{"id":1033043,"date":"2025-10-27T16:20:13","date_gmt":"2025-10-27T16:20:13","guid":{"rendered":"https:\/\/www.artefact.com\/?page_id=1033043"},"modified":"2025-11-03T14:34:57","modified_gmt":"2025-11-03T14:34:57","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.artefact.com\/nl\/insights\/blog\/","title":{"rendered":"Blog (nieuwe pagina)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-blend-mode:overlay;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-right:80px;--awb-padding-bottom:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-top-small:120px;--awb-padding-right-small:5%;--awb-padding-left-small:5%;--awb-min-height:600px;--awb-min-height-medium:calc(65vh);--awb-min-height-small:calc(55vh);--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/07\/insight-top-banner-4.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-align-content-flex-end fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:83.333333333333%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:40px;--awb-margin-bottom-small:8px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:var(--awb-custom_typography_7-letter-spacing);--fontSize:70;line-height:1;\">Wereldwijd Blog<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-typography3-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:20;line-height:1.2;\">Laat u inspireren door onze nieuwste blogartikelen.<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:20px;--awb-padding-top-small:40px;--awb-padding-right-small:5%;--awb-padding-left-small:5%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-bottom:0px;\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-hover=\"bg_slide_left\" href=\"https:\/\/medium.com\/artefact-engineering-and-data-science\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Medium blog door Artefact<\/span><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-right-small:5%;--awb-padding-left-small:5%;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" id=\"blog\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-post-cards fusion-post-cards-1 fusion-grid-archive fusion-grid-columns-3\" style=\"--awb-dots-align:center;--awb-columns:3;--awb-active-filter-border-size:3px;--awb-filters-height:36px;--awb-filters-alignment-medium:flex-start;--awb-filters-alignment-small:flex-start;\" data-post-type-label=\"blogs\"><div><ul class=\"fusion-filters\" role=\"menu\" aria-label=\"Berichtfilters\"><li role=\"presentation\" class=\"fusion-filter fusion-filter-all fusion-active\"><a href=\"#\" data-filter=\"*\" role=\"menuitem\">Alle<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".ai-technology\" role=\"menuitem\">AI Technologie<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".automotive\" role=\"menuitem\">Automotive<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".consumer-goods-services\" role=\"menuitem\">CPG<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".data-ai-consulting\" role=\"menuitem\">Data &amp; AI Raadplegen<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".data-marketing\" role=\"menuitem\">Data Marketing<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".diversity-inclusion\" role=\"menuitem\">Diversiteit en inclusie<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".finance\" role=\"menuitem\">Financi\u00ebn<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".generative-ai\" role=\"menuitem\">Generatief AI<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".healthcare\" role=\"menuitem\">Gezondheid &amp; farmaceutica<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".industrial-energy-utilities\" role=\"menuitem\">Industrieel - Energie - Nutsbedrijven<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".luxury\" role=\"menuitem\">Luxe<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".media-services\" role=\"menuitem\">Mediadiensten<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".medium\" role=\"menuitem\">Medium Blog<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".public-sector-non-profit\" role=\"menuitem\">Publieke sector en non-profit<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".real-estate\" role=\"menuitem\">Onroerend goed<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".retail\" role=\"menuitem\">Detailhandel<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".retail-media\" role=\"menuitem\">Kleinhandel Media<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".telecommunications\" role=\"menuitem\">Telecommunicatie<\/a><\/li><li role=\"presentation\" class=\"fusion-filter fusion-hidden\"><a href=\"#\" data-filter=\".tourism-travel-transportation\" role=\"menuitem\">Toerisme - Reizen - Vervoer<\/a><\/li><\/ul><\/div><ul class=\"fusion-grid fusion-grid-3 fusion-flex-align-items-flex-start fusion-grid-posts-cards fusion-grid-container-infinite fusion-grid-container-load-more\" data-pages=\"10\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/thinking-in-the-age-of-ai\/\" target=\"_self\" aria-label=\"Denken in het tijdperk van AI\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Thinking in the age of AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI.png\" class=\"img-responsive wp-image-1332710 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Denken in het tijdperk van AI<\/h3><\/div><div class=\"fusion-text fusion-text-1 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Informatie is nog nooit zo goedkoop geweest. Nadenken is nog nooit zo duur geweest. Helaas besteden de meeste organisaties hun budget aan het eerste en laten ze het tweede verwaarlozen. AI-gegenereerde inhoud is nog nooit zo gemakkelijk te herkennen geweest, zoals u waarschijnlijk maar al te goed weet. U werpt een blik op een presentatie of leest de eerste drie regels van een e-mail, en u weet onmiddellijk of deze door een mens of door AI is geschreven. Dit zal alleen maar duidelijker worden naarmate de modellen verbeteren.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-1\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Thinking in the age of AI\" data-description=\"Intelligence has never been cheaper. Thinking has never been more expensive. Unfortunately, most organizations budget for the first and starve the second.AI content has never been easier to spot, as you\u2019re probably well aware. You glance at a deck, or read the first three lines of an email, and immediately know whether it was written\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/thinking-in-the-age-of-ai\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Thinking%20in%20the%20age%20of%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthinking-in-the-age-of-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthinking-in-the-age-of-ai%2F&amp;title=Thinking%20in%20the%20age%20of%20AI&amp;summary=Intelligence%20has%20never%20been%20cheaper.%20Thinking%20has%20never%20been%20more%20expensive.%20Unfortunately%2C%20most%20organizations%20budget%20for%20the%20first%20and%20starve%20the%20second.%0D%0A%0D%0AAI%20content%20has%20never%20been%20easier%20to%20spot%2C%20as%20you%E2%80%99re%20probably%20well%20aware.%20You%20glance%20at%20a%20deck%2C%20or%20read%20the%20first%20three%20lines%20of%20an%20email%2C%20and%20immediately%20know%20whether%20it%20was%20written\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/thinking-in-the-age-of-ai\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-mobile-money-to-ai-agents-why-africas-next-leapfrog-is-already-within-reach\/\" target=\"_self\" aria-label=\"Van mobiel geld tot AI-agenten\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"From Mobile Money to AI Agents: why Africa&#8217;s next leapfrog is already within reach\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26.png\" class=\"img-responsive wp-image-1332427 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Van mobiel geld tot AI-agenten: waarom de volgende sprong voorwaarts van Afrika al binnen handbereik ligt<\/h3><\/div><div class=\"fusion-text fusion-text-3 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Automatisering. Snelheid. Schaalgrootte. Alles wat de luxesector altijd heeft afgewezen. En toch zijn AI-agenten wellicht de eerste technologie die in staat is om te bieden wat de sector al decennia lang belooft, maar nooit helemaal heeft weten te realiseren: elke klant kennen alsof hij of zij uw enige klant is.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-2\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"From Mobile Money to AI Agents: why Africa&#8217;s next leapfrog is already within reach\" data-description=\"Ten days ago, alongside Deon van Heerden, our CEO for South Africa, and Fabrice Zapfack, our CEO for C\u00f4te d&#039;Ivoire, I spent time in Nairobi at Africa Forward and in Kigali at the Africa CEO Forum. We met dozens of clients, prospects, partners and policymakers: ministers, regulators, public sector leaders.One conviction came back,\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/from-mobile-money-to-ai-agents-why-africas-next-leapfrog-is-already-within-reach\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-2\"><span><a href=\"https:\/\/x.com\/intent\/post?text=From%20Mobile%20Money%20to%20AI%20Agents%3A%20why%20Africa%E2%80%99s%20next%20leapfrog%20is%20already%20within%20reach&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-mobile-money-to-ai-agents-why-africas-next-leapfrog-is-already-within-reach%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-mobile-money-to-ai-agents-why-africas-next-leapfrog-is-already-within-reach%2F&amp;title=From%20Mobile%20Money%20to%20AI%20Agents%3A%20why%20Africa%26%238217%3Bs%20next%20leapfrog%20is%20already%20within%20reach&amp;summary=Ten%20days%20ago%2C%20alongside%20Deon%20van%20Heerden%2C%20our%20CEO%20for%20South%20Africa%2C%20and%20Fabrice%20Zapfack%2C%20our%20CEO%20for%20C%C3%B4te%20d%26%23039%3BIvoire%2C%20I%20spent%20time%20in%20Nairobi%20at%20Africa%20Forward%20and%20in%20Kigali%20at%20the%20Africa%20CEO%20Forum.%20We%20met%20dozens%20of%20clients%2C%20prospects%2C%20partners%20and%20policymakers%3A%20ministers%2C%20regulators%2C%20public%20sector%20leaders.%0D%0A%0D%0AOne%20conviction%20came%20back%2C\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-mobile-money-to-ai-agents-why-africas-next-leapfrog-is-already-within-reach\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology luxury\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/seeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective\/\" target=\"_self\" aria-label=\"Het onzichtbare zien \u2013 Luxe in het tijdperk van de makelaars: het perspectief van Artefact\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Seeing the invisible &#8211; Luxury in the age of agents: Artefact\u2019s perspective\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective.png\" class=\"img-responsive wp-image-1320394 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Het onzichtbare zien \u2013 Luxe in het tijdperk van de makelaars: het perspectief van Artefact<\/h3><\/div><div class=\"fusion-text fusion-text-5 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Automatisering. Snelheid. Schaalgrootte. Alles wat de luxesector altijd heeft afgewezen. En toch zijn AI-agenten wellicht de eerste technologie die in staat is om te bieden wat de sector al decennia lang belooft, maar nooit helemaal heeft weten te realiseren: elke klant kennen alsof hij of zij uw enige klant is.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-3\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Seeing the invisible &#8211; Luxury in the age of agents: Artefact\u2019s perspective\" data-description=\"Automation. Speed. Scale. Everything luxury has always refused. And yet, AI agents may be the first technology capable of delivering what the industry has promised for decades but never quite managed to completely achieve: knowing every client as if they were your only one.The luxury promise and the gap behind itLuxury doesn&#039;t sell products; it\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/seeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-3\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Seeing%20the%20invisible%20%E2%80%93%20Luxury%20in%20the%20age%20of%20agents%3A%20Artefact%E2%80%99s%20perspective&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fseeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fseeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective%2F&amp;title=Seeing%20the%20invisible%20%26%238211%3B%20Luxury%20in%20the%20age%20of%20agents%3A%20Artefact%E2%80%99s%20perspective&amp;summary=Automation.%20Speed.%20Scale.%20Everything%20luxury%20has%20always%20refused.%20And%20yet%2C%20AI%20agents%20may%20be%20the%20first%20technology%20capable%20of%20delivering%20what%20the%20industry%20has%20promised%20for%20decades%20but%20never%20quite%20managed%20to%20completely%20achieve%3A%20knowing%20every%20client%20as%20if%20they%20were%20your%20only%20one.%0D%0AThe%20luxury%20promise%20and%20the%20gap%20behind%20it%0D%0ALuxury%20doesn%26%23039%3Bt%20sell%20products%3B%20it\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/seeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-10 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-11 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-commerce-when-buying-becomes-delegating\/\" target=\"_self\" aria-label=\"Agentgebaseerde handel \u2013 Wanneer kopen neerkomt op delegeren\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic commerce: When buying becomes delegating\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating.png\" class=\"img-responsive wp-image-1320136 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentgebaseerde handel: wanneer kopen neerkomt op delegeren<\/h3><\/div><div class=\"fusion-text fusion-text-7 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In slechts enkele jaren tijd is generatieve AI uitgegroeid van een noviteit tot de standaardtoegangspoort. Grote taalmodellen (LLM\u2019s) trekken nu al bijna 45 miljard bezoeken per maand, wat overeenkomt met 56% aan traditioneel zoekvolume, dat al jaren op hetzelfde niveau stagneert.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-12 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-4\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic commerce: When buying becomes delegating\" data-description=\"Why the next brand battleground will be fought in front of agents, not humans.In just a few years, generative AI has moved from novelty to default front door. Large language models (LLMs) already attract close to 45 billion visits per month, the equivalent of 56% of traditional search volume, which has plateaued for years. But\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-commerce-when-buying-becomes-delegating\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-4\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20commerce%3A%20When%20buying%20becomes%20delegating&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-commerce-when-buying-becomes-delegating%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-commerce-when-buying-becomes-delegating%2F&amp;title=Agentic%20commerce%3A%20When%20buying%20becomes%20delegating&amp;summary=Why%20the%20next%20brand%20battleground%20will%20be%20fought%20in%20front%20of%20agents%2C%20not%20humans.%0D%0AIn%20just%20a%20few%20years%2C%20generative%20AI%20has%20moved%20from%20novelty%20to%20default%20front%20door.%20Large%20language%20models%20%28LLMs%29%20already%20attract%20close%20to%2045%20billion%20visits%20per%20month%2C%20the%20equivalent%20of%2056%25%20of%20traditional%20search%20volume%2C%20which%20has%20plateaued%20for%20years.%20But\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-13 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-commerce-when-buying-becomes-delegating\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-14 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-15 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column diversity-inclusion\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-5 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/how-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change\/\" target=\"_self\" aria-label=\"Hoe bedrijven de inclusie van LGBTQIAPN+ kunnen bevorderen door middel van ingrijpende structurele veranderingen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"How companies can foster LGBTQIAPN+ inclusion through meaningful structural change\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change.png\" class=\"img-responsive wp-image-1320004 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Hoe bedrijven de inclusie van LGBTQIAPN+ kunnen bevorderen door middel van ingrijpende structurele veranderingen<\/h3><\/div><div class=\"fusion-text fusion-text-9 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Elk jaar vormt Pride Month de aanleiding voor campagnes, content en merkinitiatieven rond de LGBTQIAPN+-zaak. Het is een belangrijk moment om zichtbaarheid te cre\u00ebren, maar de markt zelf stelt steeds vaker de vraag: wat volgt daarna? Recent onderzoek wijst op een duidelijk signaal: audiences willen minder eenmalige communicatie zien en meer concrete structuur.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-16 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-5\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"How companies can foster LGBTQIAPN+ inclusion through meaningful structural change\" data-description=\"Every year, Pride Month drives campaigns, content, and brand initiatives around the LGBTQIAPN+ cause. It is an important moment for visibility, but the market itself has increasingly been asking: what comes after that? Recent research points to a clear signal: audiences want to see less one-off communication and more concrete structure. A global Ipsos survey\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/how-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-5\"><span><a href=\"https:\/\/x.com\/intent\/post?text=How%20companies%20can%20foster%20LGBTQIAPN%2B%20inclusion%20through%20meaningful%20structural%20change&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fhow-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fhow-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change%2F&amp;title=How%20companies%20can%20foster%20LGBTQIAPN%2B%20inclusion%20through%20meaningful%20structural%20change&amp;summary=Every%20year%2C%20Pride%20Month%20drives%20campaigns%2C%20content%2C%20and%20brand%20initiatives%20around%20the%20LGBTQIAPN%2B%20cause.%20It%20is%20an%20important%20moment%20for%20visibility%2C%20but%20the%20market%20itself%20has%20increasingly%20been%20asking%3A%20what%20comes%20after%20that%3F%20Recent%20research%20points%20to%20a%20clear%20signal%3A%20audiences%20want%20to%20see%20less%20one-off%20communication%20and%20more%20concrete%20structure.%20A%20global%20Ipsos%20survey\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-17 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/how-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-18 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-5 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-19 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-6 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/own-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is\/\" target=\"_self\" aria-label=\"Artikel \u2013 AI-agenten op de lange termijn_Deel 2 \u2013 Drie benaderingen die daadwerkelijk werken\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Own channels, real data: Why CRM strategy must be a C-Suite decision and why it rarely is\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-Long-Run-AI-Agents_Part-2-Three-Approaches-That-Actually-Work.png\" class=\"img-responsive wp-image-1083987 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-Long-Run-AI-Agents_Part-2-Three-Approaches-That-Actually-Work-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-Long-Run-AI-Agents_Part-2-Three-Approaches-That-Actually-Work-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-Long-Run-AI-Agents_Part-2-Three-Approaches-That-Actually-Work-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-Long-Run-AI-Agents_Part-2-Three-Approaches-That-Actually-Work-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-Long-Run-AI-Agents_Part-2-Three-Approaches-That-Actually-Work.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Eigen kanalen, echt data: Waarom de CRM-strategie een beslissing op C-niveau moet zijn en waarom dat zelden het geval is<\/h3><\/div><div class=\"fusion-text fusion-text-11 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De meeste CRM- en CDP-projecten waaraan ik in Duitsland werk, mislukken niet vanwege de technologie. Ze mislukken al voordat de eerste data-pijplijn is aangelegd. CMO\u2019s sturen de marketingstrategie nog steeds grotendeels aan vanuit silo\u2019s: merk A, kanaal B, campagne C. Maar de klant ziet geen silo\u2019s. Het is een zakenreiziger die op maandag een upgrade boekt. Een gezinsinkoper die op vrijdag op jacht is naar een weekendaanbieding. Een verzekeringsnemer die in oktober zijn polis verlengt. Dezelfde persoon. Drie verschillende micropersonas. Drie verschillende contactmomenten. En in de data-database: een plat profiel met een geboortedatum en een lijst van alle transacties.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-20 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-6\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Own channels, real data: Why CRM strategy must be a C-Suite decision and why it rarely is\" data-description=\"Most CRM and CDP projects I work on in Germany don&#039;t fail because of the technology. They fail before the first data pipeline is built. CMOs still largely lead marketing strategy within silos, brand A, channel B, campaign C. But the customer doesn&#039;t see silos. They are a business traveller booking an upgrade on Monday.\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/own-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-6\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Own%20channels%2C%20real%20data%3A%20Why%20CRM%20strategy%20must%20be%20a%20C-Suite%20decision%20and%20why%20it%20rarely%20is&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fown-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fown-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is%2F&amp;title=Own%20channels%2C%20real%20data%3A%20Why%20CRM%20strategy%20must%20be%20a%20C-Suite%20decision%20and%20why%20it%20rarely%20is&amp;summary=Most%20CRM%20and%20CDP%20projects%20I%20work%20on%20in%20Germany%20don%26%23039%3Bt%20fail%20because%20of%20the%20technology.%20They%20fail%20before%20the%20first%20data%20pipeline%20is%20built.%20CMOs%20still%20largely%20lead%20marketing%20strategy%20within%20silos%2C%20brand%20A%2C%20channel%20B%2C%20campaign%20C.%20But%20the%20customer%20doesn%26%23039%3Bt%20see%20silos.%20They%20are%20a%20business%20traveller%20booking%20an%20upgrade%20on%20Monday.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-21 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/own-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-22 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-6 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-23 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting generative-ai\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-7 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/unlock-business-value-from-agentic-ai-beyond-the-sandbox\/\" target=\"_self\" aria-label=\"artikel van Ghadi Hobeika\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Beyond the Sandbox: How to unlock measurable business value from agentic AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2.png\" class=\"img-responsive wp-image-1276920 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Verder dan de testomgeving: hoe u meetbare bedrijfswaarde kunt realiseren met agent-gebaseerde AI<\/h3><\/div><div class=\"fusion-text fusion-text-13 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Hoewel AI snellere dienstverlening en genuanceerde besluitvorming belooft, blijft een groot deel van dat potentieel nog steeds beperkt tot de experimentele fase. Ontdek hoe toonaangevende organisaties verder gaan dan eenvoudige AI-proefprojecten, de hindernissen bij de acceptatie door het personeel overwinnen en autonome workflows integreren in hun kernbedrijfsprocessen om zo een re\u00eble, meetbare ROI te realiseren.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-24 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-7\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Beyond the Sandbox: How to unlock measurable business value from agentic AI\" data-description=\"Agentic AI has unique potential, but realizing it is not as simple as providing employees with the tools; rather, organizations must implement it intelligently.AI promises faster service, nuanced decision-making, and organized data. Today, much of that potential is stuck in many companies\u2019 \u201cAI sandbox.\u201d As a global leader in data and AI consulting,\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/unlock-business-value-from-agentic-ai-beyond-the-sandbox\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-7\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Beyond%20the%20Sandbox%3A%20How%20to%20unlock%20measurable%20business%20value%20from%20agentic%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Funlock-business-value-from-agentic-ai-beyond-the-sandbox%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Funlock-business-value-from-agentic-ai-beyond-the-sandbox%2F&amp;title=Beyond%20the%20Sandbox%3A%20How%20to%20unlock%20measurable%20business%20value%20from%20agentic%20AI&amp;summary=Agentic%20AI%20has%20unique%20potential%2C%20but%20realizing%20it%20is%20not%20as%20simple%20as%20providing%20employees%20with%20the%20tools%3B%20rather%2C%20organizations%20must%20implement%20it%20intelligently.%0D%0AAI%20promises%20faster%20service%2C%20nuanced%20decision-making%2C%20and%20organized%20data.%20Today%2C%20much%20of%20that%20potential%20is%20stuck%20in%20many%20companies%E2%80%99%20%E2%80%9CAI%20sandbox.%E2%80%9D%20As%20a%20global%20leader%20in%20data%20and%20AI%20consulting%2C\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-25 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/unlock-business-value-from-agentic-ai-beyond-the-sandbox\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-26 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-7 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-27 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>11 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-8 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/waiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start\/\" target=\"_self\" aria-label=\"Wachten tot AI volwassen is, is een gok die u wellicht niet zult overleven \u2013 Waarom de neiging tot afwachten binnen de Britse vastgoedsector het grootste risico vormt, en waar u daadwerkelijk moet beginnen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Waiting for AI to mature is a bet you may not survive &#8211; Why the UK property sector&#8217;s instinct to wait is its biggest risk, and where to actually start\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start.png\" class=\"img-responsive wp-image-1276099 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Wachten tot AI volwassen is, is een gok die u wellicht niet zult overleven \u2013 Waarom de neiging van de Britse vastgoedsector om af te wachten het grootste risico vormt, en waar u daadwerkelijk moet beginnen<\/h3><\/div><div class=\"fusion-text fusion-text-15 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Ik heb inmiddels talloze leidinggevenden in de vastgoedsector gesproken die oprecht verbaasd zijn over het trage tempo waarmee AI binnen hun eigen bedrijven wordt ge\u00efmplementeerd, ondanks het feit dat ze Copilot voor al hun teams hebben ingeschakeld. Het patroon is opvallend consistent. Er wordt een licentie aangeschaft, vaak de goedkoopste die er is, er wordt weinig of geen echte training gegeven, en het management wacht vervolgens op een transformatie die nooit komt. De acceptatie blijft laag, de frustratie neemt toe en de beloofde ommekeer blijft uit. De aanname die hieraan ten grondslag ligt, is dat het in handen geven van een krachtig hulpmiddel hetzelfde is als het veranderen van de manier waarop mensen werken.