{"id":1068708,"date":"2026-02-16T16:43:34","date_gmt":"2026-02-16T16:43:34","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=1068708"},"modified":"2026-02-16T16:53:58","modified_gmt":"2026-02-16T16:53:58","slug":"from-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/from-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data\/","title":{"rendered":"\u4ece\u6027\u80fd\u9ad8\u539f\u5230\u62db\u724c\u83dc\u5f0f\uff1a\u7528 first-party data \u6253\u7834 AI \u4e0a\u9650"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5728\u5f53\u4eca\u7684\u6570\u5b57\u5e7f\u544a\u73af\u5883\u4e2d\u3001, <\/span><b>\u5e73\u53f0\u5d4c\u5165\u5f0f\u4eba\u5de5\u667a\u80fd\uff0c\u5982 Meta \u7684 Advantage+ \u548c Google \u7684 Performance Max\uff0c\u5df2\u6210\u4e3a \u201c\u5e95\u7ebf\u201d\uff0c\u800c\u975e\u5929\u82b1\u677f<\/b><span style=\"font-weight: 400;\">. .\u867d\u7136\u8fd9\u4e9b\u5de5\u5177\u73b0\u5df2\u6210\u4e3a\u884c\u4e1a\u6807\u51c6\uff0c\u4f46\u4ec5\u4ec5\u4f9d\u9760\u5b83\u4eec\u5f80\u5f80\u4f1a\u5bfc\u81f4\u4e1a\u7ee9\u505c\u6ede\u4e0d\u524d\uff0c\u56e0\u4e3a\u5b83\u4eec\u5229\u7528\u7684\u662f\u901a\u7528\u3001\u8fc7\u65f6\u7684\u4fe1\u53f7\u548c\u57fa\u672c\u4eba\u53e3\u7edf\u8ba1 targeting \uff0c\u800c\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u4e5f\u5728\u4f7f\u7528\u8fd9\u4e9b\u4fe1\u53f7\u548c\u4eba\u53e3\u7edf\u8ba1 targeting \u3002\u8981\u60f3\u8fbe\u5230 \u201c\u65e0\u6cd5\u89e6\u53ca\u7684\u5229\u6da6\u533a \u201d\u5e76\u83b7\u5f97\u6700\u4f73\u6295\u8d44\u56de\u62a5\u7387\uff0c\u8425\u9500\u4eba\u5458\u5fc5\u987b\u7528\u81ea\u5df1\u7684\u7b97\u6cd5\u6765\u4e30\u5bcc\u5e73\u53f0\u7b97\u6cd5\uff0c\u4ece\u800c\u593a\u56de\u63a7\u5236\u6743\u3002 <\/span><b>\u4e13\u6709 first-party data \u4fe1\u53f7<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u7528\u70f9\u996a\u6765\u6bd4\u55bb\u4ece\u666e\u901a\u81ea\u52a8\u5316\u5230\u9ad8\u6027\u80fd\u6fc0\u6d3b\u7684\u8f6c\u53d8\u3002\u8fd0\u884c\u4e00\u4e2a\u6210\u529f\u7684 data \u6fc0\u6d3b\u8ba1\u5212\u4e0e\u7ecf\u8425\u4e00\u5bb6\u9ad8\u7aef\u9910\u5385\u6781\u4e3a\u76f8\u4f3c\uff1a\u5b83\u9700\u8981 <\/span><b>\u53a8\u5e08\u957f<\/b><span style=\"font-weight: 400;\"> \u786e\u5b9a\u613f\u666f\u3001, <\/span><b>\u65b0\u9c9c\u98df\u6750<\/b><span style=\"font-weight: 400;\"> \u4ee5\u786e\u4fdd\u8d28\u91cf\uff0c\u4ee5\u53ca <\/span><b>\u667a\u80fd\u53a8\u623f<\/b><span style=\"font-weight: 400;\"> \u6765\u534f\u8c03\u751f\u4ea7\u3002\u6211\u4eec\u5c06\u63a2\u8ba8\u5982\u4f55\u8d85\u8d8a\u7b52\u4ed3\u5f0f data \u7684 \u201c\u6742\u4e71\u50a8\u85cf\u5ba4\u201d\uff0c\u63d0\u4f9b \u201c\u62db\u724c\u83dc\u201d\uff0c\u5373 pCLV 