{"id":1088670,"date":"2026-02-13T15:22:02","date_gmt":"2026-02-13T15:22:02","guid":{"rendered":""},"modified":"2026-02-17T16:56:57","modified_gmt":"2026-02-17T16:56:57","slug":"ai-in-sport-the-biggest-wins-are-now-off-the-field","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/ai-in-sport-the-biggest-wins-are-now-off-the-field\/","title":{"rendered":"AI in Sport\uff1a\u573a\u5916\u624d\u662f\u6700\u5927\u7684\u8d62\u5bb6"},"content":{"rendered":"<p>\u5728\u4f53\u80b2\u9886\u57df\uff0cdata \u548c AI 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Artefact\uff0c\u6211\u4eec\u770b\u5230\u8fd9\u573a\u573a\u5916\u9769\u547d\u5df2\u7ecf\u5f00\u59cb\u3002\u8fd9\u5bf9\u4e8e\u4fdd\u6301\u7ade\u4e89\u529b\u3001\u91cd\u65b0\u5b9a\u4e49\u4ff1\u4e50\u90e8\u548c\u8054\u8d5b\u4e0e\u7403\u8ff7\u7684\u8054\u7cfb\u3001\u65e5\u5e38\u8fd0\u8425\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n<p>\u5982\u4eca\u7684\u7403\u8ff7\u5e0c\u671b\u83b7\u5f97\u5b9e\u65f6\u8bbf\u95ee\u548c\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u800c\u4ff1\u4e50\u90e8\u5219\u9762\u4e34\u7740\u6765\u81ea\u6240\u6709\u8005\u548c\u6295\u8d44\u8005\u7684\u538b\u529b\uff0c\u9700\u8981\u589e\u52a0\u6536\u5165\u5e76\u7cbe\u7b80\u6210\u672c\u3002Apply \u91c7\u7528\u4e0e\u6bd4\u8d5b\u5206\u6790\u6216\u7403\u63a2\u76f8\u540c\u7684 data \u7b56\u7565\uff0c\u53ef\u4ee5\u6539\u53d8\u4ece\u7403\u573a\u5230\u5c4f\u5e55\u7684\u6bcf\u4e2a\u63a5\u89e6\u70b9\u3002\u4e0b\u4e00\u4e2a\u91cd\u5927\u98de\u8dc3\u4e0d\u4f1a\u53d1\u751f\u5728\u7403\u573a\u4e0a\uff0c\u800c\u662f\u5728\u4f53\u80b2\u5546\u4e1a\u8fd0\u4f5c\u7684\u5e55\u540e\u3002.<\/p>\n<h2>AI \u8d62\u5728\u573a\u5916<\/h2>\n<h3>1) \u8d85\u4e2a\u6027\u5316\u7684\u7c89\u4e1d\u53c2\u4e0e<\/h3>\n<p>\u7403\u8ff7\u4e0d\u518d\u662f\u88ab\u52a8\u7684\u3002AI \u53ef\u4ee5\u5c06 first-party data \u4ece\u5e94\u7528\u7a0b\u5e8f\u3001\u7968\u52a1\u3001\u793e\u4ea4\u548c\u96f6\u552e\u4e2d\u7edf\u4e00\u8d77\u6765\uff0c\u63d0\u4f9b\u53ca\u65f6\u3001\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\uff1a\u6bd4\u8d5b\u671f\u95f4\u7684\u52a8\u6001\u4f18\u60e0\u3001\u91cf\u8eab\u5b9a\u5236\u7684\u7cbe\u5f69\u96c6\u9526\uff0c\u6216\u4e3a\u8fdc\u7a0b\u7403\u8ff7\u63d0\u4f9b\u865a\u62df \u201c\u573a\u8fb9 \u201d\u670d\u52a1\u3002.