{"id":1043784,"date":"2025-11-14T15:46:04","date_gmt":"2025-11-14T15:46:04","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=1043784"},"modified":"2025-11-14T15:46:04","modified_gmt":"2025-11-14T15:46:04","slug":"ai-controlled-ads-the-future-of-advertising","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/ai-controlled-ads-the-future-of-advertising\/","title":{"rendered":"AI \u63a7\u5236\u5e7f\u544a\uff1a\u5e7f\u544a\u7684\u672a\u6765"},"content":{"rendered":"

\u5f53 OpenAI \u5ba3\u5e03\u5176\u65b0\u7684 \u652f\u6301 ChatGPT \u7684\u6d4f\u89c8\u5668<\/a>, \u5b83\u4e0d\u4ec5\u4ec5\u662f\u63a8\u51fa\u4e86\u53e6\u4e00\u79cd\u4ea7\u54c1\u3002\u5b83\u6253\u5f00\u4e86\u4e00\u6247\u95e8\uff0c\u4e00\u6247\u901a\u5f80\u4e0b\u4e00\u4e2a\u4eba\u673a\u4ea4\u4e92\u65f6\u4ee3\u7684\u95e8\uff0c\u4e00\u6247\u4e0d\u53ef\u907f\u514d\u5730\u901a\u5f80\u5e7f\u544a\u4e1a\u65b0\u9886\u57df\u7684\u95e8\u3002.<\/p>\n

\u6211\u4eec\u6b63\u5728\u8fdb\u5165\u4e00\u4e2a\u6211\u79f0\u4e4b\u4e3a\u4eba\u5de5\u667a\u80fd\u63a7\u5236\u7684\u65f6\u4ee3\u3002\u8fd9\u542c\u8d77\u6765\u4ee4\u4eba\u4e0d\u5b89\uff0c\u4e5f\u8bb8\u5728\u67d0\u4e9b\u65b9\u9762\u786e\u5b9e\u5982\u6b64\uff0c\u4f46\u8fd9\u4e5f\u662f\u6211\u4eec\u884c\u4e1a\u6709\u53f2\u4ee5\u6765\u6700\u6df1\u523b\u7684\u673a\u9047\u3002\u51e0\u5341\u5e74\u6765\uff0c\u8425\u9500\u4eba\u5458\u4e00\u76f4\u8bd5\u56fe\u9884\u6d4b\u6d88\u8d39\u8005\u7684\u610f\u56fe\uff0c\u4f7f\u5e7f\u544a\u5177\u6709\u76f8\u5173\u6027\u3001\u53ca\u65f6\u6027\uff0c\u751a\u81f3\u662f\u5e2e\u52a9\u6027\u3002\u5f53\u667a\u80fd\u672c\u8eab\u6210\u4e3a\u754c\u9762\u65f6\u4f1a\u53d1\u751f\u4ec0\u4e48\uff1f\u5f53\u7cfb\u7edf\u4e0d\u53ea\u662f\u63d0\u4f9b\u5e7f\u544a\uff0c\u800c\u662f\u4e86\u89e3\u5c4f\u5e55\u80cc\u540e\u7684\u4eba\u7684\u60c5\u611f\u3001\u80cc\u666f\u548c\u884c\u4e3a\u7ed3\u6784\u65f6\uff0c\u4f1a\u53d1\u751f\u4ec0\u4e48\uff1f<\/p>\n

