	{"id":1033043,"date":"2025-10-27T16:20:13","date_gmt":"2025-10-27T16:20:13","guid":{"rendered":"https:\/\/www.artefact.com\/?page_id=1033043"},"modified":"2025-11-03T14:34:57","modified_gmt":"2025-11-03T14:34:57","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.artefact.com\/nl\/insights\/blog\/","title":{"rendered":"Blog (nieuwe pagina)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" 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fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:83.333333333333%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:40px;--awb-margin-bottom-small:8px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:var(--awb-custom_typography_7-letter-spacing);--fontSize:70;line-height:1;\">Wereldwijd Blog<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-typography3-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:20;line-height:1.2;\">Laat u inspireren door onze nieuwste blogartikelen.<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background 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style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-bottom:0px;\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-hover=\"bg_slide_left\" href=\"https:\/\/medium.com\/artefact-engineering-and-data-science\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Medium blog door 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class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/were-fixing-the-workflow-not-the-margin\/\" target=\"_self\" aria-label=\"Artikel \u2013 Wij verbeteren de werkwijze, niet de marge\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"We&#8217;re fixing the workflow, not the margin\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/Article-Were-fixing-the-workflow-not-the-margin.webp\" class=\"img-responsive wp-image-1405931 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/Article-Were-fixing-the-workflow-not-the-margin-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/Article-Were-fixing-the-workflow-not-the-margin-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/Article-Were-fixing-the-workflow-not-the-margin-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/Article-Were-fixing-the-workflow-not-the-margin-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/Article-Were-fixing-the-workflow-not-the-margin.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Wij verbeteren de werkwijze, niet de marge<\/h3><\/div><div class=\"fusion-text fusion-text-1 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De meeste verzekeraars hebben hun AI-programma\u2019s gericht op de kostenratio. Ik stel voor dat zij zich zouden moeten richten op de schaderatio. Twee gesprekken in de afgelopen twee weken hebben mij tot deze conclusie gebracht. Op 17 september organiseerde ik in Londen een ontbijtbijeenkomst over de disruptieve invloed van AI op het acceptatieproces en de schadeafhandeling, met COO\u2019s, hoofden van de afdeling Customer Journey, hoofden van Data en leidinggevenden op het gebied van AI-transformatie van verschillende van de grootste Britse verzekeraars en makelaars. Vorige week nam ik deel aan een INSEAD-panel over verzekeringen, en een geheel andere groep bracht mij tot een soortgelijke conclusie...<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-1\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"We&#8217;re fixing the workflow, not the margin\" data-description=\"My assertion: Most insurers have pointed their AI programmes at the expense ratio. I suggest they should be focussed at the loss ratio.Two conversations in the last fortnight got me here. On 17 September I hosted a breakfast roundtable in London on the disruption of AI in underwriting and claims, with COOs, Heads of Customer\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/were-fixing-the-workflow-not-the-margin\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1\"><span><a href=\"https:\/\/x.com\/intent\/post?text=We%E2%80%99re%20fixing%20the%20workflow%2C%20not%20the%20margin&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwere-fixing-the-workflow-not-the-margin%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwere-fixing-the-workflow-not-the-margin%2F\" target=\"_blank\" rel=\"noopener noreferrer 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fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/were-fixing-the-workflow-not-the-margin\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>9 oktober 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/when-a-property-firm-needs-a-chief-ai-officer\/\" target=\"_self\" aria-label=\"Wanneer een vastgoedbedrijf een Chief AI Officer nodig heeft\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"When a property firm needs a Chief AI Officer\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/When-a-property-firm-needs-a-Chief-AI-Officer.webp\" class=\"img-responsive wp-image-1405926 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/When-a-property-firm-needs-a-Chief-AI-Officer-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/When-a-property-firm-needs-a-Chief-AI-Officer-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/When-a-property-firm-needs-a-Chief-AI-Officer-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/When-a-property-firm-needs-a-Chief-AI-Officer-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/When-a-property-firm-needs-a-Chief-AI-Officer.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Wanneer een vastgoedbedrijf een Chief AI Officer nodig heeft<\/h3><\/div><div class=\"fusion-text fusion-text-3 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Bij veel vastgoedbedrijven is de invoering van AI begonnen met een proefproject, enkele licenties en de belofte om met een plan terug te komen bij de raad van bestuur. Het blijkt echter moeilijker te zijn om die activiteit om te zetten in een blijvende verandering in de manier waarop mensen werken. Deze moeilijkheid reikt verder dan de vastgoedsector: uit het wereldwijde onderzoek \u2018Future of Work 2026\u2019 van JLL bleek dat 42% van de bedrijven hun eerste proefprojecten hadden afgerond, maar dat slechts 15% daadwerkelijk vooruitgang hadden geboekt met AI-gestuurde organisatorische veranderingen. Om die kloof te dichten is iemand nodig die over de tijd, de bevoegdheid en het budget beschikt om de werkwijze van het bedrijf te veranderen. Voor sommige Britse vastgoedbedrijven zou dat een Chief AI Officer (CAIO) moeten zijn. Mijn mening is dat de meeste bedrijven deze verantwoordelijkheid elders kunnen toewijzen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-2\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"When a property firm needs a Chief AI Officer\" data-description=\"In many property firms, AI adoption has started with a pilot, a few licences and a promise to come back to the board with a plan. Turning that activity into a lasting change in how people work is proving harder. The difficulty extends beyond property: JLL\u2019s global 2026 Future of Work research found that 42%\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/when-a-property-firm-needs-a-chief-ai-officer\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-2\"><span><a href=\"https:\/\/x.com\/intent\/post?text=When%20a%20property%20firm%20needs%20a%20Chief%20AI%20Officer&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhen-a-property-firm-needs-a-chief-ai-officer%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhen-a-property-firm-needs-a-chief-ai-officer%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/when-a-property-firm-needs-a-chief-ai-officer\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>9 oktober 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ai-roi-how-cfos-can-approve-with-discipline-from-pilot-to-scale\/\" target=\"_self\" aria-label=\"COVER_Artikel_AI-ROI_ Hoe CFO\u2019s zorgvuldig goedkeuring kunnen verlenen, van proefproject tot grootschalige implementatie\"><img decoding=\"async\" width=\"1440\" height=\"880\" alt=\"AI ROI: How CFOs can approve with discipline, from pilot to scale\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/COVER_Article_AI-ROI_-How-CFOs-can-approve-with-rigor-from-pilot-to-scale-scaled.webp\" class=\"img-responsive wp-image-1405795 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/COVER_Article_AI-ROI_-How-CFOs-can-approve-with-rigor-from-pilot-to-scale-200x122.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/COVER_Article_AI-ROI_-How-CFOs-can-approve-with-rigor-from-pilot-to-scale-400x244.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/COVER_Article_AI-ROI_-How-CFOs-can-approve-with-rigor-from-pilot-to-scale-600x367.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/COVER_Article_AI-ROI_-How-CFOs-can-approve-with-rigor-from-pilot-to-scale-800x489.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/COVER_Article_AI-ROI_-How-CFOs-can-approve-with-rigor-from-pilot-to-scale-1200x733.webp 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/COVER_Article_AI-ROI_-How-CFOs-can-approve-with-rigor-from-pilot-to-scale-scaled.webp 1440w\" sizes=\"(max-width: 640px) 100vw, 1440px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">AI-ROI: Hoe CFO\u2019s op een gedisciplineerde manier goedkeuring kunnen verlenen, van proefproject tot grootschalige implementatie<\/h3><\/div><div class=\"fusion-text fusion-text-5 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Elk bedrijf dat budget goedkeurt voor artificial intelligence loopt hetzelfde risico: het vieren van een technisch vlekkeloze pilot die geen enkele regel op de winst- en verliesrekening be\u00efnvloedt. Het probleem is niet dat er te veel wordt goedgekeurd. Het probleem is dat er naar de verkeerde zaken wordt gekeken: gebruik, nauwkeurigheid en acceptatie in plaats van financi\u00eble resultaten.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-3\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"AI ROI: How CFOs can approve with discipline, from pilot to scale\" data-description=\"Every company that approves budget for artificial intelligence runs the same risk: celebrating a technically flawless pilot that does not move a single line of the P&amp;L. The problem is not approving too much. It is measuring the wrong thing: usage, accuracy and adoption instead of financial results.The numbers show the cost of this confusion.\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/ai-roi-how-cfos-can-approve-with-discipline-from-pilot-to-scale\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-3\"><span><a href=\"https:\/\/x.com\/intent\/post?text=AI%20ROI%3A%20How%20CFOs%20can%20approve%20with%20discipline%2C%20from%20pilot%20to%20scale&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fai-roi-how-cfos-can-approve-with-discipline-from-pilot-to-scale%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fai-roi-how-cfos-can-approve-with-discipline-from-pilot-to-scale%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ai-roi-how-cfos-can-approve-with-discipline-from-pilot-to-scale\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-10 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-11 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>2 oktober 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column finance\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/when-ai-recommends-your-bank-the-geo-revolution\/\" target=\"_self\" aria-label=\"GEO-revolutie\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"When AI Recommends Your Bank: The GEO Revolution\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/GEO-Revolution.webp\" class=\"img-responsive wp-image-1405793 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/GEO-Revolution-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/GEO-Revolution-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/GEO-Revolution-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/GEO-Revolution-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/10\/GEO-Revolution.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Wanneer AI u een bank aanbeveelt: de GEO-revolutie<\/h3><\/div><div class=\"fusion-text fusion-text-7 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De online zichtbaarheid van merken verschuift van klikken naar AI-aanbevelingen in ChatGPT, Gemini en Google AI Overviews. In dit onderzoek, uitgevoerd in samenwerking met VizibAI, introduceert Artefact Generative Engine Optimization (GEO) voor de banksector. Hiermee wordt een concreet raamwerk geboden om te meten, analyseren en be\u00efnvloeden hoe AI uw merk weergeeft.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-12 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-4\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"When AI Recommends Your Bank: The GEO Revolution\" data-description=\"GEO: The New Frontier of Brand VisibilityFor twenty years, a brand\u2019s online visibility was measured in rankings and clicks. This model is now evolving. A growing share of searches no longer yields a list of links, but a direct answer: ChatGPT, Perplexity, Gemini, or Google&#039;s AI Overviews synthesize, evaluate, and recommend on behalf\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/when-ai-recommends-your-bank-the-geo-revolution\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-4\"><span><a href=\"https:\/\/x.com\/intent\/post?text=When%20AI%20Recommends%20Your%20Bank%3A%20The%20GEO%20Revolution&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhen-ai-recommends-your-bank-the-geo-revolution%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhen-ai-recommends-your-bank-the-geo-revolution%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-13 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/when-ai-recommends-your-bank-the-geo-revolution\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-14 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-15 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>1 oktober 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-5 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/europe-china-us-three-different-ai-races-on-the-same-track\/\" target=\"_self\" aria-label=\"Europa, China, VS: drie verschillende AI-wedstrijden op hetzelfde parcours \u2013 blog\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Europe, China, US: Three different AI races on the same track\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Europe-China-US_-Three-Different-AI-Races-on-the-Same-Track-blog.webp\" class=\"img-responsive wp-image-1405347 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Europe-China-US_-Three-Different-AI-Races-on-the-Same-Track-blog-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Europe-China-US_-Three-Different-AI-Races-on-the-Same-Track-blog-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Europe-China-US_-Three-Different-AI-Races-on-the-Same-Track-blog-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Europe-China-US_-Three-Different-AI-Races-on-the-Same-Track-blog-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Europe-China-US_-Three-Different-AI-Races-on-the-Same-Track-blog.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Europa, China, de VS: drie verschillende AI-wedlopen op hetzelfde parcours<\/h3><\/div><div class=\"fusion-text fusion-text-9 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De Internationale Federatie voor Robotica telde in 2024 wereldwijd 542.000 installaties van industri\u00eble robots. China nam daarvan 295.000 voor zijn rekening, meer dan de helft. In Europa werden er ongeveer 85.000 ge\u00efnstalleerd en in de Verenigde Staten 34.200. Het land waarvan de toonaangevende modellen doorgaans bovenaan de ranglijsten staan, eindigt als laatste.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-16 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-5\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Europe, China, US: Three different AI races on the same track\" data-description=\"The International Federation of Robotics counted 542,000 industrial robot installations worldwide in 2024. China took 295,000 of them, more than half. Europe installed about 85,000, and the United States 34,200.The country whose frontier models usually sit at the top of the benchmarks performs last.The so what here is simple. Read the table as an Olympic\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/europe-china-us-three-different-ai-races-on-the-same-track\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-5\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Europe%2C%20China%2C%20US%3A%20Three%20different%20AI%20races%20on%20the%20same%20track&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Feurope-china-us-three-different-ai-races-on-the-same-track%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Feurope-china-us-three-different-ai-races-on-the-same-track%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-17 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/europe-china-us-three-different-ai-races-on-the-same-track\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-18 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-5 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-19 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 september 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-6 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/foundation-models-when-they-become-a-commodity-where-will-enterprise-competitive-advantage-come-from\/\" target=\"_self\" aria-label=\"Artikel China_Xavier_Strategisch concurrentievoordeel\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Foundation models: When they become a commodity, where will enterprise competitive advantage come from?\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Article-China_Xavier_Strategic-competitive-advantage-.webp\" class=\"img-responsive wp-image-1404594 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Article-China_Xavier_Strategic-competitive-advantage--200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Article-China_Xavier_Strategic-competitive-advantage--400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Article-China_Xavier_Strategic-competitive-advantage--600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Article-China_Xavier_Strategic-competitive-advantage--800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Article-China_Xavier_Strategic-competitive-advantage-.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Basismodellen: wanneer deze een gangbaar product worden, waar zal het concurrentievoordeel van ondernemingen dan vandaan komen?<\/h3><\/div><div class=\"fusion-text fusion-text-11 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Als elk bedrijf toegang heeft tot AI met vergelijkbare mogelijkheden, wat zal dan het onderscheid vormen tussen de marktleiders van morgen? Het antwoord ligt niet in het model zelf, maar in de organisatorische context die daarop is gebouwd. De organisatorische context omvat de bedrijfskennis, de bedrijfsprocessen, de besluitvormingsregels, de domeinexpertise en de best practices die in de loop van jarenlange bedrijfsvoering zijn opgebouwd. Deze context bepaalt of AI werkelijk kan begrijpen hoe een onderneming functioneert, de bedrijfsdoelstellingen kan ondersteunen en voortdurend kan leren van elke interactie om capaciteiten te ontwikkelen die uniek zijn voor die organisatie.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-20 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-6\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Foundation models: When they become a commodity, where will enterprise competitive advantage come from?\" data-description=\"Foundation models are rapidly becoming part of the infrastructure of enterprise digital transformation. Models are improving at an unprecedented pace, inference costs continue to fall, open-source ecosystems are flourishing, and performance differences between leading models are narrowing.If every company can access AI of comparable capability, what will differentiate tomorrow\u2019s market leaders?The answer lies not in\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/foundation-models-when-they-become-a-commodity-where-will-enterprise-competitive-advantage-come-from\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-6\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Foundation%20models%3A%20When%20they%20become%20a%20commodity%2C%20where%20will%20enterprise%20competitive%20advantage%20come%20from%3F&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffoundation-models-when-they-become-a-commodity-where-will-enterprise-competitive-advantage-come-from%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffoundation-models-when-they-become-a-commodity-where-will-enterprise-competitive-advantage-come-from%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-21 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/foundation-models-when-they-become-a-commodity-where-will-enterprise-competitive-advantage-come-from\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-22 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-6 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-23 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 september 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-7 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/breaking-through-the-ai-transformation-bottleneck-rebuilding-organizational-capabilities\/\" target=\"_self\" aria-label=\"Artikel China_Edam_Organisatorische capaciteiten\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Breaking through the AI transformation bottleneck: Rebuilding organizational capabilities\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Article-China_Edam_Organization-capabilities.webp\" class=\"img-responsive wp-image-1404596 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Article-China_Edam_Organization-capabilities-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Article-China_Edam_Organization-capabilities-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Article-China_Edam_Organization-capabilities-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Article-China_Edam_Organization-capabilities-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Article-China_Edam_Organization-capabilities.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De knelpunten bij de AI-transformatie doorbreken: organisatorische capaciteiten opnieuw opbouwen<\/h3><\/div><div class=\"fusion-text fusion-text-13 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De investeringen van ondernemingen in AI bereiken ongekende hoogten, maar slechts een minderheid van de organisaties slaagt erin die investeringen op grote schaal in waarde om te zetten. De kloof heeft niet in de eerste plaats te maken met technologie. Het gaat erom of een organisatie over de capaciteiten beschikt om AI te benutten, haar bedrijfsvoering te herontwerpen en voortdurend waarde te cre\u00ebren.