<\/p>\n<p><strong>\u8ff7\u4f60\u624b\u63d0\u7bb1<\/strong>:\u6e29\u5e03\u5c14\u767b\u7f51\u7403\u516c\u5f00\u8d5b\u6307\u660e\u4e86\u524d\u8fdb\u7684\u65b9\u5411\uff0c\u4f7f\u7528\u751f\u6210\u5f0f AI \u4e3a\u7f51\u7edc\u548c\u5e94\u7528\u7a0b\u5e8f audience \u5927\u89c4\u6a21\u521b\u5efa\u91cf\u8eab\u5b9a\u5236\u7684\u6bd4\u8d5b\u6458\u8981\u548c\u529f\u80fd\uff0c2023 \u5e74\u5c06\u8986\u76d6\u6570\u5343\u4e07\u6570\u5b57\u7403\u8ff7\u3002.<\/p>\n<p><strong>Artefact POV<\/strong>:\u5fe0\u8bda\u5ea6\u5efa\u7acb\u5728\u60c5\u611f\u4e4b\u4e0a\uff0cAI \u5c06\u60c5\u611f\u76f8\u5173\u6027\u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u7684\u53c2\u4e0e\u6218\u7565\u3002.<\/p>\n<h3>2) \u9884\u6d4b\u7c89\u4e1d\u7ecf\u6d4e\u5b66\uff1a\u6d1e\u5bdf\u4e0b\u4e00\u6ce2\u6d6a\u6f6e<\/h3>\n<p>\u7403\u8ff7\u4e0d\u53ea\u662f\u5bf9\u6bd4\u8d5b\u505a\u51fa\u53cd\u5e94\uff0c\u4ed6\u4eec\u8fd8\u56f4\u7ed5\u6bd4\u8d5b\u521b\u9020\u5e02\u573a\u3002\u9884\u6d4b\u6027 AI \u53ef\u4ee5\u8ba9\u4ff1\u4e50\u90e8\u548c\u7403\u961f\u4ece\u89c2\u5bdf\u884c\u4e3a\u8f6c\u53d8\u4e3a\u9884\u6d4b\u884c\u4e3a\uff0c\u6a21\u62df\u7403\u8ff7\u5728\u6570\u5468\u751a\u81f3\u6570\u6708\u524d\u7684\u89c2\u770b\u3001\u8d2d\u4e70\u3001\u65c5\u884c\u548c\u6d88\u8d39\u65b9\u5f0f\u3002\u901a\u8fc7\u5206\u6790\u6765\u81ea\u7968\u52a1\u3001\u5e94\u7528\u7a0b\u5e8f\u4e92\u52a8\u3001\u5929\u6c14\u3001\u7403\u961f\u72b6\u6001\u548c\u5bf9\u624b data \u7684\u4fe1\u53f7\uff0cAI \u53ef\u4ee5\u9884\u6d4b\u4e0a\u5ea7\u7387\u3001\u5546\u54c1\u9700\u6c42\u548c\u6d41\u5931\u98ce\u9669\uff0c\u4ece\u800c\u505a\u51fa\u79ef\u6781\u4e3b\u52a8\u7684\u521b\u6536\u51b3\u7b56\u3002.<\/p>\n<p><strong>\u8ff7\u4f60\u624b\u63d0\u7bb1<\/strong>:\u4e00\u652f NBA \u7403\u961f\u5229\u7528 AI \u9a71\u52a8\u7684\u7403\u8ff7\u7ec6\u5206\u6765\u8bc6\u522b\u8d5b\u5b63\u4e2d\u671f\u7684\u6d41\u5931\u98ce\u9669\uff0c\u5e76\u89e6\u53d1\u91cf\u8eab\u5b9a\u5236\u7684\u633d\u7559\u4f18\u60e0\u3002\u7ed3\u679c\uff0c\u5b63\u7968\u7eed\u8ba2\u7387\u63d0\u9ad8\u4e86 15%\uff0c\u6bcf\u4f4d\u7403\u8ff7\u7684\u5e73\u5747\u6d88\u8d39\u4e5f\u589e\u52a0\u4e86\u3002\u5176\u4ed6\u7ec4\u7ec7\u6b63\u5728\u6269\u5c55\u8fd9\u4e9b\u6a21\u578b\uff0c\u4ee5\u9884\u6d4b\u98df\u54c1\u3001\u65c5\u884c\u548c\u96f6\u552e\u65b9\u9762\u7684\u4e8c\u6b21\u6d88\u8d39\uff0c\u5c06\u6bd4\u8d5b\u65e5\u53d8\u6210\u4e00\u4e2a\u7efc\u5408\u7684\u3001data \u4f18\u5316\u7684\u751f\u6001\u7cfb\u7edf\u3002.