{"id":1018720,"date":"2025-10-06T16:22:53","date_gmt":"2025-10-06T15:22:53","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=1018720"},"modified":"2025-10-14T13:49:44","modified_gmt":"2025-10-14T12:49:44","slug":"smarter-decisions-stronger-roi-marketing-measurement-in-pharmaceutical","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/smarter-decisions-stronger-roi-marketing-measurement-in-pharmaceutical\/","title":{"rendered":"\u66f4\u660e\u667a\u7684\u51b3\u7b56\uff0c\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\uff1a\u533b\u836f\u884c\u4e1a\u7684\u8425\u9500\u6d4b\u91cf"},"content":{"rendered":"

\u901a\u8fc7\u6d4b\u91cf\u66f4\u597d\u5730\u505a\u51fa\u51b3\u5b9a<\/b><\/span><\/h3>\n

\u8425\u9500\u7ec4\u5408\u5efa\u6a21\uff08MMM\uff09\u662f\u73b0\u4ee3\u8425\u9500\u6d4b\u91cf\u7684\u57fa\u77f3\uff0c\u5b83\u63d0\u4f9b\u4e86\u4e0d\u540c\u6d3b\u52a8\u5982\u4f55\u4fc3\u8fdb\u9500\u552e\u548c\u6295\u8d44\u56de\u62a5\u7387\u7684\u6574\u4f53\u89c6\u56fe\u3002\u5728\u9996\u5e2d\u8425\u9500\u5b98\u5fc5\u987b\u5c55\u793a\u5f71\u54cd\u529b\u5e76\u4e0e\u9996\u5e2d\u8d22\u52a1\u5b98\u5bc6\u5207\u5408\u4f5c\u5206\u914d\u9884\u7b97\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u7ec4\u5408\u6a21\u578b\u4e0e\u589e\u91cf\u6d4b\u8bd5\u548c\u5f52\u56e0\u4e00\u8d77\uff0c\u6784\u6210\u4e86 data-driven \u51b3\u7b56\u7684\u8865\u5145\u5de5\u5177\u5305\u3002.<\/span><\/p>\n

    \n
  • \u8425\u9500\u7ec4\u5408\u5efa\u6a21 (MMM)<\/b>:\u6839\u636e\u5386\u53f2\u6570\u636e data \u91cf\u5316\u8425\u9500\u5bf9\u9500\u552e\u7684\u5f71\u54cd\uff0c\u5c06\u57fa\u7ebf\u9700\u6c42\u4e0e\u589e\u91cf\u6548\u5e94\u533a\u5206\u5f00\u6765\uff0c\u5e76\u6307\u5bfc\u9884\u7b97\u5206\u914d\u3002.<\/span><\/li>\n
  • \u589e\u91cf\u6d4b\u8bd5<\/b>:\u901a\u8fc7\u6bd4\u8f83\u66b4\u9732\u7ec4\u548c\u5bf9\u7167\u7ec4\uff0c\u9a8c\u8bc1\u54ea\u4e9b\u6d3b\u52a8\u80fd\u771f\u6b63\u4fc3\u8fdb\u9500\u552e\uff0c\u4ece\u800c\u8bc1\u660e\u56e0\u679c\u5173\u7cfb\u3002.<\/span><\/li>\n
  • \u5f52\u5c5e<\/b>:\u5728\u5404\u63a8\u5e7f\u63a5\u89e6\u70b9\uff08\u7535\u5b50\u90ae\u4ef6\u3001\u8fdc\u7a0b\u547c\u53eb\u3001\u5927\u4f1a\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\uff09\u4e4b\u95f4\u5206\u914d\u4fe1\u7528\uff0c\u660e\u786e HCP \u53c2\u4e0e\u65c5\u7a0b\uff0c\u5e76\u5bf9 MMM \u548c\u589e\u91cf\u6d4b\u8bd5\u8fdb\u884c\u8865\u5145\u3002.<\/span><\/li>\n<\/ul>\n