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\u201c\u83dc\u5355\u201d\u3002\u867d\u7136\u4eba\u5de5\u667a\u80fd\u5c31\u50cf\u53a8\u623f\u91cc\u7684\u5458\u5de5\uff0c\u80fd\u591f\u66f4\u5feb\u3001\u66f4\u667a\u80fd\u3001\u66f4\u7cbe\u786e\u5730\u70f9\u996a\uff0c\u4f46\u5b83\u7f3a\u4e4f\u53ea\u6709\u4eba\u7c7b\u624d\u80fd\u63d0\u4f9b\u7684\u54c1\u724c\u7279\u6709\u7684\u7ec6\u5fae\u5dee\u522b\u548c\u80cc\u666f\u3002\u6ca1\u6709\u4e3b\u53a8\u7684\u7cbe\u5fc3\u7b56\u5212\uff0c\u7ade\u6807\u3001targeting \u548c\u521b\u610f\u4ea4\u4ed8\u7b49\u5173\u952e\u4efb\u52a1\u5c31\u53ea\u80fd\u7531\u4e00\u822c\u7684\u81ea\u52a8\u5316\u6765\u5b8c\u6210\uff0c\u8fd9\u6700\u7ec8\u4f1a\u5bf9\u957f\u671f\u7ee9\u6548\u9020\u6210\u635f\u5bb3\u3002. <\/span><b>\u53a8\u5e08\u8bbe\u5b9a\u613f\u666f\uff0c\u4eba\u5de5\u667a\u80fd\u5e2e\u52a9\u4ed6\u4eec\u70f9\u996a<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u6210\u5206\u7b2c\u4e00\u65b9 Data<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6210\u529f\u6fc0\u6d3b\u5b8c\u5168\u53d6\u51b3\u4e8e\u60a8\u7684 <\/span><b>\u201c\u65b0\u9c9c\u519c\u4ea7\u54c1\u201d\uff1b\u60a8\u7684 first-party data<\/b><span style=\"font-weight: 400;\">. .\u8981\u4f7f\u8fd9\u4e9b\u6210\u5206\u6709\u6548\uff0c\u5b83\u4eec\u5fc5\u987b <\/span><b>\u5b9a\u6027\u3001\u6e05\u6d01\u548c\u5b9e\u65f6\u5904\u7406<\/b><span style=\"font-weight: 400;\">, \u6700\u597d\u6bcf\u5c0f\u65f6\u5237\u65b0\u4e00\u6b21\uff0c\u800c\u4e0d\u662f\u6bcf 24 \u5c0f\u65f6\u5237\u65b0\u4e00\u6b21\u3002\u6b64\u5916\uff0c\u8be5 data \u5fc5\u987b\u4e25\u683c <\/span><b>\u7b26\u5408\u9690\u79c1\u8981\u6c42<\/b><span style=\"font-weight: 400;\"> \u5e76\u7531\u4e00\u4e2a\u5f3a\u5927\u7684\u6846\u67b6\u8fdb\u884c\u7ba1\u7406\uff0c\u4ee5\u786e\u4fdd\u6574\u4e2a\u7ec4\u7ec7\u7684\u4fe1\u4efb\u3002\u4f7f\u7528\u9ad8\u8d28\u91cf\u7684\u539f\u6599\u53ef\u4ee5\u8ba9\u60a8\u7684\u4eba\u5de5\u667a\u80fd \u201c\u5458\u5de5 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CDP\uff0c\u5c06\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3001\u4ea4\u6613\u548c\u4ea7\u54c1 data \u7ed3\u5408\u5728\u4e00\u8d77\u3002\u7edf\u4e00\u7684 data \u4ed3\u5e93\u6216 CDP\uff0c\u7528\u4e8e\u5b58\u50a8\u539f\u59cb\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3001\u4ea4\u6613\u548c\u4ea7\u54c1 data\uff0c\u7b49\u5f85\u9884\u5904\u7406\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u70e4\u7bb1\uff08\u4e91\u4eba\u5de5\u667a\u80fd\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> \u5728\u4e13\u7528\u73af\u5883\u4e2d\u6258\u7ba1\u4e13\u6709\u6a21\u578b\uff0c\u5e76\u5bf9\u60a8\u7684\u7279\u5b9a\u54c1\u724c data \u8fdb\u884c\u8bad\u7ec3\uff0c\u4ee5\u521b\u5efa\u660e\u667a\u7684\u9884\u6d4b\u3002\u60a8\u7684\u4e13\u6709\u673a\u5668\u5b66\u4e60\u6a21\u578b\u6240\u5728\u7684\u4e13\u7528\u73af\u5883\u3002\u8fd9\u91cc\u662f\u5c06 \u201c\u539f\u59cb data \u201d\u8f6c\u5316\u4e3a \u201c\u9884\u6d4b\u89c1\u89e3 \u201d\u7684\u5730\u65b9\u3002\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u901a\u884c\u8bc1\uff08\u4e2d\u592e\u67a2\u7ebd\/\u670d\u52a1\u5668\u7aef\u6807\u7b7e\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> \u8fd9\u4e00\u5c42\u4f5c\u4e3a\u534f\u8c03\u70b9\uff0c\u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u3001cloud \u548c\u5e7f\u544a\u5e73\u53f0\u4e4b\u95f4\u7684\u4fe1\u606f\u6d41\u5e72\u51c0\u3001\u9690\u79c1\u5b89\u5168\u4e14\u53ef\u63a7\u3002.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u534f\u8c03\u70b9\u3002\u5c31\u50cf\u53a8\u623f \u201c\u901a\u884c\u8bc1 \u201d\u786e\u4fdd\u53ea\u6709\u5b8c\u7f8e\u7684\u83dc\u80b4\u624d\u80fd\u9001\u5230\u987e\u5ba2\u624b\u4e2d\u4e00\u6837\uff0c\u8be5\u5c42\u786e\u4fdd cloud \u548c\u5e7f\u544a\u5e73\u53f0\u4e4b\u95f4\u7684 data \u6d41\u52a8\u5e72\u51c0\u3001\u9690\u79c1\u5b89\u5168\u4e14\u53ef\u63a7\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9999\u6599\u67b6\uff08\u7279\u8272\u5546\u5e97\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> \u60a8\u7684\u5373\u7528 \u201c\u53e3\u5473 \u201d\u5e93--pCLV \u6216\u6d41\u5931\u98ce\u9669\u7b49\u9884\u6d4b\u4fe1\u53f7\uff0c\u5df2\u5b58\u50a8\u5e76\u53ef\u968f\u65f6\u6dfb\u52a0\u5230\u60a8\u7684\u7ade\u4ef7\u5f15\u64ce\u4e2d\uff0c\u4ee5\u4ea7\u751f\u7acb\u7aff\u89c1\u5f71\u7684\u6548\u679c\u3002. <\/span><span style=\"font-weight: 400;\">\u8fd9\u63d0\u4f9b\u4e86\u968f\u65f6\u53ef\u7528\u7684\u5ba2\u6237\u6d1e\u5bdf\u529b\u548c\u4ef7\u503c\uff0c\u53ef\u7acb\u5373\u6fc0\u6d3b\u3002.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u5236\u4f5c\u60a8\u7684\u7279\u8272\u98df\u8c31\uff1a\u9884\u6d4b\u6027\u7528\u4f8b<br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6807\u51c6\u81ea\u52a8\u5316\u5c06\u6bcf\u4f4d\u5ba2\u6237\u90fd\u89c6\u4e3a \u201c\u666e\u901a 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\u5219\u5229\u7528\u4f4d\u7f6e\u6216\u6d4f\u89c8\u884c\u4e3a\u7b49\u65e9\u671f\u4fe1\u53f7\uff0c\u5728\u7528\u6237\u5230\u8fbe\u65f6\u5c31\u9884\u6d4b\u5176 12 \u4e2a\u6708\u7684\u4ef7\u503c\u3002.<\/span><\/li>\n<li><b>\u53a8\u5e08\u7684\u4f18\u52bf<\/b><span style=\"font-weight: 400;\">:\u8fd9\u5c31\u5b9e\u73b0\u4e86\u57fa\u4e8e\u5229\u6da6\u7684\u7ade\u4ef7\u3002\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u6307\u793a\u4eba\u5de5\u667a\u80fd\u5bf9 \u201c\u9884\u6d4b VIP \u201d\u8fdb\u884c\u79ef\u6781\u7ade\u4ef7\uff0c\u5c06\u652f\u51fa\u8f6c\u5411\u9ad8\u4ef7\u503c\u7ec6\u5206\u5e02\u573a\uff0c\u800c\u4e0d\u662f\u539f\u59cb\u8f6c\u5316\u91cf\u3002.