\nAI-transformatie is in wezen een transformatie van de organisatorische capaciteiten: medewerkers in staat stellen om AI effectief te gebruiken, teams toerusten om AI-systemen te ontwerpen en te beheren, en mechanismen opzetten waarmee de organisatie voortdurend AI-capaciteiten kan integreren en zich daarmee kan ontwikkelen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-24 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-7\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Breaking through the AI transformation bottleneck: Rebuilding organizational capabilities\" data-description=\"Enterprise investment in AI is reaching unprecedented levels, yet only a minority of organizations are successfully translating that investment into value at scale. The gap is not primarily about technology. It is about whether an organization has the capabilities to harness AI, redesign its business, and continuously create value.AI transformation is fundamentally a transformation of\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/breaking-through-the-ai-transformation-bottleneck-rebuilding-organizational-capabilities\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-7\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Breaking%20through%20the%20AI%20transformation%20bottleneck%3A%20Rebuilding%20organizational%20capabilities&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fbreaking-through-the-ai-transformation-bottleneck-rebuilding-organizational-capabilities%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fbreaking-through-the-ai-transformation-bottleneck-rebuilding-organizational-capabilities%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-25 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/breaking-through-the-ai-transformation-bottleneck-rebuilding-organizational-capabilities\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-26 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-7 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-27 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 september 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-8 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/what-the-battle-of-red-cliffs-can-teach-us-about-enterprise-ai-transformation\/\" target=\"_self\" aria-label=\"Wat de Slag bij Rode Kliffen ons kan leren over de AI-transformatie binnen ondernemingen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"What the Battle of Red Cliffs can teach us about enterprise AI transformation\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/What-the-Battle-of-Red-Cliffs-can-teach-us-about-enterprise-AI-transformation.webp\" class=\"img-responsive wp-image-1405328 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/What-the-Battle-of-Red-Cliffs-can-teach-us-about-enterprise-AI-transformation-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/What-the-Battle-of-Red-Cliffs-can-teach-us-about-enterprise-AI-transformation-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/What-the-Battle-of-Red-Cliffs-can-teach-us-about-enterprise-AI-transformation-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/What-the-Battle-of-Red-Cliffs-can-teach-us-about-enterprise-AI-transformation-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/What-the-Battle-of-Red-Cliffs-can-teach-us-about-enterprise-AI-transformation.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Wat de Slag bij Rode Kliffen ons kan leren over de AI-transformatie binnen ondernemingen<\/h3><\/div><div class=\"fusion-text fusion-text-15 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De Slag bij Rode Kliffen wordt vaak herinnerd als het verhaal van een in aantal onderlegen leger dat een veel groter leger versloeg. Maar vanuit het perspectief van bedrijfs-AI is de interessantere les een andere.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-28 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-8\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"What the Battle of Red Cliffs can teach us about enterprise AI transformation\" data-description=\"In AD 208, Cao Cao commanded an army so powerful that few would have dared challenge it. He controlled an overwhelming share of the resources, the largest talent pool, and seemingly unlimited capacity to execute. His objective was equally ambitious: cross the Yangtze River, defeat the forces of Sun Quan and Liu Bei, and\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/what-the-battle-of-red-cliffs-can-teach-us-about-enterprise-ai-transformation\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-8\"><span><a href=\"https:\/\/x.com\/intent\/post?text=What%20the%20Battle%20of%20Red%20Cliffs%20can%20teach%20us%20about%20enterprise%20AI%20transformation&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhat-the-battle-of-red-cliffs-can-teach-us-about-enterprise-ai-transformation%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhat-the-battle-of-red-cliffs-can-teach-us-about-enterprise-ai-transformation%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-29 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-9 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/what-the-battle-of-red-cliffs-can-teach-us-about-enterprise-ai-transformation\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-30 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-8 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-31 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 september 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-9 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/why-geo-in-china-is-different-from-the-west\/\" target=\"_self\" aria-label=\"Waarom GEO in China anders is dan in het Westen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Why GEO in China is different from the West\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Why-GEO-in-China-is-different-from-the-West.webp\" class=\"img-responsive wp-image-1405327 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Why-GEO-in-China-is-different-from-the-West-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Why-GEO-in-China-is-different-from-the-West-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Why-GEO-in-China-is-different-from-the-West-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Why-GEO-in-China-is-different-from-the-West-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Why-GEO-in-China-is-different-from-the-West.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Waarom GEO in China anders is dan in het Westen<\/h3><\/div><div class=\"fusion-text fusion-text-17 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Generative Engine Optimization (GEO) wordt een nieuwe prioriteit voor merken die zichtbaarheid nastreven in AI-gestuurde zoekresultaten. Maar in China volstaat het wellicht niet om simpelweg een westers GEO-draaiboek over te nemen.\nHet Chinese zoeklandschap is ge\u00ebvolueerd van een door Baidu gedomineerde zoekmarkt naar een gefragmenteerd ecosysteem van superapps, platformspecifieke zoekfuncties en AI-assistenten. Als gevolg daarvan worden merken geconfronteerd met een fundamenteel andere omgeving waarin zij door AI moeten worden ontdekt, naar voren moeten worden gehaald en vertrouwen moeten winnen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-32 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-9\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Why GEO in China is different from the West\" data-description=\"Search marketing has always been different in ChinaDuring the first industry boom of Search Engine Optimization (SEO) in the early 2000s, Baidu was the dominant player. The behavior back then was quite simple: users searched for something they needed using a keyword, then the results were displayed on Baidu\u2019s page (using their algorithm), and the\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/why-geo-in-china-is-different-from-the-west\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-9\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Why%20GEO%20in%20China%20is%20different%20from%20the%20West&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhy-geo-in-china-is-different-from-the-west%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhy-geo-in-china-is-different-from-the-west%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-33 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-10 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/why-geo-in-china-is-different-from-the-west\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-34 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-9 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-35 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 september 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-10 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/china-ai-transformation-slow-and-steady-wins-the-race\/\" target=\"_self\" aria-label=\"De AI-transformatie in China: langzaam maar zeker wint men de race\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"China AI transformation: Slow and steady wins the race\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/China-AI-Transformation_-Slow-and-steady-wins-the-race.webp\" class=\"img-responsive wp-image-1405330 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/China-AI-Transformation_-Slow-and-steady-wins-the-race-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/China-AI-Transformation_-Slow-and-steady-wins-the-race-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/China-AI-Transformation_-Slow-and-steady-wins-the-race-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/China-AI-Transformation_-Slow-and-steady-wins-the-race-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/China-AI-Transformation_-Slow-and-steady-wins-the-race.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">AI-transformatie in China: langzaam maar zeker wint men de race<\/h3><\/div><div class=\"fusion-text fusion-text-19 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>AI ontwikkelt zich in een ongekend tempo, en de druk om bij te blijven is alom aanwezig. Bedrijven haasten zich om de nieuwste tools in te voeren, zichzelf te vergelijken met concurrenten en snel effici\u00ebntievoordelen te realiseren. Maar stellen zij, in hun haast om sneller te handelen, wel de juiste vragen?<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-36 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-10\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"China AI transformation: Slow and steady wins the race\" data-description=\"The changes brought about by artificial intelligence, both in speed and scale, far exceed those of any previous technology. People say things like, \u201cThe competitive moats that companies spent years building can become fragile with sufficient computing power,\u201d or \u201cMost white-collar jobs will be replaced by AI.\u201dAs the media amplifies such narratives, fear has become\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/china-ai-transformation-slow-and-steady-wins-the-race\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-10\"><span><a href=\"https:\/\/x.com\/intent\/post?text=China%20AI%20transformation%3A%20Slow%20and%20steady%20wins%20the%20race&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fchina-ai-transformation-slow-and-steady-wins-the-race%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fchina-ai-transformation-slow-and-steady-wins-the-race%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-37 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-11 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/china-ai-transformation-slow-and-steady-wins-the-race\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-38 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-10 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-39 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 september 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-11 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/chinas-ai-advantage-the-token-economics\/\" target=\"_self\" aria-label=\"Wat houdt &#039;tokeneconomie&#039; precies in?\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"China\u2019s AI advantage: The Token Economics\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/What-exactly-is-Token-Economics.webp\" class=\"img-responsive wp-image-1405329 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/What-exactly-is-Token-Economics-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/What-exactly-is-Token-Economics-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/What-exactly-is-Token-Economics-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/What-exactly-is-Token-Economics-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/What-exactly-is-Token-Economics.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Het AI-voordeel van China: de tokeneconomie<\/h3><\/div><div class=\"fusion-text fusion-text-21 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De afgelopen twee jaar draaide de AI-wedloop grotendeels om \u00e9\u00e9n vraag: wiens model is het slimst? Maar nu de mogelijkheden van modellen steeds meer op elkaar gaan lijken en het gebruik van agentische AI drastisch toeneemt, wordt een andere vraag steeds moeilijker te negeren: hoeveel kost intelligentie eigenlijk?\nHet antwoord ligt wellicht in een op het eerste gezicht eenvoudige eenheid: het token. Tokens zijn niet langer louter een technische maatstaf voor tekst, maar worden een exploitatiekost voor ondernemingen, een variabele voor AI-architectuur en mogelijk een nieuw handelsproduct in de wereldwijde AI-economie.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-40 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-11\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"China\u2019s AI advantage: The Token Economics\" data-description=\"For the past two years, the defining question in AI was simple: Whose model is the smartest? That question is becoming less decisive. The model layer is commoditizing faster than expected, with capability gaps that once took a year to close now narrowing within a quarter\u2014often through engineering advances outside the model itself. A new\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/chinas-ai-advantage-the-token-economics\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-11\"><span><a href=\"https:\/\/x.com\/intent\/post?text=China%E2%80%99s%20AI%20advantage%3A%20The%20Token%20Economics&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fchinas-ai-advantage-the-token-economics%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fchinas-ai-advantage-the-token-economics%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-41 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-12 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/chinas-ai-advantage-the-token-economics\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-42 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-11 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-43 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-22\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 september 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-12 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ai-in-china-a-view-from-shanghai-and-why-western-business-should-pay-attention\/\" target=\"_self\" aria-label=\"AI in China \u2013 Een perspectief vanuit Shanghai, en waarom westerse bedrijven hier aandacht aan moeten besteden\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"AI in China: A view from Shanghai, and why Western business should pay attention\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/AI-in-China_-A-view-from-Shanghai-and-why-Western-business-should-pay-attention.webp\" class=\"img-responsive wp-image-1405331 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/AI-in-China_-A-view-from-Shanghai-and-why-Western-business-should-pay-attention-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/AI-in-China_-A-view-from-Shanghai-and-why-Western-business-should-pay-attention-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/AI-in-China_-A-view-from-Shanghai-and-why-Western-business-should-pay-attention-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/AI-in-China_-A-view-from-Shanghai-and-why-Western-business-should-pay-attention-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/AI-in-China_-A-view-from-Shanghai-and-why-Western-business-should-pay-attention.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">AI in China: een blik vanuit Shanghai, en waarom het westerse bedrijfsleven hier aandacht aan zou moeten besteden<\/h3><\/div><div class=\"fusion-text fusion-text-23 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Het wereldwijde debat over AI wordt vaak gepresenteerd als een wedloop tussen baanbrekende modellen: wie loopt voorop, welk model presteert het best en wie heeft toegang tot de meest geavanceerde chips? Maar deze invalshoek kan een andere vraag verhullen die voor bedrijven van groot belang is: hoe wordt AI daadwerkelijk ge\u00efmplementeerd, ingezet en opgeschaald in verschillende markten?<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-44 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-12\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"AI in China: A view from Shanghai, and why Western business should pay attention\" data-description=\"In The Innovator&#039;s Dilemma, Clayton Christensen tells the story of the American steel industry in the 1970s and 1980s1.. The large integrated mills, US Steel and Bethlehem and the others, made every grade of steel from iron ore in enormous plants, while a new kind of competitor, the mini-mill, melted scrap in an\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/ai-in-china-a-view-from-shanghai-and-why-western-business-should-pay-attention\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-12\"><span><a href=\"https:\/\/x.com\/intent\/post?text=AI%20in%20China%3A%20A%20view%20from%20Shanghai%2C%20and%20why%20Western%20business%20should%20pay%20attention&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fai-in-china-a-view-from-shanghai-and-why-western-business-should-pay-attention%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fai-in-china-a-view-from-shanghai-and-why-western-business-should-pay-attention%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-45 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-13 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ai-in-china-a-view-from-shanghai-and-why-western-business-should-pay-attention\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-46 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-12 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-47 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-24\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 september 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting generative-ai\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-13 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/why-enterprise-ai-needs-more-than-rag-to-reach-production\/\" target=\"_self\" aria-label=\"Artefact op Databricks: Waarom Enterprise AI meer nodig heeft dan RAG om de productiefase te bereiken\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Why Enterprise AI needs more than RAG to reach production\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Artefact-at-Databricks-Why-Enterprise-AI-Needs-More-Than-RAG-to-Reach-Production.webp\" class=\"img-responsive wp-image-1404827 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Artefact-at-Databricks-Why-Enterprise-AI-Needs-More-Than-RAG-to-Reach-Production-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Artefact-at-Databricks-Why-Enterprise-AI-Needs-More-Than-RAG-to-Reach-Production-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Artefact-at-Databricks-Why-Enterprise-AI-Needs-More-Than-RAG-to-Reach-Production-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Artefact-at-Databricks-Why-Enterprise-AI-Needs-More-Than-RAG-to-Reach-Production-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/Artefact-at-Databricks-Why-Enterprise-AI-Needs-More-Than-RAG-to-Reach-Production.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Waarom AI voor bedrijven meer nodig heeft dan RAG om in productie te worden genomen<\/h3><\/div><div class=\"fusion-text fusion-text-25 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Hoewel veel bedrijven hun AI-traject beginnen met Retrieval-Augmented Generation (RAG), stuiten zij al snel op de structurele beperkingen daarvan. Tijdens de Databricks Data + AI Summit stelde adviesbureau Artefact dat AI-agenten op productieniveau meer nodig hebben dan alleen het ophalen van informatie \u2013 zij hebben een betrouwbare semantische basis nodig. In dit artikel wordt onderzocht waarom een ontologielaag de sleutel is tot het vaststellen van zakelijke betekenis, het bepalen van data-autoriteit en het in staat stellen van AI om de stap te zetten van het beantwoorden van vragen naar het ondernemen van gecontroleerde, realtime actie binnen de onderneming.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-48 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-13\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Why Enterprise AI needs more than RAG to reach production\" data-description=\"At the Databricks Data + AI Summit,\u00a0Artefact\u00a0brought a clear message to enterprise AI leaders: the next phase of AI adoption will not be won by models alone. It will be won by organizations that can build the trusted data, governance, and semantic foundations required to move agents from pilots into production.This article\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/why-enterprise-ai-needs-more-than-rag-to-reach-production\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-13\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Why%20Enterprise%20AI%20needs%20more%20than%20RAG%20to%20reach%20production&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhy-enterprise-ai-needs-more-than-rag-to-reach-production%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhy-enterprise-ai-needs-more-than-rag-to-reach-production%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-49 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-14 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/why-enterprise-ai-needs-more-than-rag-to-reach-production\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-50 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-13 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-51 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-26\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>17 september 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-14 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-real-bottleneck-of-ai-agents-how-to-build-an-ai-first-culture-and-roi-driven-knowledge-hubs\/\" target=\"_self\" aria-label=\"COVER_Artikel_De werkelijke knelpunt van AI-agenten\"><img decoding=\"async\" width=\"1080\" height=\"660\" alt=\"The real bottleneck of AI agents: How to build an AI-first culture and ROI-driven knowledge hubs\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/COVER_Article_The-real-bottleneck-of-AI-agents.png\" class=\"img-responsive wp-image-1404011 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/COVER_Article_The-real-bottleneck-of-AI-agents-200x122.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/COVER_Article_The-real-bottleneck-of-AI-agents-400x244.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/COVER_Article_The-real-bottleneck-of-AI-agents-600x367.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/COVER_Article_The-real-bottleneck-of-AI-agents-800x489.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/COVER_Article_The-real-bottleneck-of-AI-agents.png 1080w\" sizes=\"(max-width: 640px) 100vw, 1080px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De echte knelpunt van AI-agenten: hoe cre\u00ebert men een \u2018AI-first\u2019-cultuur en ROI-gedreven kenniscentra?<\/h3><\/div><div class=\"fusion-text fusion-text-27 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Elke organisatie die de invoering van AI wil versnellen, stuit op dezelfde hindernis: de kennis die daadwerkelijk tot bedrijfsresultaten leidt, zit in de hoofden van mensen. Deze kennis bevindt zich niet in systemen, maar in het inzicht van uw meest ervaren medewerker en in de ongedocumenteerde mentale snelkoppelingen die uw teamleider gebruikt om complexe deals te sluiten.