{"id":1013878,"date":"2025-09-30T15:11:07","date_gmt":"2025-09-30T14:11:07","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=1013878"},"modified":"2025-09-30T17:33:52","modified_gmt":"2025-09-30T16:33:52","slug":"rethinking-travel-retail-how-leaders-are-scaling-travel-retail-with-pragmatic-data-driven-solutions","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/rethinking-travel-retail-how-leaders-are-scaling-travel-retail-with-pragmatic-data-driven-solutions\/","title":{"rendered":"\u91cd\u65b0\u601d\u8003\u65c5\u6e38\u96f6\u552e\uff1a\u9886\u5bfc\u8005\u5982\u4f55\u5229\u7528\u52a1\u5b9e\u7684 data-driven \u89e3\u51b3\u65b9\u6848\u6269\u5c55\u65c5\u6e38\u96f6\u552e\u4e1a"},"content":{"rendered":"<h2>\u65c5\u6e38\u96f6\u552e\u65b0\u683c\u5c40<\/h2>\n<p>\u5728\u5168\u7403\u65c5\u6e38\u4eba\u6570\u6301\u7eed\u6500\u5347\u7684\u540c\u65f6\uff0c\u6574\u4e2a\u96f6\u552e\u4e1a\u4e5f\u9762\u4e34\u7740\u65e5\u76ca\u4e25\u5cfb\u7684\u6311\u6218\uff1a<\/p>\n<ul>\n<li aria-level=\"1\"><strong>70 \u4ebf\u82f1\u9551\u7684\u989d\u5916\u8d39\u7528<\/strong> \u5728 2025 \u5e74\u5bf9\u82f1\u56fd\u96f6\u552e\u5546\u9020\u6210\u51b2\u51fb\u3002.<\/li>\n<li aria-level=\"1\"><strong>2.5% \u964d\u4f4e\u9500\u552e\u989d<\/strong> \u4e0e COVID \u524d\u7684\u57fa\u51c6\u76f8\u6bd4\u3002.<\/li>\n<li aria-level=\"1\"><strong>70% \u82f1\u56fd\u96f6\u552e\u4e1a\u9996\u5e2d\u8d22\u52a1\u5b98<\/strong> \u9884\u8ba1\u672a\u6765\u7684\u8d38\u6613\u6761\u4ef6\u5c06\u66f4\u52a0\u4e25\u5cfb\u3002.<\/li>\n<\/ul>\n<div id=\"attachment_1014143\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1014143\" class=\"lazyload wp-image-1014143 size-fusion-600\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-comparison-footfall-600x341.jpg\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-comparison-footfall-600x341.jpg\" alt=\"70% of UK retail CFOs expect tougher trading conditions ahead.\" width=\"600\" height=\"341\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27341%27%20viewBox%3D%270%200%20600%20341%27%3E%3Crect%20width%3D%27600%27%20height%3D%27341%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-comparison-footfall-200x114.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-comparison-footfall-300x170.jpg 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-comparison-footfall-400x227.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-comparison-footfall-600x341.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-comparison-footfall-768x436.jpg 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-comparison-footfall-800x454.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-comparison-footfall.jpg 902w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-1014143\" class=\"wp-caption-text\">\u822a\u7a7a\u548c\u94c1\u8def\u5ba2\u8fd0\u91cf\u5df2\u6062\u590d\u5230 COVID \u524d\u7684\u6c34\u5e73\uff0c\u9884\u8ba1\u8fd8\u5c06\u7ee7\u7eed\u589e\u957f\uff0c\u4e0e\u6574\u4e2a\u884c\u4e1a\u4eba\u6d41\u91cf\u4e0b\u964d\u7684\u8d8b\u52bf\u80cc\u9053\u800c\u9a70\u3002.