{"id":1055410,"date":"2025-12-10T09:19:32","date_gmt":"2025-12-10T09:19:32","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=1055410"},"modified":"2025-12-10T09:37:53","modified_gmt":"2025-12-10T09:37:53","slug":"from-cdp-to-intelligent-growth-how-data-and-ai-are-powering-the-next-wave-of-marketing-transformation","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/from-cdp-to-intelligent-growth-how-data-and-ai-are-powering-the-next-wave-of-marketing-transformation\/","title":{"rendered":"\u4ece CDP \u5230\u667a\u80fd\u589e\u957f--Data \u548c AI \u5982\u4f55\u63a8\u52a8\u4e0b\u4e00\u6ce2\u8425\u9500\u53d8\u9769"},"content":{"rendered":"<h2>CDP \u5728\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u578b\u4f01\u4e1a\u4e2d\u4e0d\u65ad\u6269\u5927\u7684\u4f5c\u7528<\/h2>\n<p>CDP \u66fe\u4e00\u5ea6\u88ab\u89c6\u4e3a\u8425\u9500 data \u57fa\u7840\uff0c\u662f\u5c06\u7f51\u7edc\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u548c\u4ea4\u6613 data 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srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27786%27%20height%3D%27359%27%20viewBox%3D%270%200%20786%20359%27%3E%3Crect%20width%3D%27786%27%20height%3D%27359%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/article-UK-CDP-image-200x91.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/article-UK-CDP-image-300x137.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/article-UK-CDP-image-400x183.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/article-UK-CDP-image-600x274.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/article-UK-CDP-image-768x351.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/article-UK-CDP-image-800x366.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/article-UK-CDP-image-1024x468.png 1024w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/article-UK-CDP-image-1200x548.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/article-UK-CDP-image.png 1254w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/p>\n<p><strong>1.Data \u878d\u5408\u4e0e\u4fe1\u4efb<\/strong><\/p>\n<p>\u96f6\u6563\u3001\u4e0d\u4e00\u81f4\u7684 data \u662f\u963b\u788d\u6d1e\u5bdf\u529b\u7684\u5934\u53f7\u56e0\u7d20\u3002\u5f53\u591a\u4e2a\u7cfb\u7edf\u6301\u6709\u76f8\u4e92\u51b2\u7a81\u7684\u6807\u8bc6\u7b26\u6216\u4e0d\u5b8c\u6574\u7684\u8bb0\u5f55\u65f6\uff0c\u4fe1\u4efb\u5c31\u4f1a\u524a\u5f31\uff0c\u6fc0\u6d3b\u5de5\u4f5c\u5c31\u4f1a\u505c\u6ede\u4e0d\u524d\u3002.<br \/>\n\u89e3\u51b3\u529e\u6cd5\u4e0d\u4ec5\u5728\u4e8e\u66f4\u597d\u7684\u6280\u672f\uff0c\u8fd8\u5728\u4e8e <strong>data governance \u548c\u7ba1\u7406<\/strong>, 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