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-28 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-8\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Waiting for AI to mature is a bet you may not survive &#8211; Why the UK property sector&#8217;s instinct to wait is its biggest risk, and where to actually start\" data-description=\"I have now met with countless property executives who are genuinely surprised at the low pace of AI adoption inside their own firms, despite having switched on Copilot for all their teams. The pattern is remarkably consistent. A licence is bought, often the cheapest available, little or no real training is provided, and leadership then\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/waiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-8\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Waiting%20for%20AI%20to%20mature%20is%20a%20bet%20you%20may%20not%20survive%20%E2%80%93%20Why%20the%20UK%20property%20sector%E2%80%99s%20instinct%20to%20wait%20is%20its%20biggest%20risk%2C%20and%20where%20to%20actually%20start&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwaiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwaiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start%2F&amp;title=Waiting%20for%20AI%20to%20mature%20is%20a%20bet%20you%20may%20not%20survive%20%26%238211%3B%20Why%20the%20UK%20property%20sector%26%238217%3Bs%20instinct%20to%20wait%20is%20its%20biggest%20risk%2C%20and%20where%20to%20actually%20start&amp;summary=I%20have%20now%20met%20with%20countless%20property%20executives%20who%20are%20genuinely%20surprised%20at%20the%20low%20pace%20of%20AI%20adoption%20inside%20their%20own%20firms%2C%20despite%20having%20switched%20on%20Copilot%20for%20all%20their%20teams.%20The%20pattern%20is%20remarkably%20consistent.%20A%20licence%20is%20bought%2C%20often%20the%20cheapest%20available%2C%20little%20or%20no%20real%20training%20is%20provided%2C%20and%20leadership%20then\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-29 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-9 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/waiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-30 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-8 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-31 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>11 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column automotive\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-9 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars\/\" target=\"_self\" aria-label=\"De zelfrijdende onderneming \u2013 Waarom autofabrikanten agentische AI nodig hebben voordat volledig autonome auto\u2019s hun intrede doen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The self-driving enterprise: Why carmakers need agentic AI before fully autonomous cars\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars.png\" class=\"img-responsive wp-image-1275960 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De zelfrijdende onderneming: waarom autofabrikanten agentische AI nodig hebben voordat volledig autonome auto\u2019s hun intrede doen<\/h3><\/div><div class=\"fusion-text fusion-text-17 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De auto-industrie bevindt zich in een paradoxale situatie. Autofabrikanten geven miljarden uit aan de ontwikkeling van voertuigen die hun omgeving kunnen waarnemen, risico\u2019s kunnen inschatten en zonder menselijke tussenkomst kunnen handelen \u2014 maar de organisaties die deze voertuigen bouwen, blijven steunen op jaarlijkse planningscycli, handmatige besluitvormingsprocessen en systemen die niet zijn ontworpen om met elkaar te communiceren. Voertuigen worden sneller autonoom dan de ondernemingen die ze produceren. Deze discrepantie is niet langer een strategische curiositeit. In een sector die tegelijkertijd onder druk staat van elektrificatie, softwaregedefinieerde voertuigarchitecturen, krimpende marges en toenemende concurrentie van Chinese fabrikanten die westerse OEM's zowel op het gebied van kosten als AI-integratie voorbijstreven, is vertraging bij besluitvorming een structureel risico geworden.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-32 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-9\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The self-driving enterprise: Why carmakers need agentic AI before fully autonomous cars\" data-description=\"Executive summaryThe automotive industry is in the grip of a paradox. OEMs are spending billions to develop vehicles that can sense their environment, reason about risk, and act without human intervention \u2014 yet the organisations building those vehicles still rely on annual planning cycles, manual decision chains, and systems that were not designed to communicate\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/the-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-9\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20self-driving%20enterprise%3A%20Why%20carmakers%20need%20agentic%20AI%20before%20fully%20autonomous%20cars&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars%2F&amp;title=The%20self-driving%20enterprise%3A%20Why%20carmakers%20need%20agentic%20AI%20before%20fully%20autonomous%20cars&amp;summary=Executive%20summary%0D%0AThe%20automotive%20industry%20is%20in%20the%20grip%20of%20a%20paradox.%20OEMs%20are%20spending%20billions%20to%20develop%20vehicles%20that%20can%20sense%20their%20environment%2C%20reason%20about%20risk%2C%20and%20act%20without%20human%20intervention%20%E2%80%94%20yet%20the%20organisations%20building%20those%20vehicles%20still%20rely%20on%20annual%20planning%20cycles%2C%20manual%20decision%20chains%2C%20and%20systems%20that%20were%20not%20designed%20to%20communicate\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-33 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-10 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-34 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-9 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-35 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>11 juni 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-10 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-and-the-future-of-always-on-measurement\/\" target=\"_self\" aria-label=\"Agentic AI en de toekomst van altijd meten\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic AI and the Future of Always-On Measurement\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement.png\" class=\"img-responsive wp-image-1227036 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentic AI en de toekomst van altijd meten<\/h3><\/div><div class=\"fusion-text fusion-text-19 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Artefact's Benelux en Duitsland SEO teams bundelden hun krachten voor een cross-market kennisuitwisseling top gericht op AI, automatisering en de toekomst van zoeken. Van het stroomlijnen van workflows met AI tot het bevorderen van GEO (Generative Engine Optimization) strategie\u00ebn voor AI-gestuurde zoekmachines, de samenwerking versterkt het One Artefact netwerk en levert slimmere, meer schaalbare SEO-oplossingen voor internationale klanten.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-36 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-10\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic AI and the Future of Always-On Measurement\" data-description=\"&nbsp;Download the White Paper In part one of this series of two articles on Artefact\u2019s white paper, \u201cPredict, Act, Optimize: Transforming Marketing Measurement with Agentic AI\u201d, we explored the &quot;Golden Triangle&quot; of marketing measurement, demonstrating how Marketing Mix Modeling (MMM), Incrementality Testing, and Attribution work together to\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-and-the-future-of-always-on-measurement\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-10\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20AI%20and%20the%20Future%20of%20Always-On%20Measurement&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-ai-and-the-future-of-always-on-measurement%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-ai-and-the-future-of-always-on-measurement%2F&amp;title=Agentic%20AI%20and%20the%20Future%20of%20Always-On%20Measurement&amp;summary=%26nbsp%3B%0D%0A%0D%0A%0D%0A%0D%0ADownload%20the%20White%20Paper%20%0D%0A%0D%0AIn%20part%20one%20of%20this%20series%20of%20two%20articles%20on%20Artefact%E2%80%99s%20white%20paper%2C%20%E2%80%9CPredict%2C%20Act%2C%20Optimize%3A%20Transforming%20Marketing%20Measurement%20with%20Agentic%20AI%E2%80%9D%2C%20we%20explored%20the%20%26quot%3BGolden%20Triangle%26quot%3B%20of%20marketing%20measurement%2C%20demonstrating%20how%20Marketing%20Mix%20Modeling%20%28MMM%29%2C%20Incrementality%20Testing%2C%20and%20Attribution%20work%20together%20to\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-37 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-11 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-and-the-future-of-always-on-measurement\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-38 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-10 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-39 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-11 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/mastering-the-golden-triangle-of-marketing-measurement\/\" target=\"_self\" aria-label=\"De Gouden Driehoek van Marketingmeting-2 beheersen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Mastering the Golden Triangle of Marketing Measurement\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2.png\" class=\"img-responsive wp-image-1227033 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De Gouden Driehoek van Marketingmeting beheersen<\/h3><\/div><div class=\"fusion-text fusion-text-21 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Artefact's Benelux en Duitsland SEO teams bundelden hun krachten voor een cross-market kennisuitwisseling top gericht op AI, automatisering en de toekomst van zoeken. Van het stroomlijnen van workflows met AI tot het bevorderen van GEO (Generative Engine Optimization) strategie\u00ebn voor AI-gestuurde zoekmachines, de samenwerking versterkt het One Artefact netwerk en levert slimmere, meer schaalbare SEO-oplossingen voor internationale klanten.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-40 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-11\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Mastering the Golden Triangle of Marketing Measurement\" data-description=\"&nbsp;For modern marketing leaders, the pressure to prove ROI has never been higher. Yet, despite having more data than ever, more than 70% of CMOs surveyed report being unable to dynamically adjust their marketing spending based on marketing effectiveness. Many find\u00a0themselves defending their budgets while trying to\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/mastering-the-golden-triangle-of-marketing-measurement\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-11\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Mastering%20the%20Golden%20Triangle%20of%20Marketing%20Measurement&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fmastering-the-golden-triangle-of-marketing-measurement%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fmastering-the-golden-triangle-of-marketing-measurement%2F&amp;title=Mastering%20the%20Golden%20Triangle%20of%20Marketing%20Measurement&amp;summary=%26nbsp%3B%0D%0A%0D%0AFor%20modern%20marketing%20leaders%2C%20the%20pressure%20to%20prove%20ROI%20has%20never%20been%20higher.%20Yet%2C%20despite%20having%20more%20data%20than%20ever%2C%20more%20than%2070%25%20of%20CMOs%20surveyed%20report%20being%20unable%20to%20dynamically%20adjust%20their%20marketing%20spending%20based%20on%20marketing%20effectiveness.%20Many%20find%C2%A0themselves%20defending%20their%20budgets%20while%20trying%20to\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-41 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-12 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/mastering-the-golden-triangle-of-marketing-measurement\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-42 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-11 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-43 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-22\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-12 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/below-the-waterline-the-four-layers-of-an-ai-native-company\/\" target=\"_self\" aria-label=\"naamloos (13)\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Below the waterline: The four layers of an AI-Native Company\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13.webp\" class=\"img-responsive wp-image-1226396 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Onder de waterlijn:  De vier lagen van een AI-Native bedrijf<\/h3><\/div><div class=\"fusion-text fusion-text-23 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Vermogensbeheer zit vast in het verleden. Klanten leven in een wereld van moeiteloze, hypergepersonaliseerde aanbevelingen van YouTube, TikTok of Amazon, maar banken pushen producten via regels, onhandige segmentatie en giswerk van adviseurs. Banken hebben moeite om gelijke tred te houden met de verwachtingen van klanten en de complexiteit van de huidige portefeuilles. Hybride AI kan dit veranderen. Door machine learning, de discipline om portefeuilles te optimaliseren en de contextuele intelligentie van grote taalmodellen te combineren, aangestuurd door een Agentic AI-laag, kunnen vermogensbeheerders aanbevelingen doen die slim, persoonlijk en goed getimed aanvoelen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-44 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-12\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Below the waterline: The four layers of an AI-Native Company\" data-description=\"&nbsp;Most CTOs in 2026 are designing AI strategy at the visible layer of the stack. They are buying Copilot seats, rolling out enterprise chatbots, and assembling a portfolio of vendor licenses. The work is real, and in many companies it has produced a measurable bump in productivity.\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/below-the-waterline-the-four-layers-of-an-ai-native-company\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-12\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Below%20the%20waterline%3A%20%20The%20four%20layers%20of%20an%20AI-Native%20Company&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fbelow-the-waterline-the-four-layers-of-an-ai-native-company%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fbelow-the-waterline-the-four-layers-of-an-ai-native-company%2F&amp;title=Below%20the%20waterline%3A%20%20The%20four%20layers%20of%20an%20AI-Native%20Company&amp;summary=%26nbsp%3B%0D%0A%0D%0AMost%20CTOs%20in%202026%20are%20designing%20AI%20strategy%20at%20the%20visible%20layer%20of%20the%20stack.%20They%20are%20buying%20Copilot%20seats%2C%20rolling%20out%20enterprise%20chatbots%2C%20and%20assembling%20a%20portfolio%20of%20vendor%20licenses.%20The%20work%20is%20real%2C%20and%20in%20many%20companies%20it%20has%20produced%20a%20measurable%20bump%20in%20productivity.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-45 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-13 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/below-the-waterline-the-four-layers-of-an-ai-native-company\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-46 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-12 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-47 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-24\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-13 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/transforming-wealth-management-with-hybrid-ai\/\" target=\"_self\" aria-label=\"Artikel - Vermogensbeheer transformeren met hybride AI\"><img decoding=\"async\" width=\"2560\" height=\"1572\" alt=\"Transforming Wealth Management with Hybrid AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-scaled.jpg\" class=\"img-responsive wp-image-1221152 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-400x246.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-600x368.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-800x491.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-1200x737.jpg 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-scaled.jpg 2560w\" sizes=\"(max-width: 640px) 100vw, 2560px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Vermogensbeheer transformeren met hybride AI<\/h3><\/div><div class=\"fusion-text fusion-text-25 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Vermogensbeheer zit vast in het verleden. Klanten leven in een wereld van moeiteloze, hypergepersonaliseerde aanbevelingen van YouTube, TikTok of Amazon, maar banken pushen producten via regels, onhandige segmentatie en giswerk van adviseurs. Banken hebben moeite om gelijke tred te houden met de verwachtingen van klanten en de complexiteit van de huidige portefeuilles. Hybride AI kan dit veranderen. Door machine learning, de discipline om portefeuilles te optimaliseren en de contextuele intelligentie van grote taalmodellen te combineren, aangestuurd door een Agentic AI-laag, kunnen vermogensbeheerders aanbevelingen doen die slim, persoonlijk en goed getimed aanvoelen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-48 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-13\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Transforming Wealth Management with Hybrid AI\" data-description=\"Executive Summary \tWealth managers struggle to match client expectations for e-commerce-style product recommendations due to complex product attributes, compliance constraints, and multi-dimensional goals. \tRule-based or segmentation-based approaches produce blunt, one-size-fits-all advice, eroding client trust and limiting scalability. \tBy overlaying machine learning models, mathematical optimization (portfolio optimization), large language models, and an Agentic AI orchestration layer,\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/transforming-wealth-management-with-hybrid-ai\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-13\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Transforming%20Wealth%20Management%20with%20Hybrid%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ftransforming-wealth-management-with-hybrid-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ftransforming-wealth-management-with-hybrid-ai%2F&amp;title=Transforming%20Wealth%20Management%20with%20Hybrid%20AI&amp;summary=Executive%20Summary%0D%0A%0D%0A%20%09Wealth%20managers%20struggle%20to%20match%20client%20expectations%20for%20e-commerce-style%20product%20recommendations%20due%20to%20complex%20product%20attributes%2C%20compliance%20constraints%2C%20and%20multi-dimensional%20goals.%0D%0A%20%09Rule-based%20or%20segmentation-based%20approaches%20produce%20blunt%2C%20one-size-fits-all%20advice%2C%20eroding%20client%20trust%20and%20limiting%20scalability.%0D%0A%20%09By%20overlaying%20machine%20learning%20models%2C%20mathematical%20optimization%20%28portfolio%20optimization%29%2C%20large%20language%20models%2C%20and%20an%20Agentic%20AI%20orchestration%20layer%2C\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-49 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-14 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/transforming-wealth-management-with-hybrid-ai\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-50 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-13 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-51 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-26\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>21 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-14 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together\/\" target=\"_self\" aria-label=\"artikel-hemanth blog\"><img decoding=\"async\" width=\"1332\" height=\"816\" alt=\"The AI Transformation That Delivers: Why Process, People, and Technology Must Move Together\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog.png\" class=\"img-responsive wp-image-1221021 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-400x245.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-600x368.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-800x490.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-1200x735.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog.png 1332w\" sizes=\"(max-width: 640px) 100vw, 1332px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De AI Transformatie die oplevert: Waarom proces, mensen en technologie samen moeten bewegen<\/h3><\/div><div class=\"fusion-text fusion-text-27 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De markt voor digitale transformatie in het Midden-Oosten zal tegen 2031 naar verwachting $205 miljard bedragen. Nationale strategie\u00ebn in de Golfstaten, van de UAE AI Strategy 2031 tot Saudi Vision 2030 en Qatar National Vision 2030, verankeren ongekende investeringen in AI-infrastructuur, soevereine capaciteit en economische diversificatie. De inzet is echt. Maar de bepalende vraag voor elke grote organisatie is of die investering bedrijfsbrede transformatie oplevert of een verzameling losgekoppelde pilots blijft.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-52 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-14\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The AI Transformation That Delivers: Why Process, People, and Technology Must Move Together\" data-description=\"The Middle East\u2019s digital transformation market is projected to reach $205 billion by 2031. National strategies across the Gulf, from the UAE AI Strategy 2031 to Saudi Vision 2030 and Qatar National Vision 2030, are anchoring unprecedented investment in AI infrastructure, sovereign capability, and economic diversification. The commitment is real. But the defining question for\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/the-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-14\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20AI%20Transformation%20That%20Delivers%3A%20Why%20Process%2C%20People%2C%20and%20Technology%20Must%20Move%20Together&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together%2F&amp;title=The%20AI%20Transformation%20That%20Delivers%3A%20Why%20Process%2C%20People%2C%20and%20Technology%20Must%20Move%20Together&amp;summary=The%20Middle%20East%E2%80%99s%20digital%20transformation%20market%20is%20projected%20to%20reach%20%24205%20billion%20by%202031.%20National%20strategies%20across%20the%20Gulf%2C%20from%20the%20UAE%20AI%20Strategy%202031%20to%20Saudi%20Vision%202030%20and%20Qatar%20National%20Vision%202030%2C%20are%20anchoring%20unprecedented%20investment%20in%20AI%20infrastructure%2C%20sovereign%20capability%2C%20and%20economic%20diversification.%20The%20commitment%20is%20real.%20But%20the%20defining%20question%20for\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-53 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-15 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-54 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-14 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-55 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-28\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>21 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-15 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/key-learnings-from-ukreiif-2026\/\" target=\"_self\" aria-label=\"Belangrijkste lessen uit UKREiiF 2026\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Key Learnings from UKREiiF 2026\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026.png\" class=\"img-responsive wp-image-1228804 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Belangrijkste lessen uit UKREiiF 2026<\/h3><\/div><div class=\"fusion-text fusion-text-29 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Vastgoed is een menselijke industrie. Diep gedreven door relaties. Huizen worden niet als handelswaar verhandeld; ze hebben een hoge waarde en een laag transactievolume. Er wordt enorm veel kapitaal ingezet door verrassend weinig mensen. Dat het ook emotioneel en vaak irrationeel is, is voor niemand in de zaal een openbaring. Dit zijn geen goede eigenschappen voor AI op schaal. Use cases richten zich meestal op backoffice automatisering, beter data beheer en verbeterde besluitvorming. In tegenstelling tot de meeste sectoren is vastgoed een sector waar echte kennis van de sector een echt en duurzaam voordeel blijft; er is een vertrouwenskwestie waarbij leidinggevenden niet willen dat Use Cases uit andere sectoren worden overgenomen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-56 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-15\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Key Learnings from UKREiiF 2026\" data-description=\"A week at UKREiiF 2026. As always, it rained throughout. Wi-Fi and 5G were laughable. Some things never change but let&#039;s talk about what has changed since last year.The mood is grim. Not panicked, just quietly resigned. &quot;We have to keep going&quot; is a sentence I heard a few times. Interest rates are still\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/key-learnings-from-ukreiif-2026\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-15\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Key%20Learnings%20from%20UKREiiF%202026&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fkey-learnings-from-ukreiif-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fkey-learnings-from-ukreiif-2026%2F&amp;title=Key%20Learnings%20from%20UKREiiF%202026&amp;summary=A%20week%20at%20UKREiiF%202026.%20As%20always%2C%20it%20rained%20throughout.%20Wi-Fi%20and%205G%20were%20laughable.%20Some%20things%20never%20change%20but%20let%26%23039%3Bs%20talk%20about%20what%20has%20changed%20since%20last%20year.%0D%0A%0D%0AThe%20mood%20is%20grim.%20Not%20panicked%2C%20just%20quietly%20resigned.%20%26quot%3BWe%20have%20to%20keep%20going%26quot%3B%20is%20a%20sentence%20I%20heard%20a%20few%20times.%20Interest%20rates%20are%20still\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-57 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-16 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/key-learnings-from-ukreiif-2026\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-58 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-15 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-59 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-30\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>20 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-16 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/synergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe\/\" target=\"_self\" aria-label=\"NL x DACH GEO samenwerking\"><img decoding=\"async\" width=\"800\" height=\"500\" alt=\"Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2.png\" class=\"img-responsive wp-image-1205570 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2-200x125.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2-400x250.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2-600x375.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2.png 800w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Synergie over grenzen heen: Hoe Artefact Benelux en DACH GEO in heel Europa opschalen<\/h3><\/div><div class=\"fusion-text fusion-text-31 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Artefact's Benelux en Duitsland SEO teams bundelden hun krachten voor een cross-market kennisuitwisseling top gericht op AI, automatisering en de toekomst van zoeken. Van het stroomlijnen van workflows met AI tot het bevorderen van GEO (Generative Engine Optimization) strategie\u00ebn voor AI-gestuurde zoekmachines, de samenwerking versterkt het One Artefact netwerk en levert slimmere, meer schaalbare SEO-oplossingen voor internationale klanten.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-60 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-16\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe\" data-description=\"At Artefact, we believe that the best solutions aren&#039;t born in silos, but through the cross-pollination of ideas across markets. Recently, our Benelux SEO team traveled to our German office for an intensive knowledge-sharing summit. The goal was to align our strategic frameworks and ensure our clients benefit from the collective intelligence of\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/synergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-16\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Synergy%20across%20borders%3A%20How%20Artefact%20Benelux%20and%20DACH%20are%20scaling%20GEO%20Across%20Europe&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fsynergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fsynergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe%2F&amp;title=Synergy%20across%20borders%3A%20How%20Artefact%20Benelux%20and%20DACH%20are%20scaling%20GEO%20Across%20Europe&amp;summary=At%20Artefact%2C%20we%20believe%20that%20the%20best%20solutions%20aren%26%23039%3Bt%20born%20in%20silos%2C%20but%20through%20the%20cross-pollination%20of%20ideas%20across%20markets.