DIGITAL MARKETING STRATEGY

我们使用完善的咨询方法帮助品牌创建数字营销战略。

数据营销

业务转型

Precision Marketing Transformation.

Precision Marketing Transformation.

Precision marketing is an enterprise transformation topic.
We help brands define R&R, understand change management and restructure their organisations to deliver Precision Marketing at scale.

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Organisation & Process set-up

组织和流程的设置。

精确和高效的执行是确保数据营销价值的关键

我们帮助品牌定义R&R和流程,以提供精益的数据驱动的营销

Lead PMO Agency

头部PMO机构

精确而高效的项目管理是确保精准营销活动良好执行的关键

作为牵头机构,我们通过协调所有内部和外部利益相关者,确保品牌的跨渠道活动得到完美执行--从战略和技术设置,到受众建立和优化,以及测量和学习

用户洞察和用户体验旅程

Customer and Market Insights

The richest consumer insights help brands predict when people will engage with their brands and make a purchase.
By enriching traditional CMI approaches with data and AI, we give brands the insights they need to make more strategic decisions, anticipate consumer and market trends, seize opportunities and prevent potential business threats.

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用户旅程战略

每一个接触点都在消费者的决策过程中起着关键作用

我们定义以客户为中心的跨渠道用户旅程,使销售和营销的效率最大化

Data marketing auditing and optimisation.

1

Diagnosis and maturity assessment.

Brands need to understand the state of their data-marketing maturity before they can define the right data marketing strategy and roadmap.

We help brands assess their data-marketing maturity by combining our consulting methodologies and technology expertise.

Media Budget Optimisation

Media Budget Optimisation (media planning).

We optimise brands’ media budgets by creating channel strategies that best serve their marketing objectives.

We use our deep digital marketing knowledge and technology to forecast campaign results and allocate media budgets.

Co-branding 2nd party partnerships

Co-branding / 2nd party partnerships.

While a brand’s first-party data is extremely valuable, it can be limited in volume. What’s more, third-party can be expensive and heterogeneous. Therefore, using second-party data from other business partners can be extremely profitable.

As a trusted and agnostic third-party data partner, we help brands implement data partnerships to reach their strategic objectives.