\u4ece\u4ea4\u6d41\u5230\u8ba4\u77e5<\/h2>\n

\u8981\u4e86\u89e3\u8fd9\u79cd\u8f6c\u53d8\u6709\u591a\u5927\uff0c\u53ef\u4ee5\u628a\u5e7f\u544a\u7684\u5386\u53f2\u60f3\u8c61\u6210\u4e00\u4e2a\u4e0d\u65ad\u6f14\u53d8\u7684\u666f\u89c2\u3002\u4e00\u5f00\u59cb\u662f\u6cb9\u58a8\u548c\u5206\u7c7b\u5e7f\u544a\uff1a\u4e00\u79cd\u4fe1\u606f\uff0c\u4e00\u79cd\u5b57\u4f53\uff0c\u9762\u5411\u6240\u6709\u4eba\u3002\u7136\u540e\u662f\u5e7f\u64ad\uff0c\u589e\u52a0\u4e86\u6e29\u60c5\u548c\u4e2a\u6027\u3002\u7535\u89c6\u52a0\u5165\u4e86\u60c5\u611f\u3001\u8272\u5f69\u548c\u58f0\u97f3\u3002\u6709\u7ebf\u7535\u89c6\u5c06 audience \u5206\u6210\u4e0d\u540c\u7684\u4eba\u7fa4\uff0c\u800c\u4e92\u8054\u7f51\u5219\u518d\u6b21\u6253\u7834\u4e86\u4e00\u5207\uff0c\u7528\u70b9\u51fb\u3001cookies \u548c\u641c\u7d22\u67e5\u8be2\u6765\u91cd\u5efa\u5b83\u3002\u53cd\u8fc7\u6765\uff0c\u793e\u4ea4\u5a92\u4f53\u5f7b\u5e95\u6253\u7834\u4e86\u8fd9\u4e9b\u754c\u9650\uff0c\u5c06\u6bcf\u4e00\u6761\u4fe1\u606f\u90fd\u53d8\u6210\u4e86\u7531\u65e0\u5f62\u7b97\u6cd5\u7b56\u5212\u7684\u81ea\u6211\u5b9a\u5236\u53cd\u6620\u3002.<\/p>\n

\u591a\u5e74\u6765\uff0c\u6211\u4eec\u4e00\u76f4\u8ba4\u4e3a\u8fd9\u662f\u4e2a\u6027\u5316\u7684\u9876\u5cf0\u3002\u4f46\u662f\uff0cAtlas \u548c\u65b0\u4e00\u4ee3\u4eba\u5de5\u667a\u80fd\u754c\u9762\u63ed\u793a\u51fa\uff0c\u6211\u4eec\u6b63\u5728\u6b65\u5165\u4e00\u4e2a\u5b8c\u5168\u4e0d\u540c\u7684\u9886\u57df\uff0c\u4e00\u79cd\u4f4e\u91cd\u529b\u7684\u98de\u8dc3\uff0c\u8fdb\u5165\u4e00\u4e2a\u5e7f\u544a\u4e0d\u662f\u5c55\u793a\u7ed9\u4eba\u4eec\u770b\uff0c\u800c\u662f\u4e0e\u4eba\u4eec\u5171\u540c\u53d1\u5c55\u7684\u7a7a\u95f4\u3002.<\/p>\n

\u5bf9\u8bdd Data \u65f6\u4ee3\u7684\u51fa\u73b0<\/h2>\n

\u8003\u8651\u4e00\u4e0b\u5df2\u7ecf\u53d1\u751f\u7684\u4e8b\u60c5\u3002\u6211\u4eec\u5c06\u4e1a\u52a1\u8ba1\u5212\u7c98\u8d34\u5230 ChatGPT \u4e2d\u5e76\u5f81\u6c42\u53cd\u9988\u610f\u89c1\u3002\u6211\u4eec\u5411\u5b83\u63d0\u4f9b\u5ba2\u6237\u8bb0\u5f55\uff0c\u5206\u6790\u5ba2\u6237\u6d41\u5931\u60c5\u51b5\u3002\u6211\u4eec\u901a\u8fc7\u8054\u7f51\u5e94\u7528\u4e0a\u4f20\u5408\u540c\u3001\u98df\u8c31\uff0c\u751a\u81f3\u6211\u4eec\u7684\u5fc3\u60c5\u548c\u65e5\u7a0b\u5b89\u6392\u3002\u8fd9\u4e9b\u4e92\u52a8\u4e2d\u7684\u6bcf\u4e00\u4e2a\u90fd\u4e0d\u662f data \u7684\u75d5\u8ff9\uff0c\u800c\u662f\u5b8c\u6574\u7684\u5fc3\u7406\u84dd\u56fe\uff1a\u7528\u6211\u4eec\u81ea\u5df1\u7684\u8bed\u8a00\u8868\u8fbe\u7684\u610f\u56fe\u3001\u60c5\u611f\u3001\u72b9\u8c6b\u548c\u5e0c\u671b\u3002\u793e\u4ea4\u5a92\u4f53\u6355\u6349\u7684\u662f\u7ecf\u8fc7\u7cbe\u5fc3\u7b56\u5212\u7684\u6211\u4eec\uff0c\u800c\u8fd9\u4e9b\u7cfb\u7edf\u6355\u6349\u7684\u662f\u672a\u7ecf\u8fc7\u6ee4\u7684\u81ea\u6211\uff0c\u662f\u6211\u4eec\u7684\u771f\u5b9e\u60f3\u6cd5\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6211\u4eec\u9009\u62e9\u70b9\u51fb\u7684\u5185\u5bb9\u3002.<\/p>\n

