{"id":1089804,"date":"2026-02-13T17:43:06","date_gmt":"2026-02-13T17:43:06","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=1089804"},"modified":"2026-02-13T17:44:58","modified_gmt":"2026-02-13T17:44:58","slug":"intelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/intelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach\/","title":{"rendered":"\u667a\u80fd\u65f6\u5c1a\u96f6\u552e\uff1a\u901a\u8fc7\u4ee5\u4eba\u4e3a\u672c\u7684\u65b9\u6cd5\u63a8\u52a8 AI \u7684\u91c7\u7528"},"content":{"rendered":"<p><em><a href=\"https:\/\/www.linkedin.com\/in\/jianxunchen\/\" target=\"_blank\" rel=\"noopener\">\u9648\u5efa\u52cb<\/a> \u662f\u4e00\u4e2a <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a> \u4e13\u95e8\u4ece\u4e8b\u5962\u4f88\u54c1\u548c\u96f6\u552e\u4e1a\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u62e5\u6709 20 \u5e74\u63a8\u52a8\u7aef\u5230\u7aef data \u548c\u6570\u5b57\u5316\u8f6c\u578b\u7684 B2C \u7ecf\u9a8c\u3002.<\/em><\/p>\n<p>Artefact \u4e2d\u56fd\u6210\u529f\u4e3e\u529e\u4e86\u7b2c\u4e8c\u671f\u65f6\u5c1a\u4eba\u5de5\u667a\u80fd\u95ed\u95e8\u4f1a\u8bae\u3002\u884c\u4e1a\u9886\u5bfc\u8005\u9f50\u805a\u4e00\u5802\uff0c\u5171\u540c\u63a2\u8ba8\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u5728\u65f6\u5c1a\u548c\u96f6\u552e\u9886\u57df\u4ece\u5b9e\u9a8c\u8d70\u5411\u89c4\u6a21\u5316\u90e8\u7f72\uff0c\u4ee5\u53ca\u4ee5\u4eba\u4e3a\u672c\u7684\u65b9\u6cd5\u5982\u4f55\u6307\u5bfc\u4e0b\u4e00\u9636\u6bb5\u7684\u667a\u80fd\u8f6c\u578b\u3002.<\/p>\n<p>\u867d\u7136 AI \u4e3a\u884c\u4e1a\u5e26\u6765\u4e86\u5de8\u5927\u7684\u53ef\u80fd\u6027\uff0c\u4f46\u5927\u89c4\u6a21\u5b9e\u65bd\u4ecd\u7136\u5145\u6ee1\u6311\u6218\u3002\u603b\u4f53\u800c\u8a00\uff0c\u53ea\u6709\u5c11\u6570\u96f6\u552e\u5546\u6210\u529f\u5b9e\u73b0\u4e86\u5927\u89c4\u6a21\u4e2a\u6027\u5316\u8fd0\u8425\uff0c\u8bb8\u591a\u4f01\u4e1a\u4ecd\u7136\u53d7\u5236\u4e8e\u4eba\u624d\u51c6\u5907\u548c\u53d8\u9769\u7ba1\u7406\u65b9\u9762\u7684\u5dee\u8ddd\uff0c\u4ece\u800c\u653e\u6162\u4e86\u8f6c\u578b\u7684\u6b65\u4f10\u3002.<\/p>\n<p>\u5728\u6574\u4e2a\u884c\u4e1a\u4e2d\uff0c\u59cb\u7ec8\u5b58\u5728\u4e09\u4e2a\u6838\u5fc3\u6311\u6218\u3002.<\/p>\n<ul>\n<li>\u6d88\u8d39\u8005\u504f\u597d\u6b63\u4ee5\u524d\u6240\u672a\u6709\u7684\u901f\u5ea6\u6f14\u53d8\uff0c\u53ca\u65f6\u6355\u6349\u65b0\u8d8b\u52bf\u53d8\u5f97\u8d8a\u6765\u8d8a\u56f0\u96be\u3002.<\/li>\n<li>\u968f\u7740\u4eba\u4eec\u5bf9\u4e2a\u6027\u5316\u4f53\u9a8c\u7684\u671f\u671b\u4e0d\u65ad\u63d0\u9ad8\uff0c\u54c1\u724c\u5728\u5927\u89c4\u6a21\u6301\u7eed\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\u65b9\u9762\u5374\u4e3e\u6b65\u7ef4\u8270\u3002.