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-52 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-14\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The real bottleneck of AI agents: How to build an AI-first culture and ROI-driven knowledge hubs\" data-description=\"Every organization trying to accelerate AI adoption hits the same wall: the knowledge that actually drives business outcomes lives inside people&#039;s heads. It doesn&#039;t reside in systems, but in the judgment of your most experienced contributor and the undocumented mental shortcuts your team leader uses to close complex deals.None of these resources, in their raw\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/the-real-bottleneck-of-ai-agents-how-to-build-an-ai-first-culture-and-roi-driven-knowledge-hubs\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-14\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20real%20bottleneck%20of%20AI%20agents%3A%20How%20to%20build%20an%20AI-first%20culture%20and%20ROI-driven%20knowledge%20hubs&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-real-bottleneck-of-ai-agents-how-to-build-an-ai-first-culture-and-roi-driven-knowledge-hubs%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-real-bottleneck-of-ai-agents-how-to-build-an-ai-first-culture-and-roi-driven-knowledge-hubs%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-53 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-15 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-real-bottleneck-of-ai-agents-how-to-build-an-ai-first-culture-and-roi-driven-knowledge-hubs\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-54 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-14 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-55 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-28\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>1 september 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-15 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ai-rituals-that-work-low-cost-habits-that-turn-ai-tools-into-everyday-practice\/\" target=\"_self\" aria-label=\"AI-rituelen die werken \u2013 voordelige gewoontes waarmee u AI-tools tot een vast onderdeel van uw dagelijkse praktijk maakt\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"AI rituals that work: low-cost habits that turn AI tools into everyday practice\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/AI-rituals-that-work-low-cost-habits-that-turn-AI-tools-into-everyday-practice.png\" class=\"img-responsive wp-image-1403978 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/AI-rituals-that-work-low-cost-habits-that-turn-AI-tools-into-everyday-practice-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/AI-rituals-that-work-low-cost-habits-that-turn-AI-tools-into-everyday-practice-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/AI-rituals-that-work-low-cost-habits-that-turn-AI-tools-into-everyday-practice-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/AI-rituals-that-work-low-cost-habits-that-turn-AI-tools-into-everyday-practice-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/AI-rituals-that-work-low-cost-habits-that-turn-AI-tools-into-everyday-practice.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">AI-rituelen die werken: voordelige gewoontes waarmee u AI-tools tot dagelijkse praktijk maakt<\/h3><\/div><div class=\"fusion-text fusion-text-29 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Wat wij zien in organisaties waar AI inmiddels routine is geworden, is een klein aantal terugkerende activiteiten die een jaar of langer worden voortgezet, in plaats van een eenmalige lanceringscampagne. Wij noemen dit rituelen. Zij zorgen ervoor dat AI zichtbaar blijft, maken het leerproces tot een dagelijkse gang van zaken en bieden leidinggevenden regelmatig inzicht in wat wel en niet werkt. <\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-56 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-15\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"AI rituals that work: low-cost habits that turn AI tools into everyday practice\" data-description=\"The Office for National Statistics reports that AI use among UK businesses with ten or more employees has risen from around 12 per cent in late 2023 to around 35 per cent in mid 2026. Over the same period the average number of AI technologies in use per business moved from 1.4 to 1.6. RICS&#039;s\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/ai-rituals-that-work-low-cost-habits-that-turn-ai-tools-into-everyday-practice\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-15\"><span><a href=\"https:\/\/x.com\/intent\/post?text=AI%20rituals%20that%20work%3A%20low-cost%20habits%20that%20turn%20AI%20tools%20into%20everyday%20practice&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fai-rituals-that-work-low-cost-habits-that-turn-ai-tools-into-everyday-practice%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fai-rituals-that-work-low-cost-habits-that-turn-ai-tools-into-everyday-practice%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-57 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-16 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ai-rituals-that-work-low-cost-habits-that-turn-ai-tools-into-everyday-practice\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-58 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-15 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-59 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-30\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>31 augustus 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-16 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-missing-layer-the-operating-model-your-conversational-data-agents-cant-work-without\/\" target=\"_self\" aria-label=\"artikel: Starburst\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The Missing Layer: The operating model your conversational data agents can\u2019t work without\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/article-starburst-1.png\" class=\"img-responsive wp-image-1402584 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/article-starburst-1-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/article-starburst-1-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/article-starburst-1-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/article-starburst-1-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/article-starburst-1.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De ontbrekende schakel: het bedrijfsmodel waar uw data-agenten voor conversaties niet zonder kunnen<\/h3><\/div><div class=\"fusion-text fusion-text-31 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Hoewel veel organisaties de waarde van conversationele AI via succesvolle proefprojecten hebben aangetoond, slagen maar weinige erin om deze initiatieven bedrijfsbreed op te schalen. De uitdaging ligt niet bij het AI-model, maar bij een ontbrekende laag: een robuust bedrijfsmodel voor enterprise intelligence. Dit artikel presenteert een blauwdruk voor succes, waarin de technologische basis en het organisatiemodel worden beschreven die nodig zijn om AI op grote schaal operationeel te maken. \nOntdek hoe u gefragmenteerde bedrijfskennis kunt samenbrengen in een gecontroleerde, betrouwbare laag en deze voortdurend kunt ontwikkelen, zodat uw AI betrouwbare, verklaarbare en bruikbare resultaten oplevert.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-60 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-16\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The Missing Layer: The operating model your conversational data agents can\u2019t work without\" data-description=\"IntroductionArtificial intelligence is rapidly becoming a commodity. Every organization now has access to increasingly capable AI models that continue to improve at an extraordinary pace. Competitive advantage will not come from the models themselves, but from the quality of the enterprise intelligence they can access.Enterprise intelligence\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/the-missing-layer-the-operating-model-your-conversational-data-agents-cant-work-without\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-16\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20Missing%20Layer%3A%20The%20operating%20model%20your%20conversational%20data%20agents%20can%E2%80%99t%20work%20without&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-missing-layer-the-operating-model-your-conversational-data-agents-cant-work-without%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-missing-layer-the-operating-model-your-conversational-data-agents-cant-work-without%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-61 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-17 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-missing-layer-the-operating-model-your-conversational-data-agents-cant-work-without\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-62 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-16 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-63 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-32\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 augustus 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-17 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/measuring-agentic-ai-in-production-the-new-evaluation-discipline-for-autonomous-systems\/\" target=\"_self\" aria-label=\"Het meten van agentische AI in de praktijk: de nieuwe evaluatiediscipline voor autonome systemen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Measuring agentic AI in production: the new evaluation discipline for autonomous systems\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/Measuring-agentic-AI-in-production-the-new-evaluation-discipline-for-autonomous-systems.jpg\" class=\"img-responsive wp-image-1402298 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/Measuring-agentic-AI-in-production-the-new-evaluation-discipline-for-autonomous-systems-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/Measuring-agentic-AI-in-production-the-new-evaluation-discipline-for-autonomous-systems-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/Measuring-agentic-AI-in-production-the-new-evaluation-discipline-for-autonomous-systems-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/Measuring-agentic-AI-in-production-the-new-evaluation-discipline-for-autonomous-systems-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/08\/Measuring-agentic-AI-in-production-the-new-evaluation-discipline-for-autonomous-systems.jpg 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Het meten van agentische AI in de praktijk: de nieuwe evaluatiediscipline voor autonome systemen<\/h3><\/div><div class=\"fusion-text fusion-text-33 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Een klant waarmee wij vorig jaar hebben samengewerkt, heeft een AI-agent ontwikkeld voor inkoopaanvragen. Deze analyseerde documenten van leveranciers, vergeleek prijzen, signaleerde nalevingsrisico\u2019s en stelde aanbevelingen op. Het werkte goed. Maar enkele maanden na de ingebruikname stuitte het team op een vraag waarop zij geen goed antwoord hadden: hoe kunnen wij meten of de resultaten consistent van goede kwaliteit zijn?<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-64 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-17\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Measuring agentic AI in production: the new evaluation discipline for autonomous systems\" data-description=\"IntroductionA client we worked with last year built an AI agent for procurement requests. It parsed supplier documents, compared pricing, flagged compliance risks, and drafted recommendations. It worked well. But a couple of months into production, the team hit a question they did not have a good answer to: how do we measure whether the\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/measuring-agentic-ai-in-production-the-new-evaluation-discipline-for-autonomous-systems\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-17\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Measuring%20agentic%20AI%20in%20production%3A%20the%20new%20evaluation%20discipline%20for%20autonomous%20systems&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fmeasuring-agentic-ai-in-production-the-new-evaluation-discipline-for-autonomous-systems%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fmeasuring-agentic-ai-in-production-the-new-evaluation-discipline-for-autonomous-systems%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-65 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-18 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/measuring-agentic-ai-in-production-the-new-evaluation-discipline-for-autonomous-systems\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-66 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-17 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-67 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-34\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>10 augustus 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology finance\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-18 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/insurersai-governance-debt-is-coming-due\/\" target=\"_self\" aria-label=\"Artikel : Samengestelde AI-systemen\"><img decoding=\"async\" width=\"945\" height=\"630\" alt=\"Insurers\u2019 AI governance debt is coming due\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/12\/Compound-AI-Systems.png\" class=\"img-responsive wp-image-293340 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/12\/Compound-AI-Systems-200x133.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/12\/Compound-AI-Systems-400x267.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/12\/Compound-AI-Systems-600x400.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/12\/Compound-AI-Systems-800x533.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/12\/Compound-AI-Systems.png 945w\" sizes=\"(max-width: 640px) 100vw, 945px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De achterstand van verzekeraars op het gebied van AI-governance moet nu worden ingehaald<\/h3><\/div><div class=\"fusion-text fusion-text-35 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Nu AI zich ontwikkelt van conversatiegerichte chatbots naar autonome, agentgebaseerde workflows, zijn bijscholings- en implementatiediensten voor ondernemingen de fundamentele drijfveer geworden achter AI-transformatie en organisatorische schaalbaarheid. Eenvoudige prompt-engineering is uitgegroeid tot een veelzijdige discipline die specificatie, context-engineering, low-code-orkestratie en procesherontwerp omvat. Organisaties die de implementatie van AI beschouwen als een holistische bedrijfstransformatie in plaats van als de inzet van een technisch hulpmiddel, realiseren een aanzienlijk hogere doorvoersnelheid en een veel hoger rendement op investering. Artefact staat centraal in deze ontwikkeling en stelt ondernemingen in staat om de vaardigheden van hun personeel te moderniseren, kernprocessen te herontwerpen met het menselijk oordeel als uitgangspunt, en robuust beheer in te voeren om AI veilig en snel op te schalen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-68 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-18\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Insurers\u2019 AI governance debt is coming due\" data-description=\"Carriers rely on automated systems to shape consumer outcomes, but with AI governance regimes converging, those without integrated, enterprise-wide controls are accumulating regulatory debt that regulators are about to collect.This article was originally published in P&amp;C Magazine; to learn more about upcoming regulatory deadlines and compliance requirements, we invite you to visit the P&amp;C\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/insurersai-governance-debt-is-coming-due\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-18\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Insurers%E2%80%99%20AI%20governance%20debt%20is%20coming%20due&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Finsurersai-governance-debt-is-coming-due%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Finsurersai-governance-debt-is-coming-due%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-69 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-19 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/insurersai-governance-debt-is-coming-due\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-70 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-18 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-71 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-36\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>3 augustus 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-19 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/who-will-own-the-intelligence-behind-europes-robots\/\" target=\"_self\" aria-label=\"Wie zal eigenaar zijn van de intelligentie achter de Europese robots?\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Who will own the intelligence behind Europe\u2019s robots?\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/Who-will-own-the-intelligence-behind-Europes-robots.png\" class=\"img-responsive wp-image-1400518 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/Who-will-own-the-intelligence-behind-Europes-robots-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/Who-will-own-the-intelligence-behind-Europes-robots-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/Who-will-own-the-intelligence-behind-Europes-robots-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/Who-will-own-the-intelligence-behind-Europes-robots-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/Who-will-own-the-intelligence-behind-Europes-robots.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Wie zal eigenaar zijn van de intelligentie achter de Europese robots?<\/h3><\/div><div class=\"fusion-text fusion-text-37 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Europa heeft wellicht de eerste fase van de artificial intelligence-wedloop verloren. Het heeft geen zeggenschap over de grootste cloud-platforms, de krachtigste basismodellen, noch over voldoende gespecialiseerde computerinfrastructuur waarop geavanceerde AI steunt. Maar de volgende fase zou wel eens op een heel andere plek beslist kunnen worden: op fabrieksvloeren, in magazijnen en binnenin machines. Naarmate AI zich ontwikkelt van het genereren van tekst en beelden naar waarnemen, beslissen en handelen in de fysieke wereld, zou het voordeel kunnen verschuiven naar degenen die de controle hebben over industri\u00eble data, simulatiesystemen en de software die wordt gebruikt om robots te trainen. Dat biedt kansen voor Europa.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-72 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-19\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Who will own the intelligence behind Europe\u2019s robots?\" data-description=\"Europe may have lost the first phase of the artificial intelligence race. It does not control the largest cloud platforms, the most powerful foundation models, or enough of the specialised computing infrastructure on which advanced AI depends. But the next phase may be decided somewhere very different: on factory floors, in warehouses and inside\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/who-will-own-the-intelligence-behind-europes-robots\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-19\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Who%20will%20own%20the%20intelligence%20behind%20Europe%E2%80%99s%20robots%3F&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwho-will-own-the-intelligence-behind-europes-robots%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwho-will-own-the-intelligence-behind-europes-robots%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-73 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-20 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/who-will-own-the-intelligence-behind-europes-robots\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-74 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-19 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-75 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-38\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>29 juli 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column industrial-energy-utilities\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-20 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/data-quality-by-design-dbt\/\" target=\"_self\" aria-label=\"dbt labs \u2013 sector\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Data Quality by Design: Why Your Data Governance Must Address Causes, Not Symptoms\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/7.png\" class=\"img-responsive wp-image-1400250 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/7-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/7-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/7-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/7-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/7.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Data Quality by Design: Waarom uw Data-beheer zich moet richten op de oorzaken, niet op de symptomen<\/h3><\/div><div class=\"fusion-text fusion-text-39 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Ontdek hoe Artefact en dbt Labs de data-kwaliteit integreren in het ontwerp van pijplijnen. Pak de onderliggende oorzaken aan, werk technische schulden weg en bereid u voor op agentische AI.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-76 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-20\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Data Quality by Design: Why Your Data Governance Must Address Causes, Not Symptoms\" data-description=\"Co-hosted by Artefact and dbt Labs, the webinar &quot;Data Quality by Design: Treating Causes, Not Symptoms&quot; aimed to address a critical strategic alignment that remains underutilized across enterprises: the convergence of Data Governance and Data Engineering.Florence B\u00e9n\u00e9zit, Partner &amp; Global Manufacturing Lead at Artefact, and Eric Ortiz, Partner Development Manager\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/data-quality-by-design-dbt\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-20\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Data%20Quality%20by%20Design%3A%20Why%20Your%20Data%20Governance%20Must%20Address%20Causes%2C%20Not%20Symptoms&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fdata-quality-by-design-dbt%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fdata-quality-by-design-dbt%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-77 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-21 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/data-quality-by-design-dbt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-78 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-20 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-79 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-40\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>27 juli 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-21 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/can-you-really-build-enterprise-grade-ai-agents-within-a-few-hours\/\" target=\"_self\" aria-label=\"Is het werkelijk mogelijk om binnen enkele uren AI-agenten van bedrijfsniveau te ontwikkelen?\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Can you really build enterprise grade AI agents within a few hours?\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/Can-you-really-build-enterprise-grade-AI-agents-within-a-few-hours.png\" class=\"img-responsive wp-image-1400249 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/Can-you-really-build-enterprise-grade-AI-agents-within-a-few-hours-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/Can-you-really-build-enterprise-grade-AI-agents-within-a-few-hours-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/Can-you-really-build-enterprise-grade-AI-agents-within-a-few-hours-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/Can-you-really-build-enterprise-grade-AI-agents-within-a-few-hours-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/Can-you-really-build-enterprise-grade-AI-agents-within-a-few-hours.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Is het werkelijk mogelijk om binnen enkele uren AI-agenten van bedrijfsniveau te ontwikkelen?<\/h3><\/div><div class=\"fusion-text fusion-text-41 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Het begint meestal in een vergaderruimte. Een leverancier klapt zijn laptop open, typt \u00e9\u00e9n zin in een chatvenster en ziet hoe een medewerker data uit drie systemen opzoekt, een huurderscontract samenvat, een clausule markeert voor juridische beoordeling en het resultaat per e-mail naar het vermogensbeheerteam stuurt. Het hele proces duurt negentig seconden. Er valt een stilte in de ruimte, waarna iemand vraagt: \u201cHoe lang heeft het geduurd om dit te ontwikkelen?