%20Recently%2C%20our%20Benelux%20SEO%20team%20traveled%20to%20our%20German%20office%20for%20an%20intensive%20knowledge-sharing%20summit.%20The%20goal%20was%20to%20align%20our%20strategic%20frameworks%20and%20ensure%20our%20clients%20benefit%20from%20the%20collective%20intelligence%20of\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-61 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-17 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/synergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-62 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-16 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-63 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-32\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-17 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/state-of-play-conversational-commerce-2026\/\" target=\"_self\" aria-label=\"Conversationele handel\"><img decoding=\"async\" width=\"800\" height=\"500\" alt=\"State of Play: Conversational Commerce 2026\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht.png\" class=\"img-responsive wp-image-1205442 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-200x125.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-400x250.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-600x375.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht.png 800w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Stand van zaken: Conversational Commerce 2026<\/h3><\/div><div class=\"fusion-text fusion-text-33 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Het AI marketinglandschap is verdeeld. Terwijl Anthropic en Perplexity zich volledig terugtrekken uit advertenties om het vertrouwen van de gebruiker te beschermen, heeft OpenAI een prestatiegerichte CPC Ads Manager gelanceerd en verschuift Google in de richting van agentic shopping. Hier zijn de vijf belangrijkste ontwikkelingen die conversational commerce in het voorjaar van 2026 een nieuwe vorm geven, en wat ze betekenen voor Europese merken.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-64 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-17\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"State of Play: Conversational Commerce 2026\" data-description=\"About a year ago, in April 2025, ChatGPT started surfacing product recommendations in chats, including direct links to advertiser shops. Just a few weeks later, Google launched the first betas testing the integration of paid ads into AI Overviews, AI Mode and Gemini. The question of how brands and offers can be placed\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/state-of-play-conversational-commerce-2026\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-17\"><span><a href=\"https:\/\/x.com\/intent\/post?text=State%20of%20Play%3A%20Conversational%20Commerce%202026&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fstate-of-play-conversational-commerce-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fstate-of-play-conversational-commerce-2026%2F&amp;title=State%20of%20Play%3A%20Conversational%20Commerce%202026&amp;summary=About%20a%20year%20ago%2C%20in%20April%202025%2C%20ChatGPT%20started%20surfacing%20product%20recommendations%20in%20chats%2C%20including%20direct%20links%20to%20advertiser%20shops.%20Just%20a%20few%20weeks%20later%2C%20Google%20launched%20the%20first%20betas%20testing%20the%20integration%20of%20paid%20ads%20into%20AI%20Overviews%2C%20AI%20Mode%20and%20Gemini.%20The%20question%20of%20how%20brands%20and%20offers%20can%20be%20placed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-65 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-18 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/state-of-play-conversational-commerce-2026\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-66 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-17 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-67 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-34\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column medium ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-18 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/detecting-hallucinations-in-llms-one-token-at-a-time\/\" target=\"_self\" aria-label=\"Hallucinaties detecteren bij LLM&#039;s, \u00e9\u00e9n teken per keer\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Detecting Hallucinations in LLMs, One Token at a Time\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time.png\" class=\"img-responsive wp-image-1190338 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Hallucinaties detecteren bij LLM's, \u00e9\u00e9n teken per keer<\/h3><\/div><div class=\"fusion-text fusion-text-35 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Grote Taalmodellen zijn verbazingwekkend vaardig. Ze vatten samen, vertalen, redeneren en coderen (beter dan ik). Maar in tegenstelling tot mij, zijn ze ook berucht geworden voor het verzinnen van feiten met een angstaanjagend zelfvertrouwen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-68 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-18\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Detecting Hallucinations in LLMs, One Token at a Time\" data-description=\"How entropy-based scoring can tell you when your model is making things up \u2014 and where \u2014 wrapped up in artefactual, our Python package.Note: This article is a follow-up to the article from our friends at Ardian, detailing how crucial accountable AI is for financial institutions. Make sure to check it out!The hallucination problemLarge\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/detecting-hallucinations-in-llms-one-token-at-a-time\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-18\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Detecting%20Hallucinations%20in%20LLMs%2C%20One%20Token%20at%20a%20Time&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fdetecting-hallucinations-in-llms-one-token-at-a-time%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fdetecting-hallucinations-in-llms-one-token-at-a-time%2F&amp;title=Detecting%20Hallucinations%20in%20LLMs%2C%20One%20Token%20at%20a%20Time&amp;summary=How%20entropy-based%20scoring%20can%20tell%20you%20when%20your%20model%20is%20making%20things%20up%20%E2%80%94%20and%20where%20%E2%80%94%20wrapped%20up%20in%20artefactual%2C%20our%20Python%20package.%0D%0A%0D%0ANote%3A%20This%20article%20is%20a%20follow-up%20to%20the%20article%20from%20our%20friends%20at%20Ardian%2C%20detailing%20how%20crucial%20accountable%20AI%20is%20for%20financial%20institutions.%20Make%20sure%20to%20check%20it%20out%21%0D%0AThe%20hallucination%20problem%0D%0ALarge\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-69 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-19 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/detecting-hallucinations-in-llms-one-token-at-a-time\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-70 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-18 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-71 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-36\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>11 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology finance\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-19 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/surviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios\/\" target=\"_self\" aria-label=\"De SaaSpocalyps overleven AI Disruptie in softwareportfolio&#039;s evalueren\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Surviving the SaaSpocalypse: Evaluating AI Disruption in Software Portfolios\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios.png\" class=\"img-responsive wp-image-1177595 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De SaaSpocalyps overleven: De evaluatie van AI verstoring in softwareportefeuilles<\/h3><\/div><div class=\"fusion-text fusion-text-37 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Hoewel met een knipoog, heb ik het advies \u2018doe nooit voorspellingen, zeker niet over de toekomst\u2019 altijd solide gevonden, en nooit meer dan in AI-land. Drie jaar geleden werd AI aangeprezen als een versneller voor moderne, cloud-native softwarebedrijven; het zou goed bemande, toonaangevende ontwikkelteams superchargen om steeds sneller betere producten te leveren.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-72 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-19\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Surviving the SaaSpocalypse: Evaluating AI Disruption in Software Portfolios\" data-description=\"Whilst tongue-in-cheek, I\u2019ve always found the advice \u2018never make predictions, especially about the future\u2019 to be solid, and never more so than in AI-land.Three years ago, AI was touted as an accelerant for modern, cloud-native software companies, super-charging well-staffed, industry-leading developer teams to deliver better products at an increasingly accelerated rate.They were hot property, and\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/surviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-19\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Surviving%20the%20SaaSpocalypse%3A%20Evaluating%20AI%20Disruption%20in%20Software%20Portfolios&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fsurviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fsurviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios%2F&amp;title=Surviving%20the%20SaaSpocalypse%3A%20Evaluating%20AI%20Disruption%20in%20Software%20Portfolios&amp;summary=Whilst%20tongue-in-cheek%2C%20I%E2%80%99ve%20always%20found%20the%20advice%20%E2%80%98never%20make%20predictions%2C%20especially%20about%20the%20future%E2%80%99%20to%20be%20solid%2C%20and%20never%20more%20so%20than%20in%20AI-land.%0D%0A%0D%0AThree%20years%20ago%2C%20AI%20was%20touted%20as%20an%20accelerant%20for%20modern%2C%20cloud-native%20software%20companies%2C%20super-charging%20well-staffed%2C%20industry-leading%20developer%20teams%20to%20deliver%20better%20products%20at%20an%20increasingly%20accelerated%20rate.%0D%0A%0D%0AThey%20were%20hot%20property%2C%20and\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-73 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-20 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/surviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-74 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-19 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-75 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-38\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>7 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-20 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai\/\" target=\"_self\" aria-label=\"Artikel - Agentic AI transformatie in de publieke sector_Hoe overheden winnen door agentic AI te industrialiseren\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic AI transformation in the public sector: How governments win by industrializing agentic AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI.png\" class=\"img-responsive wp-image-1171263 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentic AI-transformatie in de publieke sector: Hoe overheden winnen door agentic AI te industrialiseren<\/h3><\/div><div class=\"fusion-text fusion-text-39 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De publieke sector staat op een beslissend moment. Met een wereldwijde overheidsschuld die in 2024 een ongekende $102 biljoen zal bereiken, zitten regeringen gevangen tussen structurele krachten die elkaar tegenwerken. Aan de ene kant krimpt de fiscale ruimte snel, met meer dan 3,4 miljard mensen die in landen wonen die meer uitgeven aan schuldrente dan aan gezondheid of onderwijs. Aan de andere kant stijgen de verwachtingen van de burger, die digitale diensten eist die de snelheid en personalisatie van Big Tech evenaren.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-76 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-20\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic AI transformation in the public sector: How governments win by industrializing agentic AI\" data-description=\"Download the whitepaper The public sector stands at a decisive moment. With global public debt reaching an unprecedented $102 trillion in 2024, governments are caught between opposing structural forces. On one side, fiscal space is shrinking rapidly, with over 3.4 billion people living in countries that spend\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-20\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20AI%20transformation%20in%20the%20public%20sector%3A%20How%20governments%20win%20by%20industrializing%20agentic%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai%2F&amp;title=Agentic%20AI%20transformation%20in%20the%20public%20sector%3A%20How%20governments%20win%20by%20industrializing%20agentic%20AI&amp;summary=Download%20the%20whitepaper%20%0D%0A%0D%0AThe%20public%20sector%20stands%20at%20a%20decisive%20moment.%20With%20global%20public%20debt%20reaching%20an%20unprecedented%20%24102%20trillion%20in%202024%2C%20governments%20are%20caught%20between%20opposing%20structural%20forces.%20On%20one%20side%2C%20fiscal%20space%20is%20shrinking%20rapidly%2C%20with%20over%203.4%20billion%20people%20living%20in%20countries%20that%20spend\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-77 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-21 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-78 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-20 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-79 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-40\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>5 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-21 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/scaling-ai-in-the-middle-easts-year-of-execution\/\" target=\"_self\" aria-label=\"Schaalvergroting van AI in het Jaar van de Uitvoering in het Midden-Oosten\"><img decoding=\"async\" width=\"1582\" height=\"975\" alt=\"Scaling AI in the Middle East\u2019s &#8220;Year of Execution&#8221;\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution.png\" class=\"img-responsive wp-image-1170998 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-1200x740.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution.png 1582w\" sizes=\"(max-width: 640px) 100vw, 1582px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Schaalvergroting van AI in het \u201cJaar van de Uitvoering\u201d in het Midden-Oosten\u201d<\/h3><\/div><div class=\"fusion-text fusion-text-41 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Nu we het tweede kwartaal van 2026 ingaan, heeft de wereldwijde dialoog rond AI een kritiek keerpunt bereikt. De aanvankelijke fascinatie voor generatieve modellen is uitgegroeid tot een vraag naar meetbare industri\u00eble impact. In het Midden-Oosten, een regio die momenteel fungeert als een wereldwijd laboratorium voor 's werelds meest ambitieuze digitale giga- en megaprojecten, gaat de vraag niet langer over het potentieel van AI, maar over de prestaties ervan op schaal.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-80 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-21\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Scaling AI in the Middle East\u2019s &#8220;Year of Execution&#8221;\" data-description=\"A reflection on Artefact\u2019s Award for the 2026 Google Cloud Partner of the Year for Artificial Intelligence in EMEA.As we move through the second quarter of 2026, the global dialogue around artificial intelligence has reached a critical turning point. The initial fascination with generative models has matured into a demand for measurable industrial impact. In\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/scaling-ai-in-the-middle-easts-year-of-execution\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-21\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Scaling%20AI%20in%20the%20Middle%20East%E2%80%99s%20%E2%80%9CYear%20of%20Execution%E2%80%9D&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fscaling-ai-in-the-middle-easts-year-of-execution%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fscaling-ai-in-the-middle-easts-year-of-execution%2F&amp;title=Scaling%20AI%20in%20the%20Middle%20East%E2%80%99s%20%26%238220%3BYear%20of%20Execution%26%238221%3B&amp;summary=A%20reflection%20on%20Artefact%E2%80%99s%20Award%20for%20the%202026%20Google%20Cloud%20Partner%20of%20the%20Year%20for%20Artificial%20Intelligence%20in%20EMEA.%0D%0AAs%20we%20move%20through%20the%20second%20quarter%20of%202026%2C%20the%20global%20dialogue%20around%20artificial%20intelligence%20has%20reached%20a%20critical%20turning%20point.%20The%20initial%20fascination%20with%20generative%20models%20has%20matured%20into%20a%20demand%20for%20measurable%20industrial%20impact.%20In\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-81 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-22 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/scaling-ai-in-the-middle-easts-year-of-execution\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-82 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-21 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-83 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-42\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>5 mei 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing consumer-goods-services\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-22 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/generative-vs-agentic-ai-marketing-2026\/\" target=\"_self\" aria-label=\"Marketing en agentschap AI\"><img decoding=\"async\" width=\"2560\" height=\"1578\" alt=\"Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-scaled.jpg\" class=\"img-responsive wp-image-1152191 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-1200x740.jpg 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-scaled.jpg 2560w\" sizes=\"(max-width: 640px) 100vw, 2560px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-24 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Generatieve AI vs. Agentic AI: Waarom 2026 het jaar van autonome marketing is<\/h3><\/div><div class=\"fusion-text fusion-text-43 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Terwijl de \"transformatieschuld\" de traditionele marketing verlamt, verschuift de strategische noodzaak voor 2026 van eenvoudige contentgeneratie naar autonome uitvoering. Ontdek hoe Agentic AI silo's ontmantelt, de latentie van campagnes vermindert en menselijke creativiteit vrijmaakt voor strategie op hoog niveau.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-84 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-22\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing\" data-description=\"Modern marketing organizations are suffocating under the weight of &quot;transformation debt&quot;: a cycle of relentless technological turnover impacting fragile, siloed legacy systems. While generative AI promised a solution, it has instead created unmanageable data fragmentation, tech stack complexity, and &quot;content debt&quot;. The strategic imperative for 2026 is the transition to agentic AI, where autonomous agents\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/generative-vs-agentic-ai-marketing-2026\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-22\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Generative%20AI%20vs.%20Agentic%20AI%3A%20Why%202026%20is%20the%20Year%20of%20Autonomous%20Marketing&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fgenerative-vs-agentic-ai-marketing-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fgenerative-vs-agentic-ai-marketing-2026%2F&amp;title=Generative%20AI%20vs.%20Agentic%20AI%3A%20Why%202026%20is%20the%20Year%20of%20Autonomous%20Marketing&amp;summary=Modern%20marketing%20organizations%20are%20suffocating%20under%20the%20weight%20of%20%26quot%3Btransformation%20debt%26quot%3B%3A%20a%20cycle%20of%20relentless%20technological%20turnover%20impacting%20fragile%2C%20siloed%20legacy%20systems.%20While%20generative%20AI%20promised%20a%20solution%2C%20it%20has%20instead%20created%20unmanageable%20data%20fragmentation%2C%20tech%20stack%20complexity%2C%20and%20%26quot%3Bcontent%20debt%26quot%3B.%20The%20strategic%20imperative%20for%202026%20is%20the%20transition%20to%20agentic%20AI%2C%20where%20autonomous%20agents\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-85 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-23 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/generative-vs-agentic-ai-marketing-2026\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-86 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-22 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-87 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-44\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>29 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-23 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/china-ai-transformation-different-game\/\" target=\"_self\" aria-label=\"Artikel - China AI Transformatie - Een ander spel\"><img decoding=\"async\" width=\"1448\" height=\"1086\" alt=\"China AI Transformation &#8211; A Different Game\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game.png\" class=\"img-responsive wp-image-1148283 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-200x150.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-400x300.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-600x450.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-800x600.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-1200x900.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game.png 1448w\" sizes=\"(max-width: 640px) 100vw, 1448px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-25 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">China AI Transformatie - Een ander spel<\/h3><\/div><div class=\"fusion-text fusion-text-45 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Van de doorbraak van DeepSeek R1 tot de virale \u201cRaising a lobster\u201d trend (adoptie van OpenClaw), allemaal binnen slechts een jaar, wordt AI in China op een fundamenteel andere manier geadopteerd en geschaald, wat zich snel vertaalt in tastbare commerci\u00eble waarde.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-88 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-23\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"China AI Transformation &#8211; A Different Game\" data-description=\"From the breakout of DeepSeek R1 to the viral \u201cRaising a lobster\u201d trend (OpenClaw adoption), all within just a year, AI in China is being adopted and scaled in a fundamentally different way, rapidly translating into tangible commercial value.According to Stanford University\u2019s AI Index Report, 83% of Chinese consumers hold a positive attitude toward AI\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/china-ai-transformation-different-game\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-23\"><span><a href=\"https:\/\/x.com\/intent\/post?text=China%20AI%20Transformation%20%E2%80%93%20A%20Different%20Game&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fchina-ai-transformation-different-game%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fchina-ai-transformation-different-game%2F&amp;title=China%20AI%20Transformation%20%26%238211%3B%20A%20Different%20Game&amp;summary=From%20the%20breakout%20of%20DeepSeek%20R1%20to%20the%20viral%20%E2%80%9CRaising%20a%20lobster%E2%80%9D%20trend%20%28OpenClaw%20adoption%29%2C%20all%20within%20just%20a%20year%2C%20AI%20in%20China%20is%20being%20adopted%20and%20scaled%20in%20a%20fundamentally%20different%20way%2C%20rapidly%20translating%20into%20tangible%20commercial%20value.%0D%0A%0D%0AAccording%20to%20Stanford%20University%E2%80%99s%20AI%20Index%20Report%2C%2083%25%20of%20Chinese%20consumers%20hold%20a%20positive%20attitude%20toward%20AI\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-89 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-24 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/china-ai-transformation-different-game\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-90 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-23 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-91 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-46\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>28 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing consumer-goods-services\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-24 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/comment-lia-a-ressuscite-40-dun-catalogue-produit\/\" target=\"_self\" aria-label=\"strategie-ia-google-shopping-luxe\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"How AI Resurrected 40% of a Product Catalog\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe.png\" class=\"img-responsive wp-image-1143326 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-26 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Hoe AI 40% van een productcatalogus weer tot leven bracht<\/h3><\/div><div class=\"fusion-text fusion-text-47 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Hoe kon een eersteklas schoonheidsmerk in slechts een paar weken tijd zijn \"zombieproducten\" aanzienlijk verminderen, de zichtbaarheid in de catalogus vergroten en de verkeerskosten verlagen? Dit artikel onderzoekt de strategische inzet van AI die dit mogelijk maakte.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-92 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-24\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"How AI Resurrected 40% of a Product Catalog\" data-description=\"When a leader in the premium beauty sector discovers that half of its catalog is invisible to Google.How did a premium beauty brand significantly reduce its &quot;zombie products,&quot; boost catalog visibility, and slash traffic costs in just a few weeks? This article examines the strategic deployment of AI that made it possible.The Invisible ProblemIn the\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/comment-lia-a-ressuscite-40-dun-catalogue-produit\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-24\"><span><a href=\"https:\/\/x.com\/intent\/post?text=How%20AI%20Resurrected%2040%25%20of%20a%20Product%20Catalog&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fcomment-lia-a-ressuscite-40-dun-catalogue-produit%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fcomment-lia-a-ressuscite-40-dun-catalogue-produit%2F&amp;title=How%20AI%20Resurrected%2040%25%20of%20a%20Product%20Catalog&amp;summary=When%20a%20leader%20in%20the%20premium%20beauty%20sector%20discovers%20that%20half%20of%20its%20catalog%20is%20invisible%20to%20Google.%0D%0A%0D%0AHow%20did%20a%20premium%20beauty%20brand%20significantly%20reduce%20its%20%26quot%3Bzombie%20products%2C%26quot%3B%20boost%20catalog%20visibility%2C%20and%20slash%20traffic%20costs%20in%20just%20a%20few%20weeks%3F%20This%20article%20examines%20the%20strategic%20deployment%20of%20AI%20that%20made%20it%20possible.