<\/p>\n<p><strong>Artefact POV<\/strong>:\u6700\u6709\u4ef7\u503c\u7684\u7c89\u4e1d\u4e0d\u4ec5\u662f\u5fe0\u8bda\u7684\uff0c\u800c\u4e14\u662f\u53ef\u4ee5\u9884\u6d4b\u7684\u3002\u9884\u6d4b\u662f\u65b0\u7684\u4f18\u52bf\uff0c\u5f53\u4f60\u80fd\u9884\u89c1\u4e0b\u4e00\u6ce2\u9700\u6c42\u65f6\uff0c\u4f60\u5c31\u80fd\u62a2\u5360\u5148\u673a\u3002.<\/p>\n<h3>3) \u5353\u8d8a\u8fd0\u8425\uff1a\u9690\u5f62\u4f18\u52bf<\/h3>\n<p>\u89c2\u4f17\u7206\u6ee1\u7684\u80cc\u540e\u662f\u590d\u6742\u7684\u8fd0\u8425\u3002AI \u53ef\u4ee5\u9884\u6d4b\u7279\u8bb8\u7ecf\u8425\u9700\u6c42\uff0c\u4ee5\u51cf\u5c11\u6d6a\u8d39\u548c\u7f3a\u8d27\uff0c\u4f18\u5316\u4eba\u5458\u914d\u7f6e\uff0c\u5e76\u76d1\u63a7\u4eba\u6d41\u4ee5\u51cf\u5c11\u6392\u961f\u73b0\u8c61\uff0c\u63d0\u9ad8\u5b89\u5168\u6027\u3002\u968f\u7740\u573a\u9986\u5bf9\u8fde\u63a5\u6027\u3001\u4f20\u611f\u5668\u548c\u5206\u6790\u6280\u672f\u7684\u6295\u8d44\uff0c\u667a\u80fd\u4f53\u80b2\u573a\u9986\u9886\u57df\u9884\u8ba1\u5c06\u5728 2032 \u5e74\u4e4b\u524d\u6301\u7eed\u589e\u957f\uff0c\u4ee5\u63d0\u5347\u4f53\u9a8c\u548c\u6548\u7387\u3002.<\/p>\n<p><strong>\u8ff7\u4f60\u624b\u63d0\u7bb1<\/strong>:\u6885\u8d5b\u5fb7\u65af-\u5954\u9a70\u4f53\u80b2\u573a\u90e8\u7f72\u4e86 AI \u9a71\u52a8\u7684\u7269\u6d41\u548c\u4eba\u7fa4\u667a\u80fd\uff0c\u4ee5\u5b9e\u65f6\u4f18\u5316\u7279\u8bb8\u7ecf\u8425\u3002\u901a\u8fc7\u5206\u6790\u5165\u573a data \u548c\u91c7\u8d2d\u6a21\u5f0f\uff0c\u52a8\u6001\u8c03\u6574\u4eba\u5458\u914d\u5907\u548c\u5e93\u5b58\uff0c\u4ed6\u4eec\u5c06\u7403\u8ff7\u7b49\u5f85\u65f6\u95f4\u7f29\u77ed\u4e86 40%\uff0c\u5e76\u4f7f\u9910\u996e\u6536\u5165\u589e\u52a0\u4e86 35%\u3002.<\/p>\n<p><strong>Artefact POV<\/strong>:\u8fd0\u8425\u6548\u7387\u5e76\u4e0d\u5149\u5f69\uff0c\u4f46\u5374\u80fd\u5e26\u6765\u8363\u8000\u3002\u638c\u63e1\u7269\u6d41\u548c\u4eba\u7fa4\u667a\u80fd\u7684\u573a\u9986\u4e0d\u4ec5\u80fd\u964d\u4f4e\u6210\u672c\uff0c\u8fd8\u80fd\u589e\u52a0\u6536\u5165\u3001\u63d0\u9ad8\u5b89\u5168\u6027\uff0c\u5e76\u521b\u9020\u8ba9\u7c89\u4e1d\u6d41\u8fde\u5fd8\u8fd4\u7684\u5b8c\u7f8e\u4f53\u9a8c\u3002.