{"id":10572,"date":"2020-04-01T21:20:20","date_gmt":"2020-04-01T20:20:20","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=10572"},"modified":"2024-09-20T17:45:03","modified_gmt":"2024-09-20T16:45:03","slug":"6-ways-advertising-will-change-after-the-coronavirus-crisis","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/6-ways-advertising-will-change-after-the-coronavirus-crisis\/","title":{"rendered":"\u51a0\u72b6\u75c5\u6bd2\u5371\u673a\u540e\u5e7f\u544a\u4e1a\u7684 6 \u79cd\u53d8\u9769\u65b9\u5f0f"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2019\/10\/Hannes-Weisstensteiner-final.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb\/\u8425\u9500<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>2020 \u5e74 4 \u6708 1 \u65e5<br \/>\n\u51a0\u72b6\u75c5\u6bd2\u5371\u673a\u6b63\u5728\u6539\u53d8\u6d88\u8d39\u8005\u7684\u884c\u4e3a--\u53ef\u80fd\u662f\u6c38\u8fdc\u7684\u6539\u53d8\u3002Artefact DACH \u8bae\u5458\u6c49\u5185\u65af-\u9b4f\u68ee\u65bd\u6cf0\u7eb3\uff08Hannes Weissensteiner\uff09\u9884\u6d4b\u4e86\u8fd9\u5c06\u5bf9\u5e7f\u544a\u4e1a\u4ea7\u751f\u600e\u6837\u7684\u5f71\u54cd\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u5e7f\u544a\u5546\u6765\u8bf4\uff0c\u51a0\u72b6\u75c5\u6bd2\u7684\u5f71\u54cd\u5c06\u5728\u5371\u673a\u8fc7\u53bb\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u540e\u624d\u4f1a\u663e\u73b0\u3002\u73b0\u5728\uff0c\u8bb8\u591a\u8425\u9500\u52aa\u529b\u90fd\u4ed8\u8bf8\u4e1c\u6d41\uff0c\u8981\u4e48\u662f\u56e0\u4e3a\u6d88\u8d39\u8005\u4e0d\u518d\u503e\u542c\uff0c\u8981\u4e48\u662f\u56e0\u4e3a\u54c1\u724c\u4e0d\u6562\u5728\u5982\u6b64\u52a8\u8361\u7684\u73af\u5883\u4e2d\u82b1\u94b1\u3002Facebook \u548c\u8c37\u6b4c\u5df2\u7ecf\u5ba3\u5e03\uff0c\u4ed6\u4eec\u53ef\u80fd <a style=\"color: #002244;\" href=\"https:\/\/variety.com\/2020\/digital\/news\/facebook-google-ad-revenue-loss-coronavirus-1203544502\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u635f\u5931\u8fc7\u4ebf<\/a> \u7684\u5e7f\u544a\u6536\u5165\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u5b9e\u4e0a\uff0c\u5f53\u5927\u591a\u6570\u54c1\u724c\u91cd\u65b0\u5f00\u59cb\u6d88\u8d39\u65f6\uff0c\u4e16\u754c\u5c06\u53d8\u5f97\u622a\u7136\u4e0d\u540c\u3002\u8fd9\u573a\u5371\u673a\u5df2\u7ecf\u6781\u5927\u5730\u6539\u53d8\u4e86\u6d88\u8d39\u8005\u7684\u884c\u4e3a\uff0c\u4fc3\u4f7f\u4eba\u4eec\u6539\u53d8\u4e86\u4f7f\u7528\u6280\u672f\u3001\u7535\u5b50\u5546\u52a1\u3001\u76f4\u64ad\u3001\u7535\u5b50\u5b66\u4e60\u3001\u6e38\u620f\u548c\u7f51\u4e0a\u8d2d\u7269\u7684\u65b9\u5f0f\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u662f\uff0c\u4e0e\u5176\u4e3a\u5931