%0D%0AThe%20Invisible%20Problem%0D%0AIn%20the\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-93 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-25 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/comment-lia-a-ressuscite-40-dun-catalogue-produit\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-94 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-24 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-95 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-48\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>21 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing consumer-goods-services\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-25 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/why-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement\/\" target=\"_self\" aria-label=\"data &amp; AI NL 31 maart\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1.png\" class=\"img-responsive wp-image-1138790 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-27 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Waarom marketingmeting nog steeds tekortschiet en hoe Agentic AI de kloof dicht (incl. demo)<\/h3><\/div><div class=\"fusion-text fusion-text-49 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In dit artikel onderzoeken we hoe agentic AI marketingmeting verandert door analyses te automatiseren, beslissingen te sturen en de uitvoering in de hele funnel te versnellen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-96 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-25\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)\" data-description=\"For years, marketers have invested in better measurement. They have built dashboards, adopted attribution models, and implemented marketing mix modeling to understand what is working. Yet even with these capabilities in place, a familiar problem remains: insights do not automatically lead to action.That gap still exists because most organizations are not\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/why-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-25\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Why%20marketing%20measurement%20still%20falls%20short%2C%20and%20how%20Agentic%20AI%20closes%20the%20gap%20%28incl.%20demo%29&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhy-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fwhy-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement%2F&amp;title=Why%20marketing%20measurement%20still%20falls%20short%2C%20and%20how%20Agentic%20AI%20closes%20the%20gap%20%28incl.%20demo%29&amp;summary=For%20years%2C%20marketers%20have%20invested%20in%20better%20measurement.%20They%20have%20built%20dashboards%2C%20adopted%20attribution%20models%2C%20and%20implemented%20marketing%20mix%20modeling%20to%20understand%20what%20is%20working.%20Yet%20even%20with%20these%20capabilities%20in%20place%2C%20a%20familiar%20problem%20remains%3A%20insights%20do%20not%20automatically%20lead%20to%20action.%0D%0A%0D%0AThat%20gap%20still%20exists%20because%20most%20organizations%20are%20not\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-97 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-26 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/why-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-98 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-25 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-99 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-50\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>13 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column retail ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-26 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready\/\" target=\"_self\" aria-label=\"Artikel - Agentic commerce - Van AI use cases tot end-to-end heruitvinding\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic commerce: From AI use cases to end-to-end reinvention. Are you ready?\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention.png\" class=\"img-responsive wp-image-1151417 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-28 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentschappelijke handel: Van AI use cases tot end-to-end heruitvinding. Bent u er klaar voor?<\/h3><\/div><div class=\"fusion-text fusion-text-51 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Tijdens de recente TCG Retail Summit wilde Edouard de M\u00e9zerac het lawaai rond AI doorbreken. Zijn boodschap: het tijdperk van verspreide use cases is voorbij. Wat nu komt, is veel structureler en veeleisender. Jarenlang hebben bedrijven ge\u00ebxperimenteerd met AI in ge\u00efsoleerde gevallen, omschreven als \u201ckleurpuntjes\u201d in de organisatie. Nuttig, misschien. Transformatief? Niet echt. Nu verschuift het terrein. Agentic AI gaat niet over het toevoegen van nog een laag technologie. Het gaat over het heroverwegen van hoe werk gedaan wordt, van begin tot eind.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-100 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-26\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic commerce: From AI use cases to end-to-end reinvention. Are you ready?\" data-description=\"As discussed recently at the TCG Retail Summit, the business landscape must move past the theoretical hype of Artificial Intelligence. Many organizations have spent the last few years painting little &quot;dots of colors&quot; across their operations with isolated AI use cases. However, companies do\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-26\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20commerce%3A%20From%20AI%20use%20cases%20to%20end-to-end%20reinvention.%20Are%20you%20ready%3F&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready%2F&amp;title=Agentic%20commerce%3A%20From%20AI%20use%20cases%20to%20end-to-end%20reinvention.%20Are%20you%20ready%3F&amp;summary=As%20discussed%20recently%20at%20the%20TCG%20Retail%20Summit%2C%20the%20business%20landscape%20must%20move%20past%20the%20theoretical%20hype%20of%20Artificial%20Intelligence.%20Many%20organizations%20have%20spent%20the%20last%20few%20years%20painting%20little%20%26quot%3Bdots%20of%20colors%26quot%3B%20across%20their%20operations%20with%20isolated%20AI%20use%20cases.%20However%2C%20companies%20do\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-101 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-27 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-102 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-26 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-103 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-52\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>12 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column healthcare ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-27 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/how-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it\/\" target=\"_self\" aria-label=\"Hoe Pharma marketing moet heroverwegen in het tijdperk van GEO\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"How Health AI Assistants (and GEO) will transform Patient and HCP experience and what Pharma has to do to be an active part of it\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO.png\" class=\"img-responsive wp-image-1134255 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-29 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Hoe Health AI Assistants (en GEO) de ervaring van pati\u00ebnten en HCP's zullen transformeren en wat de farmaceutische industrie moet doen om hier actief aan deel te nemen<\/h3><\/div><div class=\"fusion-text fusion-text-53 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Een pati\u00ebnt wordt wakker met terugkerende rugpijn en vraagt een AI assistent wat hij moet doen. De app controleert zijn geschiedenis, noteert een eerder recept en stelt voor om over te schakelen op een ander ontstekingsremmend middel. Uw molecuul wordt niet genoemd. Tegen de tijd dat de pati\u00ebnt 's middags naar de dokter gaat voor een recept, is het kader bepaald.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-104 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-27\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"How Health AI Assistants (and GEO) will transform Patient and HCP experience and what Pharma has to do to be an active part of it\" data-description=\"Health AI Assistants: the new front door to healthcareA patient wakes up with recurring back pain and asks an AI assistant what to do. The app checks its history, notes a previous prescription, and suggests switching to a different anti-inflammatory. Your molecule isn&#039;t mentioned. By the time the patient sees their doctor that afternoon for\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/how-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-27\"><span><a href=\"https:\/\/x.com\/intent\/post?text=How%20Health%20AI%20Assistants%20%28and%20GEO%29%20will%20transform%20Patient%20and%20HCP%20experience%20and%20what%20Pharma%20has%20to%20do%20to%20be%20an%20active%20part%20of%20it&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fhow-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fhow-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it%2F&amp;title=How%20Health%20AI%20Assistants%20%28and%20GEO%29%20will%20transform%20Patient%20and%20HCP%20experience%20and%20what%20Pharma%20has%20to%20do%20to%20be%20an%20active%20part%20of%20it&amp;summary=Health%20AI%20Assistants%3A%20the%20new%20front%20door%20to%20healthcare%0D%0AA%20patient%20wakes%20up%20with%20recurring%20back%20pain%20and%20asks%20an%20AI%20assistant%20what%20to%20do.%20The%20app%20checks%20its%20history%2C%20notes%20a%20previous%20prescription%2C%20and%20suggests%20switching%20to%20a%20different%20anti-inflammatory.%20Your%20molecule%20isn%26%23039%3Bt%20mentioned.%20By%20the%20time%20the%20patient%20sees%20their%20doctor%20that%20afternoon%20for\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-105 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-28 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/how-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-106 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-27 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-107 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-54\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>9 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-28 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/is-ai-really-getting-cheaper-the-token-cost-illusion\/\" target=\"_self\" aria-label=\"Blog Artikel - Wordt AI echt goedkoper_De tokenkostenillusie\"><img decoding=\"async\" width=\"1456\" height=\"816\" alt=\"Is AI really getting cheaper? The token cost illusion\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion.png\" class=\"img-responsive wp-image-1127572 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-200x112.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-400x224.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-600x336.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-800x448.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-1200x673.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion.png 1456w\" sizes=\"(max-width: 640px) 100vw, 1456px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-30 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Wordt AI echt goedkoper? De tokenkostenillusie<\/h3><\/div><div class=\"fusion-text fusion-text-55 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Stelt u zich een CFO voor die de driemaandelijkse cloud uitgaven bekijkt. Het AI team presenteert een overtuigende grafiek: de inferentiekosten per token zijn 75% jaar-op-jaar gedaald. De modellen zijn sneller, de API's zijn goedkoper en de leverancier biedt volumekortingen aan. Alles wijst in de richting van besparingen. Dan komt de echte factuur, en het totaal is hoger dan vorig kwartaal.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-108 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-28\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Is AI really getting cheaper? The token cost illusion\" data-description=\"Per-token prices have dropped 75% in a year, but most organizations are spending more on AI, not less. The cost illusion is hiding in plain sight.The bill that did not shrinkImagine a CFO reviewing the quarterly cloud spend. The AI team presents a compelling chart: per-token inference costs\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/is-ai-really-getting-cheaper-the-token-cost-illusion\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-28\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Is%20AI%20really%20getting%20cheaper%3F%20The%20token%20cost%20illusion&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fis-ai-really-getting-cheaper-the-token-cost-illusion%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fis-ai-really-getting-cheaper-the-token-cost-illusion%2F&amp;title=Is%20AI%20really%20getting%20cheaper%3F%20The%20token%20cost%20illusion&amp;summary=Per-token%20prices%20have%20dropped%2075%25%20in%20a%20year%2C%20but%20most%20organizations%20are%20spending%20more%20on%20AI%2C%20not%20less.%20The%20cost%20illusion%20is%20hiding%20in%20plain%20sight.%0D%0A%0D%0A%0D%0AThe%20bill%20that%20did%20not%20shrink%0D%0AImagine%20a%20CFO%20reviewing%20the%20quarterly%20cloud%20spend.%20The%20AI%20team%20presents%20a%20compelling%20chart%3A%20per-token%20inference%20costs\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-109 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-29 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/is-ai-really-getting-cheaper-the-token-cost-illusion\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-110 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-28 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-111 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-56\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>1 april 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column finance\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-29 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality\/\" target=\"_self\" aria-label=\"Artikel - Hoe Ardian en Artefact navigeren in de nieuwe AI-realiteit\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"From foundations to frontiers: How Ardian and Artefact are navigating the new AI reality\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality.png\" class=\"img-responsive wp-image-1151418 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-31 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Van fundamenten tot grenzen: Hoe Ardian en Artefact navigeren in de nieuwe AI realiteit<\/h3><\/div><div class=\"fusion-text fusion-text-57 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In het snel veranderende landschap van private equity is de discussie veel verder gegaan dan eenvoudige financi\u00eble engineering. Vandaag de dag wordt waardecreatie steeds meer gedreven door het vermogen van een bedrijf om data te benutten. Tijdens de tweede editie van de AI for Alternative Investment (AI x AI) conferentie, ging Arthur Garnier om de tafel zitten met Elina Ashkinazi-Ildis om de reis van theoretisch AI potentieel naar tastbare operationele uitmuntendheid te ontleden.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-112 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-29\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"From foundations to frontiers: How Ardian and Artefact are navigating the new AI reality\" data-description=\"Listen to the podcast: Building AI: From vision to execution | A conversation with Artefact | Ardian&nbsp;In the rapidly shifting landscape of private equity, the conversation has moved far beyond simple financial engineering. Today, value creation is increasingly driven by a firm\u2019s ability to\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/from-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-29\"><span><a href=\"https:\/\/x.com\/intent\/post?text=From%20foundations%20to%20frontiers%3A%20How%20Ardian%20and%20Artefact%20are%20navigating%20the%20new%20AI%20reality&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality%2F&amp;title=From%20foundations%20to%20frontiers%3A%20How%20Ardian%20and%20Artefact%20are%20navigating%20the%20new%20AI%20reality&amp;summary=Listen%20to%20the%20podcast%3A%20Building%20AI%3A%20From%20vision%20to%20execution%20%7C%20A%20conversation%20with%20Artefact%20%7C%20Ardian%0D%0A%0D%0A%26nbsp%3B%0D%0A%0D%0AIn%20the%20rapidly%20shifting%20landscape%20of%20private%20equity%2C%20the%20conversation%20has%20moved%20far%20beyond%20simple%20financial%20engineering.%20Today%2C%20value%20creation%20is%20increasingly%20driven%20by%20a%20firm%E2%80%99s%20ability%20to\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-113 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-30 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-114 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-29 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-115 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-58\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>31 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column industrial-energy-utilities\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-30 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ia-industrie-resilience-securite-performance\/\" target=\"_self\" aria-label=\"Miniatuurversie van YouTube (1)\"><img decoding=\"async\" width=\"1290\" height=\"720\" alt=\"Peut-on confier la r\u00e9silience, la s\u00e9curit\u00e9 et la performance du secteur industriel \u00e0 l\u2019IA ?\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1.png\" class=\"img-responsive wp-image-1142777 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-200x112.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-400x223.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-600x335.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-800x447.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-1200x670.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1.png 1290w\" sizes=\"(max-width: 640px) 100vw, 1290px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-32 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Kunnen we de veerkracht, de veiligheid en de prestaties van de industri\u00eble sector aan AI toevertrouwen?<\/h3><\/div><div class=\"fusion-text fusion-text-59 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Op 31 maart jongstleden vond de Artefact Webtalks plaats<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-116 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-30\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Peut-on confier la r\u00e9silience, la s\u00e9curit\u00e9 et la performance du secteur industriel \u00e0 l\u2019IA ?\" data-description=\"Le 31 mars dernier, a eu lieu le Artefact Webtalks Data &amp; AI - AI for Industry sur le th\u00e8me \u00ab Peut-on confier la r\u00e9silience, la s\u00e9curit\u00e9 et la performance du secteur industriel \u00e0 l\u2019IA ? \u00bb. Cet article strat\u00e9gique synth\u00e9tise les interventions et retours d&#039;exp\u00e9rience terrain des experts d&#039;Artefact et de ses partenaires technologiques\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/ia-industrie-resilience-securite-performance\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-30\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Peut-on%20confier%20la%20r%C3%A9silience%2C%20la%20s%C3%A9curit%C3%A9%20et%20la%20performance%20du%20secteur%20industriel%20%C3%A0%20l%E2%80%99IA%20%3F&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fia-industrie-resilience-securite-performance%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fia-industrie-resilience-securite-performance%2F&amp;title=Peut-on%20confier%20la%20r%C3%A9silience%2C%20la%20s%C3%A9curit%C3%A9%20et%20la%20performance%20du%20secteur%20industriel%20%C3%A0%20l%E2%80%99IA%20%3F&amp;summary=Le%2031%20mars%20dernier%2C%20a%20eu%20lieu%20le%20Artefact%20Webtalks%20Data%20%26amp%3B%20AI%20-%20AI%20for%20Industry%20sur%20le%20th%C3%A8me%20%C2%AB%20Peut-on%20confier%20la%20r%C3%A9silience%2C%20la%20s%C3%A9curit%C3%A9%20et%20la%20performance%20du%20secteur%20industriel%20%C3%A0%20l%E2%80%99IA%20%3F%20%C2%BB.%20Cet%20article%20strat%C3%A9gique%20synth%C3%A9tise%20les%20interventions%20et%20retours%20d%26%23039%3Bexp%C3%A9rience%20terrain%20des%20experts%20d%26%23039%3BArtefact%20et%20de%20ses%20partenaires%20technologiques\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-117 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-31 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ia-industrie-resilience-securite-performance\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-118 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-30 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-119 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-60\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>31 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-31 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-scaling-data-collaboration-in-ai-era\/\" target=\"_self\" aria-label=\"Schaalvergroting van Data-samenwerking in het AI-tijdperk\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Scaling Data Collaboration in the AI Era\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era.png\" class=\"img-responsive wp-image-1148543 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-33 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Schaalvergroting van Data-samenwerking in het AI-tijdperk<\/h3><\/div><div class=\"fusion-text fusion-text-61 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Artefact's nieuwe ebook, Scaling Data Collaboration in the AI Era, onderzoekt hoe organisaties meer waarde kunnen ontsluiten door data silo's af te breken en naadloze samenwerking tussen teams mogelijk te maken. Nu AI steeds sneller wordt ingevoerd, hangt het succes niet alleen af van de technologie, maar ook van het vermogen om data, mensen en processen effectief met elkaar te verbinden. Het ebook laat zien hoe moderne benaderingen van data-samenwerking zorgen voor snellere inzichten, sterker bestuur en meer impactvolle AI-gedreven resultaten, waardoor data een echt strategisch bedrijfsmiddel wordt.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-120 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-31\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Scaling Data Collaboration in the AI Era\" data-description=\"Download the whitepaper The business landscape has fundamentally shifted. Deprecation of third-party cookies, stringent global privacy regulations, and fragmented consumer journeys have rendered traditional growth strategies obsolete. Today, an organization\u2019s internal first-party data offers only a narrow, \u201ckeyhole view\u201d of the customer.As businesses transition from experimental AI\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-scaling-data-collaboration-in-ai-era\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-31\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Scaling%20Data%20Collaboration%20in%20the%20AI%20Era&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fartefact-white-paper-scaling-data-collaboration-in-ai-era%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fartefact-white-paper-scaling-data-collaboration-in-ai-era%2F&amp;title=Scaling%20Data%20Collaboration%20in%20the%20AI%20Era&amp;summary=Download%20the%20whitepaper%20%0D%0A%0D%0AThe%20business%20landscape%20has%20fundamentally%20shifted.%20Deprecation%20of%20third-party%20cookies%2C%20stringent%20global%20privacy%20regulations%2C%20and%20fragmented%20consumer%20journeys%20have%20rendered%20traditional%20growth%20strategies%20obsolete.%20Today%2C%20an%20organization%E2%80%99s%20internal%20first-party%20data%20offers%20only%20a%20narrow%2C%20%E2%80%9Ckeyhole%20view%E2%80%9D%20of%20the%20customer.%0D%0A%0D%0AAs%20businesses%20transition%20from%20experimental%20AI\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-121 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-32 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-scaling-data-collaboration-in-ai-era\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-122 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-31 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-123 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-62\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column healthcare\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-32 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps\/\" target=\"_self\" aria-label=\"De gevolgen van AI op de relatie met zorgverleners onderzoeken\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Exploring the impacts of agentic AI on the relationship with HCPs\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs.png\" class=\"img-responsive wp-image-1148544 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-34 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De gevolgen van AI op de relatie met zorgverleners onderzoeken<\/h3><\/div><div class=\"fusion-text fusion-text-63 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De nieuwe whitepaper van Artefact, Exploring the impacts of agentic AI on the relationship with HCPs, werpt een licht op de gezondheidszorg op een cruciaal moment. Pati\u00ebnten zijn tegenwoordig digitaler, autonomer en beter ge\u00efnformeerd dan ooit tevoren. Velen raadplegen online platforms en zelfs AI tools voordat ze een arts bezoeken. Tegelijkertijd worden professionals in de gezondheidszorg overspoeld door een stortvloed aan content, van wetenschappelijke updates tot promotiecampagnes, en hebben ze moeite om door het lawaai heen te prikken. Traditionele betrokkenheidmodellen die gericht zijn op persoonlijke bezoeken en one-size-fits-all communicatie zijn niet langer voldoende om relevant te blijven.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-124 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-32\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Exploring the impacts of agentic AI on the relationship with HCPs\" data-description=\"Read our White Paper Artefact\u2019s new white paper, Exploring the impacts of agentic AI on the relationship with HCPs, shines a light on the healthcare industry at a pivotal moment. Patients today are more\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-32\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Exploring%20the%20impacts%20of%20agentic%20AI%20on%20the%20relationship%20with%20HCPs&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fartefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fartefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps%2F&amp;title=Exploring%20the%20impacts%20of%20agentic%20AI%20on%20the%20relationship%20with%20HCPs&amp;summary=Read%20our%20White%20Paper%20%0D%0A%0D%0AArtefact%E2%80%99s%20new%20white%20paper%2C%20Exploring%20the%20impacts%20of%20agentic%20AI%20on%20the%20relationship%20with%20HCPs%2C%20shines%20a%20light%20on%20the%20healthcare%20industry%20at%20a%20pivotal%20moment.%20Patients%20today%20are%20more\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-125 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-33 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-126 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-32 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-127 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-64\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>24 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-33 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-people-analytics-beyond-turnover-prediction-potential-applications-of-ai-in-hr\/\" target=\"_self\" aria-label=\"People Analytics voorbij voorspelling van verloop_ Potenti\u00eble toepassingen van AI in HR\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"People Analytics Beyond Turnover Prediction: Potential Applications of AI in HR\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/People-Analytics-Beyond-Turnover-Prediction_-Potential-Applications-of-AI-in-HR.png\" class=\"img-responsive wp-image-1148545 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/People-Analytics-Beyond-Turnover-Prediction_-Potential-Applications-of-AI-in-HR-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/People-Analytics-Beyond-Turnover-Prediction_-Potential-Applications-of-AI-in-HR-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/People-Analytics-Beyond-Turnover-Prediction_-Potential-Applications-of-AI-in-HR-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/People-Analytics-Beyond-Turnover-Prediction_-Potential-Applications-of-AI-in-HR-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/People-Analytics-Beyond-Turnover-Prediction_-Potential-Applications-of-AI-in-HR.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-35 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">People Analytics voorbij voorspelling van verloop: Potenti\u00eble toepassingen van AI in HR<\/h3><\/div><div class=\"fusion-text fusion-text-65 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Human Resources ondergaat een fundamentele verschuiving van een reactieve kostenpost naar een proactieve aanjager van waarde. Toch blijven veel organisaties verankerd in een minimalistische benadering van people analytics. Terwijl generatieve AI en autonome agents in de hele onderneming aan populariteit winnen, is het gebruik van data door HR nog steeds vaak beperkt tot het voorspellen van basisverloop.