    \u8fd9\u4e9b\u65b9\u6cd5\u5171\u540c\u6784\u6210\u4e86\u4e00\u4e2a\u7efc\u5408\u6846\u67b6\uff1aMMM \u786e\u7acb\u4e86\u6218\u7565\u89c2\u70b9\uff0c\u589e\u91cf\u6d4b\u8bd5\u786e\u8ba4\u4e86\u6709\u6548\u6027\uff0c\u800c\u5f52\u56e0\u5219\u89e3\u91ca\u4e86\u8de8\u6e20\u9053\u52a8\u6001\u3002.<\/span><\/p>\n

    \u5236\u836f\u4e1a\u7684\u5173\u952e\u95ee\u9898<\/b><\/span><\/h3>\n

    \u5728\u5236\u836f\u4e1a\uff0c\u4e3a\u56de\u7b54\u4e09\u4e2a\u6218\u7565\u95ee\u9898\uff0c\u8d8a\u6765\u8d8a\u591a\u5730\u4f7f\u7528 MMM\uff1a<\/span><\/p>\n

      \n
    • \u5f71\u54cd\uff1a <\/b>\u4fc3\u9500\u6d3b\u52a8\u5bf9\u5904\u65b9\u91cf\u7684\u771f\u6b63\u5f71\u54cd\u662f\u4ec0\u4e48\uff1f<\/span><\/li>\n<\/ul>\n
        \n
      • \u6e20\u9053\u6027\u80fd\uff1a <\/b>\u54ea\u4e9b\u6e20\u9053\u7684\u589e\u91cf\u5f71\u54cd\u6700\u5927\uff0c\u54ea\u4e9b\u6e20\u9053\u5df2\u7ecf\u8fbe\u5230\u9971\u548c\uff1f<\/span>
        \n<\/b>\u4f18\u5316\u9884\u7b97\uff1a <\/b>\u5e94\u5982\u4f55\u91cd\u65b0\u5206\u914d\u8d44\u6e90\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u5e76\u4fdd\u6301\u589e\u957f\uff1f<\/span><\/li>\n<\/ul>\n

        \u5728\u4fc3\u9500\u8d39\u7528\u5f80\u5f80\u8d85\u8fc7\u6570\u4ebf\u5143\u3001\u5408\u89c4\u89c4\u5219\u4e25\u91cd\u9650\u5236\u53ef\u7528\u8425\u9500\u6760\u6746\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u95ee\u9898\u975e\u5e38\u91cd\u8981\u3002.<\/span><\/p>\n

        \u7834\u89e3\u56db\u5927\u96be\u9898<\/b><\/span><\/h3>\n

        \u5728\u5236\u836f\u4e1a\u5b9e\u65bd MMM \u6f5c\u529b\u5de8\u5927\uff0c\u4f46\u9700\u8981\u514b\u670d\u56db\u5927\u969c\u788d\uff1a<\/span><\/p>\n

          \n
        • Data \u7c92\u5ea6\uff1a <\/b>\u8bbf\u95ee\u901a\u5e38\u4ec5\u9650\u4e8e\u6bcf\u6708\u7684\u6c47\u603b\u9500\u552e data\uff1b\u4fc3\u9500 data \u96c6\u662f\u96f6\u6563\u7684\uff1b\u7531\u4e8e\u5408\u89c4\u539f\u56e0\uff0c\u533b\u5b66\u79d1\u5b66\u8054\u7edc\u5458 (MSL) \u7684\u6d3b\u52a8\u65e0\u6cd5\u76f4\u63a5\u5efa\u6a21\u3002.<\/span><\/li>\n<\/ul>\n
            \n
          • Data \u57fa\u7840\uff1a <\/b>\u5168\u6e20\u9053\u7684\u590d\u6742\u6027\uff08\u4e0e\u4fdd\u5065\u533b\u751f\u7684\u4e92\u52a8\uff09\u548c\u5b64\u7acb\u7684\u7cfb\u7edf\u4f7f\u6574\u5408\u53d8\u5f97\u56f0\u96be\uff1b\u4eba\u5de5\u6d41\u7a0b\u9020\u6210\u4e0d\u4e00\u81f4\u548c\u9519\u8bef\u3002.<\/span><\/li>\n<\/ul>\n
              \n
            • \u5047\u8bbe\u9a71\u52a8\u8bbe\u8ba1\uff1a <\/b>\u5f88\u5c11\u6709\u7cbe\u786e\u7684\u652f\u51fa data\uff1b\u6d3b\u52a8\u6210\u672c\u9700\u8981\u5e7f\u6cdb\u4f30\u7b97\uff1b\u7ade\u4e89\u5bf9\u624b\u7684\u6d3b\u52a8\u65e0\u6cd5\u5b8c\u5168\u638c\u63e1\u3002.<\/span><\/li>\n
            • \u4f01\u4e1a\u91c7\u7528\uff1a <\/b>\u6210\u529f\u53d6\u51b3\u4e8e\u54c1\u724c\u56e2\u961f\u7684\u4fe1\u4efb\uff1b\u7b80\u5316\u4ea7\u51fa\u3001\u786e\u4fdd\u900f\u660e\u5ea6\u548c\u57f9\u8bad\u5bf9\u4e8e\u907f\u514d \u201c\u9ed1\u7bb1 \u201d\u6548\u5e94\u81f3\u5173\u91cd\u8981\u3002.<\/span><\/li>\n<\/ul>\n