\u201d Het antwoord \u201ceen middag\u201d is het moment waarop de meeste AI-strategie\u00ebn van ondernemingen stilletjes worden herzien.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-80 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-21\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Can you really build enterprise grade AI agents within a few hours?\" data-description=\"A practical guide for executives navigating the agentic shiftIt usually starts in a meeting room. A vendor opens their laptop, types a single sentence into a chat box, and watches an agent pull data from three systems, summarise a tenant contract, flag a clause for legal review, and email the result to the asset management\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/can-you-really-build-enterprise-grade-ai-agents-within-a-few-hours\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-21\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Can%20you%20really%20build%20enterprise%20grade%20AI%20agents%20within%20a%20few%20hours%3F&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fcan-you-really-build-enterprise-grade-ai-agents-within-a-few-hours%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fcan-you-really-build-enterprise-grade-ai-agents-within-a-few-hours%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-81 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-22 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/can-you-really-build-enterprise-grade-ai-agents-within-a-few-hours\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-82 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-21 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-83 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-42\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>27 juli 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-22 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/you-can-automate-the-code-you-cant-automate-the-company\/\" target=\"_self\" aria-label=\"U kunt de code automatiseren \u2013 het bedrijf kunt u niet automatiseren\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"You can automate the code &#8211; you can&#8217;t automate the company\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/You-can-automate-the-code-you-cant-automate-the-company.png\" class=\"img-responsive wp-image-1399863 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/You-can-automate-the-code-you-cant-automate-the-company-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/You-can-automate-the-code-you-cant-automate-the-company-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/You-can-automate-the-code-you-cant-automate-the-company-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/You-can-automate-the-code-you-cant-automate-the-company-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/You-can-automate-the-code-you-cant-automate-the-company.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-24 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">U kunt de code automatiseren \u2013 het bedrijf kunt u niet automatiseren<\/h3><\/div><div class=\"fusion-text fusion-text-43 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>AI kan meer taken overnemen dan ooit tevoren. Bedrijven die deze taken verwarren met het uitoefenen van beoordelingsvermogen, lopen het risico dat ze taken automatiseren die juist in hun eigen nadeel werken. Begin 2026 vroeg Oracle zijn medewerkers om hun werkprocessen in kaart te brengen en gebruik te maken van de interne AI-tools van het bedrijf. Een aantal van deze medewerkers werd later ontslagen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-84 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-22\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"You can automate the code &#8211; you can&#8217;t automate the company\" data-description=\"AI can replace more tasks than ever. Companies that confuse those tasks with judgment risk automating away to their own advantage.In early 2026, Oracle asked employees to document their workflows and use its internal AI tools. Some of those employees were later laid off.One former senior software manager told Time that junior engineers were using\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/you-can-automate-the-code-you-cant-automate-the-company\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-22\"><span><a href=\"https:\/\/x.com\/intent\/post?text=You%20can%20automate%20the%20code%20%E2%80%93%20you%20can%E2%80%99t%20automate%20the%20company&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fyou-can-automate-the-code-you-cant-automate-the-company%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fyou-can-automate-the-code-you-cant-automate-the-company%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-85 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-23 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/you-can-automate-the-code-you-cant-automate-the-company\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-86 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-22 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-87 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-44\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>24 juli 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-23 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-prompting-to-process-redesign-the-journey-of-successful-ai-adoption\/\" target=\"_self\" aria-label=\"Van eerste aanzet tot herontwerp van processen \u2013 Het traject naar een succesvolle implementatie van AI\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"From prompting to process redesign: The journey of successful AI adoption\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/From-prompting-to-process-redesign-The-journey-of-successful-AI-adoption.png\" class=\"img-responsive wp-image-1398476 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/From-prompting-to-process-redesign-The-journey-of-successful-AI-adoption-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/From-prompting-to-process-redesign-The-journey-of-successful-AI-adoption-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/From-prompting-to-process-redesign-The-journey-of-successful-AI-adoption-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/From-prompting-to-process-redesign-The-journey-of-successful-AI-adoption-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/From-prompting-to-process-redesign-The-journey-of-successful-AI-adoption.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-25 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Van eerste aanzet tot herontwerp van processen: het traject naar een succesvolle implementatie van AI<\/h3><\/div><div class=\"fusion-text fusion-text-45 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Nu AI zich ontwikkelt van conversatiegerichte chatbots naar autonome, agentgebaseerde workflows, zijn bijscholings- en implementatiediensten voor ondernemingen de fundamentele drijfveer geworden achter AI-transformatie en organisatorische schaalbaarheid. Eenvoudige prompt-engineering is uitgegroeid tot een veelzijdige discipline die specificatie, context-engineering, low-code-orkestratie en procesherontwerp omvat. Organisaties die de implementatie van AI beschouwen als een holistische bedrijfstransformatie in plaats van als de inzet van een technisch hulpmiddel, realiseren een aanzienlijk hogere doorvoersnelheid en een veel hoger rendement op investering. Artefact staat centraal in deze ontwikkeling en stelt ondernemingen in staat om de vaardigheden van hun personeel te moderniseren, kernprocessen te herontwerpen met het menselijk oordeel als uitgangspunt, en robuust beheer in te voeren om AI veilig en snel op te schalen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-88 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-23\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"From prompting to process redesign: The journey of successful AI adoption\" data-description=\"Executive summaryAs AI transitions from conversational chatbots to autonomous agentic workflows, enterprise upskilling and adoption services have become the foundational driver of AI transformation and organizational scalability. Simple prompt engineering has matured into a multi-layered discipline spanning specification, context engineering, low-code orchestration, and process redesign. Organizations that treat AI adoption as a holistic business transformation\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/from-prompting-to-process-redesign-the-journey-of-successful-ai-adoption\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-23\"><span><a href=\"https:\/\/x.com\/intent\/post?text=From%20prompting%20to%20process%20redesign%3A%20The%20journey%20of%20successful%20AI%20adoption&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-prompting-to-process-redesign-the-journey-of-successful-ai-adoption%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-prompting-to-process-redesign-the-journey-of-successful-ai-adoption%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-89 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-24 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-prompting-to-process-redesign-the-journey-of-successful-ai-adoption\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-90 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-23 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-91 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-46\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>22 juli 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-24 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/enterprise-ai-fluency-beyond-tool-access-how-artefact-ai-academy-drives-sustainable-adoption-and-capability-building\/\" target=\"_self\" aria-label=\"ai academy \u2013 data-overzicht juli 2026\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Enterprise AI fluency beyond tool access: How Artefact AI Academy drives sustainable adoption and capability building\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/ai-academy-data-digest-july-2026.png\" class=\"img-responsive wp-image-1399866 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/ai-academy-data-digest-july-2026-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/ai-academy-data-digest-july-2026-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/ai-academy-data-digest-july-2026-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/ai-academy-data-digest-july-2026-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/ai-academy-data-digest-july-2026.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-26 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">AI-vaardigheid binnen ondernemingen die verder gaat dan toegang tot tools: hoe de Artefact AI Academy duurzame implementatie en capaciteitsopbouw stimuleert<\/h3><\/div><div class=\"fusion-text fusion-text-47 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Hoewel de toegang tot AI binnen ondernemingen vrijwel universeel is, blijft daadwerkelijke organisatorische vaardigheid op dit gebied nog steeds zeldzaam. Het aanschaffen van software en het uitvaardigen van richtlijnen leidt niet automatisch tot de ontwikkeling van vaardigheden bij het personeel. Echte AI-transformatie vereist dat men verder gaat dan het implementeren van tools, en zich richt op gestructureerde, op rollen gebaseerde bijscholing waarin menselijk oordeel, procesintegratie en kennisoverdracht centraal staan. De Artefact AI Academy werkt samen met internationale ondernemingen om de kloof tussen technische toegang en operationele waarde te overbruggen. Door het opbouwen van AI-capaciteiten te beschouwen als een continu leertraject voor de organisatie, stelt Artefact medewerkers in staat om AI veilig, strategisch en op grote schaal te integreren.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-92 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-24\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Enterprise AI fluency beyond tool access: How Artefact AI Academy drives sustainable adoption and capability building\" data-description=\"Executive summaryWhile enterprise AI access is near universal, genuine organizational fluency remains rare. Buying software and issuing prompt guidelines does not automatically build workforce capability. True AI transformation requires moving beyond tool deployment to structured, role-based upskilling centered on human judgment, process integration, and knowledge transmission. The Artefact AI Academy partners with global enterprises to\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/enterprise-ai-fluency-beyond-tool-access-how-artefact-ai-academy-drives-sustainable-adoption-and-capability-building\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-24\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Enterprise%20AI%20fluency%20beyond%20tool%20access%3A%20How%20Artefact%20AI%20Academy%20drives%20sustainable%20adoption%20and%20capability%20building&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fenterprise-ai-fluency-beyond-tool-access-how-artefact-ai-academy-drives-sustainable-adoption-and-capability-building%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fenterprise-ai-fluency-beyond-tool-access-how-artefact-ai-academy-drives-sustainable-adoption-and-capability-building%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-93 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-25 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/enterprise-ai-fluency-beyond-tool-access-how-artefact-ai-academy-drives-sustainable-adoption-and-capability-building\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-94 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-24 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-95 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-48\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>22 juli 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-25 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-personal-ai-to-organizational-ai-turning-ai-into-enterprise-advantage\/\" target=\"_self\" aria-label=\"Van persoonlijke AI naar organisatorische AI \u2013 AI omzetten in een concurrentievoordeel voor uw onderneming\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"From personal AI to organizational AI: Turning AI into enterprise advantage\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/From-personal-AI-to-organizational-AI-Turning-AI-into-enterprise-advantage.png\" class=\"img-responsive wp-image-1398345 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/From-personal-AI-to-organizational-AI-Turning-AI-into-enterprise-advantage-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/From-personal-AI-to-organizational-AI-Turning-AI-into-enterprise-advantage-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/From-personal-AI-to-organizational-AI-Turning-AI-into-enterprise-advantage-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/From-personal-AI-to-organizational-AI-Turning-AI-into-enterprise-advantage-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/From-personal-AI-to-organizational-AI-Turning-AI-into-enterprise-advantage.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-27 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Van persoonlijke AI naar organisatorische AI: AI omzetten in een concurrentievoordeel voor de onderneming<\/h3><\/div><div class=\"fusion-text fusion-text-49 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Agentic commerce verandert de manier waarop consumenten producten ontdekken en kopen. In plaats van te zoeken, te bladeren en opties te vergelijken, vertrouwen klanten steeds vaker op AI om hun aankoopbeslissingen te sturen. Nu AI een nieuwe beslissingslaag wordt, moeten merken niet alleen strijden om de aandacht van de consument, maar ook om de aanbevelingen van AI.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-96 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-25\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"From personal AI to organizational AI: Turning AI into enterprise advantage\" data-description=\"Agentic commerce is reshaping how consumers discover and buy products. Instead of searching, browsing, and comparing options, customers increasingly rely on AI to guide purchasing decisions. As AI becomes a new decision layer, brands must compete not only for consumer attention, but also for AI recommendations.This shift is particularly evident in China. The deep integration\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/from-personal-ai-to-organizational-ai-turning-ai-into-enterprise-advantage\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-25\"><span><a href=\"https:\/\/x.com\/intent\/post?text=From%20personal%20AI%20to%20organizational%20AI%3A%20Turning%20AI%20into%20enterprise%20advantage&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-personal-ai-to-organizational-ai-turning-ai-into-enterprise-advantage%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-personal-ai-to-organizational-ai-turning-ai-into-enterprise-advantage%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-97 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-26 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-personal-ai-to-organizational-ai-turning-ai-into-enterprise-advantage\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-98 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-25 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-99 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-50\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>22 juli 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology healthcare\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-26 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/how-ai-and-data-save-healthcare-providers-millions\/\" target=\"_self\" aria-label=\"Hoe AI en data zorgverleners miljoenen besparen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"How AI and data save healthcare providers millions\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/How-AI-and-data-save-healthcare-providers-millions.png\" class=\"img-responsive wp-image-1393519 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/How-AI-and-data-save-healthcare-providers-millions-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/How-AI-and-data-save-healthcare-providers-millions-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/How-AI-and-data-save-healthcare-providers-millions-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/How-AI-and-data-save-healthcare-providers-millions-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/How-AI-and-data-save-healthcare-providers-millions.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-28 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Hoe AI en data zorgverleners miljoenen besparen<\/h3><\/div><div class=\"fusion-text fusion-text-51 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Een financieel directeur bij een Frans netwerk voor postacute zorg voert haar maandafsluiting uit, maar de cijfers kloppen niet: 2,3 miljoen euro aan afgewezen declaraties van aanvullende verzekeraars, te laat gesignaleerde onvolledige pati\u00ebntendossiers en een achterstand bij de codering van revalidatiebehandelingen, waardoor de rapportage in het kader van het Programma voor de Medische Optimalisatie van Informatiesystemen (PMSI) is uitgesteld tot het volgende kwartaal. Geen van deze problemen is het gevolg van klinische tekortkomingen. Het zijn allemaal administratieve kwesties \u2013 en ze zijn allemaal te voorkomen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-100 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-26\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"How AI and data save healthcare providers millions\" data-description=\"Billing errors are silently draining clinic revenuesA finance director at a French post-acute care network runs her monthly close, but the numbers don&#039;t add up: \u20ac2.3M in rejected claims from supplementary insurers, incomplete patient files flagged too late, and a rehab coding backlog that has pushed their Information Systems Medicalization Program (PMSI) reporting into the\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/how-ai-and-data-save-healthcare-providers-millions\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-26\"><span><a href=\"https:\/\/x.com\/intent\/post?text=How%20AI%20and%20data%20save%20healthcare%20providers%20millions&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fhow-ai-and-data-save-healthcare-providers-millions%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fhow-ai-and-data-save-healthcare-providers-millions%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-101 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-27 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/how-ai-and-data-save-healthcare-providers-millions\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-102 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-26 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-103 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-52\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>20 juli 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-27 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/how-ai-is-redefining-the-modern-data-stack\/\" target=\"_self\" aria-label=\"Hoe AI de moderne Data-stack opnieuw definieert\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"How AI is redefining the Modern Data Stack\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/How-AI-Is-Redefining-the-Modern-Data-Stack.png\" class=\"img-responsive wp-image-1392513 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/How-AI-Is-Redefining-the-Modern-Data-Stack-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/How-AI-Is-Redefining-the-Modern-Data-Stack-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/How-AI-Is-Redefining-the-Modern-Data-Stack-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/How-AI-Is-Redefining-the-Modern-Data-Stack-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/How-AI-Is-Redefining-the-Modern-Data-Stack.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-29 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Hoe AI de moderne Data-stack opnieuw definieert<\/h3><\/div><div class=\"fusion-text fusion-text-53 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Nog niet zo lang geleden waren data-engineering en AI afzonderlijke disciplines met een duidelijk overdrachtspunt: data-ingenieurs bouwden pijplijnen, zuiverden data en droegen het over aan data-wetenschappers die modellen trainden. De twee teams spraken verschillende talen, maakten gebruik van verschillende tools en behoorden vaak tot verschillende organisatiestructuren.