{"id":1000186,"date":"2025-09-26T14:14:49","date_gmt":"2025-09-26T13:14:49","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=1000186"},"modified":"2026-05-06T17:26:56","modified_gmt":"2026-05-06T16:26:56","slug":"how-ai-is-changing-search-and-what-it-means-for-customers-marketers-and-brands","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-ai-is-changing-search-and-what-it-means-for-customers-marketers-and-brands\/","title":{"rendered":"AI \u5982\u4f55\u6539\u53d8\u641c\u7d22\u53ca\u5176\u5bf9\u5ba2\u6237\u3001\u8425\u9500\u4eba\u5458\u548c\u54c1\u724c\u7684\u610f\u4e49"},"content":{"rendered":"<h2><b>\u8fc4\u4eca\u4e3a\u6b62\u7684\u6545\u4e8b\u4ece\u5339\u914d\u5230\u63a8\u7406<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u65e9\u671f\u57fa\u91d1\u4f1a\uff081998-2015 \u5e74\uff09<\/b><span style=\"font-weight: 400;\">:\u6392\u540d\u548c\u5339\u914d\u51b3\u5b9a\u4e86\u8c37\u6b4c\u7684\u65e9\u671f\u53d1\u5c55\u3002\u718a\u732b\u548c\u4f01\u9e45\u7b49\u66f4\u65b0\u5c06\u751f\u6001\u7cfb\u7edf\u63a8\u5411\u4e86 <\/span><b>\u76f8\u5173\u6027\u6392\u540d<\/b><span style=\"font-weight: 400;\"> \u548c <\/span><b>\u5185\u5bb9\u8d28\u91cf<\/b><span style=\"font-weight: 400;\">. .\u5b83\u4eec\u7684\u5c3a\u5bf8\u4e3a database\u3001,<\/span><b> \u77e5\u8bc6\u56fe\u8c31<\/b><span style=\"font-weight: 400;\">, \uff0c\u5c06\u641c\u7d22\u4ece <\/span><b>\u4ece\u5b57\u7b26\u4e32\u5339\u914d\u5230\u5b9e\u4f53\u8bc6\u522b<\/b><span style=\"font-weight: 400;\">. .E-A-T\uff08\u4e13\u4e1a\u77e5\u8bc6\u3001\u6743\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6\uff09\u7684\u63a8\u51fa\u5f3a\u8c03\u4e86\u4ee5\u4e0b\u65b9\u9762\u7684\u91cd\u8981\u6027 <\/span><b>\u53ef\u4fe1\u3001\u51c6\u786e\u548c\u503c\u5f97\u4fe1\u8d56\u7684\u5185\u5bb9\u3001, <\/b><span style=\"font-weight: 400;\">\u800c RankBrain \u5219\u5c06\u673a\u5668\u5b66\u4e60\u5f15\u5165\u4e86\u6392\u540d\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u795e\u7ecf\u8dc3\u8fc1\uff082017-2019 \u5e74\uff09<\/b><span style=\"font-weight: 400;\">:\u8c37\u6b4c\u7684 Transformer \u67b6\u6784\u5b9e\u73b0\u4e86\u8bed\u4e49\u7406\u89e3\uff0c\u5e76\u5960\u5b9a\u4e86\u73b0\u4ee3 LLM \u7684\u57fa\u7840\u3002\u8c37\u6b4c\u7684 BERT\uff08\u6765\u81ea\u53d8\u6362\u5668\u7684\u53cc\u5411\u7f16\u7801\u5668\u8868\u793a\uff09\u6709\u52a9\u4e8e\u89e3\u6790\u67e5\u8be2\u4e2d\u7684\u7ec6\u5fae\u5dee\u522b\uff0c\u4f7f\u641c\u7d22\u751a\u81f3 <\/span><b>\u66f4\u63a5\u8fd1\u8bed\u8a00\u7406\u89e3<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5e73\u53f0\u591a\u6837\u5316\uff082010 \u5e74\u81f3\u4eca\uff09<\/b><span style=\"font-weight: 400;\">:\u968f\u7740\u7528\u6237\u884c\u4e3a\u8f6c\u5411\u66f4\u666e\u904d\u5730\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\uff0c\u53d1\u73b0\u7684\u8303\u56f4\u6269\u5927\u5230 YouTube\u3001TikTok\u3001Reddit \u548c Pinterest\uff0c\u6bcf\u79cd\u5a92\u4f53\u90fd\u6709\u72ec\u7279\u7684 audience \u548c\u4fe1\u4efb\u4fe1\u53f7\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u751f\u6210\u6027\u8f6c\u53d8\uff082022-2023 \u5e74\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> \u968f\u7740 OpenAI \u63a8\u51fa ChatGPT\uff0c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u8fdb\u5165\u4e86\u641c\u7d22\u9886\u57df\u3002\u5fc5\u5e94\u6574\u5408\u4e86 GPT\uff1b\u8c37\u6b4c\u63a8\u51fa\u4e86 Bard \u548c AI Overviews\u3002\u641c\u7d22\u5f00\u59cb \u201c\u56de\u5634\u201d\u3002\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4eba\u5de5\u667a\u80fd\u4f18\u5148\u7684 SERP\uff082024-2025 \u5e74\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> \u4eba\u5de5\u667a\u80fd\u6a21\u5f0f\u548c\u6982\u8ff0\u5c06 SERP\uff08\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\uff09\u91cd\u6784\u4e3a\u5bf9\u8bdd\u5f0f\u5de5\u4f5c\u7a7a\u95f4\uff0c\u5728\u8fd9\u91cc\uff0c\u63a8\u7406\u548c\u7efc\u5408\u6bd4\u6392\u540d\u66f4\u91cd\u8981\u3002.<\/span><\/li>\n<\/ul>\n<blockquote><p><b><i>\u201c\u591a\u5e74\u6765\uff0c\u4eba\u5de5\u667a\u80fd\u4e00\u76f4\u5728\u5f71\u54cd\u641c\u7d22\uff0c\u4f46\u6211\u4eec\u73b0\u5728\u770b\u5230\u7684\u53d8\u9769\u7c7b\u578b\u3001\u89c4\u6a21\u548c\u901f\u5ea6\u4e0e\u4ee5\u5f80\u4e0d\u540c\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u65b0\u6280\u672f\u7684\u95ee\u9898\uff0c\u800c\u662f\u91cd\u65b0\u5b9a\u4e49\u4e86\u4eba\u4eec\u641c\u7d22\u7684\u65b9\u5f0f\u3001\u5730\u70b9\u548c\u539f\u56e0\uff0c\u4ee5\u53ca\u641c\u7d22\u7684\u8fd0\u4f5c\u65b9\u5f0f\u201d\u3002\u201d <\/i><\/b><span style=\"font-weight: 400;\">- \u67e5\u7406-\u51ef<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><\/blockquote>\n<h2><\/h2>\n<h2><b>\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLM\uff09\u7684\u5de5\u4f5c\u539f\u7406\u53ca\u5bf9\u641c\u7d22\u7684\u5f71\u54cd<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5927\u578b\u8bed\u8a00\u6a21\u578b\u6216 LLM \u662f ChatGPT\u3001Gemini\u3001Claude \u4ee5\u53ca\u60a8\u6700\u8fd1\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u770b\u5230\u7684\u6240\u6709\u804a\u5929\u673a\u5668\u4eba\u6216\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6458\u8981\u80cc\u540e\u7684\u5927\u8111\u3002\u5b83\u4eec\u4ece\u8fd9\u4e9b\u6587\u6863\u4e2d\u5b66\u4e60\u8bed\u8a00\u6a21\u5f0f\uff0c\u5e76\u5229\u7528\u8fd9\u4e9b\u77e5\u8bc6\u6765\uff1a 1\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7406\u89e3\u81ea\u7136\u8bed\u8a00\u67e5\u8be2\u3001,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u751f\u6210\u6d41\u7545\u7684\u3001\u7c7b\u4f3c\u4eba\u7c7b\u7684\u53cd\u5e94\u3001,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u603b\u7ed3\u6216\u91cd\u65b0\u8868\u8ff0\u5185\u5bb9\u3001,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63a8\u65ad\u8bcd\u8bed\u3001\u6982\u5ff5\u548c\u89c2\u70b9\u4e4b\u95f4\u7684\u5173\u7cfb\u3002.