              \u5ba2\u6237\u6848\u4f8b<\/b>:\u4e3a\u6cd5\u56fd\u67d0\u533b\u836f\u54c1\u724c\u5efa\u7acb\u8425\u9500\u7ec4\u5408\u6a21\u578b<\/b><\/span><\/p>\n

              \u4e0e\u6765\u81ea\u5df4\u9ece\u529e\u4e8b\u5904\u7684\u6258\u9a6c\u65af-\u83f2\u83b1\uff08Thomas FILAIRE\uff09\u5408\u5f71<\/span><\/p>\n

              \u6cd5\u56fd\u4e00\u5bb6\u9886\u5148\u7684\u533b\u836f\u54c1\u724c\u5e94\u7528\u8425\u9500\u7ec4\u5408\u6a21\u578b (MMM) <\/span>\u4ee5\u4f18\u5316\u4fc3\u9500\u548c\u975e\u4fc3\u9500\u652f\u51fa\u3001\u8861\u91cf\u8de8\u6e20\u9053\u5f71\u54cd\u5e76\u6307\u5bfc\u6218\u7565\u51b3\u7b56\u3002.<\/span><\/p>\n

              \u6211\u4eec\u7684\u5ba2\u6237\u9762\u4e34 3 \u4e2a\u6311\u6218\uff1a<\/b><\/p>\n

                \n
              1. \u8861\u91cf\u5f71\u54cd\uff1a<\/b> \u5c06\u9500\u552e\u63d0\u5347\u51c6\u786e\u5f52\u56e0\u4e8e\u5177\u4f53\u7684\u4fc3\u9500\u548c\u975e\u4fc3\u9500\u6d3b\u52a8\u975e\u5e38\u590d\u6742\uff0c\u5c24\u5176\u662f\u5728\u9ad8\u5ea6\u7ba1\u5236\u7684\u73af\u5883\u4e2d<\/span><\/li>\n
              2. Data \u51c6\u5907\u5c31\u7eea\uff1a <\/b>\u786e\u4fdd data \u591a\u4e2a\u6765\u6e90\uff08\u9500\u552e\u3001\u4fc3\u9500\u4e92\u52a8\u3001\u533b\u7597\u6d3b\u52a8\u3001\u5916\u90e8\u56e0\u7d20\uff09\u7684\u5b8c\u6574\u6027\u3001\u8d28\u91cf\u548c\u7c92\u5ea6\u662f\u8fdb\u884c\u7a33\u5065\u5efa\u6a21\u7684\u5148\u51b3\u6761\u4ef6<\/span><\/li>\n
              3. \u9075\u5b88\u89c4\u5b9a\uff1a<\/b> \u7531\u4e8e\u76d1\u7ba1\u65b9\u9762\u7684\u9650\u5236\uff0c\u533b\u7597\u6d3b\u52a8\u4e0d\u80fd\u4f5c\u4e3a\u6a21\u578b\u4e2d\u7684\u76f4\u63a5\u9a71\u52a8\u56e0\u7d20\uff0c\u4f46\u5176\u5f71\u54cd\u53ef\u901a\u8fc7\u63a7\u5236\u53d8\u91cf\u6765\u4f53\u73b0<\/span><\/li>\n<\/ol>\n