<\/p><\/div>\n<h2><\/h2>\n<p>\u5bf9\u4e8e\u65c5\u6e38\u96f6\u552e\u4e1a\u6765\u8bf4\uff0c\u673a\u9047\u663e\u800c\u6613\u89c1\uff1a\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u65c5\u5ba2\u901a\u8fc7\u673a\u573a\u548c\u94c1\u8def\u67a2\u7ebd\uff0c\u65c5\u6e38\u96f6\u552e\u4e1a\u5360\u636e\u4e86\u4f18\u52bf\u3002\u4f46\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u5df2\u7ecf\u53d1\u751f\u4e86\u53d8\u5316\uff1a<\/p>\n<ul>\n<li aria-level=\"1\">\u65c5\u5ba2\u662f <strong>\u5e74\u8f7b\u3001\u7cbe\u901a\u6570\u5b57\u6280\u672f\u3001\u6ce8\u91cd\u4f53\u9a8c<\/strong>.<\/li>\n<li aria-level=\"1\">\u4ed6\u4eec <strong>\u5bf9\u4ef7\u683c\u66f4\u654f\u611f<\/strong> \u5e76\u5728\u8d2d\u4e70\u524d\u591a\u505a\u7814\u7a76\u3002.<\/li>\n<li aria-level=\"1\">\u8bb8\u591a\u4eba\u8ba4\u4e3a <strong>\u4e0d\u6ee1\u610f\u76ee\u524d\u7684\u54c1\u79cd<\/strong> \u5728\u65c5\u6e38\u5546\u5e97\u3002.<\/li>\n<\/ul>\n<p>\u56e0\u6b64\uff0c\u6bcf\u4f4d\u4e58\u5ba2\u7684\u82b1\u8d39\u6b63\u5728\u4e0b\u964d\uff1a<\/p>\n<div id=\"attachment_1014144\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1014144\" class=\"lazyload wp-image-1014144 size-fusion-600\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-spend-per-pasenger-600x389.jpg\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-spend-per-pasenger-600x389.jpg\" alt=\"-15% change in spend per passenger vs pre-COVID levels.\" width=\"600\" height=\"389\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27389%27%20viewBox%3D%270%200%20600%20389%27%3E%3Crect%20width%3D%27600%27%20height%3D%27389%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-spend-per-pasenger-200x130.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-spend-per-pasenger-300x194.jpg 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-spend-per-pasenger-400x259.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-spend-per-pasenger-600x389.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-spend-per-pasenger-768x498.jpg 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-spend-per-pasenger-800x519.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/09\/rethinking-travel-retail-spend-per-pasenger.jpg 890w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-1014144\" class=\"wp-caption-text\">-15% \u6bcf\u540d\u4e58\u5ba2\u7684\u82b1\u8d39\u4e0e COVID \u524d\u6c34\u5e73\u7684\u5bf9\u6bd4\u53d8\u5316\u3002.<\/p><\/div>\n<p>\u8981\u6293\u4f4f\u8fd9\u79cd\u4e0d\u65ad\u53d8\u5316\u7684\u987e\u5ba2\uff0c\u96f6\u552e\u5546\u5fc5\u987b\u8fc5\u901f\u505a\u51fa\u8c03\u6574\u3002.<\/p>\n<h2>\u901a\u8fc7\u4f19\u4f34\u5173\u7cfb\u548c\u66f4\u667a\u80fd\u7684\u8fd0\u8425\u5b9e\u73b0\u589e\u957f<\/h2>\n<p>\u6295\u8d44\u4e8e\u6709\u9488\u5bf9\u6027\u7684 data \u548c\u4eba\u5de5\u667a\u80fd\u529f\u80fd\uff0c\u53ef\u4f7f\u65c5\u6e38\u96f6\u552e\u5546\u6269\u5927\u4e1a\u52a1\u8303\u56f4\u3001\u53d1\u5c55\u4e3b\u5f20\u5e76\u4f18\u5316\u8fd0\u8425\uff1a<\/p>\n<ol>\n<li aria-level=\"1\"><strong>\u589e\u957f\u4e0e\u5408\u4f5c\u4f19\u4f34<\/strong> - \u6269\u5927\u5728\u672c\u5730\u548c\u5168\u7403\u7684\u8db3\u8ff9\uff0c\u540c\u65f6\u6253\u9020\u66f4\u5f3a\u5927\u7684\u3001\u4ee5\u4ef7\u503c\u4e3a\u5bfc\u5411\u7684\u4e3b\u5f20\u3002.