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LLM \u5728\u5927\u91cf data \u6570\u636e\u96c6\u4e0a\u8fdb\u884c\u8bad\u7ec3\u3001, <\/span><b>\u6807\u8bb0\u5316 <\/b><span style=\"font-weight: 400;\">\u5c06\u5176\u8f6c\u5316\u4e3a\u6570\u5b66\u6a21\u5f0f\u3002\u5b83\u4eec\u901a\u8fc7\u9884\u6d4b\u6807\u8bb0\u6216\u4e00\u7cfb\u5217\u6807\u8bb0\u6765\u751f\u6210\u6587\u672c\uff0c\u6709\u65f6\u8fd8\u901a\u8fc7\u68c0\u7d22\u589e\u5f3a\u751f\u6210\uff08RAG\uff09\u8fdb\u884c\u589e\u5f3a\uff0c\u5c06\u9759\u6001\u77e5\u8bc6\u4e0e\u5b9e\u65f6\u6765\u6e90\u76f8\u7ed3\u5408\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0e\u4f20\u7edf\u641c\u7d22\u4e0d\u540c\u7684\u662f\uff0cLLM \u4e0d\u53ea\u662f\u6293\u53d6\u7f51\u7edc\u7ed3\u679c\uff0c\u800c\u662f\u6784\u5efa\u7b54\u6848\uff0c\u901a\u5e38\u662f\u4e00\u6b65\u4e00\u6b65\u5730\u8fdb\u884c\u63a8\u7406\u3002\u73b0\u5728\uff0c\u53ef\u89c1\u6027\u53d6\u51b3\u4e8e\u662f\u5426\u7ed3\u6784\u5316\u3001\u53ef\u8bbf\u95ee\u548c \u201c\u53ef\u63a8\u7406\u201d\u3002\u201d<\/span><\/p>\n<h2><b>\u8c37\u6b4c\u63a8\u51fa\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u548c\u4eba\u5de5\u667a\u80fd\u6a21\u5f0f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u66fe\u7ecf\u4fa7\u91cd\u4e8e\u9488\u5bf9\u67e5\u8be2\u4f18\u5316\u9875\u9762\uff0c\u4f46\u968f\u7740\u751f\u6210\u5f0f\u641c\u7d22\u7684\u51fa\u73b0\uff0c\u6211\u4eec\u73b0\u5728\u5fc5\u987b\u9488\u5bf9\u8d85\u4e2a\u6027\u5316\u3001\u610f\u56fe\u4f18\u5148\u3001\u591a\u67e5\u8be2\u548c\u63a8\u7406\u9a71\u52a8\u7684\u7a7a\u95f4\u8fdb\u884c\u4f18\u5316\u3002\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u548c\u4eba\u5de5\u667a\u80fd\u6a21\u5f0f\u7684\u6784\u5efa\u548c\u5de5\u4f5c\u65b9\u5f0f\u4e0e\u4f20\u7edf\u7684\u8c37\u6b4c\u641c\u7d22\u4e0d\u540c\u3002.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4eba\u5de5\u667a\u80fd\u6982\u8ff0<\/b><span style=\"font-weight: 400;\">:\u5728 SERP \u4e2d\u5d4c\u5165\u6458\u5f55\u6458\u8981\uff0c\u901a\u8fc7\u5f15\u7528\u91cd\u65b0\u8868\u8ff0\u5185\u5bb9\u3002\u7531\u4e8e\u7b54\u6848\u76f4\u63a5\u51fa\u73b0\u5728 SERP \u4e2d\uff0c\u56e0\u6b64\u70b9\u51fb\u7387\u4f1a\u4e0a\u5347\uff0c\u4f46\u70b9\u51fb\u91cf\u4f1a\u4e0b\u964d\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4eba\u5de5\u667a\u80fd\u6a21\u5f0f\uff1a<\/b><span style=\"font-weight: 400;\"> \u4eba\u5de5\u667a\u80fd\u6a21\u5f0f\u662f\u4e00\u79cd\u5168\u5c4f\u5bf9\u8bdd\u4f53\u9a8c\uff0c\u5b83\u4f7f\u7528\u67e5\u8be2\u6269\u5c55\u3001\u63a8\u7406\u8ddf\u8e2a\u548c\u6bb5\u843d\u7ea7\u6bd4\u8f83\uff0c\u52a8\u6001\u751f\u6210\u7b54\u6848\u3002\u5185\u5bb9\u4e0d\u662f\u6392\u540d\uff0c\u800c\u662f\u8bc4\u5224\u3002.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5b83\u4eec\u5171\u540c\u6807\u5fd7\u7740\u4e00\u79cd\u65b0\u7684\u903b\u8f91\uff1a\u4ece\u5173\u952e\u8bcd\u5230\u610f\u56fe\u96c6\u7fa4\uff0c\u4ece\u6392\u540d\u5230\u63a8\u7406\uff0c\u4ece\u70b9\u51fb\u5230\u5f15\u7528\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"lazyload  wp-image-1000321 aligncenter\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-300x159.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-300x159.png\" alt=\"Google launches AI Overviews and AI Mode\" width=\"402\" height=\"213\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27402%27%20height%3D%27213%27%20viewBox%3D%270%200%20402%20213%27%3E%3Crect%20width%3D%27402%27%20height%3D%27213%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-200x106.