{"id":1029152,"date":"2025-10-21T15:46:44","date_gmt":"2025-10-21T14:46:44","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=1029152"},"modified":"2025-10-23T14:57:30","modified_gmt":"2025-10-23T13:57:30","slug":"ai-lead-gen-driving-growth-in-distributed-b2b-markets-with-data-ai","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/ai-lead-gen-driving-growth-in-distributed-b2b-markets-with-data-ai\/","title":{"rendered":"\u4eba\u5de5\u667a\u80fd\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1--\u5229\u7528 Data \u548c\u4eba\u5de5\u667a\u80fd\u63a8\u52a8\u5206\u5e03\u5f0f B2B \u5e02\u573a\u7684\u589e\u957f"},"content":{"rendered":"

\u9886\u5148\u4f01\u4e1a\u5982\u4f55\u5927\u89c4\u6a21\u3001\u4f4e\u6210\u672c\u5730\u5b9e\u73b0\u7ebf\u7d22\u53d1\u73b0\u3001\u8bc4\u5206\u548c\u6fc0\u6d3b\u7684\u7cfb\u7edf\u5316<\/strong><\/span><\/h2>\n

\u201c\u5f53\u4eca\u4e16\u754c\uff0cGenAI \u548c AgenticAI \u5360\u636e\u4e86\u8bdd\u9898\u7684\u4e3b\u5bfc\u5730\u4f4d\uff0c\u8fd9\u53ca\u65f6\u63d0\u9192\u6211\u4eec\uff0c\u771f\u6b63\u7684\u4ef7\u503c\u6765\u81ea\u4e8e\u5e94\u7528\u4eba\u5de5\u667a\u80fd\u6765\u89e3\u51b3\u5b9e\u9645\u7684\u4e1a\u52a1\u95ee\u9898\uff0c\u800c\u4e0d\u662f\u8ffd\u9010\u6700\u65b0\u7684\u6f6e\u6d41\u3002\u5bf9\u4e8e\u5927\u591a\u6570\u4f01\u4e1a\u6765\u8bf4\uff0c\u9884\u6d4b\u6027\u4eba\u5de5\u667a\u80fd\u4ecd\u8574\u85cf\u7740\u5de8\u5927\u7684\u6f5c\u529b\u3002\u201d <\/span>- Arthur du Passage<\/b>, <\/span>Artefact \u5408\u4f5c\u4f19\u4f34<\/b><\/p><\/blockquote>\n

\u5728\u5206\u6563\u7684\u5e02\u573a\u4e2d\u8fd0\u8425\u7684\u516c\u53f8\u9762\u4e34\u7740\u56db\u4e2a\u957f\u671f\u5b58\u5728\u7684\u95ee\u9898\uff0c\u8fd9\u4e9b\u95ee\u9898\u6700\u7ec8\u5bfc\u81f4\u56e2\u961f\u9519\u5931\u589e\u957f\u673a\u4f1a\uff0c\u5e76\u627f\u62c5\u66f4\u9ad8\u7684\u6bcf\u6761\u7ebf\u7d22\u6210\u672c\u3002.<\/strong><\/p>\n