\u5f53\u5a92\u4ecb\u5f00\u59cb\u601d\u8003<\/h2>\n

\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u76f8\u4fe1\u6211\u4eec\u5373\u5c06\u8fce\u6765\u4e00\u4e2a\u5168\u65b0\u7684 data \u8303\u5f0f\u3002\u8fd9\u4e9b\u4eba\u5de5\u667a\u80fd\u52a9\u624b\u5e76\u4e0d\u662f\u7b80\u5355\u5730\u5c06\u4fe1\u606f\u5b58\u50a8\u5728\u5b64\u5c9b\u4e2d\uff0c\u800c\u662f\u5c06\u5176\u7efc\u5408\u8d77\u6765\u3002\u5b83\u4eec\u5c06\u6211\u4eec\u4fe1\u606f\u7684\u8bed\u6c14\u4e0e\u6211\u4eec\u8fc7\u53bb\u7684\u51b3\u5b9a\u8054\u7cfb\u8d77\u6765\uff0c\u5c06\u6211\u4eec\u7684\u521b\u610f\u8349\u7a3f\u4e0e\u6211\u4eec\u7684\u6d4f\u89c8\u6a21\u5f0f\u8054\u7cfb\u8d77\u6765\uff0c\u5c06\u6211\u4eec\u7684\u58f0\u97f3\u4e0e\u6211\u4eec\u7684\u5fc3\u7387\u8054\u7cfb\u8d77\u6765\u3002\u5e7f\u544a\u73af\u5883\u4e0e\u4eba\u7c7b\u73af\u5883\u4e4b\u95f4\u7684\u754c\u9650\u5f00\u59cb\u6d88\u5931\u3002.<\/p>\n

\u4ece\u5b9a\u4f4d\u5230\u7406\u89e3<\/h2>\n

\u8fd9\u5bf9\u8425\u9500\u4eba\u5458\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u8fd9\u610f\u5473\u7740\u6211\u4eec\u6240\u7406\u89e3\u7684\u76f8\u5173\u6027\u5df2\u4e0d\u518d\u8db3\u591f\u3002\u6211\u4eec\u5c06\u4ece targeting \u8f6c\u5411\u7406\u89e3\uff0c\u4ece\u4fe1\u606f\u4f20\u9012\u8f6c\u5411\u5b9e\u65f6\u610f\u56fe\u5efa\u6a21\u3002\u672a\u6765\u7684\u5e7f\u544a\u53ef\u80fd\u4e0d\u662f\u56fe\u7247\u3001\u6807\u9898\u6216\u89c6\u9891\u3002\u5b83\u53ef\u80fd\u662f\u4e00\u4e2a\u5bf9\u8bdd\u63d0\u793a\u3001\u4e00\u4e2a\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u5efa\u8bae\uff0c\u751a\u81f3\u662f\u5bf9\u67d0\u4eba\u7684\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u8fdb\u884c\u65e0\u5f62\u7684\u91cd\u65b0\u8c03\u6574\u3002.<\/p>\n

\u5728\u8fd9\u4e2a\u4e16\u754c\u91cc\uff0c\u521b\u610f\u6210\u4e3a\u60c5\u5883\uff0c\u9690\u79c1\u6210\u4e3a\u8d27\u5e01\uff0c\u54c1\u724c\u7684\u9053\u5fb7\u7acb\u573a\u5c06\u4e0e\u5a92\u4f53\u652f\u51fa\u540c\u7b49\u91cd\u8981\u3002\u56e0\u4e3a\u5f53\u8425\u9500\u8fbe\u5230\u8fd9\u79cd\u4eb2\u5bc6\u7a0b\u5ea6\u65f6\uff0c\u5f53\u4eba\u5de5\u667a\u80fd\u4e0d\u4ec5\u77e5\u9053\u6211\u4eec\u60f3\u8981\u4ec0\u4e48\uff0c\u8fd8\u77e5\u9053\u4e3a\u4ec0\u4e48\u65f6\uff0c\u4fe1\u4efb\u5c31\u4f1a\u6210\u4e3a\u6700\u7ec8\u7684\u533a\u5206\u56e0\u7d20\u3002.<\/p>\n