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-104 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-27\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"How AI is redefining the Modern Data Stack\" data-description=\"How the boundary between data engineering and AI is dissolving, and why that redefines how data teams build, govern, and deliver value.The old world is goneNot long ago, data engineering and AI were separate disciplines with a clear handshake point: data engineers built pipelines, cleaned data, and handed it off to data scientists who trained\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/how-ai-is-redefining-the-modern-data-stack\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-27\"><span><a href=\"https:\/\/x.com\/intent\/post?text=How%20AI%20is%20redefining%20the%20Modern%20Data%20Stack&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fhow-ai-is-redefining-the-modern-data-stack%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fhow-ai-is-redefining-the-modern-data-stack%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-105 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-28 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/how-ai-is-redefining-the-modern-data-stack\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-106 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-27 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-107 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-54\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>20 juli 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-28 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-sovereignty-imperative-owning-what-compounds-in-the-age-of-ai\/\" target=\"_self\" aria-label=\"De noodzaak van soevereiniteit \u2013 Bezit van wat zich vermenigvuldigt in het tijdperk van AI\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The sovereignty imperative: Owning what compounds in the age of AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/The-Sovereignty-Imperative-Owning-What-Compounds-in-the-Age-of-AI.png\" class=\"img-responsive wp-image-1354420 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/The-Sovereignty-Imperative-Owning-What-Compounds-in-the-Age-of-AI-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/The-Sovereignty-Imperative-Owning-What-Compounds-in-the-Age-of-AI-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/The-Sovereignty-Imperative-Owning-What-Compounds-in-the-Age-of-AI-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/The-Sovereignty-Imperative-Owning-What-Compounds-in-the-Age-of-AI-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/07\/The-Sovereignty-Imperative-Owning-What-Compounds-in-the-Age-of-AI.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-30 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De noodzaak van soevereiniteit: zeggenschap behouden over wat zich in het tijdperk van AI ontwikkelt<\/h3><\/div><div class=\"fusion-text fusion-text-55 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Op 1 juli 2026 was Alex Karp van Palantir te gast bij CNBC en zei hij wat de meeste bedrijfsleiders stiekem denken, maar zelden in de uitzending durven te zeggen: over het token-consumptiemodel dat door OpenAI en Anthropic populair is gemaakt, \"is er iets volledig misgegaan.\" De dag ervoor had Palantir een manifest met negen punten over \"AI-soevereiniteit\" gepubliceerd en dit gekoppeld aan een overeenkomst om de open Nemotron-modellen van Nvidia te laten draaien binnen vertrouwelijke, \u201eair-gapped\u201c omgevingen van de Amerikaanse overheid die onder controle staan van de klant.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-108 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-28\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The sovereignty imperative: Owning what compounds in the age of AI\" data-description=\"From &quot;which model should we use?&quot; to &quot;what must we own to keep our future ours?&quot; \u2014 why nations and enterprises are converging on the same answer.On 1 July 2026, Palantir&#039;s Alex Karp went on CNBC and said what most enterprise leaders think privately but rarely say on air: on the token-consumption model that\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/the-sovereignty-imperative-owning-what-compounds-in-the-age-of-ai\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-28\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20sovereignty%20imperative%3A%20Owning%20what%20compounds%20in%20the%20age%20of%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-sovereignty-imperative-owning-what-compounds-in-the-age-of-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-sovereignty-imperative-owning-what-compounds-in-the-age-of-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-109 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-29 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-sovereignty-imperative-owning-what-compounds-in-the-age-of-ai\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-110 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-28 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-111 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-56\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>7 juli 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-29 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/thinking-in-the-age-of-ai\/\" target=\"_self\" aria-label=\"Denken in het tijdperk van AI\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Thinking in the age of AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-1.png\" class=\"img-responsive wp-image-1400391 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-1-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-1-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-1-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-1-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-1.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-31 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Denken in het tijdperk van AI<\/h3><\/div><div class=\"fusion-text fusion-text-57 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Informatie is nog nooit zo goedkoop geweest. Nadenken is nog nooit zo duur geweest. Helaas besteden de meeste organisaties hun budget aan het eerste en laten ze het tweede verwaarlozen. AI-gegenereerde inhoud is nog nooit zo gemakkelijk te herkennen geweest, zoals u waarschijnlijk maar al te goed weet. U werpt een blik op een presentatie of leest de eerste drie regels van een e-mail, en u weet onmiddellijk of deze door een mens of door AI is geschreven. Dit zal alleen maar duidelijker worden naarmate de modellen verbeteren.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-112 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-29\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Thinking in the age of AI\" data-description=\"Intelligence has never been cheaper. Thinking has never been more expensive. Unfortunately, most organizations budget for the first and starve the second.AI content has never been easier to spot, as you\u2019re probably well aware. You glance at a deck, or read the first three lines of an email, and immediately know whether it was written\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/thinking-in-the-age-of-ai\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-29\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Thinking%20in%20the%20age%20of%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthinking-in-the-age-of-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthinking-in-the-age-of-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-113 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-30 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/thinking-in-the-age-of-ai\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-114 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-29 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-115 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-58\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-30 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/africa-ai-leapfrog-agentic-transformation\/\" target=\"_self\" aria-label=\"Van mobiel geld tot AI-agenten\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"From Mobile Money to AI Agents: why Africa&#8217;s next leapfrog is already within reach\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26.png\" class=\"img-responsive wp-image-1332427 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-32 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Van mobiel geld tot AI-agenten: waarom de volgende sprong voorwaarts van Afrika al binnen handbereik ligt<\/h3><\/div><div class=\"fusion-text fusion-text-59 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Aan de hand van gesprekken met leiders, beleidsmakers, klanten en partners in Nairobi en Kigali onderzoekt Artefact een krachtige overtuiging: Afrika loopt niet achter op het gebied van AI, maar staat op het punt van een nieuwe technologische sprong voorwaarts.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-116 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-30\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"From Mobile Money to AI Agents: why Africa&#8217;s next leapfrog is already within reach\" data-description=\"Ten days ago, alongside Deon van Heerden, our CEO for South Africa, and Fabrice Zapfack, our CEO for C\u00f4te d&#039;Ivoire, I spent time in Nairobi at Africa Forward and in Kigali at the Africa CEO Forum. We met dozens of clients, prospects, partners and policymakers: ministers, regulators, public sector leaders.One conviction came back,\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/africa-ai-leapfrog-agentic-transformation\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-30\"><span><a href=\"https:\/\/x.com\/intent\/post?text=From%20Mobile%20Money%20to%20AI%20Agents%3A%20why%20Africa%E2%80%99s%20next%20leapfrog%20is%20already%20within%20reach&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fafrica-ai-leapfrog-agentic-transformation%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fafrica-ai-leapfrog-agentic-transformation%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-117 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-31 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/africa-ai-leapfrog-agentic-transformation\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-118 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-30 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-119 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-60\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology luxury\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-31 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/seeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective\/\" target=\"_self\" aria-label=\"Het onzichtbare zien \u2013 Luxe in het tijdperk van de makelaars: het perspectief van Artefact\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Seeing the invisible &#8211; Luxury in the age of agents: Artefact\u2019s perspective\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective.png\" class=\"img-responsive wp-image-1320394 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-33 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Het onzichtbare zien \u2013 Luxe in het tijdperk van de makelaars: het perspectief van Artefact<\/h3><\/div><div class=\"fusion-text fusion-text-61 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Automatisering. Snelheid. Schaalgrootte. Alles wat de luxesector altijd heeft afgewezen. En toch zijn AI-agenten wellicht de eerste technologie die in staat is om te bieden wat de sector al decennia lang belooft, maar nooit helemaal heeft weten te realiseren: elke klant kennen alsof hij of zij uw enige klant is.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-120 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-31\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Seeing the invisible &#8211; Luxury in the age of agents: Artefact\u2019s perspective\" data-description=\"Automation. Speed. Scale. Everything luxury has always refused. And yet, AI agents may be the first technology capable of delivering what the industry has promised for decades but never quite managed to completely achieve: knowing every client as if they were your only one.The luxury promise and the gap behind itLuxury doesn&#039;t sell products; it\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/seeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-31\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Seeing%20the%20invisible%20%E2%80%93%20Luxury%20in%20the%20age%20of%20agents%3A%20Artefact%E2%80%99s%20perspective&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fseeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fseeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-121 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-32 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/seeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-122 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-31 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-123 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-62\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-32 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-commerce-when-buying-becomes-delegating\/\" target=\"_self\" aria-label=\"Agentgebaseerde handel \u2013 Wanneer kopen neerkomt op delegeren\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic commerce: When buying becomes delegating\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating.png\" class=\"img-responsive wp-image-1320136 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-34 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentgebaseerde handel: wanneer kopen neerkomt op delegeren<\/h3><\/div><div class=\"fusion-text fusion-text-63 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In slechts enkele jaren tijd is generatieve AI uitgegroeid van een noviteit tot de standaardtoegangspoort. Grote taalmodellen (LLM\u2019s) trekken nu al bijna 45 miljard bezoeken per maand, wat overeenkomt met 56% aan traditioneel zoekvolume, dat al jaren op hetzelfde niveau stagneert.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-124 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-32\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic commerce: When buying becomes delegating\" data-description=\"Why the next brand battleground will be fought in front of agents, not humans.In just a few years, generative AI has moved from novelty to default front door. Large language models (LLMs) already attract close to 45 billion visits per month, the equivalent of 56% of traditional search volume, which has plateaued for years. But\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-commerce-when-buying-becomes-delegating\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-32\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20commerce%3A%20When%20buying%20becomes%20delegating&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-commerce-when-buying-becomes-delegating%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-commerce-when-buying-becomes-delegating%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-125 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-33 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-commerce-when-buying-becomes-delegating\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-126 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-32 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-127 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-64\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column diversity-inclusion\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-33 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/how-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change\/\" target=\"_self\" aria-label=\"Hoe bedrijven de inclusie van LGBTQIAPN+ kunnen bevorderen door middel van ingrijpende structurele veranderingen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"How companies can foster LGBTQIAPN+ inclusion through meaningful structural change\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change.png\" class=\"img-responsive wp-image-1320004 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-35 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Hoe bedrijven de inclusie van LGBTQIAPN+ kunnen bevorderen door middel van ingrijpende structurele veranderingen<\/h3><\/div><div class=\"fusion-text fusion-text-65 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Elk jaar vormt Pride Month de aanleiding voor campagnes, content en merkinitiatieven rond de LGBTQIAPN+-zaak. Het is een belangrijk moment om zichtbaarheid te cre\u00ebren, maar de markt zelf stelt steeds vaker de vraag: wat volgt daarna? Recent onderzoek wijst op een duidelijk signaal: audiences willen minder eenmalige communicatie zien en meer concrete structuur.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-128 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-33\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"How companies can foster LGBTQIAPN+ inclusion through meaningful structural change\" data-description=\"Every year, Pride Month drives campaigns, content, and brand initiatives around the LGBTQIAPN+ cause. It is an important moment for visibility, but the market itself has increasingly been asking: what comes after that? Recent research points to a clear signal: audiences want to see less one-off communication and more concrete structure. A global Ipsos survey\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/how-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-33\"><span><a href=\"https:\/\/x.com\/intent\/post?text=How%20companies%20can%20foster%20LGBTQIAPN%2B%20inclusion%20through%20meaningful%20structural%20change&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fhow-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fhow-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-129 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-34 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/how-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-130 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-33 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-131 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-66\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-34 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/own-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is\/\" target=\"_self\" aria-label=\"Eigen kanalen, echt data \u2013 Waarom de CRM-strategie een beslissing op C-niveau moet zijn en waarom dat zelden het geval is _ artikel\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Own channels, real data: Why CRM strategy must be a C-Suite decision and why it rarely is\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Own-channels-real-data-Why-CRM-strategy-must-be-a-C-Suite-decision-and-why-it-rarely-is-_-article-1.png\" class=\"img-responsive wp-image-1362924 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Own-channels-real-data-Why-CRM-strategy-must-be-a-C-Suite-decision-and-why-it-rarely-is-_-article-1-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Own-channels-real-data-Why-CRM-strategy-must-be-a-C-Suite-decision-and-why-it-rarely-is-_-article-1-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Own-channels-real-data-Why-CRM-strategy-must-be-a-C-Suite-decision-and-why-it-rarely-is-_-article-1-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Own-channels-real-data-Why-CRM-strategy-must-be-a-C-Suite-decision-and-why-it-rarely-is-_-article-1-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Own-channels-real-data-Why-CRM-strategy-must-be-a-C-Suite-decision-and-why-it-rarely-is-_-article-1.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-36 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Eigen kanalen, echt data: Waarom de CRM-strategie een beslissing op C-niveau moet zijn en waarom dat zelden het geval is<\/h3><\/div><div class=\"fusion-text fusion-text-67 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De meeste CRM- en CDP-projecten waaraan ik in Duitsland werk, mislukken niet vanwege de technologie. Ze mislukken al voordat de eerste data-pijplijn is aangelegd. CMO\u2019s sturen de marketingstrategie nog steeds grotendeels aan vanuit silo\u2019s: merk A, kanaal B, campagne C. Maar de klant ziet geen silo\u2019s. Het is een zakenreiziger die op maandag een upgrade boekt. Een gezinsinkoper die op vrijdag op jacht is naar een weekendaanbieding. Een verzekeringsnemer die in oktober zijn polis verlengt. Dezelfde persoon. Drie verschillende micropersonas. Drie verschillende contactmomenten. En in de data-database: een plat profiel met een geboortedatum en een lijst van alle transacties.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-132 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-34\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Own channels, real data: Why CRM strategy must be a C-Suite decision and why it rarely is\" data-description=\"Most CRM and CDP projects I work on in Germany don&#039;t fail because of the technology. They fail before the first data pipeline is built. CMOs still largely lead marketing strategy within silos, brand A, channel B, campaign C. But the customer doesn&#039;t see silos. They are a business traveller booking an upgrade on Monday.\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/own-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-34\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Own%20channels%2C%20real%20data%3A%20Why%20CRM%20strategy%20must%20be%20a%20C-Suite%20decision%20and%20why%20it%20rarely%20is&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fown-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fown-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-133 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-35 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/own-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-134 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-34 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-135 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-68\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting generative-ai\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-35 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/unlock-business-value-from-agentic-ai-beyond-the-sandbox\/\" target=\"_self\" aria-label=\"artikel van Ghadi Hobeika\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Beyond the Sandbox: How to unlock measurable business value from agentic AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2.png\" class=\"img-responsive wp-image-1276920 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-37 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Verder dan de testomgeving: hoe u meetbare bedrijfswaarde kunt realiseren met agent-gebaseerde AI<\/h3><\/div><div class=\"fusion-text fusion-text-69 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Hoewel AI snellere dienstverlening en genuanceerde besluitvorming belooft, blijft een groot deel van dat potentieel nog steeds beperkt tot de experimentele fase. Ontdek hoe toonaangevende organisaties verder gaan dan eenvoudige AI-proefprojecten, de hindernissen bij de acceptatie door het personeel overwinnen en autonome workflows integreren in hun kernbedrijfsprocessen om zo een re\u00eble, meetbare ROI te realiseren.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-136 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-35\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Beyond the Sandbox: How to unlock measurable business value from agentic AI\" data-description=\"Agentic AI has unique potential, but realizing it is not as simple as providing employees with the tools; rather, organizations must implement it intelligently.AI promises faster service, nuanced decision-making, and organized data. Today, much of that potential is stuck in many companies\u2019 \u201cAI sandbox.