    \n
  • \u9700\u6c42\u5206\u6563\uff1a\u6210\u5343\u4e0a\u4e07\u7684\u9500\u552e\u70b9\u4e0d\u65ad\u5f00\u5f20\u3001\u5173\u95ed\u6216\u6613\u624b\uff0c\u8981\u60f3\u4e86\u89e3\u771f\u6b63\u7684\u5546\u673a\u5728\u54ea\u91cc\u662f\u5f88\u96be\u7684\u3002.<\/li>\n
  • \u624b\u5de5\u63a2\u77ff\uff1a\u4f20\u7edf\u7684\u3001\u624b\u5de5\u7684\u6328\u5bb6\u6328\u6237\u7684\u52d8\u63a2\u5de5\u4f5c\u62d6\u6162\u4e86\u56e2\u961f\u7684\u901f\u5ea6\uff0c\u51e0\u4e4e\u4e0d\u53ef\u80fd\u5b9e\u73b0\u6301\u7eed\u7684\u5e02\u573a\u8986\u76d6\u3002.<\/span><\/li>\n
  • \u80fd\u529b\u6709\u9650\uff1a\u9500\u552e\u4ee3\u8868\u548c\u5206\u9500\u5546\u81ea\u7136\u4f1a\u628a\u91cd\u70b9\u653e\u5728\u73b0\u6709\u5ba2\u6237\u4e0a\uff0c\u8fd9\u610f\u5473\u7740\u8bb8\u591a\u5c1a\u672a\u5f00\u53d1\u7684\u6f5c\u529b\u88ab\u5ffd\u89c6\u3002.<\/span><\/li>\n
  • \u77e5\u8bc6\u4e0d\u5747\u8861\uff1a\u672c\u5730\u4e13\u4e1a\u6280\u80fd\u5f88\u5c11\u80fd\u8de8\u5730\u533a\u6216\u8de8\u56e2\u961f\u63a8\u5e7f\uff0c\u4ece\u800c\u9020\u6210\u5e02\u573a\u60c5\u62a5\u65b9\u9762\u7684\u5dee\u8ddd\u3002.<\/span><\/li>\n<\/ul>\n

    data \u9a71\u52a8\u7684\u53ef\u91cd\u590d\u7cfb\u7edf<\/b><\/span><\/h2>\n

    \u5c06\u5730\u7406\u7a7a\u95f4 data \u4e0e\u673a\u5668\u5b66\u4e60\u6a21\u578b\u76f8\u7ed3\u5408\uff0c\u53ef\u63d0\u4f9b\u4e00\u4e2a\u6210\u719f\u3001\u53ef\u91cd\u590d\u7684\u7cfb\u7edf\uff1a\u4e00\u4e2a\u7aef\u5230\u7aef\u3001data \u548c\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u7ba1\u9053\uff0c\u7528\u4e8e\u8bc6\u522b\u3001\u8bc4\u5206\u548c\u6fc0\u6d3b\u65b0\u7f51\u70b9\u3002\u8be5\u7cfb\u7edf\u56f4\u7ed5\u4ee5\u4e0b\u56db\u4e2a\u6a21\u5757\u5316\u7ec4\u4ef6\u6784\u5efa\uff0c\u8fd9\u4e9b\u7ec4\u4ef6\u76f8\u4e92\u914d\u5408\uff0c\u53ef\u4ea7\u751f\u4e00\u81f4\u3001\u53ef\u6269\u5c55\u7684\u7ed3\u679c\u3002.<\/span><\/p>\n

    \u56db\u4e2a\u7ec4\u6210\u90e8\u5206<\/b><\/span><\/h2>\n

    1) \u5229\u7528\u667a\u80fd\u8c37\u6b4c\u5730\u56fe\u63d0\u53d6\u5b87\u5b99<\/b><\/p>\n

    \u6211\u4eec\u4ee5\u7f16\u7a0b\u65b9\u5f0f\u63d0\u53d6\u611f\u5174\u8da3\u5730\u533a\u7684\u6240\u6709\u76f8\u5173\u9500\u552e\u70b9 (PoS)\u3002\u8c37\u6b4c\u5730\u56fe API \u63d0\u4f9b\u4e86\u4e30\u5bcc\u7684\u5c5e\u6027\uff0c\u5982\u8bc4\u8bba\u6570\u548c\u8bc4\u7ea7\u3001\u8425\u4e1a\u65f6\u95f4\u3001\u4ed8\u6b3e\u7c7b\u578b\u3001\u670d\u52a1\u7c7b\u578b\u7b49\u3002\u7136\u800c\uff0c\u8c37\u6b4c\u5730\u56fe API \u7684\u4e3b\u8981\u5c40\u9650\u6027\u5728\u4e8e\u6bcf\u6b21\u8c03\u7528\u6700\u591a\u53ea\u80fd\u8fd4\u56de 20 \u6761\u8bb0\u5f55\uff0c\u800c\u4e14\u5b9a\u4ef7\u6a21\u5f0f\u662f\u57fa\u4e8e API \u8c03\u7528\u6b21\u6570\u3002\u86ee\u529b\u65b9\u6cd5\u5305\u62ec\u5728\u611f\u5174\u8da3\u533a\u57df\u7684\u7f51\u683c\u4e0a\u5b9a\u671f\u8c03\u7528 API\u3002\u7136\u800c\uff0c\u95f4\u9694\u8ddd\u79bb\u7684\u9009\u62e9\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u76f4\u63a5\u5f71\u54cd\u5230\u6210\u672c\u548c\u8be6\u5c3d\u63d0\u53d6\u6240\u6709\u76f8\u5173\u9500\u552e\u70b9\u7684\u80fd\u529b\u3002.<\/p>\n