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-128 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-33\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"People Analytics Beyond Turnover Prediction: Potential Applications of AI in HR\" data-description=\"Read our White Paper Human Resources is undergoing a fundamental shift from a reactive cost center to a proactive driver of value. Yet many organizations remain anchored in a minimalist approach to people analytics. While generative AI and autonomous agents are gaining traction across the enterprise, HR\u2019s use\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-people-analytics-beyond-turnover-prediction-potential-applications-of-ai-in-hr\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-33\"><span><a href=\"https:\/\/x.com\/intent\/post?text=People%20Analytics%20Beyond%20Turnover%20Prediction%3A%20Potential%20Applications%20of%20AI%20in%20HR&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fartefact-white-paper-people-analytics-beyond-turnover-prediction-potential-applications-of-ai-in-hr%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fartefact-white-paper-people-analytics-beyond-turnover-prediction-potential-applications-of-ai-in-hr%2F&amp;title=People%20Analytics%20Beyond%20Turnover%20Prediction%3A%20Potential%20Applications%20of%20AI%20in%20HR&amp;summary=Read%20our%20White%20Paper%20%0D%0A%0D%0AHuman%20Resources%20is%20undergoing%20a%20fundamental%20shift%20from%20a%20reactive%20cost%20center%20to%20a%20proactive%20driver%20of%20value.%20Yet%20many%20organizations%20remain%20anchored%20in%20a%20minimalist%20approach%20to%20people%20analytics.%20While%20generative%20AI%20and%20autonomous%20agents%20are%20gaining%20traction%20across%20the%20enterprise%2C%20HR%E2%80%99s%20use\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-129 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-34 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-white-paper-people-analytics-beyond-turnover-prediction-potential-applications-of-ai-in-hr\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-130 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-33 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-131 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-66\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>24 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-34 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii\/\" target=\"_self\" aria-label=\"FOS\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The algorithmic evolution: Agentic systems &#038; strategic grounding at Friends of Search 2026 &#8211; Part II\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/FOS.webp\" class=\"img-responsive wp-image-1115124 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/FOS-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/FOS-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/FOS-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/FOS-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/FOS.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-36 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De algoritmische evolutie: Agentic systemen &amp; strategische gronding bij Friends of Search 2026 - Deel II<\/h3><\/div><div class=\"fusion-text fusion-text-67 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Friends of Search 2026 kondigt het einde aan van op regels gebaseerde PPC en de opkomst van AI-gestuurd, conversatiegericht zoeken. Succes hangt nu af van het verankeren van AI outputs in hoogwaardige data en het omarmen van flexibele, agentic systemen. Zoals de 108% presales lift van Asics laat zien, zijn aanpassingsvermogen en verrijkte first-party data de sleutels tot succes in het nieuwe zoektijdperk.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-132 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-34\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The algorithmic evolution: Agentic systems &#038; strategic grounding at Friends of Search 2026 &#8211; Part II\" data-description=\"The 2026 edition of Friends of Search confirmed a fundamental shift: the era of deterministic, rule-based PPC is over. We have transitioned into a landscape dominated by AI Overviews, now the world\u2019s most utilized generative AI product with over 2 billion monthly users.\u00a0Search is no longer about matching keywords.\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/the-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-34\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20algorithmic%20evolution%3A%20Agentic%20systems%20%26%20strategic%20grounding%20at%20Friends%20of%20Search%202026%20%E2%80%93%20Part%20II&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii%2F&amp;title=The%20algorithmic%20evolution%3A%20Agentic%20systems%20%26%23038%3B%20strategic%20grounding%20at%20Friends%20of%20Search%202026%20%26%238211%3B%20Part%20II&amp;summary=The%202026%20edition%20of%20Friends%20of%20Search%20confirmed%20a%20fundamental%20shift%3A%20the%20era%20of%20deterministic%2C%20rule-based%20PPC%20is%20over.%20We%20have%20transitioned%20into%20a%20landscape%20dominated%20by%20AI%20Overviews%2C%20now%20the%20world%E2%80%99s%20most%20utilized%20generative%20AI%20product%20with%20over%202%20billion%20monthly%20users.%C2%A0%0D%0A%0D%0ASearch%20is%20no%20longer%20about%20matching%20keywords.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-133 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-35 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-134 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-34 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-135 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-68\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>17 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-35 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-friends-of-search-2026-manifesto-navigating-seo-in-an-ai-driven-world-part-i\/\" target=\"_self\" aria-label=\"54422571-f3fc-4da1-9e4f-08a6d415d93e (1)\"><img decoding=\"async\" width=\"2048\" height=\"1536\" alt=\"The Friends of Search 2026 manifesto: Navigating SEO in an AI-driven world &#8211; Part I\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1.jpg\" class=\"img-responsive wp-image-1115125 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1-200x150.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1-400x300.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1-600x450.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1-800x600.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1-1200x900.jpg 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 2048px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-37 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Het manifest van de Vrienden van Search 2026: SEO navigeren in een AI-gestuurde wereld - Deel I<\/h3><\/div><div class=\"fusion-text fusion-text-69 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In dit artikel geven we een overzicht van de top 5 keynotes en inzichten van Friends of Search 2026, waarbij we de meest bruikbare aanknopingspunten voor het navigeren door het veranderende SEO- en AI-gedreven landschap benadrukken.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-136 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-35\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The Friends of Search 2026 manifesto: Navigating SEO in an AI-driven world &#8211; Part I\" data-description=\"The digital landscape is undergoing a fundamental transformation where traditional SEO tactics, once centered purely on rankings and traffic, are no longer enough to guarantee success. In this article, we explore how brands can navigate this disruption by moving beyond vanity metrics and focusing on what truly drives competitiveness: topical authority, brand distinctiveness,\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/the-friends-of-search-2026-manifesto-navigating-seo-in-an-ai-driven-world-part-i\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-35\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20Friends%20of%20Search%202026%20manifesto%3A%20Navigating%20SEO%20in%20an%20AI-driven%20world%20%E2%80%93%20Part%20I&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-friends-of-search-2026-manifesto-navigating-seo-in-an-ai-driven-world-part-i%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-friends-of-search-2026-manifesto-navigating-seo-in-an-ai-driven-world-part-i%2F&amp;title=The%20Friends%20of%20Search%202026%20manifesto%3A%20Navigating%20SEO%20in%20an%20AI-driven%20world%20%26%238211%3B%20Part%20I&amp;summary=The%20digital%20landscape%20is%20undergoing%20a%20fundamental%20transformation%20where%20traditional%20SEO%20tactics%2C%20once%20centered%20purely%20on%20rankings%20and%20traffic%2C%20are%20no%20longer%20enough%20to%20guarantee%20success.%20In%20this%20article%2C%20we%20explore%20how%20brands%20can%20navigate%20this%20disruption%20by%20moving%20beyond%20vanity%20metrics%20and%20focusing%20on%20what%20truly%20drives%20competitiveness%3A%20topical%20authority%2C%20brand%20distinctiveness%2C\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-137 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-36 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-friends-of-search-2026-manifesto-navigating-seo-in-an-ai-driven-world-part-i\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-138 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-35 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-139 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-70\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>17 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-36 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-gut-feel-to-algorithmic-cities-how-ai-will-decide-what-britain-builds-and-whether-it-works\/\" target=\"_self\" aria-label=\"Van onderbuikgevoel tot algoritmische steden_Hoe AI zal beslissen wat Groot-Brittanni\u00eb bouwt en of het werkt - Artikel\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"From gut feel to algorithmic cities: How AI will decide what Britain builds and whether it works\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/From-gut-feel-to-algorithmic-cities_How-AI-will-decide-what-Britain-builds-and-whether-it-works-Article.png\" class=\"img-responsive wp-image-1108693 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/From-gut-feel-to-algorithmic-cities_How-AI-will-decide-what-Britain-builds-and-whether-it-works-Article-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/From-gut-feel-to-algorithmic-cities_How-AI-will-decide-what-Britain-builds-and-whether-it-works-Article-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/From-gut-feel-to-algorithmic-cities_How-AI-will-decide-what-Britain-builds-and-whether-it-works-Article-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/From-gut-feel-to-algorithmic-cities_How-AI-will-decide-what-Britain-builds-and-whether-it-works-Article-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/From-gut-feel-to-algorithmic-cities_How-AI-will-decide-what-Britain-builds-and-whether-it-works-Article.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-38 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Van buikgevoel tot algoritmische steden: Hoe AI zal beslissen wat Groot-Brittanni\u00eb bouwt en of het werkt<\/h3><\/div><div class=\"fusion-text fusion-text-71 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Al tientallen jaren wordt placemaking in Groot-Brittanni\u00eb evenzeer bepaald door een oordeel als door een methodologie. Beoefenaars hebben het over \"karakter\", \"levendigheid\" en het ongrijpbare \"gevoel\" van een straatbeeld; kwaliteiten die verfijnd zijn door ervaring, menselijk gebruik en professioneel instinct in plaats van formele meetmethoden. De volleerde vakman was vaak degene die genoeg plaatsen had gezien om te herkennen wat werkte, zelfs als de oorzakelijke mechanismen deels ongrijpbaar bleven.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-140 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-36\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"From gut feel to algorithmic cities: How AI will decide what Britain builds and whether it works\" data-description=\"For decades, placemaking in Britain has been governed as much by judgment as by methodology. Practitioners speak of &quot;character&quot;, &quot;vibrancy&quot;, and the elusive &quot;feel&quot; of a streetscape; qualities refined through experience, human use, and professional instinct rather than formalised metrics. The accomplished practitioner was often the one who had seen enough places to recognise what\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/from-gut-feel-to-algorithmic-cities-how-ai-will-decide-what-britain-builds-and-whether-it-works\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-36\"><span><a href=\"https:\/\/x.com\/intent\/post?text=From%20gut%20feel%20to%20algorithmic%20cities%3A%20How%20AI%20will%20decide%20what%20Britain%20builds%20and%20whether%20it%20works&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-gut-feel-to-algorithmic-cities-how-ai-will-decide-what-britain-builds-and-whether-it-works%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-gut-feel-to-algorithmic-cities-how-ai-will-decide-what-britain-builds-and-whether-it-works%2F&amp;title=From%20gut%20feel%20to%20algorithmic%20cities%3A%20How%20AI%20will%20decide%20what%20Britain%20builds%20and%20whether%20it%20works&amp;summary=For%20decades%2C%20placemaking%20in%20Britain%20has%20been%20governed%20as%20much%20by%20judgment%20as%20by%20methodology.%20Practitioners%20speak%20of%20%26quot%3Bcharacter%26quot%3B%2C%20%26quot%3Bvibrancy%26quot%3B%2C%20and%20the%20elusive%20%26quot%3Bfeel%26quot%3B%20of%20a%20streetscape%3B%20qualities%20refined%20through%20experience%2C%20human%20use%2C%20and%20professional%20instinct%20rather%20than%20formalised%20metrics.%20The%20accomplished%20practitioner%20was%20often%20the%20one%20who%20had%20seen%20enough%20places%20to%20recognise%20what\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-141 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-37 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-gut-feel-to-algorithmic-cities-how-ai-will-decide-what-britain-builds-and-whether-it-works\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-142 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-36 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-143 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-72\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>10 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-37 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/navigating-the-new-rics-ai-standard-what-it-means-for-surveyors\/\" target=\"_self\" aria-label=\"Navigeren door de nieuwe RICS AI standaard_Wat het betekent voor landmeters - Artikel\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Navigating the new RICS AI standard: What it means for surveyors\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Navigating-the-new-RICS-AI-standard_What-it-means-for-surveyors-Article.png\" class=\"img-responsive wp-image-1108692 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Navigating-the-new-RICS-AI-standard_What-it-means-for-surveyors-Article-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Navigating-the-new-RICS-AI-standard_What-it-means-for-surveyors-Article-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Navigating-the-new-RICS-AI-standard_What-it-means-for-surveyors-Article-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Navigating-the-new-RICS-AI-standard_What-it-means-for-surveyors-Article-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Navigating-the-new-RICS-AI-standard_What-it-means-for-surveyors-Article.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-39 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Navigeren door de nieuwe RICS AI standaard: Wat het betekent voor landmeters<\/h3><\/div><div class=\"fusion-text fusion-text-73 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>AI verandert de professionele praktijk in de hele gebouwde omgeving, en het landmeetkundige beroep is daarop geen uitzondering. Nu de Royal Institution of Chartered Surveyors (RICS) haar eerste professionele standaard Responsible Use of Artificial Intelligence in Surveying Practice (van kracht vanaf 9 maart 2026) heeft gepubliceerd, is de vraag voor veel bedrijven niet langer \u00f3f ze met AI aan de slag gaan, maar hoe ze dat doen op een manier die aan de regels voldoet, weloverwogen is en professioneel verdedigbaar.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-144 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-37\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Navigating the new RICS AI standard: What it means for surveyors\" data-description=\"Listen to the full podcast episode here Artificial intelligence is reshaping professional practice across the built environment, and the surveying profession is no exception. With the Royal Institution of Chartered Surveyors (RICS) having published its first Responsible Use of Artificial Intelligence in Surveying Practice professional standard (effective from 9 March 2026) the question for many\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/navigating-the-new-rics-ai-standard-what-it-means-for-surveyors\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-37\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Navigating%20the%20new%20RICS%20AI%20standard%3A%20What%20it%20means%20for%20surveyors&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fnavigating-the-new-rics-ai-standard-what-it-means-for-surveyors%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fnavigating-the-new-rics-ai-standard-what-it-means-for-surveyors%2F&amp;title=Navigating%20the%20new%20RICS%20AI%20standard%3A%20What%20it%20means%20for%20surveyors&amp;summary=Listen%20to%20the%20full%20podcast%20episode%20here%20%0D%0A%0D%0AArtificial%20intelligence%20is%20reshaping%20professional%20practice%20across%20the%20built%20environment%2C%20and%20the%20surveying%20profession%20is%20no%20exception.%20With%20the%20Royal%20Institution%20of%20Chartered%20Surveyors%20%28RICS%29%20having%20published%20its%20first%20Responsible%20Use%20of%20Artificial%20Intelligence%20in%20Surveying%20Practice%20professional%20standard%20%28effective%20from%209%20March%202026%29%20the%20question%20for%20many\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-145 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-38 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/navigating-the-new-rics-ai-standard-what-it-means-for-surveyors\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-146 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-37 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-147 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-74\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>10 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column diversity-inclusion generative-ai\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-38 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/leadership-in-the-age-of-ai-authenticity-inclusive-tech-and-sponsorship\/\" target=\"_self\" aria-label=\"Leiderschap in het tijdperk van AI banner\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Leadership in the age of AI: Authenticity, inclusive tech and sponsorship\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Leadership-in-the-Age-of-AI-banner.webp\" class=\"img-responsive wp-image-1107462 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Leadership-in-the-Age-of-AI-banner-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Leadership-in-the-Age-of-AI-banner-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Leadership-in-the-Age-of-AI-banner-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Leadership-in-the-Age-of-AI-banner-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Leadership-in-the-Age-of-AI-banner.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-40 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Leiderschap in het tijdperk van AI: Authenticiteit, inclusieve technologie en sponsoring<\/h3><\/div><div class=\"fusion-text fusion-text-75 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In het tijdperk van AI is het ultieme concurrentievoordeel niet technologische vaardigheid, maar menselijke verbinding. Op basis van het recente Women@Artefact panel onderzoekt dit artikel hoe professionals \"AI-proof\" kunnen worden door gebruik te maken van inclusieve technologie zoals Fiert\u00e9 AI, tijd vrij te maken voor strategisch denken, authentieke loopbaantrajecten te omarmen en over te stappen van traditioneel mentorschap naar actief sponsorschap.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-148 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-38\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Leadership in the age of AI: Authenticity, inclusive tech and sponsorship\" data-description=\"As artificial intelligence rapidly transforms the workplace, a common anxiety has emerged: the fear of being replaced. However, insights from the recent Women@Artefact panel discussion in celebration of International Women\u2019s day reveal that the path to becoming &quot;AI-proof&quot; lies not in out-computing the machines, but in doubling down on our humanity. By leveraging\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/leadership-in-the-age-of-ai-authenticity-inclusive-tech-and-sponsorship\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-38\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Leadership%20in%20the%20age%20of%20AI%3A%20Authenticity%2C%20inclusive%20tech%20and%20sponsorship&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fleadership-in-the-age-of-ai-authenticity-inclusive-tech-and-sponsorship%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fleadership-in-the-age-of-ai-authenticity-inclusive-tech-and-sponsorship%2F&amp;title=Leadership%20in%20the%20age%20of%20AI%3A%20Authenticity%2C%20inclusive%20tech%20and%20sponsorship&amp;summary=As%20artificial%20intelligence%20rapidly%20transforms%20the%20workplace%2C%20a%20common%20anxiety%20has%20emerged%3A%20the%20fear%20of%20being%20replaced.%20However%2C%20insights%20from%20the%20recent%20Women%40Artefact%20panel%20discussion%20in%20celebration%20of%20International%20Women%E2%80%99s%20day%20reveal%20that%20the%20path%20to%20becoming%20%26quot%3BAI-proof%26quot%3B%20lies%20not%20in%20out-computing%20the%20machines%2C%20but%20in%20doubling%20down%20on%20our%20humanity.%20By%20leveraging\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-149 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-39 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/leadership-in-the-age-of-ai-authenticity-inclusive-tech-and-sponsorship\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-150 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-38 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-151 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-76\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>9 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-39 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-open-source-paradox\/\" target=\"_self\" aria-label=\"De Open Source Paradox - Artikel\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The Open-Source Paradox\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/The-Open-Source-Paradox-Article.png\" class=\"img-responsive wp-image-1105350 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/The-Open-Source-Paradox-Article-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/The-Open-Source-Paradox-Article-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/The-Open-Source-Paradox-Article-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/The-Open-Source-Paradox-Article-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/The-Open-Source-Paradox-Article.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-41 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De Open-Source Paradox<\/h3><\/div><div class=\"fusion-text fusion-text-77 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Red Hat bouwde een bedrijf van $34 miljard op Linux. IBM kocht het. De deal bevestigde een hypothese die al vier decennia standhield: dat bedrijven die enorme waarde halen uit gedeelde code, uit eigenbelang de projecten zouden blijven financieren waarvan ze afhankelijk waren. Die hypothese staat nu onder druk. Niet omdat iemand besloten heeft om te stoppen met het financieren van open source. Omdat de industrie die het het meest financierde - SaaS - ontmanteld wordt door de industrie die er het meest van afhankelijk is - AI.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-152 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-39\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The Open-Source Paradox\" data-description=\"Red Hat built a $34 billion business on Linux. IBM bought it. What the deal validated was a hypothesis that had held for four decades: that companies extracting enormous value from shared code would, in self-interest, keep funding the projects they depended on.That hypothesis is now under stress. Not because anyone decided to stop funding\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/the-open-source-paradox\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-39\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20Open-Source%20Paradox&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-open-source-paradox%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-open-source-paradox%2F&amp;title=The%20Open-Source%20Paradox&amp;summary=Red%20Hat%20built%20a%20%2434%20billion%20business%20on%20Linux.%20IBM%20bought%20it.%20What%20the%20deal%20validated%20was%20a%20hypothesis%20that%20had%20held%20for%20four%20decades%3A%20that%20companies%20extracting%20enormous%20value%20from%20shared%20code%20would%2C%20in%20self-interest%2C%20keep%20funding%20the%20projects%20they%20depended%20on.%0D%0A%0D%0AThat%20hypothesis%20is%20now%20under%20stress.%20Not%20because%20anyone%20decided%20to%20stop%20funding\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-153 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-40 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-open-source-paradox\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-154 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-39 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-155 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-78\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>5 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-40 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/part-2-from-memory-to-navigation-scaling-autonomous-agents-beyond-retrieval\/\" target=\"_self\" aria-label=\"Deel 2_Van geheugen naar navigatie_Schalen van autonome agenten voorbij ophalen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Part 2 | From memory to navigation: Scaling autonomous agents beyond retrieval\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-2_From-memory-to-navigation_Scaling-autonomous-agents-beyond-retrieval.png\" class=\"img-responsive wp-image-1105039 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-2_From-memory-to-navigation_Scaling-autonomous-agents-beyond-retrieval-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-2_From-memory-to-navigation_Scaling-autonomous-agents-beyond-retrieval-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-2_From-memory-to-navigation_Scaling-autonomous-agents-beyond-retrieval-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-2_From-memory-to-navigation_Scaling-autonomous-agents-beyond-retrieval-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-2_From-memory-to-navigation_Scaling-autonomous-agents-beyond-retrieval.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-42 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Deel 2 | Van geheugen tot navigatie: Autonome agenten schalen voorbij ophalen<\/h3><\/div><div class=\"fusion-text fusion-text-79 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In een vorig artikel onderzocht ik hoe acht onafhankelijke onderzoeksteams tot hetzelfde inzicht kwamen: in plaats van geheugensystemen rond het model te bouwen, moet het model zelf getraind worden om het geheugen te beheren als een aangeleerde vaardigheid. Post-memory training - met behulp van versterkingsleren in de post-training fase - produceert agenten die beslissen wat ze moeten opslaan, verwijderen, consolideren en terughalen, allemaal geoptimaliseerd voor het voltooien van een taak.