\u201d As a global leader in data and AI consulting,\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/unlock-business-value-from-agentic-ai-beyond-the-sandbox\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-35\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Beyond%20the%20Sandbox%3A%20How%20to%20unlock%20measurable%20business%20value%20from%20agentic%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Funlock-business-value-from-agentic-ai-beyond-the-sandbox%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Funlock-business-value-from-agentic-ai-beyond-the-sandbox%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-137 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-36 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/unlock-business-value-from-agentic-ai-beyond-the-sandbox\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-138 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-35 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-139 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-70\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>11 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-36 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/waiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start\/\" target=\"_self\" aria-label=\"Wachten tot AI volwassen is, is een gok die u wellicht niet zult overleven \u2013 Waarom de neiging tot afwachten binnen de Britse vastgoedsector het grootste risico vormt, en waar u daadwerkelijk moet beginnen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Waiting for AI to mature is a bet you may not survive &#8211; Why the UK property sector&#8217;s instinct to wait is its biggest risk, and where to actually start\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start.png\" class=\"img-responsive wp-image-1276099 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-38 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Wachten tot AI volwassen is, is een gok die u wellicht niet zult overleven \u2013 Waarom de neiging van de Britse vastgoedsector om af te wachten het grootste risico vormt, en waar u daadwerkelijk moet beginnen<\/h3><\/div><div class=\"fusion-text fusion-text-71 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Ik heb inmiddels talloze leidinggevenden in de vastgoedsector gesproken die oprecht verbaasd zijn over het trage tempo waarmee AI binnen hun eigen bedrijven wordt ge\u00efmplementeerd, ondanks het feit dat ze Copilot voor al hun teams hebben ingeschakeld. Het patroon is opvallend consistent. Er wordt een licentie aangeschaft, vaak de goedkoopste die er is, er wordt weinig of geen echte training gegeven, en het management wacht vervolgens op een transformatie die nooit komt. De acceptatie blijft laag, de frustratie neemt toe en de beloofde ommekeer blijft uit. De aanname die hieraan ten grondslag ligt, is dat het in handen geven van een krachtig hulpmiddel hetzelfde is als het veranderen van de manier waarop mensen werken.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-140 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-36\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Waiting for AI to mature is a bet you may not survive &#8211; Why the UK property sector&#8217;s instinct to wait is its biggest risk, and where to actually start\" data-description=\"I have now met with countless property executives who are genuinely surprised at the low pace of AI adoption inside their own firms, despite having switched on Copilot for all their teams. The pattern is remarkably consistent. A licence is bought, often the cheapest available, little or no real training is provided, and leadership then\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/waiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-36\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Waiting%20for%20AI%20to%20mature%20is%20a%20bet%20you%20may%20not%20survive%20%E2%80%93%20Why%20the%20UK%20property%20sector%E2%80%99s%20instinct%20to%20wait%20is%20its%20biggest%20risk%2C%20and%20where%20to%20actually%20start&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwaiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwaiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-141 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-37 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/waiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-142 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-36 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-143 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-72\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>11 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column automotive\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-37 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars\/\" target=\"_self\" aria-label=\"De zelfrijdende onderneming \u2013 Waarom autofabrikanten agentische AI nodig hebben voordat volledig autonome auto\u2019s hun intrede doen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The self-driving enterprise: Why carmakers need agentic AI before fully autonomous cars\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars.png\" class=\"img-responsive wp-image-1275960 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-39 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De zelfrijdende onderneming: waarom autofabrikanten agentische AI nodig hebben voordat volledig autonome auto\u2019s hun intrede doen<\/h3><\/div><div class=\"fusion-text fusion-text-73 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De auto-industrie bevindt zich in een paradoxale situatie. Autofabrikanten geven miljarden uit aan de ontwikkeling van voertuigen die hun omgeving kunnen waarnemen, risico\u2019s kunnen inschatten en zonder menselijke tussenkomst kunnen handelen \u2014 maar de organisaties die deze voertuigen bouwen, blijven steunen op jaarlijkse planningscycli, handmatige besluitvormingsprocessen en systemen die niet zijn ontworpen om met elkaar te communiceren. Voertuigen worden sneller autonoom dan de ondernemingen die ze produceren. Deze discrepantie is niet langer een strategische curiositeit. In een sector die tegelijkertijd onder druk staat van elektrificatie, softwaregedefinieerde voertuigarchitecturen, krimpende marges en toenemende concurrentie van Chinese fabrikanten die westerse OEM's zowel op het gebied van kosten als AI-integratie voorbijstreven, is vertraging bij besluitvorming een structureel risico geworden.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-144 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-37\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The self-driving enterprise: Why carmakers need agentic AI before fully autonomous cars\" data-description=\"Executive summaryThe automotive industry is in the grip of a paradox. OEMs are spending billions to develop vehicles that can sense their environment, reason about risk, and act without human intervention \u2014 yet the organisations building those vehicles still rely on annual planning cycles, manual decision chains, and systems that were not designed to communicate\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/the-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-37\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20self-driving%20enterprise%3A%20Why%20carmakers%20need%20agentic%20AI%20before%20fully%20autonomous%20cars&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-145 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-38 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-146 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-37 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-147 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-74\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>11 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-38 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-and-the-future-of-always-on-measurement\/\" target=\"_self\" aria-label=\"Agentic AI en de toekomst van altijd meten\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic AI and the Future of Always-On Measurement\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement.png\" class=\"img-responsive wp-image-1227036 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-40 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentic AI en de toekomst van altijd meten<\/h3><\/div><div class=\"fusion-text fusion-text-75 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Artefact's Benelux en Duitsland SEO teams bundelden hun krachten voor een cross-market kennisuitwisseling top gericht op AI, automatisering en de toekomst van zoeken. Van het stroomlijnen van workflows met AI tot het bevorderen van GEO (Generative Engine Optimization) strategie\u00ebn voor AI-gestuurde zoekmachines, de samenwerking versterkt het One Artefact netwerk en levert slimmere, meer schaalbare SEO-oplossingen voor internationale klanten.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-148 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-38\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic AI and the Future of Always-On Measurement\" data-description=\"&nbsp;Download the White Paper In part one of this series of two articles on Artefact\u2019s white paper, \u201cPredict, Act, Optimize: Transforming Marketing Measurement with Agentic AI\u201d, we explored the &quot;Golden Triangle&quot; of marketing measurement, demonstrating how Marketing Mix Modeling (MMM), Incrementality Testing, and Attribution work together to\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-and-the-future-of-always-on-measurement\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-38\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20AI%20and%20the%20Future%20of%20Always-On%20Measurement&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-ai-and-the-future-of-always-on-measurement%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-ai-and-the-future-of-always-on-measurement%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-149 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-39 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-and-the-future-of-always-on-measurement\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-150 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-38 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-151 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-76\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-39 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/mastering-the-golden-triangle-of-marketing-measurement\/\" target=\"_self\" aria-label=\"De Gouden Driehoek van Marketingmeting-2 beheersen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Mastering the Golden Triangle of Marketing Measurement\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2.png\" class=\"img-responsive wp-image-1227033 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-41 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De Gouden Driehoek van Marketingmeting beheersen<\/h3><\/div><div class=\"fusion-text fusion-text-77 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Artefact's Benelux en Duitsland SEO teams bundelden hun krachten voor een cross-market kennisuitwisseling top gericht op AI, automatisering en de toekomst van zoeken. Van het stroomlijnen van workflows met AI tot het bevorderen van GEO (Generative Engine Optimization) strategie\u00ebn voor AI-gestuurde zoekmachines, de samenwerking versterkt het One Artefact netwerk en levert slimmere, meer schaalbare SEO-oplossingen voor internationale klanten.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-152 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-39\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Mastering the Golden Triangle of Marketing Measurement\" data-description=\"&nbsp;For modern marketing leaders, the pressure to prove ROI has never been higher. Yet, despite having more data than ever, more than 70% of CMOs surveyed report being unable to dynamically adjust their marketing spending based on marketing effectiveness. Many find\u00a0themselves defending their budgets while trying to\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/mastering-the-golden-triangle-of-marketing-measurement\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-39\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Mastering%20the%20Golden%20Triangle%20of%20Marketing%20Measurement&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fmastering-the-golden-triangle-of-marketing-measurement%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fmastering-the-golden-triangle-of-marketing-measurement%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-153 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-40 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/mastering-the-golden-triangle-of-marketing-measurement\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-154 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-39 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-155 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-78\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-40 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/below-the-waterline-the-four-layers-of-an-ai-native-company\/\" target=\"_self\" aria-label=\"naamloos (13)\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Below the waterline: The four layers of an AI-Native Company\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13.webp\" class=\"img-responsive wp-image-1226396 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-42 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Onder de waterlijn:  De vier lagen van een AI-Native bedrijf<\/h3><\/div><div class=\"fusion-text fusion-text-79 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Vermogensbeheer zit vast in het verleden. Klanten leven in een wereld van moeiteloze, hypergepersonaliseerde aanbevelingen van YouTube, TikTok of Amazon, maar banken pushen producten via regels, onhandige segmentatie en giswerk van adviseurs. Banken hebben moeite om gelijke tred te houden met de verwachtingen van klanten en de complexiteit van de huidige portefeuilles. Hybride AI kan dit veranderen. Door machine learning, de discipline om portefeuilles te optimaliseren en de contextuele intelligentie van grote taalmodellen te combineren, aangestuurd door een Agentic AI-laag, kunnen vermogensbeheerders aanbevelingen doen die slim, persoonlijk en goed getimed aanvoelen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-156 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-40\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Below the waterline: The four layers of an AI-Native Company\" data-description=\"&nbsp;Most CTOs in 2026 are designing AI strategy at the visible layer of the stack. They are buying Copilot seats, rolling out enterprise chatbots, and assembling a portfolio of vendor licenses. The work is real, and in many companies it has produced a measurable bump in productivity.\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/below-the-waterline-the-four-layers-of-an-ai-native-company\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-40\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Below%20the%20waterline%3A%20%20The%20four%20layers%20of%20an%20AI-Native%20Company&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fbelow-the-waterline-the-four-layers-of-an-ai-native-company%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fbelow-the-waterline-the-four-layers-of-an-ai-native-company%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-157 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-41 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/below-the-waterline-the-four-layers-of-an-ai-native-company\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-158 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-40 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-159 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-80\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-41 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/transforming-wealth-management-with-hybrid-ai\/\" target=\"_self\" aria-label=\"Artikel - Vermogensbeheer transformeren met hybride AI\"><img decoding=\"async\" width=\"2560\" height=\"1572\" alt=\"Transforming Wealth Management with Hybrid AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-scaled.jpg\" class=\"img-responsive wp-image-1221152 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-400x246.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-600x368.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-800x491.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-1200x737.jpg 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-scaled.jpg 2560w\" sizes=\"(max-width: 640px) 100vw, 2560px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-43 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Vermogensbeheer transformeren met hybride AI<\/h3><\/div><div class=\"fusion-text fusion-text-81 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Vermogensbeheer zit vast in het verleden. Klanten leven in een wereld van moeiteloze, hypergepersonaliseerde aanbevelingen van YouTube, TikTok of Amazon, maar banken pushen producten via regels, onhandige segmentatie en giswerk van adviseurs. Banken hebben moeite om gelijke tred te houden met de verwachtingen van klanten en de complexiteit van de huidige portefeuilles. Hybride AI kan dit veranderen. Door machine learning, de discipline om portefeuilles te optimaliseren en de contextuele intelligentie van grote taalmodellen te combineren, aangestuurd door een Agentic AI-laag, kunnen vermogensbeheerders aanbevelingen doen die slim, persoonlijk en goed getimed aanvoelen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-160 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-41\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Transforming Wealth Management with Hybrid AI\" data-description=\"Executive Summary \tWealth managers struggle to match client expectations for e-commerce-style product recommendations due to complex product attributes, compliance constraints, and multi-dimensional goals. \tRule-based or segmentation-based approaches produce blunt, one-size-fits-all advice, eroding client trust and limiting scalability. \tBy overlaying machine learning models, mathematical optimization (portfolio optimization), large language models, and an Agentic AI orchestration layer,\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/transforming-wealth-management-with-hybrid-ai\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-41\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Transforming%20Wealth%20Management%20with%20Hybrid%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ftransforming-wealth-management-with-hybrid-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ftransforming-wealth-management-with-hybrid-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-161 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-42 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/transforming-wealth-management-with-hybrid-ai\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-162 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-41 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-163 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-82\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>21 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-44 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-42 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together\/\" target=\"_self\" aria-label=\"artikel-hemanth blog\"><img decoding=\"async\" width=\"1332\" height=\"816\" alt=\"The AI Transformation That Delivers: Why Process, People, and Technology Must Move Together\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog.png\" class=\"img-responsive wp-image-1221021 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-400x245.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-600x368.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-800x490.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-1200x735.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog.png 1332w\" sizes=\"(max-width: 640px) 100vw, 1332px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-44 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De AI Transformatie die oplevert: Waarom proces, mensen en technologie samen moeten bewegen<\/h3><\/div><div class=\"fusion-text fusion-text-83 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De markt voor digitale transformatie in het Midden-Oosten zal tegen 2031 naar verwachting $205 miljard bedragen. Nationale strategie\u00ebn in de Golfstaten, van de UAE AI Strategy 2031 tot Saudi Vision 2030 en Qatar National Vision 2030, verankeren ongekende investeringen in AI-infrastructuur, soevereine capaciteit en economische diversificatie. De inzet is echt. Maar de bepalende vraag voor elke grote organisatie is of die investering bedrijfsbrede transformatie oplevert of een verzameling losgekoppelde pilots blijft.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-164 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-42\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The AI Transformation That Delivers: Why Process, People, and Technology Must Move Together\" data-description=\"The Middle East\u2019s digital transformation market is projected to reach $205 billion by 2031. National strategies across the Gulf, from the UAE AI Strategy 2031 to Saudi Vision 2030 and Qatar National Vision 2030, are anchoring unprecedented investment in AI infrastructure, sovereign capability, and economic diversification. The commitment is real. But the defining question for\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/the-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-42\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20AI%20Transformation%20That%20Delivers%3A%20Why%20Process%2C%20People%2C%20and%20Technology%20Must%20Move%20Together&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-165 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-43 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-166 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-42 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-167 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-84\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>21 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-45 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-43 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/key-learnings-from-ukreiif-2026\/\" target=\"_self\" aria-label=\"Belangrijkste lessen uit UKREiiF 2026\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Key Learnings from UKREiiF 2026\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026.png\" class=\"img-responsive wp-image-1228804 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-45 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Belangrijkste lessen uit UKREiiF 2026<\/h3><\/div><div class=\"fusion-text fusion-text-85 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Vastgoed is een menselijke industrie. Diep gedreven door relaties. Huizen worden niet als handelswaar verhandeld; ze hebben een hoge waarde en een laag transactievolume. Er wordt enorm veel kapitaal ingezet door verrassend weinig mensen. Dat het ook emotioneel en vaak irrationeel is, is voor niemand in de zaal een openbaring. Dit zijn geen goede eigenschappen voor AI op schaal. Use cases richten zich meestal op backoffice automatisering, beter data beheer en verbeterde besluitvorming. In tegenstelling tot de meeste sectoren is vastgoed een sector waar echte kennis van de sector een echt en duurzaam voordeel blijft; er is een vertrouwenskwestie waarbij leidinggevenden niet willen dat Use Cases uit andere sectoren worden overgenomen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-168 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-43\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Key Learnings from UKREiiF 2026\" data-description=\"A week at UKREiiF 2026. As always, it rained throughout. Wi-Fi and 5G were laughable. Some things never change but let&#039;s talk about what has changed since last year.The mood is grim. Not panicked, just quietly resigned. &quot;We have to keep going&quot; is a sentence I heard a few times. Interest rates are still\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/key-learnings-from-ukreiif-2026\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-43\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Key%20Learnings%20from%20UKREiiF%202026&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fkey-learnings-from-ukreiif-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fkey-learnings-from-ukreiif-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-169 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-44 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/key-learnings-from-ukreiif-2026\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-170 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-43 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-171 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-86\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>20 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-46 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-44 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/synergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe\/\" target=\"_self\" aria-label=\"NL x DACH GEO samenwerking\"><img decoding=\"async\" width=\"800\" height=\"500\" alt=\"Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2.png\" class=\"img-responsive wp-image-1205570 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2-200x125.