如何以数据驱动的成熟数字营销实现收入增长？

在当今这个超级互联的世界，数字渠道主导着商业格局，您的企业是否充分发挥了数字营销战略的潜力？ 这其中的风险很大，但回报也很丰厚--像贵公司这样拥有成熟数字营销功能的企业，其收入增长和成本节约分别高出18%和29%。

后COVID时代见证了数字营销投资的显著增长，年增长率持续超过10%。随着企业努力推进数字营销工作并弥补现有差距，预计大量投资将继续进行。然而，许多企业缺乏连贯一致的方法，从而导致各种陷阱，减缓了进展。这与企业在实现数字化转型目标时所面临的挑战类似，约有70%的企业未能实现数字化转型目标。

尽管企业正在进行投资，以过渡到一个无烹饪的世界，实施客户数据平台（CDP），或采用超目标激活策略。然而，尽管做出了这些努力，许多公司的投资回报率仍未达到预期目标，并在努力扩大这些举措的规模。

驾驭复杂的数字营销生态系统需要评估其完整性和相关性，并检查您当前的数字运营模式是否能有效解决您的业务挑战。

Do you know where you stand on your digital marketing maturity journey? And where do you want to be?  At Artefact, we help organisations embark on their transformational journey, where they first assess the current state, determine the desired future state, and create a roadmap that aligns with realistic expectations.

To determine your data-driven digital marketing maturity level, we conduct a thorough assessment across various dimensions, leveraging Artefact’s unique seven-dimension framework. Our team of experts helps you identify gaps and prioritise areas for improvement, providing a solid foundation to initiate your digital transformation.

Once the current maturity level is established, we work with you to outline your digital marketing maturity goals for the next three years, ensuring they align with your internal resources, market dynamics, and industry benchmarks. By setting achievable goals, we help ensure a steady progression towards data-driven digital marketing maturity.

为了启动您的转型之旅，我们将帮助您优先考虑能够带来速赢和增量价值的领域。我们将帮助您确定在最初几个月内启动的五大优先事项，重点关注对您的数字营销绩效有重大影响的举措。通过优先考虑正确的举措并专注于速赢，我们将帮助您实现增量价值并启动您的数字营销工作，从而取得长期成功。

Artefact define.com与零售、奢侈品、制药、消费品、运输和物流等不同行业的客户合作，帮助他们评估成熟度。Artefact我们的项目团队引入了媒体顾问、数据战略咨询师和媒体专家的专业知识，对成熟度进行评估和设定基准。

Your journey to data-driven digital marketing maturity begins here. With Artefact, leverage our expertise in data, analytics, and digital marketing channels. We collaborate with clients to optimise their digital marketing efforts, capitalise on data-driven opportunities, and drive growth in the digital landscape.

现在就联系我们，申请免费初步咨询，让您的企业走上数字营销的成熟之路。