<\/p>\n<h2>\u4f53\u80b2\u8fd0\u52a8\u4e3a\u4f55\u78d5\u78d5\u7eca\u7eca\uff08\u4ee5\u53ca\u5982\u4f55\u7a81\u98de\u731b\u8fdb\uff09<\/h2>\n<p>\u5c3d\u7ba1\u673a\u4f1a\u663e\u800c\u6613\u89c1\uff0c\u4f46\u4e09\u79cd\u4e0d\u540c\u7684\u6a21\u5f0f\u5f80\u5f80\u4f1a\u963b\u788d\u8fdb\u5c55\uff1a<\/p>\n<p><strong>1.Data \u578b\u7b52\u4ed3\u758f\u6c34\u9600<\/strong>. .\u5927\u591a\u6570\u4f53\u80b2\u7ec4\u7ec7\u90fd\u662f\u5728\u4e92\u4e0d\u5173\u8054\u7684\u5782\u76f4\u9886\u57df\u8fd0\u8425\u3002\u7968\u52a1\u56e2\u961f\u4f18\u5316\u552e\u7f44\u7387\uff0c\u96f6\u552e\u56e2\u961f\u4f18\u5316\u5546\u54c1\u5229\u6da6\u7387\uff0c\u6570\u5b57\u56e2\u961f\u4f18\u5316\u5e94\u7528\u7a0b\u5e8f\u53c2\u4e0e\u5ea6\u3002.<br \/>\n<strong>\u6469\u64e6\u529b<\/strong>:\u7531\u4e8e\u8fd9\u4e9b\u7cfb\u7edf\u4e4b\u95f4\u5f88\u5c11\u5bf9\u8bdd\uff0c\u56e0\u6b64\u7ec4\u7ec7\u5bf9\u7403\u8ff7\u7684\u4e86\u89e3\u4e5f\u662f\u652f\u79bb\u7834\u788e\u7684\u3002\u4e00\u4e2a \"\u7acb\u5373\u8d2d\u4e70 \"\u7684\u63a8\u9001\u901a\u77e5\u53ef\u80fd\u4f1a\u53d1\u9001\u7ed9\u6b63\u5728\u6392\u961f\u6216\u521a\u521a\u6295\u8bc9\u7684\u5b63\u7968\u6301\u6709\u8005\u3002.<br \/>\n<strong>\u98ce\u9669<\/strong>:\u6ca1\u6709\u7edf\u4e00\u7684 data \u5c42\uff0c\u5c31\u4e0d\u53ef\u80fd\u5b9e\u73b0\u4e2a\u6027\u5316\u3002\u4f60\u53ea\u80fd\u91c7\u53d6\u4e00\u822c\u7684\u5927\u4f17\u8425\u9500\u7b56\u7565\uff0c\u8fd9\u8ba9\u4f60\u8bd5\u56fe\u5438\u5f15\u7684\u7c89\u4e1d\u611f\u5230\u6cae\u4e27\u3002.<br \/>\n<strong>Artefact \u67e5\u770b<\/strong>:Data \u4e0d\u4ec5\u662f IT \u8d44\u4ea7\uff0c\u8fd8\u662f\u503e\u542c\u5de5\u5177\u3002\u4e00\u4e2a\u5b64\u7acb\u7684\u7ec4\u7ec7\u53ea\u80fd\u731c\u6d4b\u7c89\u4e1d\u60f3\u8981\u4ec0\u4e48\uff0c\u800c\u4e00\u4e2a\u76f8\u4e92\u8054\u7cfb\u7684\u7ec4\u7ec7\u5374\u77e5\u9053\u3002\u4f60\u65e0\u6cd5\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u6ee1\u8db3\u4f60\u4e0d\u8ba4\u8bc6\u7684\u7c89\u4e1d\u7684\u9700\u6c42\u3002.<\/p>\n<p><strong>2.\u5173\u6ce8\u4f53\u80b2\u7684\u7eaf\u6d01\u6027<\/strong>. .