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2-400x250.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2-600x375.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2.png 800w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-46 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Synergie over grenzen heen: Hoe Artefact Benelux en DACH GEO in heel Europa opschalen<\/h3><\/div><div class=\"fusion-text fusion-text-87 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Artefact's Benelux en Duitsland SEO teams bundelden hun krachten voor een cross-market kennisuitwisseling top gericht op AI, automatisering en de toekomst van zoeken. Van het stroomlijnen van workflows met AI tot het bevorderen van GEO (Generative Engine Optimization) strategie\u00ebn voor AI-gestuurde zoekmachines, de samenwerking versterkt het One Artefact netwerk en levert slimmere, meer schaalbare SEO-oplossingen voor internationale klanten.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-172 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-44\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe\" data-description=\"At Artefact, we believe that the best solutions aren&#039;t born in silos, but through the cross-pollination of ideas across markets. Recently, our Benelux SEO team traveled to our German office for an intensive knowledge-sharing summit. The goal was to align our strategic frameworks and ensure our clients benefit from the collective intelligence of\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/synergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-44\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Synergy%20across%20borders%3A%20How%20Artefact%20Benelux%20and%20DACH%20are%20scaling%20GEO%20Across%20Europe&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fsynergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fsynergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-173 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-45 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/synergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-174 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-44 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-175 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-88\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-47 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-45 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/state-of-play-conversational-commerce-2026\/\" target=\"_self\" aria-label=\"Conversationele handel\"><img decoding=\"async\" width=\"800\" height=\"500\" alt=\"State of Play: Conversational Commerce 2026\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht.png\" class=\"img-responsive wp-image-1205442 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-200x125.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-400x250.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-600x375.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht.png 800w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-47 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Stand van zaken: Conversational Commerce 2026<\/h3><\/div><div class=\"fusion-text fusion-text-89 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Het AI marketinglandschap is verdeeld. Terwijl Anthropic en Perplexity zich volledig terugtrekken uit advertenties om het vertrouwen van de gebruiker te beschermen, heeft OpenAI een prestatiegerichte CPC Ads Manager gelanceerd en verschuift Google in de richting van agentic shopping. Hier zijn de vijf belangrijkste ontwikkelingen die conversational commerce in het voorjaar van 2026 een nieuwe vorm geven, en wat ze betekenen voor Europese merken.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-176 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-45\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"State of Play: Conversational Commerce 2026\" data-description=\"About a year ago, in April 2025, ChatGPT started surfacing product recommendations in chats, including direct links to advertiser shops. Just a few weeks later, Google launched the first betas testing the integration of paid ads into AI Overviews, AI Mode and Gemini. The question of how brands and offers can be placed\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/state-of-play-conversational-commerce-2026\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-45\"><span><a href=\"https:\/\/x.com\/intent\/post?text=State%20of%20Play%3A%20Conversational%20Commerce%202026&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fstate-of-play-conversational-commerce-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fstate-of-play-conversational-commerce-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-177 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-46 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/state-of-play-conversational-commerce-2026\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-178 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-45 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-179 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-90\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-48 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column medium ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-46 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/detecting-hallucinations-in-llms-one-token-at-a-time\/\" target=\"_self\" aria-label=\"Hallucinaties detecteren bij LLM&#039;s, \u00e9\u00e9n teken per keer\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Detecting Hallucinations in LLMs, One Token at a Time\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time.png\" class=\"img-responsive wp-image-1190338 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-48 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Hallucinaties detecteren bij LLM's, \u00e9\u00e9n teken per keer<\/h3><\/div><div class=\"fusion-text fusion-text-91 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Grote Taalmodellen zijn verbazingwekkend vaardig. Ze vatten samen, vertalen, redeneren en coderen (beter dan ik). Maar in tegenstelling tot mij, zijn ze ook berucht geworden voor het verzinnen van feiten met een angstaanjagend zelfvertrouwen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-180 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-46\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Detecting Hallucinations in LLMs, One Token at a Time\" data-description=\"How entropy-based scoring can tell you when your model is making things up \u2014 and where \u2014 wrapped up in artefactual, our Python package.Note: This article is a follow-up to the article from our friends at Ardian, detailing how crucial accountable AI is for financial institutions. Make sure to check it out!The hallucination problemLarge\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/detecting-hallucinations-in-llms-one-token-at-a-time\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-46\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Detecting%20Hallucinations%20in%20LLMs%2C%20One%20Token%20at%20a%20Time&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fdetecting-hallucinations-in-llms-one-token-at-a-time%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fdetecting-hallucinations-in-llms-one-token-at-a-time%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-181 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-47 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/detecting-hallucinations-in-llms-one-token-at-a-time\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-182 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-46 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-183 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-92\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>11 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-49 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology finance\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-47 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/surviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios\/\" target=\"_self\" aria-label=\"De SaaSpocalyps overleven AI Disruptie in softwareportfolio&#039;s evalueren\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Surviving the SaaSpocalypse: Evaluating AI Disruption in Software Portfolios\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios.png\" class=\"img-responsive wp-image-1177595 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-49 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De SaaSpocalyps overleven: De evaluatie van AI verstoring in softwareportefeuilles<\/h3><\/div><div class=\"fusion-text fusion-text-93 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Hoewel met een knipoog, heb ik het advies \u2018doe nooit voorspellingen, zeker niet over de toekomst\u2019 altijd solide gevonden, en nooit meer dan in AI-land. Drie jaar geleden werd AI aangeprezen als een versneller voor moderne, cloud-native softwarebedrijven; het zou goed bemande, toonaangevende ontwikkelteams superchargen om steeds sneller betere producten te leveren.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-184 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-47\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Surviving the SaaSpocalypse: Evaluating AI Disruption in Software Portfolios\" data-description=\"Whilst tongue-in-cheek, I\u2019ve always found the advice \u2018never make predictions, especially about the future\u2019 to be solid, and never more so than in AI-land.Three years ago, AI was touted as an accelerant for modern, cloud-native software companies, super-charging well-staffed, industry-leading developer teams to deliver better products at an increasingly accelerated rate.They were hot property, and\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/surviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-47\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Surviving%20the%20SaaSpocalypse%3A%20Evaluating%20AI%20Disruption%20in%20Software%20Portfolios&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fsurviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fsurviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-185 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-48 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/surviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-186 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-47 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-187 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-94\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>7 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-50 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-48 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai\/\" target=\"_self\" aria-label=\"Artikel - Agentic AI transformatie in de publieke sector_Hoe overheden winnen door agentic AI te industrialiseren\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic AI transformation in the public sector: How governments win by industrializing agentic AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI.png\" class=\"img-responsive wp-image-1171263 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-50 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentic AI-transformatie in de publieke sector: Hoe overheden winnen door agentic AI te industrialiseren<\/h3><\/div><div class=\"fusion-text fusion-text-95 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De publieke sector staat op een beslissend moment. Met een wereldwijde overheidsschuld die in 2024 een ongekende $102 biljoen zal bereiken, zitten regeringen gevangen tussen structurele krachten die elkaar tegenwerken. Aan de ene kant krimpt de fiscale ruimte snel, met meer dan 3,4 miljard mensen die in landen wonen die meer uitgeven aan schuldrente dan aan gezondheid of onderwijs. Aan de andere kant stijgen de verwachtingen van de burger, die digitale diensten eist die de snelheid en personalisatie van Big Tech evenaren.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-188 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-48\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic AI transformation in the public sector: How governments win by industrializing agentic AI\" data-description=\"Download the whitepaper The public sector stands at a decisive moment. With global public debt reaching an unprecedented $102 trillion in 2024, governments are caught between opposing structural forces. On one side, fiscal space is shrinking rapidly, with over 3.4 billion people living in countries that spend\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-48\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20AI%20transformation%20in%20the%20public%20sector%3A%20How%20governments%20win%20by%20industrializing%20agentic%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-189 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-49 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-190 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-48 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-191 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-96\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>5 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-51 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-49 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/scaling-ai-in-the-middle-easts-year-of-execution\/\" target=\"_self\" aria-label=\"Schaalvergroting van AI in het Jaar van de Uitvoering in het Midden-Oosten\"><img decoding=\"async\" width=\"1582\" height=\"975\" alt=\"Scaling AI in the Middle East\u2019s &#8220;Year of Execution&#8221;\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution.png\" class=\"img-responsive wp-image-1170998 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-1200x740.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution.png 1582w\" sizes=\"(max-width: 640px) 100vw, 1582px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-51 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Schaalvergroting van AI in het \u201cJaar van de Uitvoering\u201d in het Midden-Oosten\u201d<\/h3><\/div><div class=\"fusion-text fusion-text-97 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Nu we het tweede kwartaal van 2026 ingaan, heeft de wereldwijde dialoog rond AI een kritiek keerpunt bereikt. De aanvankelijke fascinatie voor generatieve modellen is uitgegroeid tot een vraag naar meetbare industri\u00eble impact. In het Midden-Oosten, een regio die momenteel fungeert als een wereldwijd laboratorium voor 's werelds meest ambitieuze digitale giga- en megaprojecten, gaat de vraag niet langer over het potentieel van AI, maar over de prestaties ervan op schaal.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-192 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-49\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Scaling AI in the Middle East\u2019s &#8220;Year of Execution&#8221;\" data-description=\"A reflection on Artefact\u2019s Award for the 2026 Google Cloud Partner of the Year for Artificial Intelligence in EMEA.As we move through the second quarter of 2026, the global dialogue around artificial intelligence has reached a critical turning point. The initial fascination with generative models has matured into a demand for measurable industrial impact. In\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/scaling-ai-in-the-middle-easts-year-of-execution\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-49\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Scaling%20AI%20in%20the%20Middle%20East%E2%80%99s%20%E2%80%9CYear%20of%20Execution%E2%80%9D&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fscaling-ai-in-the-middle-easts-year-of-execution%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fscaling-ai-in-the-middle-easts-year-of-execution%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-193 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-50 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/scaling-ai-in-the-middle-easts-year-of-execution\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-194 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-49 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-195 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-98\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>5 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-52 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing consumer-goods-services\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-50 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/generative-vs-agentic-ai-marketing-2026\/\" target=\"_self\" aria-label=\"Marketing en agentschap AI\"><img decoding=\"async\" width=\"2560\" height=\"1578\" alt=\"Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-scaled.jpg\" class=\"img-responsive wp-image-1152191 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-1200x740.jpg 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-scaled.jpg 2560w\" sizes=\"(max-width: 640px) 100vw, 2560px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-52 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Generatieve AI vs. Agentic AI: Waarom 2026 het jaar van autonome marketing is<\/h3><\/div><div class=\"fusion-text fusion-text-99 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Terwijl de \"transformatieschuld\" de traditionele marketing verlamt, verschuift de strategische noodzaak voor 2026 van eenvoudige contentgeneratie naar autonome uitvoering. Ontdek hoe Agentic AI silo's ontmantelt, de latentie van campagnes vermindert en menselijke creativiteit vrijmaakt voor strategie op hoog niveau.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-196 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-50\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing\" data-description=\"Modern marketing organizations are suffocating under the weight of &quot;transformation debt&quot;: a cycle of relentless technological turnover impacting fragile, siloed legacy systems. While generative AI promised a solution, it has instead created unmanageable data fragmentation, tech stack complexity, and &quot;content debt&quot;. The strategic imperative for 2026 is the transition to agentic AI, where autonomous agents\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/generative-vs-agentic-ai-marketing-2026\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-50\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Generative%20AI%20vs.%20Agentic%20AI%3A%20Why%202026%20is%20the%20Year%20of%20Autonomous%20Marketing&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fgenerative-vs-agentic-ai-marketing-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fgenerative-vs-agentic-ai-marketing-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-197 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-51 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/generative-vs-agentic-ai-marketing-2026\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-198 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-50 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-199 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-100\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>29 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-53 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-51 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/china-ai-transformation-different-game\/\" target=\"_self\" aria-label=\"Artikel - China AI Transformatie - Een ander spel\"><img decoding=\"async\" width=\"1448\" height=\"1086\" alt=\"China AI Transformation &#8211; A Different Game\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game.png\" class=\"img-responsive wp-image-1148283 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-200x150.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-400x300.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-600x450.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-800x600.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-1200x900.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game.png 1448w\" sizes=\"(max-width: 640px) 100vw, 1448px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-53 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">China AI Transformatie - Een ander spel<\/h3><\/div><div class=\"fusion-text fusion-text-101 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Van de doorbraak van DeepSeek R1 tot de virale \u201cRaising a lobster\u201d trend (adoptie van OpenClaw), allemaal binnen slechts een jaar, wordt AI in China op een fundamenteel andere manier geadopteerd en geschaald, wat zich snel vertaalt in tastbare commerci\u00eble waarde.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-200 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-51\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"China AI Transformation &#8211; A Different Game\" data-description=\"From the breakout of DeepSeek R1 to the viral \u201cRaising a lobster\u201d trend (OpenClaw adoption), all within just a year, AI in China is being adopted and scaled in a fundamentally different way, rapidly translating into tangible commercial value.According to Stanford University\u2019s AI Index Report, 83% of Chinese consumers hold a positive attitude toward AI\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/china-ai-transformation-different-game\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-51\"><span><a href=\"https:\/\/x.com\/intent\/post?text=China%20AI%20Transformation%20%E2%80%93%20A%20Different%20Game&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fchina-ai-transformation-different-game%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fchina-ai-transformation-different-game%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-201 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-52 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/china-ai-transformation-different-game\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-202 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-51 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-203 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-102\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>28 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-54 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing consumer-goods-services\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-52 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/comment-lia-a-ressuscite-40-dun-catalogue-produit\/\" target=\"_self\" aria-label=\"strategie-ia-google-shopping-luxe\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"How AI Resurrected 40% of a Product Catalog\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe.png\" class=\"img-responsive wp-image-1143326 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-54 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Hoe AI 40% van een productcatalogus weer tot leven bracht<\/h3><\/div><div class=\"fusion-text fusion-text-103 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Hoe kon een eersteklas schoonheidsmerk in slechts een paar weken tijd zijn \"zombieproducten\" aanzienlijk verminderen, de zichtbaarheid in de catalogus vergroten en de verkeerskosten verlagen? Dit artikel onderzoekt de strategische inzet van AI die dit mogelijk maakte.