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-156 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-40\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Part 2 | From memory to navigation: Scaling autonomous agents beyond retrieval\" data-description=\"IntroductionIn a previous piece, I explored how eight independent research teams converged on the same insight: instead of building memory systems around the model, train the model itself to manage memory as a learned skill. Post-memory training \u2014 using reinforcement learning in the post-training phase \u2014 produces agents that decide what to store, delete, consolidate,\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/part-2-from-memory-to-navigation-scaling-autonomous-agents-beyond-retrieval\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-40\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Part%202%20%7C%20From%20memory%20to%20navigation%3A%20Scaling%20autonomous%20agents%20beyond%20retrieval&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fpart-2-from-memory-to-navigation-scaling-autonomous-agents-beyond-retrieval%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fpart-2-from-memory-to-navigation-scaling-autonomous-agents-beyond-retrieval%2F&amp;title=Part%202%20%7C%20From%20memory%20to%20navigation%3A%20Scaling%20autonomous%20agents%20beyond%20retrieval&amp;summary=Introduction%0D%0AIn%20a%20previous%20piece%2C%20I%20explored%20how%20eight%20independent%20research%20teams%20converged%20on%20the%20same%20insight%3A%20instead%20of%20building%20memory%20systems%20around%20the%20model%2C%20train%20the%20model%20itself%20to%20manage%20memory%20as%20a%20learned%20skill.%20Post-memory%20training%20%E2%80%94%20using%20reinforcement%20learning%20in%20the%20post-training%20phase%20%E2%80%94%20produces%20agents%20that%20decide%20what%20to%20store%2C%20delete%2C%20consolidate%2C\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-157 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-41 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/part-2-from-memory-to-navigation-scaling-autonomous-agents-beyond-retrieval\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-158 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-40 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-159 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-80\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>5 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-41 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/part-1-post-memory-training-teaching-agents-to-remember-not-just-retrieve\/\" target=\"_self\" aria-label=\"Deel 1_Post-memory training Agenten leren herinneren, niet alleen ophalen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Part 1 | Post-memory training: Teaching agents to remember, not just retrieve\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-1_Post-memory-training-Teaching-agents-to-remember-not-just-retrieve.png\" class=\"img-responsive wp-image-1103953 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-1_Post-memory-training-Teaching-agents-to-remember-not-just-retrieve-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-1_Post-memory-training-Teaching-agents-to-remember-not-just-retrieve-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-1_Post-memory-training-Teaching-agents-to-remember-not-just-retrieve-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-1_Post-memory-training-Teaching-agents-to-remember-not-just-retrieve-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-1_Post-memory-training-Teaching-agents-to-remember-not-just-retrieve.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-43 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Deel 1 | Post-memory training: Agenten leren onthouden, niet alleen ophalen<\/h3><\/div><div class=\"fusion-text fusion-text-81 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Post-memory training is de afgelopen maanden een hyperfocus van mij geweest. Als u mijn recente artikelen over contextbeheer, geheugenarchitecturen en de steeds terugkerende vraag waarom agenten degraderen na hun 50e hebt gevolgd, dan is dit artikel het punt waar deze onderwerpen samenkomen. Het oorspronkelijke patroon was duidelijk genoeg. Acht onafhankelijke onderzoeksteams kwamen tot dezelfde conclusie: stop met het bouwen van geheugensystemen rond het model en train het model zelf om het geheugen te beheren als een aangeleerde vaardigheid. Die convergentie was significant.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-160 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-41\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Part 1 | Post-memory training: Teaching agents to remember, not just retrieve\" data-description=\"IntroductionPost-memory training has been a hyperfocus of mine over the past few months. If you have followed my recent writing on context management, memory architectures, and the recurring question of why agents degrade after turn 50, this article is where those threads converge.The original pattern was clear enough. Eight independent research teams arrived at the\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/part-1-post-memory-training-teaching-agents-to-remember-not-just-retrieve\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-41\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Part%201%20%7C%20Post-memory%20training%3A%20Teaching%20agents%20to%20remember%2C%20not%20just%20retrieve&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fpart-1-post-memory-training-teaching-agents-to-remember-not-just-retrieve%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fpart-1-post-memory-training-teaching-agents-to-remember-not-just-retrieve%2F&amp;title=Part%201%20%7C%20Post-memory%20training%3A%20Teaching%20agents%20to%20remember%2C%20not%20just%20retrieve&amp;summary=Introduction%0D%0APost-memory%20training%20has%20been%20a%20hyperfocus%20of%20mine%20over%20the%20past%20few%20months.%20If%20you%20have%20followed%20my%20recent%20writing%20on%20context%20management%2C%20memory%20architectures%2C%20and%20the%20recurring%20question%20of%20why%20agents%20degrade%20after%20turn%2050%2C%20this%20article%20is%20where%20those%20threads%20converge.%0D%0A%0D%0AThe%20original%20pattern%20was%20clear%20enough.%20Eight%20independent%20research%20teams%20arrived%20at%20the\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-161 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-42 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/part-1-post-memory-training-teaching-agents-to-remember-not-just-retrieve\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-162 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-41 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-163 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-82\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>4 maart 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-44 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-42 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/thought-leadership-piece-ai-and-data-trends-leading-the-way-in-2026\/\" target=\"_self\" aria-label=\"artikel - Thought Leadership Piece_AI en Data trends die de weg wijzen in 2026\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Thought Leadership Piece &#8211; AI and Data trends leading the way in 2026\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-Thought-Leadership-Piece_AI-and-Data-trends-leading-the-way-in-2026.png\" class=\"img-responsive wp-image-1101875 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-Thought-Leadership-Piece_AI-and-Data-trends-leading-the-way-in-2026-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-Thought-Leadership-Piece_AI-and-Data-trends-leading-the-way-in-2026-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-Thought-Leadership-Piece_AI-and-Data-trends-leading-the-way-in-2026-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-Thought-Leadership-Piece_AI-and-Data-trends-leading-the-way-in-2026-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-Thought-Leadership-Piece_AI-and-Data-trends-leading-the-way-in-2026.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-44 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Thought Leadership Stuk - AI en Data trends leiden de weg in 2026<\/h3><\/div><div class=\"fusion-text fusion-text-83 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Als we terugkijken op 2025, is \u00e9\u00e9n ding duidelijk: artificial intelligence en data zijn niet langer experimentele hulpmiddelen aan de rand van organisaties. Ze zijn doorslaggevend geworden voor de manier waarop bedrijven werken, concurreren en waarde cre\u00ebren. De snelheid waarmee ze worden ingevoerd vertelt het verhaal. Tegen het einde van 2025 had ongeveer \u00e9\u00e9n op de zes mensen wereldwijd generatieve AI tools gebruikt, volgens het AI Diffusion Report van Microsoft. In bedrijven was het momentum zelfs nog sterker, met halverwege dit jaar bijna 70% van de wereldwijde organisaties die generatieve AI inzetten in ten minste \u00e9\u00e9n bedrijfsfunctie. Wat begon als ge\u00efsoleerde pilots heeft zich snel ontwikkeld tot ingebedde mogelijkheden die van invloed zijn op de besluitvorming, de betrokkenheid van klanten en de operationele effici\u00ebntie.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-164 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-42\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Thought Leadership Piece &#8211; AI and Data trends leading the way in 2026\" data-description=\"As we look back on 2025, one thing is clear: artificial intelligence and data are no longer experimental tools sitting at the edges of organizations. They have moved decisively into the core of how businesses operate, compete, and create value.The pace of adoption tells the story. By the end of 2025, roughly one in six\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/thought-leadership-piece-ai-and-data-trends-leading-the-way-in-2026\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-42\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Thought%20Leadership%20Piece%20%E2%80%93%20AI%20and%20Data%20trends%20leading%20the%20way%20in%202026&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthought-leadership-piece-ai-and-data-trends-leading-the-way-in-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthought-leadership-piece-ai-and-data-trends-leading-the-way-in-2026%2F&amp;title=Thought%20Leadership%20Piece%20%26%238211%3B%20AI%20and%20Data%20trends%20leading%20the%20way%20in%202026&amp;summary=As%20we%20look%20back%20on%202025%2C%20one%20thing%20is%20clear%3A%20artificial%20intelligence%20and%20data%20are%20no%20longer%20experimental%20tools%20sitting%20at%20the%20edges%20of%20organizations.%20They%20have%20moved%20decisively%20into%20the%20core%20of%20how%20businesses%20operate%2C%20compete%2C%20and%20create%20value.%0D%0A%0D%0AThe%20pace%20of%20adoption%20tells%20the%20story.%20By%20the%20end%20of%202025%2C%20roughly%20one%20in%20six\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-165 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-43 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/thought-leadership-piece-ai-and-data-trends-leading-the-way-in-2026\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-166 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-42 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-167 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-84\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 februari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-45 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column tourism-travel-transportation\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-43 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-on-time-performance-otp-imperative\/\" target=\"_self\" aria-label=\"artikel - De OTP-vereiste (On-Time Performance)\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The On-Time Performance (OTP) Imperative\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative.png\" class=\"img-responsive wp-image-1101874 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-45 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De OTP-vereiste (On-Time Performance)<\/h3><\/div><div class=\"fusion-text fusion-text-85 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In het luchvaartlandschap waar veel op het spel staat, is On-Time Performance (OTP) een van de belangrijkste hefbomen voor operationele winstgevendheid. Voor een Tier-1 luchtvaartmaatschappij heeft de financi\u00eble impact van operationele ontsporingen een kritieke drempel bereikt. Vanaf 2024\/2025 kost \u00e9\u00e9n minuut vertraging gemiddeld $100,76 aan directe bedrijfskosten.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-168 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-43\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The On-Time Performance (OTP) Imperative\" data-description=\"IntroductionIn the high-stakes aviation landscape, On-Time Performance (OTP) is one of the primary levers for operational profitability. For a Tier-1 carrier, the financial impact of operational slippage has reached a critical threshold. As of 2024\/2025, a single minute of delay costs an average of $100.76 in direct operating expenses.For a major carrier operating a fleet\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/the-on-time-performance-otp-imperative\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-43\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20On-Time%20Performance%20%28OTP%29%20Imperative&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-on-time-performance-otp-imperative%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-on-time-performance-otp-imperative%2F&amp;title=The%20On-Time%20Performance%20%28OTP%29%20Imperative&amp;summary=Introduction%0D%0AIn%20the%20high-stakes%20aviation%20landscape%2C%20On-Time%20Performance%20%28OTP%29%20is%20one%20of%20the%20primary%20levers%20for%20operational%20profitability.%20For%20a%20Tier-1%20carrier%2C%20the%20financial%20impact%20of%20operational%20slippage%20has%20reached%20a%20critical%20threshold.%20As%20of%202024%2F2025%2C%20a%20single%20minute%20of%20delay%20costs%20an%20average%20of%20%24100.76%20in%20direct%20operating%20expenses.%0D%0A%0D%0AFor%20a%20major%20carrier%20operating%20a%20fleet\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-169 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-44 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-on-time-performance-otp-imperative\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-170 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-43 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-171 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-86\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 februari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-46 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column healthcare\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-44 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/trust-as-strategy-how-pharma-wins-by-industrializing-accountability\/\" target=\"_self\" aria-label=\"Vertrouwen als strategie_Hoe farma wint door verantwoording te industrialiseren - artikel\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Trust as strategy: How pharma wins by industrializing accountability\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Trust-as-strategy_How-pharma-wins-by-industrializing-accountability-article.png\" class=\"img-responsive wp-image-1101584 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Trust-as-strategy_How-pharma-wins-by-industrializing-accountability-article-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Trust-as-strategy_How-pharma-wins-by-industrializing-accountability-article-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Trust-as-strategy_How-pharma-wins-by-industrializing-accountability-article-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Trust-as-strategy_How-pharma-wins-by-industrializing-accountability-article-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Trust-as-strategy_How-pharma-wins-by-industrializing-accountability-article.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-46 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Vertrouwen als strategie: Hoe farma wint door het industrialiseren van verantwoording<\/h3><\/div><div class=\"fusion-text fusion-text-87 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De farmaceutische industrie staat op een beslissend moment. De deadline van augustus 2026 van de EU AI Act voor de naleving van risicovolle AI-systemen is niet slechts een regelgevingshindernis - het is een strategisch keerpunt dat het concurrentielandschap voor BioPharma opnieuw zal defini\u00ebren. De meeste organisaties zien dit als een nalevingslast. De marktleiders zien het al als een strategische kans: de kans om een schaalbare vertrouwensstapel op te bouwen (governance, zekerheid, goedkeuring) die het traject van molecuul naar markt versnelt en een defensieve slotgracht rond hun data activa bouwt.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-172 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-44\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Trust as strategy: How pharma wins by industrializing accountability\" data-description=\"The inflection point: August 2026 and beyondThe pharmaceutical industry stands at a decisive moment. The EU AI Act&#039;s August 2026 compliance deadline for high-risk AI systems is not merely a regulatory hurdle - it is a strategic inflection point that will redefine the competitive landscape for BioPharma. Most organizations frame this as a compliance burden.\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/trust-as-strategy-how-pharma-wins-by-industrializing-accountability\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-44\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Trust%20as%20strategy%3A%20How%20pharma%20wins%20by%20industrializing%20accountability&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ftrust-as-strategy-how-pharma-wins-by-industrializing-accountability%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ftrust-as-strategy-how-pharma-wins-by-industrializing-accountability%2F&amp;title=Trust%20as%20strategy%3A%20How%20pharma%20wins%20by%20industrializing%20accountability&amp;summary=The%20inflection%20point%3A%20August%202026%20and%20beyond%0D%0AThe%20pharmaceutical%20industry%20stands%20at%20a%20decisive%20moment.%20The%20EU%20AI%20Act%26%23039%3Bs%20August%202026%20compliance%20deadline%20for%20high-risk%20AI%20systems%20is%20not%20merely%20a%20regulatory%20hurdle%20-%20it%20is%20a%20strategic%20inflection%20point%20that%20will%20redefine%20the%20competitive%20landscape%20for%20BioPharma.%20Most%20organizations%20frame%20this%20as%20a%20compliance%20burden.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-173 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-45 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/trust-as-strategy-how-pharma-wins-by-industrializing-accountability\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-174 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-44 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-175 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-88\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>23 februari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-47 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-45 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-last-graduate-intake-is-ai-the-end-of-the-property-professional\/\" target=\"_self\" aria-label=\"Artikel - De laatste afgestudeerde instroom_Is AI het einde van de vastgoedprofessional\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The last graduate intake: Is AI the end of the property professional?\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-The-last-graduate-intake_Is-AI-the-end-of-the-property-professional.png\" class=\"img-responsive wp-image-1092227 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-The-last-graduate-intake_Is-AI-the-end-of-the-property-professional-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-The-last-graduate-intake_Is-AI-the-end-of-the-property-professional-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-The-last-graduate-intake_Is-AI-the-end-of-the-property-professional-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-The-last-graduate-intake_Is-AI-the-end-of-the-property-professional-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-The-last-graduate-intake_Is-AI-the-end-of-the-property-professional.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-47 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De laatste afgestudeerde instroom: Is AI het einde van de vastgoedprofessional?<\/h3><\/div><div class=\"fusion-text fusion-text-89 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De recente koersdaling van CRE-bedrijven uit vrees voor existenti\u00eble AI verstoringen van hun bedrijfsmodel is een manifestatie van een nieuwe realiteit die vorm begint te krijgen. Nadenken over de toekomst van de gebouwde omgeving voelt vaak alsof je aan de afgrond staat. In mijn recente gesprekken met leiders uit de sector heb ik gemerkt dat het gesprek meestal naar twee uitersten neigt: een techno-utopie van totale, geautomatiseerde effici\u00ebntie of een koppige, voorzichtige terugkeer naar de \"menselijke maat\".\"<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-176 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-45\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The last graduate intake: Is AI the end of the property professional?\" data-description=\"The recent share price slide of CRE firms on the fears of existential AI disruptions to their business model is a manifestation of a new reality starting to take shape. Reflecting on the future of the built environment often feels like standing at a precipice. In my recent discussions with industry leaders, I\u2019ve found that\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/the-last-graduate-intake-is-ai-the-end-of-the-property-professional\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-45\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20last%20graduate%20intake%3A%20Is%20AI%20the%20end%20of%20the%20property%20professional%3F&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-last-graduate-intake-is-ai-the-end-of-the-property-professional%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fthe-last-graduate-intake-is-ai-the-end-of-the-property-professional%2F&amp;title=The%20last%20graduate%20intake%3A%20Is%20AI%20the%20end%20of%20the%20property%20professional%3F&amp;summary=The%20recent%20share%20price%20slide%20of%20CRE%20firms%20on%20the%20fears%20of%20existential%20AI%20disruptions%20to%20their%20business%20model%20is%20a%20manifestation%20of%20a%20new%20reality%20starting%20to%20take%20shape.%20Reflecting%20on%20the%20future%20of%20the%20built%20environment%20often%20feels%20like%20standing%20at%20a%20precipice.%20In%20my%20recent%20discussions%20with%20industry%20leaders%2C%20I%E2%80%99ve%20found%20that\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-177 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-46 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/the-last-graduate-intake-is-ai-the-end-of-the-property-professional\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-178 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-45 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-179 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-90\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>17 februari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-48 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-46 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data\/\" target=\"_self\" aria-label=\"Eerste partij Data artikel\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"From Performance Plateaus to Signature Dishes: Breaking the AI ceiling with first-party data\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/DANIEL-AGENTIC-AI-12.jpg\" class=\"img-responsive wp-image-1068710 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/DANIEL-AGENTIC-AI-12-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/DANIEL-AGENTIC-AI-12-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/DANIEL-AGENTIC-AI-12-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/DANIEL-AGENTIC-AI-12-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/DANIEL-AGENTIC-AI-12.jpg 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-48 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Van prestatieplateaus naar kenmerkende gerechten: Het plafond van AI doorbreken met first-party data<\/h3><\/div><div class=\"fusion-text fusion-text-91 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Dit artikel laat zien hoe marketeers verder kunnen gaan dan het standaard platform AI door first-party data, voorspellende signalen en slimme infrastructuur te combineren - waardoor generieke automatisering verandert in \u201csignature dishes\u201d die een hogere ROI opleveren.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-180 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-46\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"From Performance Plateaus to Signature Dishes: Breaking the AI ceiling with first-party data\" data-description=\"In today\u2019s digital advertising environment, platform-embedded AI, such as Meta\u2019s Advantage+ and Google\u2019s Performance Max, has become the &quot;floor&quot;, not the ceiling. While these tools are now the industry standard, relying solely on them often leads to performance plateaus because they utilise generic, outdated signals and basic demographic targeting that your\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/from-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-46\"><span><a href=\"https:\/\/x.com\/intent\/post?text=From%20Performance%20Plateaus%20to%20Signature%20Dishes%3A%20Breaking%20the%20AI%20ceiling%20with%20first-party%20data&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Ffrom-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data%2F&amp;title=From%20Performance%20Plateaus%20to%20Signature%20Dishes%3A%20Breaking%20the%20AI%20ceiling%20with%20first-party%20data&amp;summary=In%20today%E2%80%99s%20digital%20advertising%20environment%2C%20platform-embedded%20AI%2C%20such%20as%20Meta%E2%80%99s%20Advantage%2B%20and%20Google%E2%80%99s%20Performance%20Max%2C%20has%20become%20the%20%26quot%3Bfloor%26quot%3B%2C%20not%20the%20ceiling.%20While%20these%20tools%20are%20now%20the%20industry%20standard%2C%20relying%20solely%20on%20them%20often%20leads%20to%20performance%20plateaus%20because%20they%20utilise%20generic%2C%20outdated%20signals%20and%20basic%20demographic%20targeting%20that%20your\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-181 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-47 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/from-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-182 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-46 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-183 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-92\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 februari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-49 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology retail\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-47 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/intelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach\/\" target=\"_self\" aria-label=\"Intelligente moderetail Stimuleren van AI door een mensgerichte aanpak - ARTIKEL\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Intelligent Fashion Retail: Driving AI adoption through a human-centric approach\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Intelligent-Fashion-Retail-Driving-AI-adoption-through-a-human-centric-approach-ARTICLE.png\" class=\"img-responsive wp-image-1089805 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Intelligent-Fashion-Retail-Driving-AI-adoption-through-a-human-centric-approach-ARTICLE-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Intelligent-Fashion-Retail-Driving-AI-adoption-through-a-human-centric-approach-ARTICLE-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Intelligent-Fashion-Retail-Driving-AI-adoption-through-a-human-centric-approach-ARTICLE-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Intelligent-Fashion-Retail-Driving-AI-adoption-through-a-human-centric-approach-ARTICLE-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Intelligent-Fashion-Retail-Driving-AI-adoption-through-a-human-centric-approach-ARTICLE.