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-300x159.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-400x213.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-600x319.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-768x408.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-800x425.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode.png 950w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n<p><img decoding=\"async\" class=\"lazyload  wp-image-1000322 aligncenter\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-2-300x106.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-2-300x106.png\" alt=\"\" width=\"402\" height=\"142\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27402%27%20height%3D%27142%27%20viewBox%3D%270%200%20402%20142%27%3E%3Crect%20width%3D%27402%27%20height%3D%27142%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-2-200x71.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-2-300x106.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-2-400x142.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-2-600x212.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-2-768x272.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-2-800x283.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/Google-launches-AI-Overviews-and-AI-Mode-2.png 907w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n<p style=\"text-align: center;\"><b><i>\u4eba\u5de5\u667a\u80fd\u6a21\u5f0f\u4e0e\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\uff1a\u5e76\u6392\u6bd4\u8f83<\/i><\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><b>\u4eba\u5de5\u667a\u80fd\u641c\u7d22\uff1a\u8c01\u5728\u91c7\u7528\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c3d\u7ba1\u4eba\u5de5\u667a\u80fd\u641c\u7d22\u4ecd\u7136\u6709\u9650\uff0c\u4f46\u5b83\u6b63\u5728\u5feb\u901f\u53d1\u5c55\u3002\u4e0d\u5230 <\/span><b>\u767e\u5206\u4e4b\u4e8c<\/b><span style=\"font-weight: 400;\"> \u7684\u6709\u673a\u6d41\u91cf\u76ee\u524d\u6765\u81ea\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u641c\u7d22\uff0c\u4f46\u63a8\u8350\u6d41\u91cf\u6b63\u5728\u6025\u5267\u4e0a\u5347\u3002. <\/span><b>ChatGPT \u548c Perplexity \u5728\u4eba\u5de5\u667a\u80fd\u63a8\u8350\u4e2d\u5360\u4e3b\u5bfc\u5730\u4f4d<\/b><span style=\"font-weight: 400;\">, \u5176\u4e2d\uff0c\u5e74\u8f7b\u3001\u7cbe\u901a\u6570\u5b57\u6280\u672f\u7684 audience \u91c7\u7528\u7387\u6700\u9ad8\u3002\u4f20\u7edf\u641c\u7d22\u4ecd\u5360\u4e3b\u5bfc\u5730\u4f4d\uff0c\u4f46\u5176\u53d1\u5c55\u8f68\u8ff9\u975e\u5e38\u660e\u663e\u3002.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"lazyload  wp-image-1000323 aligncenter\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/AI-search-Whos-adopting-it-300x135.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/AI-search-Whos-adopting-it-300x135.png\" alt=\"\" width=\"400\" height=\"180\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27180%27%20viewBox%3D%270%200%20400%20180%27%3E%3Crect%20width%3D%27400%27%20height%3D%27180%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/AI-search-Whos-adopting-it-200x90.