We are very proud to announce the launch of our first office in the USA! Located in New York City, Artefact North America’s priority mission is to support our global clients’ business in the US, helping them extend digital capability-building to this particular region. It means Artefact is now capable of fully addressing global projects therefore reaching a whole new league of global digital agencies.
Launching the US is a huge growth opportunity for Artefact, as it remains the world’s largest market for digital and data marketing activities (ex. 40% of global digital ad spend data). With a local marketing ecosystem that is more solutions-oriented and complex than in other regions, we are convinced our promise of end-to-end partnership will resonate well with local stakeholders.
Artefact NA will be led by Ghadi Hobeika, an accomplished marketing & e-commerce specialist with a strong focus on digital media, data and analytics. Ghadi also boasts a solid background in strategy consulting in a top-tier firm and experience both in pure-play / startup environments as well as established retail companies. He joins Artefact after 4 years in executive positions at Unibail-Rodamco, including 2+ years in Los Angeles.
He will be supported by Tristan Silhol, who has been at Artefact for nearly 4 years managing global projects for the likes of Sanofi, L’Oréal and Pierre Fabre, and brings strong data-marketing expertise.