\u8fd9\u53ef\u80fd\u662f\u6700\u91cd\u8981\u7684\u60c5\u611f\u969c\u788d\u3002\u9886\u5bfc\u8005\u548c\u7403\u8ff7\u4eec\u90fd\u62c5\u5fc3\uff0c\u4f53\u80b2\u7684 \u201cAI \u5316 \u201d\u4f1a\u5265\u79bb\u4f53\u80b2\u7684\u7075\u9b42\u3002.<br \/>\n<strong>\u6050\u60e7<\/strong>:\u6709\u4eba\u62c5\u5fc3\uff0c\u8fc7\u5ea6\u5546\u4e1a\u5316\u4f1a\u5c06\u539f\u59cb\u7684\u60c5\u611f\u4f53\u9a8c\u53d8\u6210\u53e6\u4e00\u79cd\u4f18\u5316\u7684\u5a31\u4e50\u4ea7\u54c1\u3002\u7403\u573a\u6c14\u6c1b\u662f\u5426\u4f1a\u8ba9\u4eba\u611f\u89c9\u662f\u4eba\u4e3a\u5236\u9020\u7684\uff1f\u4e3b\u573a\u7403\u8ff7\u7684\u5c4f\u5e55\u4e0a\u4f1a\u4e0d\u4f1a\u5145\u65a5\u7740\u5404\u79cd\u9884\u6d4b\u6570\u636e\u548c\u5c0f\u989d\u6295\u6ce8\u63d0\u793a\uff0c\u4ee5\u81f3\u4e8e\u6bd4\u8d5b\u672c\u8eab\u6210\u4e3a\u6b21\u8981\u5185\u5bb9\uff1f<br \/>\n<strong>\u73b0\u5b9e\u60c5\u51b5<\/strong>:AI \u4e0d\u5e94\u8be5\u4e0e\u6e38\u620f\u7684\u7eaf\u7cb9\u6027\u7ade\u4e89\uff0c\u800c\u5e94\u8be5\u4fdd\u62a4\u5b83\u3002.<br \/>\n\u5728\u4f53\u80b2\u573a\u5185\uff1a\u6d88\u9664\u7834\u574f\u6c14\u6c1b\u7684\u6469\u64e6\uff08\u6392\u957f\u961f\u3001\u6df7\u4e71\u7684\u5165\u53e3\uff09\uff0c\u8ba9\u7403\u8ff7\u4e13\u6ce8\u4e8e\u6bd4\u8d5b\u548c\u6c14\u6c1b\u3002.<br \/>\n<strong>\u5728\u5c4f\u5e55\u4e0a<\/strong>:AI \u4e0d\u5e94\u88ab\u7528\u6765\u5c06\u6bd4\u8d5b\u6e38\u620f\u5316\u3002\u76f8\u53cd\uff0c\u5b83\u5e94\u8be5\u5f25\u5408\u60c5\u611f\u4e0a\u7684\u8ddd\u79bb\uff0c\u5229\u7528 data \u6df1\u5316\u53d9\u4e8b\uff0c\u8ba9\u5750\u5728\u6c99\u53d1\u4e0a\u6216\u9152\u5427\u91cc\u7684\u7403\u8ff7\u611f\u53d7\u5230\u6bd4\u8d5b\u7684\u8109\u640f\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u89c2\u770b\u8f6c\u64ad\u3002.<br \/>\n<strong>Artefact \u67e5\u770b<\/strong>:\u6280\u672f\u5e94\u8be5\u662f\u9690\u5f62\u7684\u3002\u5982\u679c\u7403\u8ff7\u4eec\u6ce8\u610f\u5230\u573a\u5916\u7684 AI\uff0c\u90a3\u4e48\u4f60\u5f88\u53ef\u80fd\u662f\u8fc7\u5ea6\u5de5\u7a0b\u5316\u4e86\u3002\u6700\u597d\u7684 data \u6218\u7565\u80fd\u653e\u5927\u4eba\u4e0e\u4eba\u4e4b\u95f4\u7684\u8054\u7cfb\uff0c\u786e\u4fdd\u5373\u4f7f\u662f 5000 \u516c\u91cc\u4e4b\u5916\u7684\u7403\u8ff7\uff0c\u6fc0\u60c5\u4ecd\u662f\u4e3b\u8981\u4ea7\u54c1\u3002.<\/p>\n<p><strong>3.\u80fd\u529b\u5dee\u8ddd<\/strong>. .