                \u6211\u4eec\u5f00\u53d1\u4e86\u4e00\u79cd\u57fa\u4e8e 3 \u4e2a\u5c42\u9762\u7684\u7ec4\u5408\u8425\u9500\u5efa\u6a21\u5de5\u5177\uff1a<\/b><\/p>\n

                  \n
                1. \u6a21\u578b\u7ed3\u6784\uff1a<\/b> \u8d1d\u53f6\u65af\u56de\u5f52\u6a21\u578b\u91cf\u5316\u4e86\u8425\u9500\u6d3b\u52a8\u5bf9\u9500\u552e\u989d\u7684\u5f71\u54cd\uff0c\u8003\u8651\u4e86\u57fa\u7ebf\u9500\u552e\u989d\u3001\u8425\u9500\u5e26\u6765\u7684\u589e\u91cf\u9500\u552e\u989d\u4ee5\u53ca\u5b63\u8282\u6027\u3001\u5e02\u573a\u8d8b\u52bf\u548c\u7279\u5b9a\u4e8b\u4ef6\u7b49\u63a7\u5236\u53d8\u91cf\uff08\u5982 COVID-19\uff09\u3002<\/span><\/li>\n
                2. \u8f6c\u53d8\uff1a <\/b>\u8be5\u6a21\u578b\u7eb3\u5165\u4e86\u5e7f\u544a\u5e93\u5b58\uff08\u7ed3\u8f6c\uff09\u548c\u9971\u548c\u6548\u5e94\uff0c\u4ee5\u8bf4\u660e\u8425\u9500\u6d3b\u52a8\u7684\u6ede\u540e\u6027\u548c\u6536\u76ca\u9012\u51cf\u6027<\/span><\/li>\n
                3. \u4e1a\u52a1\u5148\u51b3\u6761\u4ef6\uff1a<\/b> \u5546\u4e1a\u77e5\u8bc6\u548c\u4ee5\u5f80\u7684\u7814\u7a76\u4e3a\u6a21\u578b\u7684\u5047\u8bbe\u63d0\u4f9b\u4e86\u4f9d\u636e\uff0c\u63d0\u9ad8\u4e86\u6a21\u578b\u7684\u7a33\u5065\u6027\u548c\u76f8\u5173\u6027<\/span><\/li>\n<\/ol>\n

                  \u8be5\u4ea7\u54c1\u5e26\u6765\u4e86\u4ece\u51b3\u7b56\u5230\u7ec4\u7ec7\u590d\u539f\u529b\u7b49\u591a\u65b9\u9762\u7684\u957f\u671f\u6536\u76ca\uff1a<\/b><\/p>\n