\u53bb\u7684\u6536\u5165\u54c0\u53f9\uff0c\u4e0d\u5982\u5438\u53d6\u6559\u8bad\uff0c\u5229\u7528\u8fd9\u6bb5\u5e73\u9759\u671f\u4e3a\u4e0b\u4e00\u6b65\u505a\u597d\u51c6\u5907\u3002\u6570\u5b57\u6280\u672f\u5fc5\u5c06\u5728\u7ecf\u6d4e\u590d\u82cf\u4e2d\u53d1\u6325\u4f5c\u7528\uff0c\u56e0\u6b64\u54c1\u724c\u5fc5\u987b\u505a\u597d\u51c6\u5907\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u8fc7\u53bb\u51e0\u5468\u7684\u89c2\u5bdf\uff0c\u6211\u9884\u6d4b\u5371\u673a\u8fc7\u53bb\u540e\u4f1a\u53d1\u751f\u4ee5\u4e0b\u516d\u4ef6\u4e8b\uff1a<\/span><\/p>\n<p><b>1.\u5185\u5bbf\u5c06\u6539\u4e3a\u6df7\u5408\u5de5\u4f5c\u5236<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5185\u90e8\u62db\u8058\u662f\u8fc7\u53bb\u51e0\u5e74\u7684\u6700\u5927\u8d8b\u52bf\u4e4b\u4e00\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u5411\u54a8\u8be2\u516c\u53f8\u5bfb\u6c42\u5e2e\u52a9\uff0c\u4ee5\u6210\u529f\u7ec4\u5efa\u56e2\u961f\u3002\u79d1\u7f57\u5a1c\u4e8b\u4ef6\u540e\uff0c\u8fd9\u79cd\u60c5\u51b5\u5c06\u6709\u6240\u6539\u53d8\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u8981\u8bef\u89e3\u6211\u7684\u610f\u601d\uff0c\u516c\u53f8\u4ecd\u7136\u9700\u8981\u5185\u90e8\u4e13\u5bb6\uff08\u5982\u679c\u4ed6\u4eec\u8fd8\u6ca1\u6709\uff0c\u4ed6\u4eec\u4ecd\u7136\u9700\u8981\u54a8\u8be2\u516c\u53f8\u5e2e\u52a9\u4ed6\u4eec\u5c3d\u5feb\u505a\u51fa\u6539\u53d8\uff09\uff0c\u4f46\u8fd9\u573a\u5371\u673a\u544a\u8bc9\u6211\u4eec\u7684\u4e00\u4ef6\u4e8b\u662f\uff0c\u5e7f\u544a\u4e3b\u5728\u4e0e\u4ee3\u7406\u516c\u53f8\u5408\u4f5c\u65f6\uff0c\u4f1a\u66f4\u7075\u6d3b\u5730\u5e94\u5bf9\u7ecf\u6d4e\u53d8\u5316\u3002\u505c\u6b62\u7531\u5e7f\u544a\u516c\u53f8\u5408\u4f5c\u4f19\u4f34\u5f00\u5c55\u7684\u6d3b\u52a8\u8981\u6bd4\u5173\u95ed\u5185\u90e8\u5b9a\u5236\u5e7f\u544a\u516c\u53f8\u5bb9\u6613\u5f97\u591a\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u7684\u9884\u6d4b\uff1f\u79d1\u7f57\u5a1c\u4e8b\u4ef6\u540e\uff0c\u5185\u8bbe\u673a\u6784\u4ecd\u5c06\u53d1\u6325\u91cd\u8981\u4f5c\u7528\u5e76\u7ee7\u7eed\u53d1\u5c55\uff0c\u4f46\u4f01\u4e1a\u5c06\u66f4\u591a\u5730\u4e0e\u4ee3\u7406\u673a\u6784\u5408\u4f5c\u3002\u6df7\u5408\u6a21\u5f0f\uff08\u5185\u90e8\u4e13\u5bb6\u4e0e\u670d\u52a1\u63d0\u4f9b\u5546\u534f\u8c03\u5408\u4f5c\uff09\u5c06\u4f1a\u5174\u8d77\u548c\u53d1\u5c55\u3002.<\/span><\/p>\n<p><b>2.