    \"\"<\/p>\n

    \u7528\u86ee\u529b\u65b9\u6cd5\u4ece\u8c37\u6b4c\u5730\u56fe\u4e2d\u63d0\u53d6 data \u7684\u7f51\u683c\u793a\u610f\u56fe<\/i><\/strong><\/p>\n

    \u53d7 Uber \u7684\u516d\u8fb9\u5f62\u5206\u5c42\u5730\u7406\u7a7a\u95f4\u7d22\u5f15\u7cfb\u7edf\uff08\u6216\u79f0 H3\uff09\u7684\u542f\u53d1\uff0c\u6211\u4eec\u91c7\u7528\u4e86\u4e00\u79cd\u57fa\u4e8e\u516d\u8fb9\u5f62\u7684\u81ea\u9002\u5e94\u5e73\u94fa\u7b56\u7565\u6765\u89e3\u51b3\u8fd9\u4e00\u9650\u5236\u3002\u6211\u4eec\u5c06\u5730\u7406\u4f4d\u7f6e\u5212\u5206\u4e3a\u516d\u8fb9\u5f62\uff0c\u5e76\u9012\u5f52\u7ec6\u5206\u4ec5\u8fd4\u56de API \u4e0a\u9650\u7ed3\u679c\u7684\u74e6\u7247\u3002\u5f53\u4e00\u4e2a\u56fe\u5757\u8fd4\u56de\u7684\u7ed3\u679c\u5c11\u4e8e 20 \u4e2a\u5730\u70b9\u65f6\uff0c\u6211\u4eec\u5c31\u524d\u8fdb\u5230\u4e0b\u4e00\u4e2a\u56fe\u5757\u3002\u5f53\u4e00\u4e2a\u5730\u5757\u8fbe\u5230\u4e0a\u9650\u65f6\uff0c\u6211\u4eec\u5c06\u5176\u7ec6\u5206\u4e3a\u66f4\u5c0f\u7684\u516d\u8fb9\u5f62\u5e76\u518d\u6b21\u67e5\u8be2\u3002\u8fd9\u79cd\u65b9\u6cd5\u5c06 API \u8c03\u7528\u96c6\u4e2d\u5728\u9ad8\u5bc6\u5ea6\u533a\u57df\uff0c\u5e76\u4fdd\u7559\u4e86\u8fd1\u4e4e\u8be6\u5c3d\u7684\u8986\u76d6\u8303\u56f4\uff0c\u540c\u65f6\u4e0e\u5747\u5300\u7f51\u683c\u76f8\u6bd4\uff0c\u5b83\u901a\u5e38\u4f1a\u5c06\u603b\u8c03\u7528\u6b21\u6570\u51cf\u5c11\u7ea6 90%\u3002.<\/p>\n

