A(I) day at Friends of Search 2024

The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of Search Marketing. This article offers our analysis of the key takeaways and insights gathered from the event.

2024-03-25T10:00:42+00:0022 March 2024|

From CDP to GPT: Building Your Future Consumer Engagement Strategy Now

The Artefact Singapore data & AI consulting team, with our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform (CDP), took part in the Digital Marketing World Forum (DMWF) - Asia. They shed light on the transformative power of AI and Gen AI in marketing practices, and illustrated some concrete CDP use cases for ultra-personalized consumer targeting to maximise ROI of marketing campaign investments.

2024-03-07T07:43:23+00:006 March 2024|

Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations

Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage data from multiple sources to create a 360-degree view of the customer. As a result, organizations can deliver targeted marketing strategies and seamless, loyalty-building user experiences.

2024-02-29T11:05:52+00:0020 February 2024|

Navigating the New Era of Cookieless Advertising

The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing as the cookie apocalypse begins.

2024-02-19T09:29:05+00:005 February 2024|

How does generative AI create more personalized marketing?

Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan Ouazan, Partner Data Science & Lead Generative AI at Artefact, had to say at Hubforum 2023.

2024-02-08T15:21:00+00:0018 January 2024|

Three trends paving the way for the future of marketing mix modeling

Aleksandra Semenenko, Director of Data Science & Global lead on Marketing Measurement at Artefact, recently sat down with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss the MMM models the company has been developing and the trends emerging with clients today.

2023-12-19T11:53:51+00:0019 December 2023|
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