\u4f20\u7edf\u8425\u9500\u7ec8\u5c06\u6d88\u4ea1\uff08\u5dee\u4e0d\u591a\u5427\uff09<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u51a0\u72b6\u75c5\u6bd2\u5371\u673a\u4ee5\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684\u901f\u5ea6\u5f71\u54cd\u4e86\u8bb8\u591a\u56fd\u5bb6\uff0c\u4f3c\u4e4e\u5728\u4e00\u591c\u4e4b\u95f4\u6270\u4e71\u4e86\u6d88\u8d39\u8005\u7684\u751f\u6d3b\u548c\u5e7f\u544a\u5546\u7684\u8425\u9500\u6d3b\u52a8\u3002\u8425\u9500\u6d3b\u52a8\u88ab\u53d6\u6d88\uff0c\u6d3b\u52a8\u88ab\u53d6\u6d88\uff0c\u53d1\u5e03\u4f1a\u88ab\u63a8\u8fdf\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u662f\uff0c\u867d\u7136\u4f01\u4e1a\u80fd\u591f\u5b9e\u65f6\u8c03\u6574\u6570\u5b57\u8425\u9500\u6d3b\u52a8\uff0c\u5374\u65e0\u6cd5\u633d\u6551\u7e41\u7410\u7684\u4f20\u7edf\u8425\u9500\u6d3b\u52a8--\u4e8b\u5148\u9884\u8ba2\u7684\u6237\u5916\u5e7f\u544a\u3001\u5370\u5237\u54c1\u5e7f\u544a\u548c\u7535\u89c6\u5e7f\u544a\u50cf\u4ec0\u4e48\u90fd\u6ca1\u53d8\u4e00\u6837\u6eda\u52a8\u64ad\u51fa\uff0c\u6d6a\u8d39\u4e86\u5b9d\u8d35\u7684\u65f6\u95f4\u548c\u91d1\u94b1\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7c73\u9ad8\u6885\u7535\u5f71\u516c\u53f8\u51b3\u5b9a\u63a8\u8fdf\u300a007 \u4e4b\u58ee\u5fd7\u51cc\u4e91\u300b\u7684\u4e0a\u6620\u65f6\u95f4\uff0c\u636e\u62a5\u9053\uff0c\u8fd9\u90e8\u6700\u65b0\u7684\u8a79\u59c6\u65af-\u90a6\u5fb7\u7535\u5f71\u5c06 <a style=\"color: #002244;\" href=\"https:\/\/us.blastingnews.com\/showbiz-tv\/2020\/03\/no-time-to-die-delay-will-cost-bond-studio-30-million-003086131.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u516c\u53f8\u635f\u5931 5000 \u4e07\u7f8e\u5143<\/a><span style=\"font-weight: 400;\"> \u6d6a\u8d39\u7684\u5a92\u4f53\u8d39\u7528\uff0c\u5305\u62ec\u4e00\u4e2a\u5df2\u4ed8\u8d39\u7684 50 \u4e07\u7f8e\u5143\u7684\u8d85\u7ea7\u7897\u7535\u89c6\u5e7f\u544a\u3002.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0e\u6b64\u76f8\u53cd\uff0c\u5728\u7f51\u7edc\u4e0a\uff0c\u516c\u53f8\u80fd\u591f\u7075\u6d3b\u5e94\u5bf9\u5bb6\u5ead\u7684\u9650\u5236\uff0c\u901a\u8fc7\u76f4\u64ad\u6d41\u3001\u64ad\u5ba2\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\u751a\u81f3 VR \u4f53\u9a8c\u7b49\u521b\u610f\u60f3\u6cd5\u4e0e\u5ba2\u6237\u4fdd\u6301\u8054\u7cfb\u3002\u8fea\u65af\u5c3c\u516c\u53f8\u751a\u81f3\u8fd8\u5728\u82f1\u56fd\u548c\u6b27\u6d32\u63a8\u51fa\u4e86 \"\u8fea\u65af\u5c3c+\"\u6d41\u5a92\u4f53\u670d\u52a1\u3002 <\/span><a style=\"color: #002244;\" href=\"https:\/\/www.cnbc.com\/2020\/03\/24\/disney-plus-launches-in-uk-and-europe-amid-coronavirus-lockdowns.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u6bd4\u539f\u5b9a\u63a8\u51fa\u65e5\u671f\u63d0\u524d\u63a8\u51fa\uff0c\u4e3a\u56f0\u5728\u5bb6\u4e2d\u7684\u4eba\u4eec\u63d0\u4f9b\u5a31\u4e50\u3002.