	{"id":83499,"date":"2023-11-21T08:00:31","date_gmt":"2023-11-21T08:00:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=83499"},"modified":"2024-09-20T17:42:49","modified_gmt":"2024-09-20T16:42:49","slug":"grdf-et-artefact-reconduisent-et-renforcent-leur-collaboration-sur-la-strategie-dacquisition-digitale","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/nl\/news\/grdf-et-artefact-reconduisent-et-renforcent-leur-collaboration-sur-la-strategie-dacquisition-digitale\/","title":{"rendered":"GRDF en Artefact herbevestigen en versterken hun samenwerking op het gebied van digitale acquisitiestrategie\u00ebn"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Parijs, 21 november 2023<\/p>\n<p>Apr\u00e8s un appel d'offres de plusieurs mois, GRDF a reconduit Artefact, soci\u00e9t\u00e9 internationale de conseil en transformation data &amp; digital marketing, pour d\u00e9finir et mettre en \u0153uvre sa strat\u00e9gie d'acquisition sur tous les canaux digitaux.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/CP_GRDF-et-Artefact-reconduisent-et-renforcent-leur-collaboration-sur-la-strategie-dacquisition-digitale-1.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PERSCOMMUNIQU\u00c9<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">PERSCOMMUNIQU\u00c9<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>GRDF, hoofddistributeur van natuurlijk gas in Frankrijk en Europa en dochteronderneming van Engie, heeft Artefact teruggehaald vanwege de relevantie van zijn voorstel, dat zowel berust op een adviesaanpak in data marketing als op een multi-canal expertise voor het bout-en-bout van de acquisitietrechter.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cArtefact heeft ons overtuigd door zijn aanbevelingen te baseren op een innovatief geheel van apparatuur voor het verzamelen en verwerken van alle digitale signalen, met als doel onze marketing-ROI aanzienlijk te optimaliseren. De nabijheid van de teams GRDF en Artefact, evenals de grote dynamiek die al vanaf het begin van onze samenwerking aanwezig was, hebben ons aangezet om het interventiepunt van Artefact te vergroten, bijvoorbeeld door het gebruik van de r\u00e9f\u00e9rencement payant sur les moteurs de recherche.\u2019<\/div>\n<div class=\"quote-baseline\">Paul Garnier, Verantwoordelijke acquisitie bij GRDF<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cHet is een grote eer om opnieuw het vertrouwen van GRDF te krijgen voor het versterken van de digitale acquisitiestrategie voor multinationals. We zijn bijzonder verheugd dat we onze samenwerking met een van de grote Franse industrie\u00ebn kunnen voortzetten. Nous apportons notre savoir-faire au croisement du conseil data et de l'expertise en digital marketing, avec un souci constant de la performance et du r\u00e9sultat gr\u00e2ce \u00e0 un pilotage des investissements marketing quasiment en temps r\u00e9el en fonction des remont\u00e9es de l'activit\u00e9 du call-center de GRDF.\u201d<\/div>\n<div class=\"quote-baseline\">Thomas Qu\u00e9lin, VP Digital bij Artefact<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">A propos d'Artefact<\/h3><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Artefact is een internationaal dienstverlenend bedrijf gespecialiseerd in advies en transformatie data en data &amp; digitale marketing, met als missie het omzetten van gegevens in impact en tastbare resultaten voor het geheel van de waardeketen van bedrijven. Onze 1300 medewerkers werken in 20 kantoren in Europa, Azi\u00eb, Noord-Afrika, Latijns-Amerika en Afrika. Wij werken samen met internationale topmerken zoals Orange, Samsung, L'Or\u00e9al of Sanofi.<\/p>\n<p><a href=\"https:\/\/www.artefact.com\/nl\/\">www.artefact.com<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">A propos de GRDF<\/h3><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><a href=\"https:\/\/www.grdf.fr\/\" target=\"_blank\" rel=\"noopener\">Gaz R\u00e9seau Distributie Frankrijk<\/a> (GRDF) is een Franse onderneming voor de distributie van gas, opgericht op 1 januari 2008. Zij is de belangrijkste distributeur van natuurlijk gas in Frankrijk en Europa. C'est une filiale ind\u00e9pendante d\u00e9tenue \u00e0 100 % d'Engie.<\/p>\n<p>GRDF heeft de activiteiten overgenomen die voorheen werden verzekerd door EDF Gaz de France Distribution, die opereerde als directie van Gaz de France dot\u00e9e d'une ind\u00e9pendance de gestion.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Contact Presse<\/h3><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Delphine Bionne - <a href=\"\/nl\/m&\/#97;&#x69;&#x6c;&#x74;o&#58;&#100;&#x65;&#x6c;p&#104;&#105;&#x6e;&#x65;&#64;t&#104;&#x65;&#x62;&#x72;a&#105;&#x6e;&#x63;&#x6f;n&#116;&#101;&#x6e;&#x74;&#46;&#102;&#114;\">delphine@thebraincontent.fr<\/a> - 06 74 74 11 48<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Artefact maakt bekend dat het, na een selectieprocedure van enkele maanden, door GRDF \u2013 Gaz R\u00e9seau Distribution France \u2013 is geselecteerd voor de uitvoering van diens acquisitiestrategie via alle digitale kanalen. <\/p>","protected":false},"author":[],"featured_media":84230,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[3159],"news-language":[316],"class_list":["post-83499","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-communique","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news\/83499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media\/84230"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=83499"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/author?post=83499"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-category?post=83499"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/news-language?post=83499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}