<\/li>\n<li aria-level=\"1\"><strong>\u6548\u7387<\/strong> - \u901a\u8fc7\u66f4\u667a\u80fd\u7684 data \u64cd\u4f5c\u6765\u4fdd\u62a4\u5229\u6da6\u3002.<\/li>\n<li aria-level=\"1\"><strong>\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3<\/strong> - \u901a\u8fc7\u7cbe\u5fc3\u7b56\u5212\u7684\u5f62\u5f0f\u3001\u52a8\u6001\u5b9a\u4ef7\u548c\u76f8\u5173\u5206\u7c7b\u6ee1\u8db3\u4e0d\u540c\u9700\u6c42\u3002.<\/li>\n<\/ol>\n<p>\u8fd9\u5c31\u662f data \u548c\u4eba\u5de5\u667a\u80fd\u4ea7\u751f\u771f\u6b63\u5f71\u54cd\u7684\u5730\u65b9\u3002.<\/p>\n<h2>\u65c5\u6e38\u96f6\u552e\u4e1a\u7684\u9ad8\u4ef7\u503c\u4eba\u5de5\u667a\u80fd\u5e94\u7528\u6848\u4f8b<\/h2>\n<p>Artefact \u90e8\u7f72\u7684\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848\u5df2\u5728\u65c5\u6e38\u96f6\u552e\u4e1a\u52a1\u4e2d\u4ea7\u751f\u4e86\u53ef\u8861\u91cf\u7684\u6210\u679c<\/p>\n<h3>\u63a8\u52a8\u589e\u957f<\/h3>\n<ul>\n<li aria-level=\"1\"><strong>\u8425\u9500\u4f18\u5316<\/strong>:\u5728\u82f1\u56fd\u4e00\u5bb6\u5927\u578b\u673a\u573a\u8fd0\u8425\u5546\uff0c\u6211\u4eec\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\u53d6\u5f97\u4e86\u4ee5\u4e0b\u6210\u679c <strong>125% \u6d41\u91cf\u540c\u6bd4\u589e\u957f<\/strong>, \u4e0e <strong>131% \u65b0\u7528\u6237\u589e\u957f<\/strong> \u548c <strong>65% \u964d\u4f4e\u4e86\u9000\u56de\u7387\u3002.<\/strong><\/li>\n<li aria-level=\"1\"><strong>\u6295\u6807\u6548\u7387<\/strong>: <a href=\"https:\/\/www.youtube.com\/watch?v=WmpQuv2kWko\" target=\"_blank\" rel=\"noopener\">\u62c9\u52a0\u4ee3\u5c14\u5229\u7528 Artefact \u7684 Lumina GenAI \u5de5\u5177<\/a> \u4ee5\u4fc3\u8fdb\u6295\u6807\u54cd\u5e94\uff0c\u5b9e\u73b0 <strong>30-40% \u751f\u4ea7\u529b\u63d0\u5347\u673a<\/strong> \u5e76\u5927\u5e45\u8282\u7ea6\u6210\u672c\u3002.<\/li>\n<\/ul>\n<h3>\u66f4\u597d\u5730\u670d\u52a1\u5ba2\u6237<\/h3>\n<ul>\n<li aria-level=\"1\"><strong>\u8303\u56f4\u4f18\u5316<\/strong>:\u5229\u7528\u6211\u4eec\u7684\u5206\u7c7b\u4f18\u5316\u89e3\u51b3\u65b9\u6848\uff0c\u4e00\u5bb6\u5168\u7403\u96f6\u552e\u5546\u6539\u8fdb\u4e86\u5546\u5e97\u7684\u4ea7\u54c1\u79cd\u7c7b\uff0c\u5b9e\u73b0\u4e86 <strong>3% \u6536\u5165\u589e\u52a0<\/strong>.<\/li>\n<li aria-level=\"1\"><strong>\u5b9a\u4ef7\u60c5\u62a5<\/strong>:\u6211\u4eec\u7684\u5b9a\u5236\u5b9a\u4ef7\u548c\u4fc3\u9500\u89e3\u51b3\u65b9\u6848\u4ea7\u751f\u4e86\u591a\u8fbe <strong>1.5% \u8fb9\u9645\u589e\u91cf\u63d0\u5347<\/strong>.<\/li>\n<\/ul>\n<h3>\u4f18\u5316\u8fd0\u8425<\/h3>\n<ul>\n<li aria-level=\"1\"><strong>\u7f16\u5236\u5de5\u4f5c\u4eba\u5458\u540d\u518c<\/strong>:\u6211\u4eec\u4f7f\u7528\u822a\u73ed data \u4e3a\u4e00\u5bb6\u5168\u7403\u9886\u5148\u7684\u65c5\u6e38\u96f6\u552e\u5546\u4f18\u5316\u5458\u5de5\u8f6e\u5c97\uff0c\u63d0\u9ad8\u4e86\u8f6c\u6362\u7387\uff0c\u5e76\u6293\u4f4f\u4e86\u9519\u8fc7\u7684\u9500\u552e\u673a\u4f1a\u3002.