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-204 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-52\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"How AI Resurrected 40% of a Product Catalog\" data-description=\"When a leader in the premium beauty sector discovers that half of its catalog is invisible to Google.How did a premium beauty brand significantly reduce its &quot;zombie products,&quot; boost catalog visibility, and slash traffic costs in just a few weeks? This article examines the strategic deployment of AI that made it possible.The Invisible ProblemIn the\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/comment-lia-a-ressuscite-40-dun-catalogue-produit\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-52\"><span><a href=\"https:\/\/x.com\/intent\/post?text=How%20AI%20Resurrected%2040%25%20of%20a%20Product%20Catalog&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fcomment-lia-a-ressuscite-40-dun-catalogue-produit%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fcomment-lia-a-ressuscite-40-dun-catalogue-produit%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-205 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-53 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/comment-lia-a-ressuscite-40-dun-catalogue-produit\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-206 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-52 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-207 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-104\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>21 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-55 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing consumer-goods-services\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-53 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/why-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement\/\" target=\"_self\" aria-label=\"data &amp; AI NL 31 maart\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1.png\" class=\"img-responsive wp-image-1138790 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-55 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Waarom marketingmeting nog steeds tekortschiet en hoe Agentic AI de kloof dicht (incl. demo)<\/h3><\/div><div class=\"fusion-text fusion-text-105 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In dit artikel onderzoeken we hoe agentic AI marketingmeting verandert door analyses te automatiseren, beslissingen te sturen en de uitvoering in de hele funnel te versnellen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-208 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-53\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)\" data-description=\"For years, marketers have invested in better measurement. They have built dashboards, adopted attribution models, and implemented marketing mix modeling to understand what is working. Yet even with these capabilities in place, a familiar problem remains: insights do not automatically lead to action.That gap still exists because most organizations are not\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/why-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-53\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Why%20marketing%20measurement%20still%20falls%20short%2C%20and%20how%20Agentic%20AI%20closes%20the%20gap%20%28incl.%20demo%29&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhy-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhy-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-209 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-54 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/why-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-210 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-53 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-211 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-106\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>13 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-56 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column retail ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-54 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready\/\" target=\"_self\" aria-label=\"Artikel - Agentic commerce - Van AI use cases tot end-to-end heruitvinding\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic commerce: From AI use cases to end-to-end reinvention. Are you ready?\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention.png\" class=\"img-responsive wp-image-1151417 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-56 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentschappelijke handel: Van AI use cases tot end-to-end heruitvinding. Bent u er klaar voor?<\/h3><\/div><div class=\"fusion-text fusion-text-107 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Tijdens de recente TCG Retail Summit wilde Edouard de M\u00e9zerac het lawaai rond AI doorbreken. Zijn boodschap: het tijdperk van verspreide use cases is voorbij. Wat nu komt, is veel structureler en veeleisender. Jarenlang hebben bedrijven ge\u00ebxperimenteerd met AI in ge\u00efsoleerde gevallen, omschreven als \u201ckleurpuntjes\u201d in de organisatie. Nuttig, misschien. Transformatief? Niet echt. Nu verschuift het terrein. Agentic AI gaat niet over het toevoegen van nog een laag technologie. Het gaat over het heroverwegen van hoe werk gedaan wordt, van begin tot eind.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-212 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-54\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic commerce: From AI use cases to end-to-end reinvention. Are you ready?\" data-description=\"As discussed recently at the TCG Retail Summit, the business landscape must move past the theoretical hype of Artificial Intelligence. Many organizations have spent the last few years painting little &quot;dots of colors&quot; across their operations with isolated AI use cases. However, companies do\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-54\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20commerce%3A%20From%20AI%20use%20cases%20to%20end-to-end%20reinvention.%20Are%20you%20ready%3F&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-213 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-55 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-214 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-54 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-215 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-108\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>12 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-57 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column healthcare ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-55 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/how-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it\/\" target=\"_self\" aria-label=\"Hoe Pharma marketing moet heroverwegen in het tijdperk van GEO\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"How Health AI Assistants (and GEO) will transform Patient and HCP experience and what Pharma has to do to be an active part of it\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO.png\" class=\"img-responsive wp-image-1134255 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-57 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Hoe Health AI Assistants (en GEO) de ervaring van pati\u00ebnten en HCP's zullen transformeren en wat de farmaceutische industrie moet doen om hier actief aan deel te nemen<\/h3><\/div><div class=\"fusion-text fusion-text-109 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Een pati\u00ebnt wordt wakker met terugkerende rugpijn en vraagt een AI assistent wat hij moet doen. De app controleert zijn geschiedenis, noteert een eerder recept en stelt voor om over te schakelen op een ander ontstekingsremmend middel. Uw molecuul wordt niet genoemd. Tegen de tijd dat de pati\u00ebnt 's middags naar de dokter gaat voor een recept, is het kader bepaald.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-216 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-55\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"How Health AI Assistants (and GEO) will transform Patient and HCP experience and what Pharma has to do to be an active part of it\" data-description=\"Health AI Assistants: the new front door to healthcareA patient wakes up with recurring back pain and asks an AI assistant what to do. The app checks its history, notes a previous prescription, and suggests switching to a different anti-inflammatory. Your molecule isn&#039;t mentioned. By the time the patient sees their doctor that afternoon for\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/how-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-55\"><span><a href=\"https:\/\/x.com\/intent\/post?text=How%20Health%20AI%20Assistants%20%28and%20GEO%29%20will%20transform%20Patient%20and%20HCP%20experience%20and%20what%20Pharma%20has%20to%20do%20to%20be%20an%20active%20part%20of%20it&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fhow-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fhow-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-217 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-56 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/how-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-218 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-55 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-219 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-110\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>9 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-58 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-56 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/is-ai-really-getting-cheaper-the-token-cost-illusion\/\" target=\"_self\" aria-label=\"Blog Artikel - Wordt AI echt goedkoper_De tokenkostenillusie\"><img decoding=\"async\" width=\"1456\" height=\"816\" alt=\"Is AI really getting cheaper? The token cost illusion\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion.png\" class=\"img-responsive wp-image-1127572 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-200x112.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-400x224.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-600x336.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-800x448.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-1200x673.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion.png 1456w\" sizes=\"(max-width: 640px) 100vw, 1456px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-58 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Wordt AI echt goedkoper? De tokenkostenillusie<\/h3><\/div><div class=\"fusion-text fusion-text-111 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Stelt u zich een CFO voor die de driemaandelijkse cloud uitgaven bekijkt. Het AI team presenteert een overtuigende grafiek: de inferentiekosten per token zijn 75% jaar-op-jaar gedaald. De modellen zijn sneller, de API's zijn goedkoper en de leverancier biedt volumekortingen aan. Alles wijst in de richting van besparingen. Dan komt de echte factuur, en het totaal is hoger dan vorig kwartaal.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-220 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-56\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Is AI really getting cheaper? The token cost illusion\" data-description=\"Per-token prices have dropped 75% in a year, but most organizations are spending more on AI, not less. The cost illusion is hiding in plain sight.The bill that did not shrinkImagine a CFO reviewing the quarterly cloud spend. The AI team presents a compelling chart: per-token inference costs\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/is-ai-really-getting-cheaper-the-token-cost-illusion\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-56\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Is%20AI%20really%20getting%20cheaper%3F%20The%20token%20cost%20illusion&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fis-ai-really-getting-cheaper-the-token-cost-illusion%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fis-ai-really-getting-cheaper-the-token-cost-illusion%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-221 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-57 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/is-ai-really-getting-cheaper-the-token-cost-illusion\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-222 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-56 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-223 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-112\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>1 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-59 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column finance\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-57 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality\/\" target=\"_self\" aria-label=\"Artikel - Hoe Ardian en Artefact navigeren in de nieuwe AI-realiteit\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"From foundations to frontiers: How Ardian and Artefact are navigating the new AI reality\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality.png\" class=\"img-responsive wp-image-1151418 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-59 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Van fundamenten tot grenzen: Hoe Ardian en Artefact navigeren in de nieuwe AI realiteit<\/h3><\/div><div class=\"fusion-text fusion-text-113 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In het snel veranderende landschap van private equity is de discussie veel verder gegaan dan eenvoudige financi\u00eble engineering. Vandaag de dag wordt waardecreatie steeds meer gedreven door het vermogen van een bedrijf om data te benutten. Tijdens de tweede editie van de AI for Alternative Investment (AI x AI) conferentie, ging Arthur Garnier om de tafel zitten met Elina Ashkinazi-Ildis om de reis van theoretisch AI potentieel naar tastbare operationele uitmuntendheid te ontleden.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-224 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-57\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"From foundations to frontiers: How Ardian and Artefact are navigating the new AI reality\" data-description=\"Listen to the podcast: Building AI: From vision to execution | A conversation with Artefact | Ardian&nbsp;In the rapidly shifting landscape of private equity, the conversation has moved far beyond simple financial engineering. Today, value creation is increasingly driven by a firm\u2019s ability to\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/from-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-57\"><span><a href=\"https:\/\/x.com\/intent\/post?text=From%20foundations%20to%20frontiers%3A%20How%20Ardian%20and%20Artefact%20are%20navigating%20the%20new%20AI%20reality&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-225 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-58 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-226 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-57 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-227 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-114\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>31 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-60 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column industrial-energy-utilities\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-58 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ia-industrie-resilience-securite-performance\/\" target=\"_self\" aria-label=\"Miniatuurversie van YouTube (1)\"><img decoding=\"async\" width=\"1290\" height=\"720\" alt=\"Peut-on confier la r\u00e9silience, la s\u00e9curit\u00e9 et la performance du secteur industriel \u00e0 l\u2019IA ?\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1.png\" class=\"img-responsive wp-image-1142777 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-200x112.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-400x223.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-600x335.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-800x447.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-1200x670.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1.png 1290w\" sizes=\"(max-width: 640px) 100vw, 1290px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-60 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Kunnen we de veerkracht, de veiligheid en de prestaties van de industri\u00eble sector aan AI toevertrouwen?<\/h3><\/div><div class=\"fusion-text fusion-text-115 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Op 31 maart jongstleden vond de Artefact Webtalks plaats<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-228 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-58\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Peut-on confier la r\u00e9silience, la s\u00e9curit\u00e9 et la performance du secteur industriel \u00e0 l\u2019IA ?\" data-description=\"Le 31 mars dernier, a eu lieu le Artefact Webtalks Data &amp; AI - AI for Industry sur le th\u00e8me \u00ab Peut-on confier la r\u00e9silience, la s\u00e9curit\u00e9 et la performance du secteur industriel \u00e0 l\u2019IA ? \u00bb. Cet article strat\u00e9gique synth\u00e9tise les interventions et retours d&#039;exp\u00e9rience terrain des experts d&#039;Artefact et de ses partenaires technologiques\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/ia-industrie-resilience-securite-performance\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-58\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Peut-on%20confier%20la%20r%C3%A9silience%2C%20la%20s%C3%A9curit%C3%A9%20et%20la%20performance%20du%20secteur%20industriel%20%C3%A0%20l%E2%80%99IA%20%3F&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fia-industrie-resilience-securite-performance%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fia-industrie-resilience-securite-performance%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-229 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-59 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ia-industrie-resilience-securite-performance\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-230 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-58 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-231 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-116\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>31 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-61 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-59 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-scaling-data-collaboration-in-ai-era\/\" target=\"_self\" aria-label=\"Schaalvergroting van Data-samenwerking in het AI-tijdperk\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Scaling Data Collaboration in the AI Era\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era.png\" class=\"img-responsive wp-image-1148543 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-61 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Schaalvergroting van Data-samenwerking in het AI-tijdperk<\/h3><\/div><div class=\"fusion-text fusion-text-117 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Artefact's nieuwe ebook, Scaling Data Collaboration in the AI Era, onderzoekt hoe organisaties meer waarde kunnen ontsluiten door data silo's af te breken en naadloze samenwerking tussen teams mogelijk te maken. Nu AI steeds sneller wordt ingevoerd, hangt het succes niet alleen af van de technologie, maar ook van het vermogen om data, mensen en processen effectief met elkaar te verbinden. Het ebook laat zien hoe moderne benaderingen van data-samenwerking zorgen voor snellere inzichten, sterker bestuur en meer impactvolle AI-gedreven resultaten, waardoor data een echt strategisch bedrijfsmiddel wordt.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-232 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-59\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Scaling Data Collaboration in the AI Era\" data-description=\"Download the whitepaper The business landscape has fundamentally shifted. Deprecation of third-party cookies, stringent global privacy regulations, and fragmented consumer journeys have rendered traditional growth strategies obsolete. Today, an organization\u2019s internal first-party data offers only a narrow, \u201ckeyhole view\u201d of the customer.As businesses transition from experimental AI\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-scaling-data-collaboration-in-ai-era\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-59\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Scaling%20Data%20Collaboration%20in%20the%20AI%20Era&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fartefact-white-paper-scaling-data-collaboration-in-ai-era%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fartefact-white-paper-scaling-data-collaboration-in-ai-era%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-233 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-60 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-scaling-data-collaboration-in-ai-era\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-234 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-59 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-235 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-118\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-62 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column healthcare\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-60 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps\/\" target=\"_self\" aria-label=\"De gevolgen van AI op de relatie met zorgverleners onderzoeken\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Exploring the impacts of agentic AI on the relationship with HCPs\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs.png\" class=\"img-responsive wp-image-1148544 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-62 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De gevolgen van AI op de relatie met zorgverleners onderzoeken<\/h3><\/div><div class=\"fusion-text fusion-text-119 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De nieuwe whitepaper van Artefact, Exploring the impacts of agentic AI on the relationship with HCPs, werpt een licht op de gezondheidszorg op een cruciaal moment. Pati\u00ebnten zijn tegenwoordig digitaler, autonomer en beter ge\u00efnformeerd dan ooit tevoren. Velen raadplegen online platforms en zelfs AI tools voordat ze een arts bezoeken. Tegelijkertijd worden professionals in de gezondheidszorg overspoeld door een stortvloed aan content, van wetenschappelijke updates tot promotiecampagnes, en hebben ze moeite om door het lawaai heen te prikken. Traditionele betrokkenheidmodellen die gericht zijn op persoonlijke bezoeken en one-size-fits-all communicatie zijn niet langer voldoende om relevant te blijven.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-236 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-60\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Exploring the impacts of agentic AI on the relationship with HCPs\" data-description=\"Read our White Paper Artefact\u2019s new white paper, Exploring the impacts of agentic AI on the relationship with HCPs, shines a light on the healthcare industry at a pivotal moment. Patients today are more\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-60\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Exploring%20the%20impacts%20of%20agentic%20AI%20on%20the%20relationship%20with%20HCPs&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fartefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fartefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-237 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-61 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-238 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-60 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-239 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-120\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>24 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><div class=\"fusion-infinite-scroll-trigger\"><\/div><div class=\"pagination infinite-scroll clearfix\" style=\"display:none;\"><span class=\"current\">1<\/span><a 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