\u96c4\u5fc3\u5f80\u5f80\u8d85\u8fc7\u57fa\u7840\u8bbe\u65bd\u3002\u6211\u4eec\u770b\u5230\u8bb8\u591a\u673a\u6784\u60a3\u4e0a\u4e86 \u201c\u95ea\u4eae\u7269\u4f53\u7efc\u5408\u75c7\u201d\uff0c\u6295\u8d44\u4e8e GenAI \u5de5\u5177\uff0c\u5374\u6ca1\u6709 data governance \u7684\u5e95\u5c42\u652f\u6301\u3002.<br \/>\n<strong>\u5dee\u8ddd<\/strong>:\u53ea\u6709\u5c11\u6570\u4f01\u4e1a\u771f\u6b63\u4e3a AI \u505a\u597d\u4e86\u51c6\u5907\u3002\u5b83\u4eec\u53ef\u80fd\u7f3a\u4e4f\u5904\u7406\u5b9e\u65f6 data \u7684 cloud \u57fa\u7840\u8bbe\u65bd\u6216\u89e3\u91ca\u8f93\u51fa\u7684\u5185\u90e8\u6280\u80fd\u3002.<br \/>\n<strong>\u540e\u679c<\/strong>:\u90a3\u4e9b\u8bd5\u56fe\u8df3\u8fc7\u57fa\u7840\u6b65\u9aa4\u7684\u7ec4\u7ec7\uff0c\u5f80\u5f80\u4f1a\u4ee5\u6602\u8d35\u7684\u8bd5\u70b9\u9879\u76ee\u800c\u544a\u7ec8\uff0c\u65e0\u6cd5\u6269\u5927\u89c4\u6a21\u3002\u53ef\u6301\u7eed\u7684\u6210\u529f\u9700\u8981\u4e00\u4e2a\u57fa\u7840\uff1a\u7b80\u6d01\u7684 data\u3001\u660e\u786e\u7684\u540c\u610f\u6846\u67b6\u548c\u8de8\u804c\u80fd\u56e2\u961f\u3002.<br \/>\n<strong>Artefact \u67e5\u770b<\/strong>:AI \u662f\u4e00\u79cd\u653e\u5927\u5668\u3002\u5982\u679c\u5c06\u5176\u5e94\u7528\u4e8e\u6df7\u4e71\u7684\u57fa\u7840\u6216\u7cdf\u7cd5\u7684\u6d41\u7a0b\uff0c\u5c31\u53ea\u662f\u5728\u6269\u5927\u73b0\u6709\u7684\u6df7\u4e71\u3002\u80fd\u529b\u9996\u5148\u5efa\u7acb\u5728\u6cbb\u7406\u4e4b\u4e0a\uff0c\u5176\u6b21\u624d\u662f\u5de5\u5177\u3002.<\/p>\n<p>\u4e3a\u4e86\u514b\u670d\u8fd9\u4e9b\u6587\u5316\u548c\u6280\u672f\u969c\u788d\uff0c\u7ec4\u7ec7\u4e0d\u5e94\u8bd5\u56fe\u4e00\u6b21\u6027\u5b8c\u6210\u6240\u6709\u5de5\u4f5c\u3002\u76f8\u53cd\uff0c\u5206\u9636\u6bb5\u7684\u65b9\u6cd5\u53ef\u4ee5\u786e\u4fdd\u5728\u6269\u5927\u89c4\u6a21\u4e4b\u524d\u6253\u4e0b\u575a\u5b9e\u7684\u57fa\u7840\u3002\u6700\u53ef\u9760\u7684\u65b9\u6cd5\u5206\u4e3a\u4e94\u4e2a\u9636\u6bb5\uff1a<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">\u7b2c 1 \u9636\u6bb5\uff1a\u8bca\u65ad<\/span><br \/>\n\u5ba1\u6838 data \u8d44\u4ea7\uff0c\u7ed8\u5236\u7c89\u4e1d\u65c5\u7a0b\u56fe\uff0c\u5e76\u5c06 AI \u7528\u4f8b\u4e0e\u4e1a\u52a1\u76ee\u6807\u76f8\u5339\u914d\uff0c\u4f8b\u5982\u63d0\u9ad8\u7c89\u4e1d\u7ec8\u8eab\u4ef7\u503c\u6216\u8d5e\u52a9\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/li>\n<li><span