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/AI-search-Whos-adopting-it-300x135.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/AI-search-Whos-adopting-it-400x180.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/AI-search-Whos-adopting-it-600x270.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/AI-search-Whos-adopting-it-768x345.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/AI-search-Whos-adopting-it-800x360.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/AI-search-Whos-adopting-it.png 983w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><b>\u4eba\u5de5\u667a\u80fd\u52a9\u624b\uff1a\u54ea\u4e9b\u4f7f\u7528\u7387\u6700\u9ad8\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c3d\u7ba1\u4eba\u5de5\u667a\u80fd\u5e73\u53f0\u53ea\u5360\u6570\u5b57\u5e94\u7528\u603b\u91cf\u7684\u4e00\u5c0f\u90e8\u5206\uff0c\u4f46\u5b83\u4eec\u65e0\u7591\u5728\u4e0d\u65ad\u589e\u957f\uff0c\u800c\u4e14\u5728\u8fd9\u573a\u7ade\u8d5b\u4e2d\u4e5f\u6709\u9886\u8dd1\u8005\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/datos.live\/report\/state-of-search-q1-2025\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SparkToro x Datos \u641c\u7d22\u72b6\u51b5\u62a5\u544a<\/span><\/a><span style=\"font-weight: 400;\"> \u663e\u793a\uff0cChatGPT \u5df2\u6210\u4e3a\u5168\u7403\u5360\u4e3b\u5bfc\u5730\u4f4d\u7684\u4eba\u5de5\u667a\u80fd\u52a9\u624b\uff0c\u8dfb\u8eab\u7f8e\u56fd\u548c\u6b27\u6d32\u4f20\u7edf\u641c\u7d22\u5f15\u64ce\u7684\u524d\u4e94\u5927\u8bbf\u95ee\u76ee\u7684\u5730\uff0c\u62e5\u6709\u7ea6 30% \u7684\u4eba\u5de5\u667a\u80fd\u4efd\u989d\u3002\u6700\u8fd1\u7684\u4e00\u9879 <\/span><a href=\"https:\/\/www.semrush.com\/blog\/google-usage-after-chatgpt-adoption\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEMRush \u7684\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400;\"> \u751a\u81f3\u8868\u660e\uff0cChatGPT \u5b9e\u9645\u4e0a\u6b63\u5728\u6269\u5c55\u4eba\u4eec\u5bfb\u6c42\u4fe1\u606f\u7684\u65b9\u5f0f\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8c03\u67e5\u663e\u793a\uff0c63% \u7684 ChatGPT \u7528\u6237\u5e74\u9f84\u5728 34 \u5c81\u4ee5\u4e0b\uff0c\u8fd9\u610f\u5473\u7740\u5343\u79a7\u4e00\u4ee3\u548c Z \u4e16\u4ee3\u662f\u6700\u5927\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u5176\u4e2d\u8bb8\u591a\u4eba\u662f\u65e5\u5e38\u7528\u6237\u3002\u53ea\u6709 13% \u7684 ChatGPT \u7528\u6237\u5e74\u9f84\u5728 55 \u5c81\u6216\u4ee5\u4e0a\uff0c65 \u5c81\u4ee5\u4e0a\u7684\u7528\u6237\u4ec5\u5360 5%\u3002.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>\u8fd9\u4e9b\u6570\u636e\u5bf9\u8425\u9500\u4eba\u5458\u548c\u54c1\u724c\u7684\u610f\u4e49<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f71\u54cd\u529b\u548c\u77e5\u540d\u5ea6\u6709\u4e86\u65b0\u7684\u8861\u91cf\u6807\u51c6\u3002\u867d\u7136\u4f20\u7edf\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6307\u6807\u5728\u7279\u5b9a\u60c5\u51b5\u4e0b\u4ecd\u7136\u91cd\u8981\uff0c\u4f46\u62a5\u544a\u7684\u6307\u6807\u9700\u8981\u9002\u5e94\u548c\u6539\u53d8\u3002\u4e0b\u9762\u5217\u51fa\u4e86\u54c1\u724c\u548c\u8425\u9500\u4eba\u5458\u9700\u8981\u505a\u7684\u4e8b\u60c5\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6df1\u5165\u5f00\u5c55 