<\/span><\/li>\n<\/ul>\n<p><b>(2) \u9ad8\u7ea7\u7ebf\u7d22\u8bc4\u5206\uff08B2B\uff09<\/b><\/p>\n<ul>\n<li><b>\u95ee\u9898\u6240\u5728<\/b> \u4eba\u5de5\u667a\u80fd\u5f15\u64ce\u5f80\u5f80\u4f1a\u5b66\u4f1a\u5bfb\u627e\u6700\u4fbf\u5b9c\u7684\u7ebf\u7d22\uff0c\u4ece\u800c\u5728\u60a8\u7684 \u201c\u50a8\u85cf\u5ba4 \u201d\u91cc\u585e\u6ee1\u4e86\u4f4e\u8d28\u91cf\u7684 data\uff0c\u6d6a\u8d39\u4e86\u9500\u552e\u8d44\u6e90\u3002.<\/li>\n<li><b>\u98df\u8c31<\/b> \u5728\u4fe1\u53f7\u5230\u8fbe\u5a92\u4f53\u5e73\u53f0\u4e4b\u524d\uff0c\u4f1a\u6839\u636e\u5e02\u573a\u7c7b\u578b\u6216\u516c\u53f8\u89c4\u6a21\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8bc4\u5206\u3002.<\/li>\n<li><b>\u53a8\u5e08\u7684\u4f18\u52bf<\/b>:\u8fd9\u53ef\u786e\u4fdd\u4eba\u5de5\u667a\u80fd\u6839\u636e\u9884\u6d4b\u8d28\u91cf\u800c\u975e\u539f\u59cb\u6570\u91cf\u8fdb\u884c\u8bad\u7ec3\uff0c\u4f7f\u60a8\u7684\u8425\u9500\u652f\u51fa\u4e0e\u5b9e\u9645\u4e1a\u52a1\u589e\u957f\u4fdd\u6301\u4e00\u81f4\u3002.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u4e0d\u65ad\u6539\u8fdb\u7684\u5faa\u73af\uff1a\u53a8\u623f\u4e3a\u4f55\u6c38\u4e0d\u6253\u70ca<br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u9053\u62db\u724c\u83dc\u9700\u8981 \u201c\u5185\u5bb9\u54c1\u5c1d\u201d\uff0c\u8fd9\u662f\u4e00\u4e2a\u4e0d\u65ad\u5b8c\u5584\u7684\u5faa\u73af\u3002\u827e\u5c14\u4e0d\u662f\u4e00\u4e2a \u201c\u4e00\u52b3\u6c38\u9038 \u201d\u7684\u5de5\u5177\uff0c\u800c\u662f\u4e00\u4e2a\u9700\u8981\u7cbe\u82f1\u7ef4\u62a4\u7684\u6709\u751f\u547d\u7684\u7cfb\u7edf\u3002.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9648\u65e7\u6210\u5206 \u201c\u7684\u98ce\u9669\uff1a<\/b><span style=\"font-weight: 400;\"> \u5982\u679c\u4e0d\u6839\u636e\u5f53\u524d\u7684\u4e1a\u52a1\u5b9e\u9645\u60c5\u51b5\uff08\u5982\u5b63\u8282\u6027\u53d8\u5316\u6216\u4ef7\u683c\u53d8\u5316\uff09\u5bf9\u6a21\u578b\u8fdb\u884c\u91cd\u65b0\u57f9\u8bad\uff0c\u6295\u8d44\u56de\u62a5\u7387\u5c06\u8d8b\u4e8e\u5e73\u7a33\uff0c\u751a\u81f3\u5d29\u6e83\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5408\u4f5c\u5dee\u8ddd\uff1a<\/b><span style=\"font-weight: 400;\"> \u867d\u7136\u8425\u9500\u4eba\u5458\u8bbe\u5b9a\u4e86\u613f\u666f\uff0c\u4f46\u4ed6\u4eec\u5f88\u5c11\u6709\u5de5\u7a0b\u8bbe\u7f6e\u6765\u91cd\u65b0\u8bad\u7ec3\u6a21\u578b\u6216\u7ba1\u7406\u4e91\u4eba\u5de5\u667a\u80fd\u7684\u6b63\u5e38\u8fd0\u884c\u65f6\u95f4\u3002\u8fd9\u5c31\u662f\u6295\u8d44\u56de\u62a5\u7387\u7684\u6210\u8d25\u6240\u5728\u3002\u5982\u679c\u6ca1\u6709\u4e13\u95e8\u7684 \u201c\u526f\u53a8\u5e08\u957f\u201d\uff08Data Engineering\uff09\u6765\u7ef4\u62a4\u667a\u80fd\u53a8\u623f\uff0c\u60a8\u7684\u9ad8\u7aef\u9910\u5385\u5f88\u5feb\u5c31\u4f1a\u6ca6\u4e3a\u5feb\u9910\u5e97\u3002.