                    \n
                  • \u6e20\u9053\u6709\u6548\u6027\uff1a<\/b> \u6a21\u578b\u663e\u793a\uff0c\u4fc3\u9500\u6d3b\u52a8\u5360\u9500\u552e\u989d\u7684 17.1%\uff0c\u5176\u4e2d F2F \u7535\u8bdd\u8d21\u732e\u6700\u5927\uff0813.4%\uff09\uff0c\u5176\u6b21\u662f\u6500\u767b\u6d3b\u52a8\uff082.3%\uff09\u548c\u4fc3\u9500\u5927\u4f1a\uff081.4%\uff09\u3002<\/span><\/li>\n
                  • \u6295\u8d44\u56de\u62a5\u7387\u4f18\u5316\uff1a<\/b> \u5ba3\u4f20\u5927\u4f1a\u548c\u5176\u4ed6\u4e92\u52a8\uff08\u7535\u5b50\u90ae\u4ef6\u3001\u8fdc\u7a0b\/\u7535\u8bdd\uff09\u7684\u6295\u8d44\u56de\u62a5\u7387\u6700\u9ad8\uff08\u5206\u522b\u4e3a 3.25 \u548c 3.59\uff09\uff0c\u800c F2F \u7535\u8bdd\u7684\u6295\u8d44\u56de\u62a5\u7387\u867d\u9ad8\uff0c\u4f46\u5df2\u8d8b\u4e8e\u9971\u548c\uff08\u6295\u8d44\u56de\u62a5\u7387\uff1a1.45\uff09\u3002.<\/span><\/li>\n
                  • \u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\uff1a<\/b> \u54c1\u724c\u56e2\u961f\u80fd\u591f\u6839\u636e data-driven \u7684\u6d1e\u5bdf\u529b\u8c03\u6574\u5546\u4e1a\u548c\u533b\u7597\u8ba1\u5212\u3001\u91cd\u65b0\u5206\u914d\u9884\u7b97\u5e76\u5236\u5b9a\u672a\u6765\u6218\u7565\u3002\u5efa\u8bae\u5305\u62ec\u51cf\u5c11\u5bf9\u9971\u548c\u6e20\u9053\u7684\u6295\u8d44\uff0c\u589e\u52a0\u6295\u8d44\u56de\u62a5\u7387\u6700\u9ad8\u7684\u6e20\u9053\u7684\u652f\u51fa<\/span><\/li>\n
                  • \u6301\u7eed\u6539\u8fdb\uff1a<\/b> \u8be5\u6a21\u5f0f\u80fd\u591f\u5bf9\u8425\u9500\u6218\u7565\u8fdb\u884c\u6301\u7eed\u76d1\u6d4b\u548c\u6539\u8fdb\uff0c\u786e\u4fdd\u7ec4\u7ec7\u5bf9\u5e02\u573a\u53d8\u5316\u4fdd\u6301\u654f\u6377\u7684\u53cd\u5e94\u80fd\u529b<\/span><\/li>\n<\/ul>\n

                    \u5e02\u573a\u8425\u9500 <\/span>\u5f00\u652f<\/b> \u4ece <\/span>1 \u4ebf\u81f3 1.5 \u4ebf\u7f8e\u5143\u7684\u4ea7\u54c1<\/b>, \u548c\u4e00\u4e2a <\/span>~10% \u7684\u8425\u9500\u4f18\u5316\u8d39\u7528<\/b>, <\/span>\u51b3\u7b56\u6536\u76ca<\/b> \u4f30\u8ba1\u4e3a <\/span>~1,000 \u4e07\u81f3 1,500 \u4e07\u6b27\u5143<\/b>. <\/span>\u8003\u8651\u5230\u9879\u76ee\u6210\u672c\u7ea6\u4e3a 200 000 \u6b27\u5143<\/b>, \u53ef\u7eb5\u5411\u6269\u5c55\u5230\u5176\u4ed6\u54c1\u724c\u548c\u5730\u533a\uff0c\u4ef7\u683c\u7ea6\u4e3a 100,000 \u6b27\u5143\uff0c\u65e0\u9700\u4efb\u4f55\u989d\u5916\u7684 IT \u6210\u672c\u3002\u8be5\u7cfb\u7edf <\/span>\u6574\u4e2a\u9879\u76ee\u7684\u6295\u8d44\u56de\u62a5\u7387\u4e3a ~5,000%<\/b>, \u4f5c\u4e3a\u7b2c\u4e00\u5e74\u7684\u6570\u91cf\u7ea7\u3002.<\/span><\/p>\n

                    \u533b\u836f\u884c\u4e1a\u8425\u9500\u6d4b\u91cf\u7684\u672a\u6765<\/b><\/span><\/h3>\n