     <\/p>\n

    \"\"<\/p>\n

    \u5229\u7528 Uber \u7684\u516d\u8fb9\u5f62\u5206\u5c42\u7a7a\u95f4\u7d22\u5f15\uff08H3\uff09\uff0c\u4ece\u8c37\u6b4c\u5730\u56fe\u5e94\u7528\u7a0b\u5e8f\u63a5\u53e3\u4f18\u5316\u63d0\u53d6 data<\/i><\/strong><\/i><\/p>\n

    <\/h4>\n

    2) CRM data \u6d53\u7f29<\/strong><\/p>\n

    \u6211\u4eec\u5c06\u60a8\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\uff08\u6216\u5206\u9500\u5546\u5217\u8868\uff09\u4e0e\u63d0\u53d6\u7684\u8303\u56f4\u8fdb\u884c\u6838\u5bf9\uff0c\u4ee5\u4fbf\u586b\u8865\u7a7a\u767d\u5e76\u6dfb\u52a0\u5c5e\u6027\u3002\u6211\u4eec\u9996\u5148\u6839\u636e\u7b2c\u4e00\u6b65\u7684\u7ed3\u679c\u5bf9\u540d\u79f0\u3001\u5730\u5740\u548c\u7ecf\u7eac\u5ea6\u8fdb\u884c\u6a21\u7cca\u5339\u914d\uff0c\u7136\u540e\u4f7f\u7528 Google Place ID API \u6765\u68c0\u7d22\u5c5e\u6027\uff0c\u4ece\u800c\u89e3\u51b3\u5269\u4f59\u8bb0\u5f55\u7684\u95ee\u9898\u3002\u540c\u6837\uff0c\u5206\u4e24\u6b65\u8fdb\u884c\u53ef\u4ee5\u5927\u5927\u964d\u4f4e\u8c37\u6b4c\u5730\u56fe data \u7684\u76f8\u5173\u6210\u672c\u3002.<\/p>\n

    3) \u8bc4\u5206\u6a21\u578b\u57f9\u8bad<\/strong><\/p>\n

    \u4e00\u65e6\u6211\u4eec\u6c47\u96c6\u4e86\u8fd9\u4e2a\u4e30\u5bcc\u7684 CRM dataset\uff0c\u6211\u4eec\u5c31\u4f1a\u8bad\u7ec3\u53ef\u89e3\u91ca\u7684\u6a21\u578b\uff0c\u6839\u636e\u60a8\u5bf9 \u201c\u597d \u201d\u9500\u552e\u70b9\u7684\u5b9a\u4e49\uff0c\u57fa\u4e8e\u8c37\u6b4c\u7684\u9500\u552e\u70b9\u5c5e\u6027\uff0c\u9884\u6d4b\u8d2d\u4e70\u53ef\u80fd\u6027\/\u6f5c\u5728\u4ef7\u503c\u3002\u8fd9\u4e9b\u6a21\u578b\u4f1a\u4ea7\u751f 0-100 \u5206\u7684\u6f5c\u5728\u5ba2\u6237\u5206\u6570\uff0c\u5e76\u663e\u793a\u5173\u952e\u9a71\u52a8\u56e0\u7d20\uff0c\u4ee5\u4fbf\u56e2\u961f\u4e86\u89e3\u5176\u539f\u7406\u3002.<\/p>\n

     <\/p>\n

    \"\"<\/p>\n

    4) \u5b87\u5b99\u8303\u56f4\u7684\u9884\u6d4b<\/b><\/p>\n

    \u7136\u540e\uff0c\u6211\u4eec\u4f7f\u7528\u8be5\u6a21\u578b\u5bf9\u5730\u7406\u5b87\u5b99\u4e2d\u7684\u6bcf\u4e2a\u9500\u552e\u70b9\u8fdb\u884c\u8bc4\u5206\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u90a3\u4e9b\u5df2\u7ecf\u51fa\u73b0\u5728\u60a8\u7684 CRM \u4e2d\u7684\u9500\u552e\u70b9\u3002\u8fd9\u4e00\u6b65\u9aa4\u63ed\u793a\u4e86\u7a7a\u767d\u673a\u4f1a\u548c\u5fae\u96c6\u7fa4\uff0c\u60a8\u7684\u56e2\u961f\u53ef\u4ee5\u7acb\u5373\u52a0\u4ee5\u89e3\u51b3\uff0c\u4ece\u800c\u663e\u8457\u63d0\u9ad8\u9500\u552e\u8f6c\u5316\u7387\u3002.<\/p>\n