<\/li>\n<li aria-level=\"1\"><strong>\u9884\u6d4b<\/strong>:\u6211\u4eec\u4e3a\u4e00\u5bb6\u8de8\u56fd\u96f6\u552e\u5546\u90e8\u7f72\u4e86\u5148\u8fdb\u7684\u5546\u5e97\u7ea7\u9884\u6d4b\uff0c\u7ed3\u679c\u662f <strong>\u51cf\u5c11\u98df\u7269\u6d6a\u8d39 15%<\/strong>, \u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u8fd8\u53ef\u63d0\u9ad8\u53ef\u7528\u6027\u548c\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002.<\/li>\n<\/ul>\n<h2>\u524d\u8fdb\u4e4b\u8def<\/h2>\n<p>\u65c5\u6e38\u96f6\u552e\u4e0d\u518d\u53ea\u662f\u4eba\u6d41\u91cf\uff0c\u800c\u662f <strong>\u5c06\u4e58\u5ba2\u8f6c\u5316\u4e3a\u53c2\u4e0e\u5f0f\u5ba2\u6237<\/strong> \u5c3d\u7ba1\u94b1\u5305\u8d8a\u6765\u8d8a\u7d27\u3002\u901a\u8fc7\u5c06 data \u548c\u4eba\u5de5\u667a\u80fd\u5d4c\u5165\u8425\u9500\u3001\u5546\u4e1a\u6218\u7565\u548c\u8fd0\u8425\u4e2d\uff0c\u65c5\u6e38\u96f6\u552e\u5546\u53ef\u4ee5\u4fdd\u6301\u589e\u957f\u3001\u4fdd\u62a4\u5229\u6da6\u5e76\u63d0\u4f9b\u66f4\u597d\u7684\u4f53\u9a8c\u3002.<\/p>\n<p>\u7b80\u800c\u8a00\u4e4b\uff1a\u65c5\u6e38\u96f6\u552e\u4e1a\u7684\u672a\u6765\u5c06\u7531\u90a3\u4e9b\u5c06\u4ee5\u4e0b\u65b9\u9762\u878d\u5408\u5728\u4e00\u8d77\u7684\u4eba\u8d62\u5f97 <strong>\u5168\u7403\u6269\u5f20\u3001\u8fd0\u8425\u6548\u7387\u548c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u521b\u65b0<\/strong> - \u6240\u6709\u8fd9\u4e9b\u90fd\u7531\u5b9e\u7528\u7684 data-driven \u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u652f\u6301\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u65c5\u6e38\u96f6\u552e\u884c\u4e1a\u6b63\u5904\u4e8e\u4e00\u4e2a\u5f15\u4eba\u5165\u80dc\u7684\u8f6c\u6298\u70b9\u3002\u822a\u7a7a\u548c\u94c1\u8def\u7684\u5ba2\u6d41\u91cf\u5df2\u56de\u5347\u81f3\u65b0\u51a0\u75ab\u60c5\u524d\u7684\u6c34\u5e73\uff0c\u5e76\u5c06\u5728\u672a\u6765\u51e0\u5e74\u4fdd\u6301\u7a33\u6b65\u589e\u957f\u2014\u2014\u8fd9\u4e0e\u5b9e\u4f53\u5546\u4e1a\u8857\u5ba2\u6d41\u91cf\u6301\u7eed\u4e0b\u6ed1\u5f62\u6210\u4e86\u9c9c\u660e\u5bf9\u6bd4\u3002 \u7136\u800c\uff0c\u5728\u8fd9\u8868\u9762\u4e0a\u7684\u590d\u82cf\u4e4b\u4e0b\uff0c\u5374\u9690\u85cf\u7740\u4e00\u9879\u6311\u6218\uff1a\u53d7\u6210\u672c\u4e0a\u6da8\u548c\u65c5\u5ba2\u65e5\u76ca\u6ce8\u91cd\u6027\u4ef7\u6bd4\u7684\u5f71\u54cd\uff0c\u6bcf\u4f4d\u65c5\u5ba2\u7684\u6d88\u8d39\u989d\u4ecd\u6bd4\u75ab\u60c5\u524d\u4f4e15%\u3002.<\/p>","protected":false},"featured_media":1014145,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22052,21937],"blog-language":[2991],"class_list":["post-1013878","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-retail","blog-category-tourism-travel-transportation","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/1013878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/1014145"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1013878"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=1013878"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=1013878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}