                    \u8425\u9500\u6d4b\u91cf\u6b63\u671d\u7740\u66f4\u7efc\u5408\u3001\u66f4\u590d\u6742\u7684\u65b9\u5411\u53d1\u5c55\u3002\u5bf9\u4e8e\u5236\u836f\u4e1a\u800c\u8a00\uff0c\u8fd9\u79cd\u6f14\u53d8\u5c06\u52a0\u5f3a MMM \u7684\u4f5c\u7528\uff0c\u540c\u65f6\u786e\u4fdd\u4e0e\u5408\u89c4\u6027\u548c\u6218\u7565\u5f71\u54cd\u4fdd\u6301\u4e00\u81f4\u3002.<\/span><\/p>\n

                      \n
                    • \u7efc\u5408\u6846\u67b6<\/b>:\u5c06 MMM \u4e0e\u5f52\u56e0\u548c\u589e\u91cf\u6d4b\u8bd5\u76f8\u7ed3\u5408\uff0c\u4ee5\u5e73\u8861\u77ed\u671f\u548c\u957f\u671f\u4f18\u5316\u3002.<\/span><\/li>\n
                    • Data \u8d28\u91cf<\/b>:\u52a0\u5f3a\u7ba1\u7406\uff0c\u534f\u8c03\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3001\u4fc3\u9500\u548c\u5916\u90e8 data\uff0c\u5b9e\u73b0\u5b8c\u5168\u900f\u660e\u3002.<\/span><\/li>\n
                    • \u4e0d\u65ad\u53d1\u5c55\u7684\u6e20\u9053<\/b>:\u4f7f\u6d4b\u91cf\u9002\u5e94\u6570\u5b57\u63a5\u89e6\u70b9\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\u548c\u65b0\u7684 HCP \u53c2\u4e0e\u5e73\u53f0\u3002.<\/span><\/li>\n
                    • \u5185\u90e8\u80fd\u529b<\/b>:\u5efa\u7acb\u5185\u90e8 MMM \u548c\u6d4b\u8bd5\u4e13\u4e1a\u77e5\u8bc6\uff0c\u690d\u5165\u6d4b\u8bd5\u4e0e\u5b66\u4e60\u6587\u5316\u3002.<\/span><\/li>\n
                    • \u9690\u79c1\u7b2c\u4e00<\/b>:\u5229\u7528 first-party data\uff0c\u540c\u65f6\u4fdd\u62a4\u60a3\u8005\u548c HCP \u9690\u79c1\u3002.<\/span><\/li>\n
                    • \u53c2\u4e0e\u8d28\u91cf<\/b>:\u5c06\u91cd\u70b9\u4ece\u6d3b\u52a8\u91cf\u8f6c\u79fb\u5230\u4e0e HCP \u4e92\u52a8\u7684\u6df1\u5ea6\u548c\u6709\u6548\u6027\u3002.<\/span>
                      \n<\/span><\/li>\n<\/ul>\n

                      \u603b\u4f53\u800c\u8a00\uff0c\u5236\u836f\u4e1a\u9700\u8981\u5c06\u6280\u672f\u7684\u5148\u8fdb\u6027\u4e0e\u7ec4\u7ec7\u7684\u6210\u719f\u6027\u76f8\u7ed3\u5408\uff0c\u4ee5\u786e\u4fdd\u8425\u9500\u6295\u8d44\u5e26\u6765\u53ef\u8861\u91cf\u548c\u53ef\u6301\u7eed\u7684\u4ef7\u503c\u3002.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

                      \u5728\u5f53\u4eca data \u9a71\u52a8\u7684\u8425\u9500\u73af\u5883\u4e2d\uff0c\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09\u5df2\u6210\u4e3a\u6210\u529f\u6218\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002CDP \u662f\u4e00\u4e2a\u96c6\u4e2d\u5f0f\u7cfb\u7edf\uff0c\u53ef\u6536\u96c6\u3001\u6e05\u7406\u548c\u7edf\u4e00\u5404\u79cd\u6765\u6e90\u7684\u5ba2\u6237 data\uff0c\u4ee5\u5efa\u7acb\u5168\u9762\u7684\u5ba2\u6237\u6863\u6848\u3002.<\/p>","protected":false},"featured_media":1023610,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997,21931],"blog-language":[2991],"class_list":["post-1018720","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-category-healthcare","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/1018720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/1023610"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1018720"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=1018720"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=1018720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}