\u00a0<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u4f20\u7edf\u4e3b\u4e49\u8005\u7ecf\u5e38\u8c08\u8bba\u4f20\u7edf\u8425\u9500\u5bf9\u54c1\u724c\u5efa\u8bbe\u6709\u591a\u4e48\u91cd\u8981\uff0c\u4f46\u51a0\u72b6\u75c5\u6bd2\u5371\u673a\u7684\u5e94\u5bf9\u63aa\u65bd\u8bc1\u660e\uff0c\u6570\u5b57\u8425\u9500\u73b0\u5728\u53ef\u4ee5\u53d1\u6325\u8fd9\u4e00\u4f5c\u7528\uff0c\u800c\u4e14\u6210\u672c\u66f4\u4f4e\u3001\u901f\u5ea6\u66f4\u5feb\u3001\u6548\u679c\u66f4\u597d\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5371\u673a\u8fc7\u53bb\u540e\uff0c\u54c1\u724c\u5c06\u8d8a\u6765\u8d8a\u591a\u5730\u628a\u9884\u7b97\u8f6c\u5411\u6570\u5b57\u8425\u9500\u3002\u8bb8\u591a\u54c1\u724c\u5c06\u66f4\u65b0\u5176\u6570\u5b57\u4e1a\u52a1\uff0c\u65b0\u7684\u6570\u5b57\u4e1a\u52a1\u6a21\u5f0f\u4e5f\u5c06\u53d1\u5c55\u8d77\u6765\uff0c\u4e3a\u7279\u5b9a\u7684\u7f51\u7edc\u76ee\u6807\u7fa4\u4f53\u91cf\u8eab\u5b9a\u5236\u3002.<\/span><\/p>\n<p><b>3.\u6570\u636e\u4ecd\u5c06\u662f\u4e00\u5207\u7684\u6838\u5fc3<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u5982\u679c\u4f60\u6298\u78e8 data \u8db3\u591f\u957f\u7684\u65f6\u95f4\uff0c\u5b83\u5c31\u4f1a\u62db\u4f9b\u201d\uff08\u7f57\u7eb3\u5fb7-\u79d1\u65af\uff09\u3002\u5728\u5e7f\u544a\u884c\u4e1a\u5c24\u5176\u5982\u6b64\uff0cdata \u5e94\u8be5\u662f\u4e00\u5207\u7684\u6838\u5fc3\u3002\u6240\u4ee5\uff0c\u5f00\u59cb\u6298\u78e8\u5b83\u5427\uff01 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b63\u786e\u7406\u89e3 data \u610f\u5473\u7740\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\u5e76\u7406\u89e3\u4ed6\u4eec\u7684\u884c\u4e3a\uff1b\u6ca1\u6709\u4ec0\u4e48\u6bd4\u8fd9\u66f4\u91cd\u8981\u4e86\uff0c\u5c24\u5176\u662f\u5728\u5371\u673a\u671f\u95f4\uff0c\u884c\u4e3a\u8f6c\u53d8\u7684\u901f\u5ea6\u5c31\u50cf\u73b0\u5728\u4e00\u6837\u5feb\u3002Data \u53ef\u4ee5\u5e2e\u52a9\u60a8\u8be6\u7ec6\u4e86\u89e3\u73b0\u6709\u548c\u672a\u6765\u7684\u5ba2\u6237\uff0c\u4e3a\u60a8\u5e26\u6765\u5de8\u5927\u7684\u7ade\u4e89\u4f18\u52bf\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u7684\u8425\u9500\u5e94\u4ee5 data \u4e3a\u57fa\u7840\uff1a\u54c1\u724c\u5e94\u5b66\u4f1a\u6839\u636e\uff08\u6f5c\u5728\uff09\u5ba2\u6237\u7684\u884c\u4e3a\u8f6c\u53d8\u8425\u9500\u6d3b\u52a8\u548c\u6c9f\u901a\u65b9\u5f0f\uff0c\u56e0\u4e3a\u4ed6\u4eec\u6709 data \u4f5c\u4e3a\u652f\u6491\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ed6\u4eec\u5fc5\u987b\u5bf9\u5916\u90e8\u5f62\u52bf\u505a\u51fa\u5feb\u901f\u53cd\u5e94\uff0c\u5e76\u5728\u77ed\u671f\u548c\u957f\u671f\u76ee\u6807\u4e0a\u4f18\u5316\u652f\u51fa\u3002\u5982\u679c\u4e0d\u662f data-driven\uff0c\u5c31\u4e0d\u53ef\u80fd\u505a\u5230\u8fd9\u4e00\u70b9\u3002.<\/span><\/p>\n<p><b>4.