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u52a1\u5b9e\u4e4b\u8def\uff1a\u60a8\u7684 2026 \u5e74\u8def\u7ebf\u56fe<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u907f\u514d <\/span><b>\u5728\u7ade\u4e89\u5bf9\u624b\u63d0\u4f9b\u62db\u724c\u83dc\u65f6\uff0c\u60a8\u53ea\u80fd\u91c7\u53d6 \u201c\u51b7\u51bb\u9910 \u201d\u6218\u7565<\/b><span style=\"font-weight: 400;\">, \u56e0\u6b64\uff0c\u5404\u7ec4\u7ec7\u5fc5\u987b\u4ece\u7b80\u5355\u7684\u8bd5\u9a8c\u8f6c\u5411\u5168\u9762\u7684\u8bd5\u9a8c\u3002 <\/span><b>\u5236\u5ea6\u5316<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53d1\u73b0\uff1a <\/b><span style=\"font-weight: 400;\">\u5bf9\u4f60\u7684 \u201c\u50a8\u85cf\u5ba4 \u201d\u8fdb\u884c\u4e00\u6b21\u5f7b\u5e95\u68c0\u67e5\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e9b first-party data \u6210\u5206\u662f\u771f\u6b63\u53ef\u884c\u7684\u4f18\u8d28\u6210\u5206\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5efa\u7b51\uff1a<\/b><span style=\"font-weight: 400;\"> \u907f\u514d\u4e3a\u6280\u672f\u800c\u6280\u672f\uff0c\u800c\u662f\u6839\u636e\u9ad8\u4ef7\u503c\u4e1a\u52a1\u6848\u4f8b\uff08\u5982\u57fa\u4e8e\u5229\u6da6\u7684\u7ade\u6807\uff09\u8bbe\u8ba1 \u201c\u914d\u65b9\u201d\uff0c\u4ee5\u89e3\u51b3\u5177\u4f53\u7684\u5229\u6da6\u6d41\u5931\u95ee\u9898\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5236\u5ea6\u5316\uff1a<\/b><span style=\"font-weight: 400;\"> \u5728\u5168\u7403\u8303\u56f4\u5185\u8bb0\u5f55\u6bcf\u4e00\u4e2a\u6210\u529f\u7684\u9884\u6d4b\u4fe1\u53f7 <\/span><b>\u201c\u98df\u8c31\u201d<\/b><span style=\"font-weight: 400;\">. .\u8fd9\u53ef\u786e\u4fdd\u5728\u6574\u4e2a\u5168\u7403\u7ec4\u7ec7\u5185\u5bf9\u9ad8\u6027\u80fd\u529f\u80fd\u8fdb\u884c\u7ba1\u7406\u3001\u8bbf\u95ee\u548c\u4f7f\u7528\uff0c\u800c\u4e0d\u662f\u5c06\u5176\u675f\u7f1a\u5728\u5b64\u7acb\u7684\u9879\u76ee\u4e2d\u3002.<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-1068711 size-full\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-12-at-09.58.13.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-12-at-09.58.13.png\" alt=\"\" width=\"2280\" height=\"1284\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272280%27%20height%3D%271284%27%20viewBox%3D%270%200%202280%201284%27%3E%3Crect%20width%3D%272280%27%20height%3D%271284%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-12-at-09.58.13-200x113.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-12-at-09.58.13-300x169.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-12-at-09.58.13-400x225.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-12-at-09.58.13-600x338.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-12-at-09.58.13-768x433.