style=\"text-decoration: underline;\">\u7b2c 2 \u9636\u6bb5\uff1a\u57fa\u7840<\/span><br \/>\n\u5efa\u7acb\u53ef\u6301\u7eed\u53d8\u9769\u6240\u9700\u7684 data \u548c AI \u5e73\u53f0\u3001\u6cbb\u7406\u548c\u8fd0\u8425\u6a21\u5f0f\u3002\u8fd9\u5305\u62ec\u9053\u5fb7\u98ce\u6247 data \u5904\u7406\u3002.<\/li>\n<li><span style=\"text-decoration: underline;\">\u7b2c 3 \u9636\u6bb5\uff1a\u8bd5\u70b9<\/span><br \/>\n\u901a\u8fc7\u4e00\u4e9b\u5177\u6709\u5f71\u54cd\u529b\u4e14\u53ef\u6269\u5c55\u7684\u7528\u4f8b\u8bc1\u660e\u4ef7\u503c\uff0c\u4f8b\u5982\u5e94\u7528\u7a0b\u5e8f\u5185\u7684\u81ea\u52a8\u77ed\u7247\u96c6\u9526\u6216\u98df\u54c1\u996e\u6599\u9700\u6c42\u9884\u6d4b\u3002.<\/li>\n<li><span style=\"text-decoration: underline;\">\u7b2c 4 \u9636\u6bb5\uff1a\u89c4\u6a21<\/span><br \/>\n\u5c06 AI \u5d4c\u5165\u65e5\u5e38\u5de5\u4f5c\u6d41\u7a0b\u548c\u51b3\u7b56\u4e2d\uff0c\u4f7f\u8425\u9500\u3001\u5546\u52a1\u548c\u8fd0\u8425\u56e2\u961f\u5c06\u9884\u6d4b\u548c\u4e2a\u6027\u5316\u4f5c\u4e3a\u6807\u51c6\u5e38\u89c4\u4f7f\u7528\u3002.<\/li>\n<li><span style=\"text-decoration: underline;\">\u7b2c 5 \u9636\u6bb5\uff1a\u91c7\u7528\u548c\u57f9\u8bad<\/span><br \/>\n\u91c7\u7528\u662f\u8f6c\u578b\u6210\u8d25\u7684\u5173\u952e\u3002\u5f53 data-driven \u51b3\u7b56\u6210\u4e3a\u5e02\u573a\u8425\u9500\u3001\u8fd0\u8425\u548c\u9886\u5bfc\u5c42\u7684\u672c\u80fd\u65f6\uff0cAI \u5c31\u4f1a\u4ece\u4e00\u79cd\u5de5\u5177\u8f6c\u53d8\u4e3a\u4e00\u79cd\u7ade\u4e89\u6761\u4ef6\u53cd\u5c04\u3002.<\/li>\n<\/ul>\n<p>\u5e76\u975e\u6240\u6709\u4f53\u80b2\u7ec4\u7ec7\u7684\u8d77\u70b9\u90fd\u76f8\u540c\u3002AI \u5728\u573a\u5916\u7684\u6210\u719f\u5ea6\u6709\u4e00\u4e2a\u660e\u663e\u7684\u53d1\u5c55\u8fc7\u7a0b\uff0c\u4ece\u96f6\u6563\u7684 data \u548c\u88ab\u52a8\u7684\u51b3\u7b56\u5230\u5b9e\u65f6\u7684\u3001\u9884\u6d4b\u6027\u7684\u751f\u6001\u7cfb\u7edf\u3002\u4e0b\u8868\u8bf4\u660e\u4e86\u6574\u4e2a\u884c\u4e1a\u7684\u5178\u578b\u9636\u6bb5\u3002.<\/p>\n<p><img decoding=\"async\" class=\"lazyload wp-image-1088811 aligncenter\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-table-AI-in-Sport_The-biggest-wins-are-now-off-the-field.