    \u201cData\u548c\u4eba\u5de5\u667a\u80fd\u7684\u5b9e\u9645\u5e94\u7528\u80fd\u591f\u5feb\u901f\u5b9e\u73b0\u4ef7\u503c\uff0c\u5e76\u4e14\u65e0\u9700\u5927\u91cf\u7cfb\u7edf\u6295\u8d44\u5373\u53ef\u6269\u5c55\uff0c\u8fd9\u6b63\u662f\u5ba2\u6237\u6b63\u5728\u5bfb\u627e\u7684\u3002- \u8fc8\u514b\u5c14-\u9ea6\u9ad8\u4f26\uff0cArtefact \u5408\u4f19\u4eba<\/strong><\/p><\/blockquote>\n

    \u4e30\u5bcc\u8c37\u6b4c\u5730\u56fe\u4ee5\u5916\u7684\u56fe\u7247<\/strong><\/p>\n

    \u5f53\u4f7f\u7528\u6848\u4f8b\u9700\u8981\u66f4\u9ad8\u7684\u7cbe\u5ea6\u65f6\uff0c\u6211\u4eec\u4f1a\u6dfb\u52a0\u66f4\u4e30\u5bcc\u7684\u4fe1\u53f7\uff1a<\/p>\n

      \n
    • \u6570\u5b57\u6765\u6e90\uff0c\u5982\u793e\u4ea4\u5a92\u4f53\u6216\u53ef\u7528\u7684\u516c\u5171\u548c\u5546\u4e1a\u5e94\u7528\u7a0b\u5e8f\u63a5\u53e3\uff0c\u4ee5\u83b7\u53d6\u4eba\u6c14\u7ebf\u7d22\uff0c\u5982\u8ffd\u968f\u8005\u6570\u91cf\u3001\u53d1\u5e03\u9891\u7387\u548c\u5f71\u54cd\u529b\u3002.<\/li>\n
    • GenAI \u8ba1\u7b97\u673a\u89c6\u89c9\u5bf9\u56fe\u50cf\u8fdb\u884c\u5206\u6790\uff0c\u901a\u8fc7\u5206\u6790\u8c37\u6b4c\u548c Instagram \u7684\u7167\u7247\u6765\u8bc6\u522b\u83dc\u5355\u9879\u76ee\u3001\u63a8\u65ad\u6c1b\u56f4\u3001\u611f\u77e5\u6ea2\u4ef7\u4ee5\u53ca\u7c7b\u522b\u6807\u8bc6\u6216\u8bbe\u5907\u7684\u5b58\u5728\u3002.<\/li>\n
    • \u901a\u8fc7\u8c03\u67e5\u6216\u4e13\u5bb6\u5206\u6790\uff0c\u5bf9\u7ed3\u679c\u8fdb\u884c\u968f\u673a\u62bd\u6837\uff0c\u4ee5\u4fbf\u4ece\u7edf\u8ba1\u4e0a\u5f97\u51fa\u6709\u5173 dataset \u5927\u6837\u672c\u7684\u5408\u7406\u5c5e\u6027\uff0c\u5e76\u9a8c\u8bc1\u6a21\u578b\u7684\u8d28\u91cf\u3002.<\/li>\n<\/ul>\n

      \u5c06\u5206\u6570\u8f6c\u5316\u4e3a\u884c\u52a8<\/strong><\/p>\n

      \u7136\u540e\u5c06\u7ebf\u7d22\u5f97\u5206\u8f6c\u5316\u4e3a\u4e0e\u5e02\u573a\u63a8\u5e7f\u6a21\u5f0f\u76f8\u4e00\u81f4\u7684\u5177\u4f53\u884c\u52a8\u3002.<\/p>\n