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-12-at-09.58.13-800x451.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-12-at-09.58.13-1024x577.png 1024w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-12-at-09.58.13-1200x676.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-12-at-09.58.13-1536x865.png 1536w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-12-at-09.58.13.png 2280w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2280px) 100vw, 2280px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u901a\u7528 \u201c\u51b7\u51bb \u201d\u4fe1\u53f7\u7684\u54c1\u724c\u4e0e\u4f7f\u7528\u4e13\u6709 \u201c\u7b7e\u540d \u201ddata \u7684\u54c1\u724c\u4e4b\u95f4\u7684\u5dee\u8ddd\u6b63\u5728\u6269\u5927\u3002\u9884\u6d4b\u4fe1\u53f7\u4e0d\u518d\u662f \u201c\u521b\u65b0\u9879\u76ee\u201d\uff0c\u800c\u662f\u751f\u5b58\u7684\u65b0\u8981\u6c42\u3002\u5982\u679c\u4f60\u73b0\u5728\u8fd8\u6ca1\u6709\u5efa\u7acb\u81ea\u5df1\u7684\u4fe1\u53f7\uff0c\u90a3\u4e48\u4f60\u5b9e\u9645\u4e0a\u662f\u5728\u901a\u8fc7\u4f7f\u7528\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u540c\u7684\u901a\u7528\u5de5\u5177\u6765\u8865\u8d34\u4ed6\u4eec\u7684\u6210\u529f\u3002.<\/span><\/p>\n<p><b>\u51c6\u5907\u597d\u6253\u9020\u60a8\u7684\u7279\u8272\u8425\u9500\u6218\u7565\u4e86\u5417\uff1f<\/b><span style=\"font-weight: 400;\"> \u8bf7\u7acb\u5373\u8054\u7cfb Artefact \u4e13\u5bb6\uff0c\u5bf9\u60a8\u7684 data \u50a8\u85cf\u5ba4\u8fdb\u884c\u8bc4\u4f30\u3002.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.artefact.com\/zh\/contact-us\/\"><span style=\"font-weight: 400;\">\u7acb\u5373\u8054\u7cfb\u6211\u4eec\uff0c\u8bc4\u4f30\u60a8\u7684 data \u751f\u6001\u7cfb\u7edf\u7684\u5168\u90e8\u6f5c\u529b<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u672c\u6587\u9610\u8ff0\u4e86\u8425\u9500\u4eba\u5458\u5982\u4f55\u901a\u8fc7\u7ed3\u5408first-party\u3001data\u3001\u9884\u6d4b\u6027\u4fe1\u53f7\u548c\u667a\u80fd\u57fa\u7840\u8bbe\u65bd\uff0c\u7a81\u7834\u6807\u51c6\u5e73\u53f0AI\u7684\u5c40\u9650\u2014\u2014\u5c06\u901a\u7528\u81ea\u52a8\u5316\u8f6c\u5316\u4e3a\u80fd\u591f\u5e26\u6765\u66f4\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u7684\u201c\u62db\u724c\u83dc\u201d\u3002.<\/p>","protected":false},"featured_media":1068710,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-1068708","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/1068708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/1068710"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1068708"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=1068708"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=1068708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}