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-table-AI-in-Sport_The-biggest-wins-are-now-off-the-field.png\" alt=\"\" width=\"774\" height=\"406\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27774%27%20height%3D%27406%27%20viewBox%3D%270%200%20774%20406%27%3E%3Crect%20width%3D%27774%27%20height%3D%27406%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-table-AI-in-Sport_The-biggest-wins-are-now-off-the-field-200x105.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-table-AI-in-Sport_The-biggest-wins-are-now-off-the-field-300x158.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-table-AI-in-Sport_The-biggest-wins-are-now-off-the-field-400x210.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-table-AI-in-Sport_The-biggest-wins-are-now-off-the-field-600x315.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-table-AI-in-Sport_The-biggest-wins-are-now-off-the-field-768x403.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-table-AI-in-Sport_The-biggest-wins-are-now-off-the-field-800x420.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-table-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1024x538.png 1024w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-table-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1200x630.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-table-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1536x806.png 1536w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-table-AI-in-Sport_The-biggest-wins-are-now-off-the-field.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/p>\n<h2>\u672a\u6765\u51e0\u5e74\u7684\u4f53\u80b2\u5e02\u573a<\/h2>\n<p>AI \u5bf9\u4f53\u80b2\u7684\u6295\u8d44\u6b63\u5728\u52a0\u901f\u3002\u4f46\u771f\u6b63\u7684\u62d0\u70b9\u5728\u4e8e\u8c01\u62e5\u6709\u4e0e\u7403\u8ff7\u7684\u5173\u7cfb\u3002\u573a\u5916\u673a\u4f1a\uff08\u6d41\u5a92\u4f53\u3001\u5546\u54c1\u3001\u5e7b\u60f3\u3001\u52a8\u6001\u5b9a\u4ef7\uff09\u6b63\u5728\u91cd\u65b0\u5b9a\u4e49\u4ff1\u4e50\u90e8\u7ecf\u6d4e\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u4eec\u9700\u8981 first-party data\u3002\u80fd\u591f\u5c06\u7968\u52a1\u3001\u5e94\u7528\u7a0b\u5e8f\u3001\u96f6\u552e\u548c\u53c2\u4e0e data 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