        \n
      • \u8def\u7ebf\u548c\u533a\u57df\u4f18\u5316\uff1a\u5236\u5b9a\u65e5\u5e38\u8bbf\u95ee\u8ba1\u5212\uff0c\u5728\u5c0a\u91cd\u4e1a\u52a1\u9650\u5236\u7684\u540c\u65f6\u6700\u5927\u5316\u9884\u671f\u4ef7\u503c\u3002\u8fd9\u4e9b\u8ba1\u5212\u8003\u8651\u5230\u4ee3\u8868\u6027\u5de5\u4f5c\u65f6\u95f4\u3001\u8bbf\u95ee\u6301\u7eed\u65f6\u95f4\u3001\u5f00\u653e\u65f6\u95f4\u548c\u65c5\u884c\u65f6\u95f4\u3002\u8be5\u7cfb\u7edf\u8fd8\u652f\u6301\u5e73\u8861\u533a\u57df\u548c\u8bbf\u95ee\u7d2f\u79ef\u89c4\u5219\u3002\u6211\u4eec\u63d0\u4f9b\u5730\u7406\u987a\u5e8f\u884c\u7a0b\u3002.<\/li>\n
      • \u7528\u4e8e\u9884\u5ba1\u7684\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\uff1a\u5bf9\u4e8e\u67d0\u4e9b\u7f51\u70b9\u7c7b\u578b\uff0c\u90e8\u7f72\u8bed\u97f3\u6216\u804a\u5929\u5916\u547c\u4ee3\u7406\uff0c\u4ed6\u4eec\u4f1a\u8054\u7cfb\u4f18\u5148\u8003\u8651\u7684\u7f51\u70b9\uff0c\u5e76\u9a8c\u8bc1\u8054\u7cfb\u4eba\u59d3\u540d\u3001\u72b6\u6001\u548c\u5174\u8da3\u7b49\u57fa\u672c\u4fe1\u606f\u3002\u7136\u540e\u5c06\u5408\u683c\u7684\u7ebf\u7d22\u8f6c\u7ed9\u9500\u552e\u4ee3\u8868\uff0c\u4ee5\u4fbf\u8fdb\u4e00\u6b65\u63a5\u89e6<\/li>\n
      • \u9500\u552e\u81ea\u52a8\u5316\uff1a\u5bf9\u4e8e\u67d0\u4e9b\u7ec6\u5206\u5e02\u573a\u548c\u7f51\u70b9\u7c7b\u578b\uff0c\u4f8b\u5982\u5728 Zalo \u6216 WhatsApp \u7b49\u6e20\u9053\u4e0a\u8fd0\u8425\u4f01\u4e1a\u8d26\u6237\u7684\u5c0f\u4f01\u4e1a\uff0c\u9500\u552e\u5468\u671f\u7684\u90e8\u5206\u6216\u5168\u90e8\u53ef\u4ee5\u901a\u8fc7\u81ea\u52a8\u5316\u6216\u4f4e\u63a5\u89e6\u5f0f\u6d41\u7a0b\u542f\u52a8\u751a\u81f3\u5b8c\u6210<\/li>\n<\/ul>\n

        \u5ba2\u6237\u7684\u5178\u578b\u6210\u679c<\/strong><\/p>\n

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          \n
        • \u83b7\u5f97\u76f8\u5173\u9500\u552e\u70b9\u7684\u7efc\u5408\u6e05\u5355\uff0c\u4f7f\u4ed6\u4eec\u5bf9\u5e02\u573a\u6709\u66f4\u9ad8\u7684\u77e5\u540d\u5ea6\u548c\u66f4\u6df1\u5165\u7684\u4e86\u89e3\uff0c\u5f80\u5f80\u8d85\u8fc7\u4ed6\u4eec\u7684\u5206\u9500\u5546\u3002.<\/li>\n
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