gezondheidsbeleid <a href=\"\/nl\/&\/#x6d;&#97;&#x69;&#x6c;&#116;&#x6f;&#58;d&#x65;&#108;p&#x68;&#105;n&#x65;&#64;t&#x68;&#101;&#x62;&#x72;&#97;&#x69;&#x6e;&#99;&#x6f;&#110;t&#x65;&#110;t&#x2e;&#102;r\">delphine@thebraincontent.fr<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Data en digital consulting leader Artefact MENA hebben een whitepaper over Generative AI gelanceerd, gebaseerd op een uitgebreid onderzoek en interviews met leidinggevenden in verschillende sectoren in de MENA-regio. De studie probeert inzicht te krijgen in de status van Generative AI in regionale organisaties, de belangrijkste toepassingen, uitdagingen en vooruitzichten.<\/p>","protected":false},"author":[],"featured_media":81120,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[4918],"news-language":[311],"class_list":["post-81118","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-press-release","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news\/81118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/81120"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=81118"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/author?post=81118"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-category?post=81118"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-language?post=81118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}