\u6211\u5e76\u4e0d\u8ba4\u4e3a\u672a\u6765\u7eaf\u7cb9\u662f\u4e4c\u6258\u90a6\u5f0f\u7684\u3002\u5b83\u5f53\u7136\u5f88\u590d\u6742\uff0c\u9700\u8981\u8b66\u60d5\uff0c\u4f46\u4e5f\u662f\u4e00\u4e2a\u8ba9\u5e7f\u544a\u56de\u5f52\u5176\u521d\u8877\u7684\u673a\u4f1a\uff1a\u4e86\u89e3\u4eba\u3002\u4e0d\u662f\u7ec6\u5206\u4eba\u7fa4\uff0c\u4e5f\u4e0d\u662f\u540c\u7c7b\u4eba\u7fa4\uff0c\u800c\u662f\u4eba\u3002\u4e0d\u540c\u7684\u662f\uff0c\u73b0\u5728\u5e7f\u544a\u5a92\u4ecb\u672c\u8eab\u4e5f\u91cd\u65b0\u7406\u89e3\u4e86\u6211\u4eec\u3002.<\/p>\n

Atlas \u7684\u63a8\u51fa\u4e0d\u4ec5\u4ec5\u662f\u6d4f\u89c8\u5668\u7684\u66f4\u65b0\uff0c\u66f4\u662f\u4e00\u4e2a\u4fe1\u53f7\u3002\u672a\u6765\u7684\u754c\u9762\u4e0d\u662f\u4e00\u4e2a\u9875\u9762\uff0c\u800c\u662f\u4e00\u79cd\u5173\u7cfb\u3002\u8425\u9500\u4eba\u5458\u7684\u89d2\u8272\u5c06\u662f\u5f15\u5bfc\u3001\u89e3\u91ca\uff0c\u5e76\u786e\u4fdd\u5851\u9020\u6211\u4eec\u6ce8\u610f\u529b\u7684\u7b97\u6cd5\u80fd\u591f\u4ee5\u540c\u7406\u5fc3\u3001\u900f\u660e\u5ea6\u548c\u4eba\u7c7b\u6d1e\u5bdf\u529b\u6765\u5851\u9020\u6211\u4eec\u7684\u6ce8\u610f\u529b\u3002.<\/p>\n

\u6b22\u8fce\u6765\u5230\u4ee5\u4eba\u5de5\u667a\u80fd\u4e3a\u5a92\u4ecb\u7684\u5e7f\u544a\u65f6\u4ee3\uff0c\u5728\u8fd9\u4e2a\u65f6\u4ee3\uff0c\u76f8\u5173\u6027\u8ba9\u4f4d\u4e8e\u5171\u9e23\uff0c\u667a\u80fd\u6210\u4e3a\u4fe1\u606f\u672c\u8eab\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

\u5f53 OpenAI \u53d1\u5e03\u5176\u65b0\u7684\u7531 ChatGPT \u652f\u6301\u7684\u6d4f\u89c8\u5668 Atlas \u65f6\uff0c\u5b83\u4e0d\u4ec5\u4ec5\u662f\u53d1\u5e03\u4e86\u53e6\u4e00\u6b3e\u4ea7\u54c1\u3002\u5b83\u6253\u5f00\u4e86\u4e00\u6247\u95e8\uff0c\u4e00\u6247\u901a\u5f80\u4e0b\u4e00\u4e2a\u4eba\u673a\u4ea4\u4e92\u65f6\u4ee3\u7684\u95e8\uff0c\u4e00\u6247\u4e0d\u53ef\u907f\u514d\u5730\u901a\u5f80\u5e7f\u544a\u4e1a\u65b0\u9886\u57df\u7684\u95e8\u3002.<\/p>","protected":false},"featured_media":1045024,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2995],"blog-language":[2991],"class_list":["post-1043784","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-ai-technology","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/1043784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/1045024"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1043784"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=1043784"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=1043784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}