\u66f4\u591a\u54c1\u724c\u5c06\u63a5\u53d7 \u201c\u771f\u6b63\u7684 \u201d\u8f6c\u578b\u9879\u76ee<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u91cd\u7533\u4e00\u904d\uff1a\u5f53\u5371\u673a\u8fc7\u53bb\u540e\uff0c\u5e7f\u544a\u5546\u5c06\u5bfb\u6c42\u53d8\u5f97\u66f4\u52a0 data-driven\uff0c\u66f4\u52a0\u6ce8\u91cd\u6280\u672f\u3002\u6211\u8bf4\u7684\u4e0d\u662f\u5728\u8fd9\u91cc\u5c1d\u8bd5\u4e00\u70b9\u5e7f\u544a\u6280\u672f\uff0c\u5728\u90a3\u91cc\u5c1d\u8bd5\u4e00\u4e9b MVP\u3002\u6211\u8bf4\u7684\u662f\u9700\u8981 C-Suite \u5168\u529b\u4ee5\u8d74\u7684\u957f\u671f\u8f6c\u578b\u3002\u9002\u5f97\u5176\u53cd\u7684\u653f\u6cbb\u6e38\u620f\uff0c\u5982 IT \u548c\u5e02\u573a\u8425\u9500\u4e4b\u95f4\u7684\u4e89\u6597\uff0c\u5728\u8fd9\u91cc\u6ca1\u6709\u7acb\u8db3\u4e4b\u5730--\u6210\u4e3a\u5168\u901f data-driven \u7ec4\u7ec7\u9700\u8981\u6240\u6709\u4eba\u7684\u652f\u6301\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728 Artefact\uff0c\u6211\u4eec\u5efa\u7acb\u4e86\u4e00\u4e2a\u5e2e\u52a9\u4f01\u4e1a\u6210\u529f\u8f6c\u578b\u7684\u6846\u67b6\u3002\u8981\u4ece\u90a3\u4e9b\u8ba9\u4f60 \u201c\u611f\u89c9 data-driven 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400;\">\u76ee\u524d\uff0c\u8bb8\u591a\u6d88\u8d39\u8005\u90fd\u5728\u6709\u610f\u65e0\u610f\u5730\u758f\u8fdc\u793e\u4f1a\u3002\u4ed6\u4eec\u88ab\u5b64\u7acb\u3001\u9694\u79bb\u3001\u5728\u5bb6\u529e\u516c\u6216\u5de5\u4f5c\u65e0\u804a\u3002\u7531\u4e8e\u65e0\u6cd5\u5916\u51fa\uff0c\u4ed6\u4eec\u5f88\u53ef\u80fd\u6bd4\u5e73\u65f6\u66f4\u6e34\u671b\u4e0e\u4eba\u63a5\u89e6\u3002\u4ed6\u4eec\u53bb\u54ea\u91cc\u6ee1\u8db3\u8fd9\u79cd\u8054\u7cfb\u7684\u6e34\u671b\u5462\uff1f\u6ca1\u9519\uff0c\u4ed6\u4eec\u4e0a\u7f51\u3002\u4f8b\u5982\uff0c\u81ea\u75ab\u60c5\u7206\u53d1\u4ee5\u6765\uff0cFacebook \u5df2\u62a5\u544a\u6709 <\/span><a style=\"color: #002244;\" href=\"https:\/\/www.cnet.com\/news\/facebook-sees-surge-of-engagement-worldwide-following-coronavirus-outbreak\/\" target=\"_blank\" rel=\"noopener\">70% \u89c6\u9891\u901a\u8bdd\u589e\u52a0<\/a><span style=\"font-weight: 400;\"> \u4f7f\u7528 Facebook Messenger\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u4e00\u76f4\u662f\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u548c\u793e\u533a\u5efa\u7acb\u8054\u7cfb\u7684\u7edd\u4f73\u6e20\u9053\u3002\u73b0\u5728\uff0c\u54c1\u724c\u5fc5\u987b\u660e\u667a\u5730\u4f7f\u7528\u8fd9\u4e9b\u6e20\u9053\uff0c\u5728\u5371\u673a\u65f6\u523b\u5e2e\u52a9\u4ed6\u4eec\u7684\u793e\u533a\u3002\u54c1\u724c\u5fc5\u987b\u51fa\u73b0\u5728\u4ed6\u4eec\u8eab\u8fb9\uff0c\u56de\u5e94\u4ed6\u4eec\u7684\u4e0d\u5b89\u5168\u611f\uff0c\u5e76\u7ed9\u4e88\u4ed6\u4eec\u652f\u6301--\u65e0\u8bba\u662f\u901a\u8fc7\u505a\u597d\u4e8b\u8fd8\u662f\u63d0\u4f9b\u5a31\u4e50\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u725b\u4ed4\u88e4\u5236\u9020\u5546\u674e\u7ef4\u65af\u516c\u53f8\uff08Levi's\uff09\u8fc5\u901f\u91c7\u53d6\u884c\u52a8\uff0c\u4ee5 <\/span><a style=\"color: #002244;\" href=\"https:\/\/sourcingjournal.com\/denim\/denim-brands\/levis-501-coronavirus-instagram-live-concert-202463\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5f85\u5728\u5bb6\u91cc\u7684\u7403\u8ff7<\/a><span style=\"font-weight: 400;\">, Levi's\u5728Instagram Live\u4e0a\u63a8\u51fa\u4e86\u6bcf\u65e5\u5728\u7ebf\u97f3\u4e50\u4f1a\u3002\u6bcf\u5929\u4e0b\u5348 5 \u70b9 01 \u5206\uff0cLevi's \u90fd\u4f1a\u5728 Instagram \u4e0a\u64ad\u653e\u5176\u54c1\u724c\u5927\u4f7f\u7684\u73b0\u573a\u8868\u6f14\uff0c\u5305\u62ec Snoop Dogg\u3001DaniLeigh \u548c Kali Uchis\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u53c8\u56de\u5230\u4e86\u7075\u6d3b\u6027\u548c\u6570\u5b57\u8425\u9500\u7684\u91cd\u8981\u6027\u3002\u8425\u9500\u652f\u51fa\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u4e86\u63a8\u9500\u4ea7\u54c1\uff0c\u800c\u662f\u4e3a\u4e86\u5efa\u7acb\u793e\u533a\u548c\u7167\u987e\u5ba2\u6237\u3002\u8fd9\u79cd\u4fe1\u606f\u4f20\u9012\u7684\u7075\u6d3b\u6027\u4e5f\u662f\u4f20\u7edf\u8425\u9500\u6240\u96be\u4ee5\u4f01\u53ca\u7684\u3002\u54c1\u724c\u5fc5\u987b\u4e86\u89e3\u5e76\u5e94\u5bf9\u5ba2\u6237\u9700\u6c42\u7684\u53d8\u5316\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5371\u673a\u8fc7\u540e\uff0c\u5e7f\u544a\u5546\u5c06\u7ee7\u7eed\u589e\u52a0\u5728\u793e\u4ea4\u5a92\u4f53\u548c\u793e\u533a\u5efa\u8bbe\u65b9\u9762\u7684\u9884\u7b97\u3002\u66f4\u591a\u7684\u8d44\u91d1\u5c06\u4ece\u7535\u89c6\u8f6c\u5411\u6570\u5b57\u6e20\u9053\u3002.<\/span><\/p>\n<p><b>6.\u54c1\u724c\u5c06\u91cd\u65b0\u601d\u8003\u5176\u793e\u4f1a\u8d23\u4efb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u8bf4\u51a0\u72b6\u75c5\u6bd2\u6559\u4f1a\u4e86\u6211\u4eec\u4ec0\u4e48\uff0c\u90a3\u5c31\u662f\u6211\u4eec\u6240\u6709\u4eba\u90fd\u9700\u8981\u4e92\u76f8\u7167\u987e\uff0c\u4e3a\u4e86\u793e\u4f1a\u7684\u5229\u76ca\u800c\u5171\u540c\u884c\u52a8\u3002\u65e0\u8bba\u662f\u5728\u533b\u9662\u7684\u7b2c\u4e00\u7ebf\u3001\u5728\u8d85\u5e02\u7684\u8d27\u67b6\u4e0a\u8865\u8d27\uff0c\u8fd8\u662f\u8fdc\u79bb\u793e\u4f1a\u3001\u5f85\u5728\u5bb6\u91cc\uff0c\u6211\u4eec\u90fd\u5728\u4e00\u8d77\u3002\u6211\u4eec\u90fd\u8981\u53d1\u6325\u4f5c\u7528\uff0c\u90fd\u6709\u8d23\u4efb\u505a\u7b26\u5408\u793e\u4f1a\u5229\u76ca\u7684\u4e8b\u60c5\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u751a\u81f3\u5e7f\u544a\u5546\u4e5f\u53ef\u4ee