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-49 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Intelligente moderetail: AI invoeren door een mensgerichte aanpak<\/h3><\/div><div class=\"fusion-text fusion-text-93 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Hoewel AI enorme mogelijkheden voor de sector heeft ontsloten, blijft grootschalige implementatie een uitdaging. Over het geheel genomen heeft slechts een minderheid van de retailers personalisatie met succes op schaal ge\u00efmplementeerd, en veel organisaties worden nog steeds belemmerd door tekortkomingen op het gebied van talentbereidheid en veranderingsmanagement, waardoor hun transformatieproces wordt vertraagd.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-184 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-47\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Intelligent Fashion Retail: Driving AI adoption through a human-centric approach\" data-description=\"Jianxun Chen is an Artefact partner specializing in luxury and retail, with 20 years of B2C experience driving end-to-end data &amp; digital transformation.Artefact China successfully hosted the second edition of its AI for Fashion closed-door event. The session brought together industry leaders to explore how AI can move beyond experimentation toward scalable deployment\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/intelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-47\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Intelligent%20Fashion%20Retail%3A%20Driving%20AI%20adoption%20through%20a%20human-centric%20approach&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fintelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fintelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach%2F&amp;title=Intelligent%20Fashion%20Retail%3A%20Driving%20AI%20adoption%20through%20a%20human-centric%20approach&amp;summary=Jianxun%20Chen%20is%20an%20Artefact%20partner%20specializing%20in%20luxury%20and%20retail%2C%20with%2020%20years%20of%20B2C%20experience%20driving%20end-to-end%20data%20%26amp%3B%20digital%20transformation.%0D%0A%0D%0AArtefact%20China%20successfully%20hosted%20the%20second%20edition%20of%20its%20AI%20for%20Fashion%20closed-door%20event.%20The%20session%20brought%20together%20industry%20leaders%20to%20explore%20how%20AI%20can%20move%20beyond%20experimentation%20toward%20scalable%20deployment\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-185 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-48 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/intelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-186 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-47 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-187 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-94\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>13 februari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-50 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-48 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ai-in-sport-the-biggest-wins-are-now-off-the-field\/\" target=\"_self\" aria-label=\"Artikel - AI in Sport_De grootste overwinningen worden nu buiten het veld behaald\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"AI in Sport: The biggest wins are now off the field\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1.png\" class=\"img-responsive wp-image-1092671 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-50 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">AI in Sport: De grootste overwinningen zijn nu buiten het veld<\/h3><\/div><div class=\"fusion-text fusion-text-95 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In de sport worden data en AI voornamelijk geassocieerd met prestaties op het veld: analyse van spelers, tactische modellering en blessurepreventie. Technologie heeft de grenzen van atletische prestaties verlegd, waardoor atleten eerdere grenzen kunnen verleggen. Waarom passen niet meer sportorganisaties dezelfde denkwijze toe op de zakelijke kant van sport? Sport is een intens concurrerende amusementsindustrie waar marginale winst op gebieden zoals betrokkenheid van fans, inhoud, activiteiten en commerci\u00eble besluitvorming net zo belangrijk kan zijn als resultaten.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-188 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-48\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"AI in Sport: The biggest wins are now off the field\" data-description=\"In sport, data and AI are primarily associated with on-field performance: player analytics, tactical modelling and injury prevention. Technology has expanded the boundaries of athletic achievement, enabling athletes to push beyond previous limits.So why aren\u2019t more sports organisations applying the same thinking to the business of sport? Sport is an intensely competitive entertainment industry where\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/ai-in-sport-the-biggest-wins-are-now-off-the-field\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-48\"><span><a href=\"https:\/\/x.com\/intent\/post?text=AI%20in%20Sport%3A%20The%20biggest%20wins%20are%20now%20off%20the%20field&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fai-in-sport-the-biggest-wins-are-now-off-the-field%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fai-in-sport-the-biggest-wins-are-now-off-the-field%2F&amp;title=AI%20in%20Sport%3A%20The%20biggest%20wins%20are%20now%20off%20the%20field&amp;summary=In%20sport%2C%20data%20and%20AI%20are%20primarily%20associated%20with%20on-field%20performance%3A%20player%20analytics%2C%20tactical%20modelling%20and%20injury%20prevention.%20Technology%20has%20expanded%20the%20boundaries%20of%20athletic%20achievement%2C%20enabling%20athletes%20to%20push%20beyond%20previous%20limits.%0D%0A%0D%0ASo%20why%20aren%E2%80%99t%20more%20sports%20organisations%20applying%20the%20same%20thinking%20to%20the%20business%20of%20sport%3F%20Sport%20is%20an%20intensely%20competitive%20entertainment%20industry%20where\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-189 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-49 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ai-in-sport-the-biggest-wins-are-now-off-the-field\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-190 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-48 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-191 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-96\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>13 februari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-51 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-49 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/long-run-ai-agents-part-3-what-this-actually-means-for-organizations\/\" target=\"_self\" aria-label=\"Lange-termijn AI agenten, deel 3_Wat dit eigenlijk betekent voor organisaties\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Long-run AI agents, part 3: What this actually means for organizations\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-3_What-this-actually-means-for-organizations.png\" class=\"img-responsive wp-image-1086607 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-3_What-this-actually-means-for-organizations-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-3_What-this-actually-means-for-organizations-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-3_What-this-actually-means-for-organizations-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-3_What-this-actually-means-for-organizations-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-3_What-this-actually-means-for-organizations.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-51 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Lange-termijn AI agenten, deel 3: Wat dit eigenlijk betekent voor organisaties<\/h3><\/div><div class=\"fusion-text fusion-text-97 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De technologie is echt, maar onvolwassen. Het traject is duidelijk, maar de tijdlijn niet. De meeste organisaties die in 2026 langlopende AI implementeren, zullen dure lessen leren. Een paar zullen echte voordelen behalen. Het verschil zal afhangen van drie dingen: waar ze inzetten, hoe ze besturen en of ze begrijpen wat \"autonoom\" in de praktijk betekent.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-192 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-49\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Long-run AI agents, part 3: What this actually means for organizations\" data-description=\"Victor Coimbra has been recognized in the Forbes Under 30 Brazil list for his outstanding contributions to AI innovation. He co-founded Artefact\u2019s Latin American operations, which now serve as a global tech hub with 200 employees. He brings deep expertise in scaling AI solutions and building high-performance tech teams across international markets.We have covered\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/long-run-ai-agents-part-3-what-this-actually-means-for-organizations\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-49\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Long-run%20AI%20agents%2C%20part%203%3A%20What%20this%20actually%20means%20for%20organizations&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Flong-run-ai-agents-part-3-what-this-actually-means-for-organizations%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Flong-run-ai-agents-part-3-what-this-actually-means-for-organizations%2F&amp;title=Long-run%20AI%20agents%2C%20part%203%3A%20What%20this%20actually%20means%20for%20organizations&amp;summary=Victor%20Coimbra%20has%20been%20recognized%20in%20the%20Forbes%20Under%2030%20Brazil%20list%20for%20his%20outstanding%20contributions%20to%20AI%20innovation.%20He%20co-founded%20Artefact%E2%80%99s%20Latin%20American%20operations%2C%20which%20now%20serve%20as%20a%20global%20tech%20hub%20with%20200%20employees.%20He%20brings%20deep%20expertise%20in%20scaling%20AI%20solutions%20and%20building%20high-performance%20tech%20teams%20across%20international%20markets.%0D%0A%0D%0AWe%20have%20covered\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-193 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-50 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/long-run-ai-agents-part-3-what-this-actually-means-for-organizations\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-194 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-49 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-195 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-98\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>6 februari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-52 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-50 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/long-run-ai-agents-part-2-three-approaches-that-actually-work\/\" target=\"_self\" aria-label=\"AI-agenten op lange termijn, deel 2_Drie benaderingen die echt werken\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Long-run AI agents, part 2: Three approaches that actually work\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-2_Three-approaches-that-actually-work.png\" class=\"img-responsive wp-image-1086606 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-2_Three-approaches-that-actually-work-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-2_Three-approaches-that-actually-work-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-2_Three-approaches-that-actually-work-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-2_Three-approaches-that-actually-work-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-2_Three-approaches-that-actually-work.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-52 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">AI-agenten op lange termijn, deel 2: Drie benaderingen die echt werken<\/h3><\/div><div class=\"fusion-text fusion-text-99 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Eind 2025 ging een techniek met de absurde naam \"Ralph Wiggum\" viral onder beoefenaars. De naam komt van een Simpsons-personage - opzettelijk dom, want het kernidee is bijna beschamend eenvoudig.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-196 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-50\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Long-run AI agents, part 2: Three approaches that actually work\" data-description=\"Victor Coimbra has been recognized in the Forbes Under 30 Brazil list for his outstanding contributions to AI innovation. He co-founded Artefact\u2019s Latin American operations, which now serve as a global tech hub with 200 employees. He brings deep expertise in scaling AI solutions and building high-performance tech teams across international markets.In Part\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/long-run-ai-agents-part-2-three-approaches-that-actually-work\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-50\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Long-run%20AI%20agents%2C%20part%202%3A%20Three%20approaches%20that%20actually%20work&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Flong-run-ai-agents-part-2-three-approaches-that-actually-work%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Flong-run-ai-agents-part-2-three-approaches-that-actually-work%2F&amp;title=Long-run%20AI%20agents%2C%20part%202%3A%20Three%20approaches%20that%20actually%20work&amp;summary=Victor%20Coimbra%20has%20been%20recognized%20in%20the%20Forbes%20Under%2030%20Brazil%20list%20for%20his%20outstanding%20contributions%20to%20AI%20innovation.%20He%20co-founded%20Artefact%E2%80%99s%20Latin%20American%20operations%2C%20which%20now%20serve%20as%20a%20global%20tech%20hub%20with%20200%20employees.%20He%20brings%20deep%20expertise%20in%20scaling%20AI%20solutions%20and%20building%20high-performance%20tech%20teams%20across%20international%20markets.%0D%0A%0D%0AIn%20Part\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-197 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-51 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/long-run-ai-agents-part-2-three-approaches-that-actually-work\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-198 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-50 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-199 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-100\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>6 februari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-53 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-51 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/long-run-ai-agents-part-1-the-problem-nobody-talks-about\/\" target=\"_self\" aria-label=\"Lange-termijn AI agenten, deel 1_Het probleem waar niemand over praat\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Long-run AI agents, part 1: The problem nobody talks about\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-1_The-problem-nobody-talks-about.png\" class=\"img-responsive wp-image-1086605 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-1_The-problem-nobody-talks-about-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-1_The-problem-nobody-talks-about-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-1_The-problem-nobody-talks-about-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-1_The-problem-nobody-talks-about-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-1_The-problem-nobody-talks-about.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-53 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Lange-termijn AI agenten, deel 1: Het probleem waar niemand over praat<\/h3><\/div><div class=\"fusion-text fusion-text-101 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>In maart 2025 publiceerde een onderzoeksorganisatie met de naam METR een bevinding die minder aandacht kreeg dan het verdiende. Ze hadden iets onmodieus gemeten: hoe lang AI systemen aan taken konden werken voordat ze kapot gingen. Niet wat ze in \u00e9\u00e9n enkele interactie konden doen. METR wilde weten hoe lang ze samenhangende, nuttige inspanningen konden leveren.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-200 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-51\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Long-run AI agents, part 1: The problem nobody talks about\" data-description=\"Victor Coimbra has been recognized in the Forbes Under 30 Brazil list for his outstanding contributions to AI innovation. He co-founded Artefact\u2019s Latin American operations, which now serve as a global tech hub with 200 employees. He brings deep expertise in scaling AI solutions and building high-performance tech teams across international markets.In March 2025,\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/long-run-ai-agents-part-1-the-problem-nobody-talks-about\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-51\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Long-run%20AI%20agents%2C%20part%201%3A%20The%20problem%20nobody%20talks%20about&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Flong-run-ai-agents-part-1-the-problem-nobody-talks-about%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Flong-run-ai-agents-part-1-the-problem-nobody-talks-about%2F&amp;title=Long-run%20AI%20agents%2C%20part%201%3A%20The%20problem%20nobody%20talks%20about&amp;summary=Victor%20Coimbra%20has%20been%20recognized%20in%20the%20Forbes%20Under%2030%20Brazil%20list%20for%20his%20outstanding%20contributions%20to%20AI%20innovation.%20He%20co-founded%20Artefact%E2%80%99s%20Latin%20American%20operations%2C%20which%20now%20serve%20as%20a%20global%20tech%20hub%20with%20200%20employees.%20He%20brings%20deep%20expertise%20in%20scaling%20AI%20solutions%20and%20building%20high-performance%20tech%20teams%20across%20international%20markets.%0D%0A%0D%0AIn%20March%202025%2C\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-201 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-52 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/long-run-ai-agents-part-1-the-problem-nobody-talks-about\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-202 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-51 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-203 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-102\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>6 februari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-54 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-52 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/70-of-ai-success-is-human-centric-here-are-five-real-world-truths-that-prove-it\/\" target=\"_self\" aria-label=\"70% van AI succes staat in het teken van de mens_hier zijn vijf waarheden uit de echte wereld die dat bewijzen\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"70% of AI success is human-centric: Here are five real-world truths that prove it\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/70-of-AI-success-is-human-centric_here-are-five-real-world-truths-that-prove-it.png\" class=\"img-responsive wp-image-1081998 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/70-of-AI-success-is-human-centric_here-are-five-real-world-truths-that-prove-it-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/70-of-AI-success-is-human-centric_here-are-five-real-world-truths-that-prove-it-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/70-of-AI-success-is-human-centric_here-are-five-real-world-truths-that-prove-it-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/70-of-AI-success-is-human-centric_here-are-five-real-world-truths-that-prove-it-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/70-of-AI-success-is-human-centric_here-are-five-real-world-truths-that-prove-it.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-54 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">70% van AI succes staat in het teken van de mens: Hier zijn vijf waarheden uit de praktijk die dat bewijzen<\/h3><\/div><div class=\"fusion-text fusion-text-103 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>We leven in een periode van immense technologische mogelijkheden. In alle sectoren worden leiders ge\u00efnspireerd door wat AI kan bereiken, maar om die waarde te realiseren is meer nodig dan alleen het installeren van nieuwe software. Om de kloof tussen een succesvol proof-of-concept en schaalbare bedrijfswaarde te overbruggen, moeten we een geest van procesheruitvinding omarmen. De projecten die slagen zijn diegene die AI niet alleen als een hulpmiddel zien, maar als een katalysator voor culturele evolutie.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-204 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-52\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"70% of AI success is human-centric: Here are five real-world truths that prove it\" data-description=\"We are living through a period of immense technological possibilities. Across industries, leaders are being inspired by what AI can achieve, yet realizing that value requires more than just installing new software. To bridge the gap between a successful proof-of-concept and scalable business value, we must embrace a spirit of process reinvention. The projects that\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/70-of-ai-success-is-human-centric-here-are-five-real-world-truths-that-prove-it\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-52\"><span><a href=\"https:\/\/x.com\/intent\/post?text=70%25%20of%20AI%20success%20is%20human-centric%3A%20%20Here%20are%20five%20real-world%20truths%20that%20prove%20it&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2F70-of-ai-success-is-human-centric-here-are-five-real-world-truths-that-prove-it%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2F70-of-ai-success-is-human-centric-here-are-five-real-world-truths-that-prove-it%2F&amp;title=70%25%20of%20AI%20success%20is%20human-centric%3A%20%20Here%20are%20five%20real-world%20truths%20that%20prove%20it&amp;summary=We%20are%20living%20through%20a%20period%20of%20immense%20technological%20possibilities.%20Across%20industries%2C%20leaders%20are%20being%20inspired%20by%20what%20AI%20can%20achieve%2C%20yet%20realizing%20that%20value%20requires%20more%20than%20just%20installing%20new%20software.%20To%20bridge%20the%20gap%20between%20a%20successful%20proof-of-concept%20and%20scalable%20business%20value%2C%20we%20must%20embrace%20a%20spirit%20of%20process%20reinvention.%20The%20projects%20that\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-205 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-53 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/70-of-ai-success-is-human-centric-here-are-five-real-world-truths-that-prove-it\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-206 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-52 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-207 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-104\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>3 februari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-55 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology generative-ai\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-53 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/inside-the-layers-of-the-agentic-revolution-interview-by-tcg-summit\/\" target=\"_self\" aria-label=\"TCG ITW - Edouard de Mezerac\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Inside the layers of the agentic revolution &#8211; Interview by TCG Summit\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/TCG-ITW-Edouard-de-Mezerac.png\" class=\"img-responsive wp-image-1080343 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/TCG-ITW-Edouard-de-Mezerac-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/TCG-ITW-Edouard-de-Mezerac-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/TCG-ITW-Edouard-de-Mezerac-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/TCG-ITW-Edouard-de-Mezerac-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/TCG-ITW-Edouard-de-Mezerac.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-55 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">In de lagen van de agenti\u00eble revolutie - Interview door TCG Summit<\/h3><\/div><div class=\"fusion-text fusion-text-105 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Edouard de M\u00e9zerac schetst hoe agentic AI op het punt staat alles opnieuw te defini\u00ebren, van het winkelen van de consument tot interne retailactiviteiten, en hoe bedrijven het volledige...<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-208 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-53\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Inside the layers of the agentic revolution &#8211; Interview by TCG Summit\" data-description=\"Interview with Edouard de M\u00e9zerac, CEO of Artefact, by the TCG (Technical Consumer Goods) Summit.Edouard de M\u00e9zerac\u00a0outlines how agentic AI is set to redefine everything from consumer shopping to internal retail operations, and how companies can unlock its full potential.How will AI agents change the way consumers search, compare, and purchase products over\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/inside-the-layers-of-the-agentic-revolution-interview-by-tcg-summit\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-53\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Inside%20the%20layers%20of%20the%20agentic%20revolution%20%E2%80%93%20Interview%20by%20TCG%20Summit&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Finside-the-layers-of-the-agentic-revolution-interview-by-tcg-summit%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Finside-the-layers-of-the-agentic-revolution-interview-by-tcg-summit%2F&amp;title=Inside%20the%20layers%20of%20the%20agentic%20revolution%20%26%238211%3B%20Interview%20by%20TCG%20Summit&amp;summary=Interview%20with%20Edouard%20de%20M%C3%A9zerac%2C%20CEO%20of%20Artefact%2C%20by%20the%20TCG%20%28Technical%20Consumer%20Goods%29%20Summit.%0D%0A%0D%0AEdouard%20de%20M%C3%A9zerac%C2%A0outlines%20how%20agentic%20AI%20is%20set%20to%20redefine%20everything%20from%20consumer%20shopping%20to%20internal%20retail%20operations%2C%20and%20how%20companies%20can%20unlock%20its%20full%20potential.%0D%0AHow%20will%20AI%20agents%20change%20the%20way%20consumers%20search%2C%20compare%2C%20and%20purchase%20products%20over\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-209 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-54 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/inside-the-layers-of-the-agentic-revolution-interview-by-tcg-summit\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-210 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-53 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-211 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-106\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>2 februari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-56 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-54 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/on-the-apathy-of-uk-proptech-why-the-uk-property-industry-is-lagging-in-its-adoption-of-ai\/\" target=\"_self\" aria-label=\"Chris Artikel UK (2)\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"On the Apathy of UK PropTech &#8211; Why the UK Property Industry is Lagging in its Adoption of AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-2.png\" class=\"img-responsive wp-image-1078672 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-2-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-2-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-2-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-2-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-2.