audience \u7814\u7a76\uff1a<\/b><span style=\"font-weight: 400;\"> \u9664\u4e86\u5173\u952e\u5b57\u4e4b\u5916\uff0c\u8fd8\u8981\u5173\u6ce8\u8bba\u575b\u3001\u8bc4\u8bba\u548c\u793e\u4ea4 data\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4eba\u5de5\u667a\u80fd\u7684\u53ef\u89c6\u6027\u548c\u6d4b\u91cf<\/b><span style=\"font-weight: 400;\">:\u8ddf\u8e2a\u5f15\u7528\u3001\u63d0\u53ca\u548c\u96f6\u70b9\u51fb\u5f71\u54cd\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6392\u540d\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6839\u636e\u5e73\u53f0\u8c03\u6574\u6218\u7565\uff1a<\/b><span style=\"font-weight: 400;\"> \u9488\u5bf9 Gemini\u3001Copilot\u3001Perplexity \u548c ChatGPT \u8fdb\u884c\u4e0d\u540c\u7684\u4f18\u5316\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u54c1\u724c\u5efa\u8bbe\u4e0e\u516c\u5173\uff1a<\/b><span style=\"font-weight: 400;\"> \u63d0\u53ca\u548c\u6743\u5a01\u662f\u4eba\u5de5\u667a\u80fd\u878d\u5165\u7684\u5173\u952e\u4fe1\u53f7\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u58f0\u8a89\u548c\u4fe1\u4efb\uff1a<\/b><span style=\"font-weight: 400;\"> \u7ed3\u6784\u5408\u7406\u3001\u4e8b\u5b9e\u6e05\u695a\u7684\u5185\u5bb9\u7b26\u5408 E-E-A-T \u539f\u5219\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8bed\u4e49\u548c\u7ed3\u6784\u4f18\u5316<\/b><span style=\"font-weight: 400;\"> \u6a21\u5f0f\u548c\u6e05\u6670\u5ea6\u6709\u52a9\u4e8e\u673a\u5668\u68c0\u7d22\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u591a\u6a21\u5f0f\u5185\u5bb9\uff1a<\/b><span style=\"font-weight: 400;\"> \u4f18\u5316\u6587\u672c\u3001\u56fe\u50cf\u3001\u89c6\u9891\u548c\u97f3\u9891\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5185\u5bb9\u67b6\u6784\uff1a<\/b><span style=\"font-weight: 400;\"> \u521b\u5efa\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u4f7f\u7528\u7684\u6a21\u5757\u5316\u3001\u201c\u53ef\u5206\u5757 \u201d\u5185\u5bb9\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53ef\u6293\u53d6\u6027\u548c\u4ee3\u7406\u8bbf\u95ee<\/b><span style=\"font-weight: 400;\">\u786e\u4fdd\u52a9\u7406\u80fd\u591f\u8bbf\u95ee\u6e90\u548c\u5e94\u7528\u7a0b\u5e8f\u63a5\u53e3\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53cd\u9988\u548c\u76d1\u6d4b\uff1a<\/b><span style=\"font-weight: 400;\"> \u8ddf\u8e2a\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u5982\u4f55\u5f15\u7528\u548c\u4f7f\u7528\u60a8\u7684\u5185\u5bb9\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4ee3\u7406\u51c6\u5907\u5c31\u7eea\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e3a\u4eba\u5de5\u667a\u80fd\u4e3b\u5bfc\u7684\u4ea4\u6613\u505a\u597d\u51c6\u5907\uff0c\u7531\u52a9\u624b\u5904\u7406\u8d2d\u4e70\u6d41\u7a0b\u3002.