5\u53d1\u6325\u4f5c\u7528\u3002\u4ed6\u4eec\u5904\u4e8e\u4e00\u4e2a\u72ec\u7279\u7684\u4f4d\u7f6e\uff0c\u56e0\u4e3a\u4ed6\u4eec\u76f4\u63a5\u63a5\u89e6\u793e\u533a\u548c\u6d88\u8d39\u8005\u3002\u4ed6\u4eec\u5fc5\u987b\u5229\u7528\u8fd9\u79cd\u529b\u91cf\u6765\u6ee1\u8db3\u6d88\u8d39\u8005\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\u548c\u5173\u5207\uff0c\u5e76\u6210\u4e3a\u771f\u76f8\u548c\u79ef\u6781\u5f71\u54cd\u7684\u6e90\u6cc9\u3002\u82f1\u56fd\u79fb\u52a8\u7f51\u7edc EE \u5c31\u662f\u8fce\u63a5\u8fd9\u4e00\u6311\u6218\u7684\u54c1\u724c\u4e4b\u4e00\u3002. <a style=\"color: #002244;\" href=\"https:\/\/www.thesun.co.uk\/money\/11263462\/ee-vulnerable-and-disabled-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5b83\u4e3a\u5f31\u52bf\u548c\u6b8b\u75be\u5ba2\u6237\u63d0\u4f9b\u514d\u8d39\u7535\u8bdd<\/a><\/span><span style=\"font-weight: 400;\">, \u3001\u77ed\u4fe1\u548c data \u5e2e\u52a9\u4ed6\u4eec\u5728\u51a0\u72b6\u75c5\u6bd2\u5c01\u9501\u671f\u95f4\u4e0e\u4eb2\u4eba\u4fdd\u6301\u8054\u7cfb\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u8d1f\u8d23\u4efb\u7684\u54c1\u724c\u5c06\u9762\u4e34\u6d88\u8d39\u8005\u7684\u6f5c\u5728\u53cd\u5f39\u3002\u4f8b\u5982\u5728\u5fb7\u56fd\u3001, <a style=\"color: #002244;\" href=\"https:\/\/www.ft.com\/content\/8bfe8e86-39b2-48c1-9a7c-5a527e60d120\" target=\"_blank\" rel=\"noopener noreferrer\">\u963f\u8fea\u8fbe\u65af\u9762\u4e34\u7684\u6279\u8bc4<\/a> <\/span><span style=\"font-weight: 400;\">\u56e0\u4e3a\u4ed6\u4eec\u5728\u5371\u673a\u671f\u95f4\u62d2\u7edd\u652f\u4ed8\u79df\u91d1--\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u6b64\u4e3e\u53ef\u80fd\u4f1a\u635f\u5bb3\u4ed6\u4eec\u7684\u54c1\u724c\u58f0\u8a89\u3002.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>2020 \u5e74 4 \u6708 1 \u65e5<br \/>\n\u51a0\u72b6\u75c5\u6bd2\u5371\u673a\u6b63\u5728\u6539\u53d8\u6d88\u8d39\u8005\u7684\u884c\u4e3a--\u53ef\u80fd\u662f\u6c38\u8fdc\u7684\u6539\u53d8\u3002Artefact DACH \u8bae\u5458\u6c49\u5185\u65af-\u9b4f\u68ee\u65bd\u6cf0\u7eb3\uff08Hannes Weissensteiner\uff09\u9884\u6d4b\u4e86\u8fd9\u5c06\u5bf9\u5e7f\u544a\u4e1a\u4ea7\u751f\u600e\u6837\u7684\u5f71\u54cd\u3002.<\/p>","protected":false},"featured_media":735,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-10572","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/10572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/735"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=10572"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=10572"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=10572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}