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-56 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Over de apathie van UK PropTech - Waarom de Britse vastgoedsector achterblijft in de toepassing van AI<\/h3><\/div><div class=\"fusion-text fusion-text-107 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Gedurende een groot deel van het afgelopen decennium heeft de Britse vastgoedsector gesproken over Kunstmatige Intelligentie als iets dat eraan komt: op handen, onvermijdelijk, maar voortdurend net over de horizon. Agenda's van conferenties staan vol met PropTech-panels, innovatiestrategie\u00ebn staan vol met verwijzingen naar data en automatisering, en de meeste grote bedrijven kunnen op zijn minst een handvol pilots, glansloze initiatieven of proofs of concept aanwijzen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-212 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-54\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"On the Apathy of UK PropTech &#8211; Why the UK Property Industry is Lagging in its Adoption of AI\" data-description=\"The Illusion of Imminence: Where is this Much-Fabled AI Revolution?For much of the past decade, the UK property industry has spoken about Artificial Intelligence as something that is coming: imminent, inevitable, but perpetually just over the horizon. Conference agendas are crowded with PropTech panels, innovation strategies are filled with references to data and automation, and\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/on-the-apathy-of-uk-proptech-why-the-uk-property-industry-is-lagging-in-its-adoption-of-ai\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-54\"><span><a href=\"https:\/\/x.com\/intent\/post?text=On%20the%20Apathy%20of%20UK%20PropTech%20%E2%80%93%20Why%20the%20UK%20Property%20Industry%20is%20Lagging%20in%20its%20Adoption%20of%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fon-the-apathy-of-uk-proptech-why-the-uk-property-industry-is-lagging-in-its-adoption-of-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fon-the-apathy-of-uk-proptech-why-the-uk-property-industry-is-lagging-in-its-adoption-of-ai%2F&amp;title=On%20the%20Apathy%20of%20UK%20PropTech%20%26%238211%3B%20Why%20the%20UK%20Property%20Industry%20is%20Lagging%20in%20its%20Adoption%20of%20AI&amp;summary=The%20Illusion%20of%20Imminence%3A%20Where%20is%20this%20Much-Fabled%20AI%20Revolution%3F%0D%0AFor%20much%20of%20the%20past%20decade%2C%20the%20UK%20property%20industry%20has%20spoken%20about%20Artificial%20Intelligence%20as%20something%20that%20is%20coming%3A%20imminent%2C%20inevitable%2C%20but%20perpetually%20just%20over%20the%20horizon.%20Conference%20agendas%20are%20crowded%20with%20PropTech%20panels%2C%20innovation%20strategies%20are%20filled%20with%20references%20to%20data%20and%20automation%2C%20and\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-213 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-55 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/on-the-apathy-of-uk-proptech-why-the-uk-property-industry-is-lagging-in-its-adoption-of-ai\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-214 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-54 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-215 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-108\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 januari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-57 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-55 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-co-chairs-working-group-in-setting-the-first-global-ai-standards-for-property-surveyors\/\" target=\"_self\" aria-label=\"Chris Artikel UK\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Artefact Co-Chairs Working Group in Setting the First Global AI Standards for Property Surveyors\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK.png\" class=\"img-responsive wp-image-1078670 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-57 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Artefact Co-voorzitters Werkgroep bij het opstellen van de eerste wereldwijde AI standaarden voor vastgoed landmeters<\/h3><\/div><div class=\"fusion-text fusion-text-109 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Als bewijs van haar leiderschap op het gebied van data en AI voor de gebouwde omgeving, was Artefact medevoorzitter bij het schrijven en publiceren van de 1e wereldwijde editie van de Royal Institution of Chartered Surveyors (RICS) AI Standaarden. Deze standaarden, die vanaf 9 maart 2026 van toepassing zijn op alle 150.000 chartered surveyors, zijn vermoedelijk de eerste die gepubliceerd zijn door een nationale brancheorganisatie op het gebied van vastgoed en zullen dienen als sjabloon voor toekomstige richtlijnen voor een verantwoorde toepassing van AI. <\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-216 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-55\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Artefact Co-Chairs Working Group in Setting the First Global AI Standards for Property Surveyors\" data-description=\"The RICS sets global standards on the use of AI for real estate professionalsAs a testament to its leadership in data and AI for the built environment, Artefact co-chaired the writing and publishing of the 1st global edition of the Royal Institution of Chartered Surveyors (RICS) AI Standards. These standards, applicable to all 150,000 chartered\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-co-chairs-working-group-in-setting-the-first-global-ai-standards-for-property-surveyors\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-55\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Artefact%20Co-Chairs%20Working%20Group%20in%20Setting%20the%20First%20Global%20AI%20Standards%20for%20Property%20Surveyors&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fartefact-co-chairs-working-group-in-setting-the-first-global-ai-standards-for-property-surveyors%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fartefact-co-chairs-working-group-in-setting-the-first-global-ai-standards-for-property-surveyors%2F&amp;title=Artefact%20Co-Chairs%20Working%20Group%20in%20Setting%20the%20First%20Global%20AI%20Standards%20for%20Property%20Surveyors&amp;summary=The%20RICS%20sets%20global%20standards%20on%20the%20use%20of%20AI%20for%20real%20estate%20professionals%0D%0AAs%20a%20testament%20to%20its%20leadership%20in%20data%20and%20AI%20for%20the%20built%20environment%2C%20Artefact%20co-chaired%20the%20writing%20and%20publishing%20of%20the%201st%20global%20edition%20of%20the%20Royal%20Institution%20of%20Chartered%20Surveyors%20%28RICS%29%20AI%20Standards.%20These%20standards%2C%20applicable%20to%20all%20150%2C000%20chartered\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-217 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-56 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/artefact-co-chairs-working-group-in-setting-the-first-global-ai-standards-for-property-surveyors\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-218 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-55 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-219 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-110\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 januari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-58 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-56 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/scaling-generative-ai-on-google-cloud-enterprise-data-solutions-artefact\/\" target=\"_self\" aria-label=\"cio-dekking\"><img decoding=\"async\" width=\"1826\" height=\"1238\" alt=\"Artefact is one of the Top 10 Leading Google Partners to Watch 2025-26\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM.png\" class=\"img-responsive wp-image-1065653 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM-200x136.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM-400x271.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM-600x407.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM-800x542.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM-1200x814.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM.png 1826w\" sizes=\"(max-width: 640px) 100vw, 1826px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-58 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Artefact is een van de Top 10 toonaangevende Google Partners to watch 2025-26<\/h3><\/div><div class=\"fusion-text fusion-text-111 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Data-gedreven transformatie zou moeten aanvoelen als vooruitgang, maar toch blijven petabytes aan ruwe informatie vaak ongebruikt, stagneren proofs of concept en debatteren teams in silo's over strategie terwijl concurrenten voorop lopen. Artefact stopt die stagnatie door de intu\u00eftie van \u201cKunst\u201d te versmelten met de strengheid van \u201cFeiten\u201d. Artefact stroomlijnt AI schaalvergroting door technische uitmuntendheid samen te voegen met business alignment. Het zet kostbare pilots om in meetbare bedrijfsmogelijkheden.\nAls Premier Google Cloud-partner en 2025 AI Partner of the Year voor EMEA, ontmantelt het barri\u00e8res tussen bedrijfsvisie en technische realiteit, bouwt het veilige data foundations, zet het op maat gemaakte AI in, en schoolt het medewerkers bij zodat ge\u00efsoleerde overwinningen in de hele onderneming worden opgeschaald en meetbare impact terugkeert op de agenda.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-220 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-56\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Artefact is one of the Top 10 Leading Google Partners to Watch 2025-26\" data-description=\"&nbsp;https:\/\/www.ciocoverage.com\/top-10-leading-google-partners-to-watch-2025-26-digital-magazine-goo665g5\/Data-driven transformation should feel like progress, yet petabytes of raw information often sit unused, proofs of concept stall, and siloed teams debate strategy while competitors surge ahead. Artefact halts that stagnation by fusing the intuition of \u201cArt\u201d with the rigor of \u201cFact.\u201dArtefact streamlines AI scaling by merging technical excellence with business alignment. It tra\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/scaling-generative-ai-on-google-cloud-enterprise-data-solutions-artefact\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-56\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Artefact%20is%20one%20of%20the%20Top%2010%20Leading%20Google%20Partners%20to%20Watch%202025-26&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fscaling-generative-ai-on-google-cloud-enterprise-data-solutions-artefact%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fscaling-generative-ai-on-google-cloud-enterprise-data-solutions-artefact%2F&amp;title=Artefact%20is%20one%20of%20the%20Top%2010%20Leading%20Google%20Partners%20to%20Watch%202025-26&amp;summary=%26nbsp%3B%0D%0A%0D%0Ahttps%3A%2F%2Fwww.ciocoverage.com%2Ftop-10-leading-google-partners-to-watch-2025-26-digital-magazine-goo665g5%2F%0D%0A%0D%0AData-driven%20transformation%20should%20feel%20like%20progress%2C%20yet%20petabytes%20of%20raw%20information%20often%20sit%20unused%2C%20proofs%20of%20concept%20stall%2C%20and%20siloed%20teams%20debate%20strategy%20while%20competitors%20surge%20ahead.%20Artefact%20halts%20that%20stagnation%20by%20fusing%20the%20intuition%20of%20%E2%80%9CArt%E2%80%9D%20with%20the%20rigor%20of%20%E2%80%9CFact.%E2%80%9D%0D%0AArtefact%20streamlines%20AI%20scaling%20by%20merging%20technical%20excellence%20with%20business%20alignment.%20%0D%0A%0D%0AIt%20tra\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-221 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-57 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/scaling-generative-ai-on-google-cloud-enterprise-data-solutions-artefact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-222 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-56 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-223 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-112\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>5 januari 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-59 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column generative-ai data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-57 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ai-agents-arent-ready-for-consumer-facing-work-but-they-can-excel-at-internal-processes\/\" target=\"_self\" aria-label=\"2026 HBR\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"AI Agents Aren\u2019t Ready for Consumer-Facing Work \u2013 But They Can Excel at Internal Processes.\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/2026-HBR.png\" class=\"img-responsive wp-image-1061682 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/2026-HBR-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/2026-HBR-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/2026-HBR-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/2026-HBR-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/2026-HBR.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-59 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">AI Agenten zijn nog niet klaar voor consumentenwerk - maar ze kunnen wel uitblinken in interne processen.<\/h3><\/div><div class=\"fusion-text fusion-text-113 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Agentic AI transformeert back-end operaties voor bedrijven. Een Europees telecombedrijf verkortte de oplostijd van serviceoproepen met 60%, bespaarde meer dan \u20ac1 miljoen per jaar en verhoogde de klanttevredenheid met behulp van AI agenten. Dit voorbeeld biedt belangrijke lessen voor leiders en benadrukt de gemeenschappelijke uitdagingen die bedrijven moeten aangaan bij het implementeren van agentic AI.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-224 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-57\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"AI Agents Aren\u2019t Ready for Consumer-Facing Work \u2013 But They Can Excel at Internal Processes.\" data-description=\"Read the article on    Consumer adoption remains relatively low as well. Despite the use of words like \u201crevolution,\u201d\u00a0data shows\u00a0that most users touch in weekly rather than daily, unlike the more frequent use of social networks or platforms such as Google. This suggests that gen AI\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/ai-agents-arent-ready-for-consumer-facing-work-but-they-can-excel-at-internal-processes\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-57\"><span><a href=\"https:\/\/x.com\/intent\/post?text=AI%20Agents%20Aren%E2%80%99t%20Ready%20for%20Consumer-Facing%20Work%20%E2%80%93%20But%20They%20Can%20Excel%20at%20Internal%20Processes.&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fai-agents-arent-ready-for-consumer-facing-work-but-they-can-excel-at-internal-processes%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fai-agents-arent-ready-for-consumer-facing-work-but-they-can-excel-at-internal-processes%2F&amp;title=AI%20Agents%20Aren%E2%80%99t%20Ready%20for%20Consumer-Facing%20Work%20%E2%80%93%20But%20They%20Can%20Excel%20at%20Internal%20Processes.&amp;summary=Read%20the%20article%20on%20%20%20%20%20%20%20%20%0D%0AConsumer%20adoption%20remains%20relatively%20low%20as%20well.%20Despite%20the%20use%20of%20words%20like%20%E2%80%9Crevolution%2C%E2%80%9D%C2%A0data%20shows%C2%A0that%20most%20users%20touch%20in%20weekly%20rather%20than%20daily%2C%20unlike%20the%20more%20frequent%20use%20of%20social%20networks%20or%20platforms%20such%20as%20Google.%20This%20suggests%20that%20gen%20AI\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-225 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-58 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/ai-agents-arent-ready-for-consumer-facing-work-but-they-can-excel-at-internal-processes\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-226 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-57 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-227 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-114\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>22 december 2025<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-60 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-58 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-user-guide-to-process-driven-transformation\/\" target=\"_self\" aria-label=\"Artefact-Secret de Data-Hanan Ouazan\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic AI: A User Guide to Process-Driven Transformation\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Template-Banner-website-2.png\" class=\"img-responsive wp-image-1059215 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Template-Banner-website-2-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Template-Banner-website-2-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Template-Banner-website-2-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Template-Banner-website-2-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Template-Banner-website-2.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-60 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentic AI: Een gebruikersgids voor procesgestuurde transformatie<\/h3><\/div><div class=\"fusion-text fusion-text-115 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Is Agentic AI gewoon een uitbreiding van de generatieve AI-projecten die tot nu toe zijn ondernomen? Het antwoord is nee. De focus ligt niet langer op lokale optimalisatie door middel van een enkele use case, maar op het volledig opnieuw uitvinden van kernbedrijfsprocessen om er tastbare en meetbare waarde uit te halen. Een agent is geen rebranded assistent. Een assistent antwoordt of genereert inhoud. Een agent streeft echter een specifiek bedrijfsdoel na, neemt beslissingen, heeft interactie met systemen en voert acties uit. Hij houdt een status bij, beheert uitzonderingen en escaleert wanneer hij zijn grenzen bereikt. Dit verschil is niet cosmetisch: een agent is niet ontworpen om te \"antwoorden\", maar om te handelen binnen een proces.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-228 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-58\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic AI: A User Guide to Process-Driven Transformation\" data-description=\"Is Agentic AI simply an extension of the generative AI projects undertaken until now? The answer is no. The focus is no longer on local optimization through a single use case, but on the complete reinvention of core business processes to extract tangible and measurable value.An agent is not a rebranded assistant. An assistant\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-user-guide-to-process-driven-transformation\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-58\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20AI%3A%20A%20User%20Guide%20to%20Process-Driven%20Transformation&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-ai-user-guide-to-process-driven-transformation%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fagentic-ai-user-guide-to-process-driven-transformation%2F&amp;title=Agentic%20AI%3A%20A%20User%20Guide%20to%20Process-Driven%20Transformation&amp;summary=Is%20Agentic%20AI%20simply%20an%20extension%20of%20the%20generative%20AI%20projects%20undertaken%20until%20now%3F%20The%20answer%20is%20no.%20The%20focus%20is%20no%20longer%20on%20local%20optimization%20through%20a%20single%20use%20case%2C%20but%20on%20the%20complete%20reinvention%20of%20core%20business%20processes%20to%20extract%20tangible%20and%20measurable%20value.%0D%0AAn%20agent%20is%20not%20a%20rebranded%20assistant.%20An%20assistant\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-229 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-59 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/agentic-ai-user-guide-to-process-driven-transformation\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-230 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-58 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-231 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-116\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 december 2025<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-61 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column healthcare\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-59 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/synthesis-of-the-ai-for-health-insights-adopt-ai-2025\/\" target=\"_self\" aria-label=\"blog - gezondheid\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Synthesis of the AI for Health Insights \u2013 Adopt AI 2025\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-health.png\" class=\"img-responsive wp-image-1060260 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-health-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-health-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-health-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-health-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-health.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-61 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Synthese van de AI voor gezondheidsinzichten - Adopt AI 2025<\/h3><\/div><div class=\"fusion-text fusion-text-117 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>De Adopt AI International Summit 2025 vond plaats op 25 en 26 november in het iconische Grand Palais in Parijs. We waren enorm vereerd om President Emmanuel Macron te mogen verwelkomen, samen met onze 600 sprekers en 250 exposanten. Het evenement trok 20.000 bezoekers naar de 7 podia van het ecosysteem, waaronder AI for Health.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-232 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-59\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Synthesis of the AI for Health Insights \u2013 Adopt AI 2025\" data-description=\"We are proud to share with you the replays of the AI for Health\u2019 Speakers who took the stage at Adopt AI and delivered outstanding value to the summit. Their vision, strategic perspectives, and real-world experience have been invaluable in inspiring organizations to shape and accelerate their AI roadmaps.Watch the AI for Health Replays The\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/synthesis-of-the-ai-for-health-insights-adopt-ai-2025\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-59\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Synthesis%20of%20the%20AI%20for%20Health%20Insights%20%E2%80%93%20Adopt%20AI%202025&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fsynthesis-of-the-ai-for-health-insights-adopt-ai-2025%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fsynthesis-of-the-ai-for-health-insights-adopt-ai-2025%2F&amp;title=Synthesis%20of%20the%20AI%20for%20Health%20Insights%20%E2%80%93%20Adopt%20AI%202025&amp;summary=We%20are%20proud%20to%20share%20with%20you%20the%20replays%20of%20the%20AI%20for%20Health%E2%80%99%20Speakers%20who%20took%20the%20stage%20at%20Adopt%20AI%20and%20delivered%20outstanding%20value%20to%20the%20summit.%20Their%20vision%2C%20strategic%20perspectives%2C%20and%20real-world%20experience%20have%20been%20invaluable%20in%20inspiring%20organizations%20to%20shape%20and%20accelerate%20their%20AI%20roadmaps.%0D%0A%0D%0AWatch%20the%20AI%20for%20Health%20Replays%20%0D%0A%0D%0AThe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-233 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-60 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/synthesis-of-the-ai-for-health-insights-adopt-ai-2025\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-234 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-59 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-235 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-118\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>15 december 2025<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-62 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column industrial-energy-utilities\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-60 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/nl\/blog\/synthesis-of-the-ai-for-industry-insights-adopt-ai-2025\/\" target=\"_self\" aria-label=\"blog - industrie\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Synthesis of the AI for Industry Insights \u2013 Adopt AI 2025\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-industry.png\" class=\"img-responsive wp-image-1058067 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-industry-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-industry-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-industry-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-industry-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-industry.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-62 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Synthese van de AI voor inzicht in de industrie - Adopt AI 2025<\/h3><\/div><div class=\"fusion-text fusion-text-119 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>We zijn er trots op om met u de replays van de AI for Industry' sprekers te delen, die het podium hebben betreden op Adopt AI en een uitstekende waarde hebben geleverd aan de top. Hun visie, strategische perspectieven, en ervaringen uit de praktijk zijn van onschatbare waarde geweest bij het inspireren van organisaties om hun AI roadmaps vorm te geven en te versnellen.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-236 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-60\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Synthesis of the AI for Industry Insights \u2013 Adopt AI 2025\" data-description=\"We are proud to share with you the replays of the AI for Industry&#039; Speakers who took the stage at Adopt AI and delivered outstanding value to the summit. Their vision, strategic perspectives, and real-world experience have been invaluable in inspiring organizations to shape and accelerate their AI roadmaps.Watch the AI for Industry Replays\" data-link=\"https:\/\/www.artefact.com\/nl\/blog\/synthesis-of-the-ai-for-industry-insights-adopt-ai-2025\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-60\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Synthesis%20of%20the%20AI%20for%20Industry%20Insights%20%E2%80%93%20Adopt%20AI%202025&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fsynthesis-of-the-ai-for-industry-insights-adopt-ai-2025%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fnl%2Fblog%2Fsynthesis-of-the-ai-for-industry-insights-adopt-ai-2025%2F&amp;title=Synthesis%20of%20the%20AI%20for%20Industry%20Insights%20%E2%80%93%20Adopt%20AI%202025&amp;summary=We%20are%20proud%20to%20share%20with%20you%20the%20replays%20of%20the%20AI%20for%20Industry%26%23039%3B%20Speakers%20who%20took%20the%20stage%20at%20Adopt%20AI%20and%20delivered%20outstanding%20value%20to%20the%20summit.%20Their%20vision%2C%20strategic%20perspectives%2C%20and%20real-world%20experience%20have%20been%20invaluable%20in%20inspiring%20organizations%20to%20shape%20and%20accelerate%20their%20AI%20roadmaps.%0D%0A%0D%0AWatch%20the%20AI%20for%20Industry%20Replays\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-237 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-61 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/nl\/blog\/synthesis-of-the-ai-for-industry-insights-adopt-ai-2025\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">[LEES VERDER<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-238 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-60 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-239 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-120\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>15 december 2025<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><div class=\"fusion-infinite-scroll-trigger\"><\/div><div class=\"pagination infinite-scroll clearfix\" style=\"display:none;\"><span class=\"current\">1<\/span><a href=\"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/pages\/1033043\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/pages\/1033043\/page\/2\/\"><span class=\"page-text\">Volgende<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><button class=\"fusion-load-more-button fusion-product-button fusion-clearfix\">Meer Blog\u2019s laden<\/button><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":157,"featured_media":0,"parent":108111,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"class_list":["post-1033043","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/pages\/1033043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/comments?post=1033043"}],"version-history":[{"count":3,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/pages\/1033043\/revisions"}],"predecessor-version":[{"id":1037444,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/pages\/1033043\/revisions\/1037444"}],"up":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/pages\/108111"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/nl\/wp-json\/wp\/v2\/media?parent=1033043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}