<\/span><\/li>\n<\/ol>\n<h2><b>\u6700\u540e\u7684\u6536\u83b7--\u5c55\u671b\u672a\u6765<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f20\u7edf\u641c\u7d22\u548c\u4eba\u5de5\u667a\u80fd\u641c\u7d22\u90fd\u5728\u589e\u957f\uff1a <\/span><b>\u4e00\u4e9b\u7814\u7a76\u9884\u6d4b\uff0c\u5230 2028 \u5e74\uff0c\u4eba\u5de5\u667a\u80fd\u641c\u7d22\u5c06\u8d85\u8fc7\u4f20\u7edf\u641c\u7d22<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65b0\u7684\u7814\u7a76\u8868\u660e <\/span><b>20% \u7684\u7f8e\u56fd\u4eba\u6bcf\u6708\u4f7f\u7528 10 \u6b21\u4eba\u5de5\u667a\u80fd\u5de5\u5177<\/b><span style=\"font-weight: 400;\">. .\u8c37\u6b4c\u7684\u4eba\u5de5\u667a\u80fd\u6a21\u5f0f\u548c\u6982\u8ff0\u6b63\u5728\u6539\u53d8\u4eba\u4eec\u7684\u884c\u4e3a\uff0c\u5176\u91c7\u7528\u901f\u5ea6\u5c06\u4f1a\u52a0\u5feb\u3002\u76ee\u524d\uff0c\u4f20\u7edf\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4ecd\u7136\u662f\u4eba\u5de5\u667a\u80fd\u80fd\u89c1\u5ea6\u7684\u57fa\u7840\uff1a\u826f\u597d\u7684\u6392\u540d\u4e0e\u4eba\u5de5\u667a\u80fd\u4ea7\u51fa\u7684\u5f15\u7528\u76f8\u5173\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e0d\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u6d88\u4ea1\uff0c\u800c\u662f\u5b83\u7684\u8fdb\u5316\u3002\u8425\u9500\u4eba\u5458\u5fc5\u987b\u4ece\u4f18\u5316\u6392\u540d\u8f6c\u5411\u4f18\u5316\u63a8\u7406\uff0c\u4e89\u53d6\u5728\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u7b54\u6848\u4e2d\u83b7\u5f97\u6536\u5f55\u548c\u5f71\u54cd\u529b\u3002\u8301\u58ee\u6210\u957f\u7684\u54c1\u724c\u5c06\u628a\u5f3a\u5927\u7684\u4ea7\u54c1\u3001\u771f\u5b9e\u7684\u6545\u4e8b\u8bb2\u8ff0\u3001\u771f\u6b63\u7684\u5ba2\u6237\u7406\u89e3\u7b49\u57fa\u672c\u8981\u7d20\u4e0e\u9002\u5e94\u4eba\u5de5\u667a\u80fd\u7684\u65b0\u641c\u7d22\u903b\u8f91\u7ed3\u5408\u8d77\u6765\u3002.<\/span><\/p>\n<blockquote><p><b><i><br \/>\n<\/i><\/b><b><i>\u201c\u5728\u8fd9\u4e2a\u65b0\u7684\u751f\u6001\u7cfb\u7edf\u4e2d\uff0c\u80fd\u591f\u80dc\u51fa\u7684\u54c1\u724c\u662f\u90a3\u4e9b\u80fd\u591f\u4fdd\u6301\u8de8\u5e73\u53f0\u53ef\u89c1\u6027\u3001\u4e3a\u4eba\u7c7b\u548c\u673a\u5668\u53ef\u8bfb\u6027\u8bbe\u8ba1\u5185\u5bb9\u7ed3\u6784\u3001\u53d1\u5c55\u8861\u91cf\u6846\u67b6\u5e76\u59cb\u7ec8\u5c06\u5b9e\u9645\u4ef7\u503c\u3001\u4fe1\u4efb\u5ea6\u548c\u53ef\u7528\u6027\u653e\u5728\u9996\u4f4d\u7684\u54c1\u724c\u3002\u641c\u7d22\u7684\u672a\u6765\u662f\u5206\u5c42\u7684\u3001\u591a\u6a21\u6001\u7684\u548c\u4ee3\u7406\u7684--\u73b0\u5728\u5c31\u662f\u505a\u597d\u51c6\u5907\u7684\u65f6\u5019\u4e86\u3002- <\/i><\/b><span style=\"font-weight: 400;\">\u67e5\u7406-\u51ef<\/span><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u91cd\u5851\u641c\u7d22\u9886\u57df\uff0c\u4f7f\u5176\u4ece\u5355\u7eaf\u7684\u6392\u540d\u548c\u68c0\u7d22\u8f6c\u5411\u63a8\u7406\u4e0e\u7efc\u5408\u3002\u672c\u767d\u76ae\u4e66\u68b3\u7406\u4e86\u8fd9\u4e00\u6f14\u53d8\u5386\u7a0b\uff0c\u9610\u91ca\u4e86\u5927\u578b\u8bed\u8a00\u6a21\u578b\uff08LLMs\uff09\u7684\u5de5\u4f5c\u539f\u7406\uff0c\u5e76\u9610\u8ff0\u4e86\u5176\u5bf9\u8425\u9500\u4eba\u5458\u548c\u54c1\u724c\u7684\u5f71\u54cd\u3002.<br \/>\n\u5728\u65b0\u6d4b\u91cf\u683c\u5c40\u7684\u6838\u5fc3\uff0c\u662fMROI\u6784\u6210\u7684\u201c\u9ec4\u91d1\u4e09\u89d2\u201d\uff1a<br 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