<\/li>\n<li>\u9664\u4e86\u6280\u672f\u90e8\u7f72\uff0c\u91c7\u7528\u4eba\u5de5\u667a\u80fd\u8fd8\u9700\u8981\u8fdb\u884c\u91cd\u5927\u7684\u7ec4\u7ec7\u548c\u4eba\u624d\u8f6c\u578b\u3002.<\/li>\n<\/ul>\n<p>\u8981\u5b9e\u73b0\u771f\u6b63\u7684\u8f6c\u578b\uff0c\u5c31\u5fc5\u987b\u91cd\u65b0\u601d\u8003\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u4e3a\u4eba\u4eec--\u6d88\u8d39\u8005\u3001\u5ba2\u6237\u548c\u4e00\u7ebf\u56e2\u961f--\u8d4b\u80fd\u3002.<\/p>\n<h2>1.\u4eba\u5de5\u667a\u80fd\u6d1e\u5bdf\u6d88\u8d39\u8005\uff1a\u5c06\u793e\u4f1a\u58f0\u97f3\u8f6c\u5316\u4e3a\u6218\u7565<\/h2>\n<p>\u6765\u81ea <strong>\u6d88\u8d39\u8005\u4e0e\u5e02\u573a<\/strong> \u4ece\u8fd9\u4e2a\u89d2\u5ea6\u770b\uff0c\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u8d85\u8d8a\u4f20\u7edf\u7684\u793e\u4ea4\u8046\u542c\uff0c\u6210\u4e3a \u201c\u4ece\u58f0\u97f3\u5230\u6d1e\u5bdf\u529b\u7684\u5f15\u64ce\u201d\u3002.<\/p>\n<ul>\n<li><strong>\u6df1\u5ea6\u89e3\u7801<\/strong>:\u4f7f\u7528 GenAI \u4ece\u975e\u7ed3\u6784\u5316\u793e\u4ea4\u804a\u5929\u4e2d\u63d0\u53d6\u9ad8\u7c92\u5ea6 data\uff08\u573a\u5408\u3001\u504f\u597d\u3001\u89d2\u8272\uff09\u3002.<\/li>\n<li><strong>\u8d8b\u52bf\u68c0\u6d4b<\/strong>:\u8bc6\u522b \u201c\u52a0\u901f\u4fe1\u53f7\u201d\uff0c\u5728\u96f6\u552e\u4e1a\u51fa\u73b0\u5b8f\u89c2\u8d8b\u52bf\u524d 3-6 \u4e2a\u6708\u8fdb\u884c\u9884\u6d4b\uff0c\u4ece\u800c\u505a\u51fa\u66f4\u660e\u667a\u7684\u4ea7\u54c1\u548c\u5e93\u5b58\u51b3\u7b56\u3002.<\/li>\n<li><strong>\u53ef\u64cd\u4f5c\u7684\u60c5\u62a5<\/strong>:\u5c06\u8fd9\u4e9b\u6587\u5316\u8f6c\u53d8\u76f4\u63a5\u6620\u5c04\u5230\u5185\u90e8\u4ea7\u54c1\u7c7b\u522b\uff0c\u4ee5\u51cf\u5c11\u5bf9 \u201c\u76f4\u89c9 \u201d\u7684\u4f9d\u8d56\uff0c\u5e76\u786e\u5b9a\u8bbe\u8ba1\u5de5\u4f5c\u7684\u4f18\u5148\u6b21\u5e8f\u3002.<\/li>\n<\/ul>\n<p>Artefact \u4e3a\u4e00\u5bb6\u5168\u7403\u65f6\u5c1a\u5ba2\u6237\u63d0\u4f9b\u4eba\u5de5\u667a\u80fd\u90e8\u7f72\u652f\u6301\uff0c\u4ee5\u8ddf\u8e2a\u54c1\u724c\u957f\u9752\u3001\u5f00\u53d1\u7c7b\u522b\u548c\u4ea7\u54c1\u6d1e\u5bdf\u529b\u3001\u76d1\u63a7\u6d3b\u52a8\u7ee9\u6548\u5e76\u8bc6\u522b\u65b0\u5174\u5e02\u573a\u8d8b\u52bf\u3002\u8fd9\u4e9b\u6d1e\u5bdf\u529b\u88ab\u7528\u6765\u66f4\u597d\u5730\u4e3a\u4ea7\u54c1\u5f00\u53d1\u51b3\u7b56\u63d0\u4f9b\u4fe1\u606f\uff0c\u5e76\u6839\u636e\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u4fe1\u53f7\u8c03\u6574\u5185\u90e8\u4f18\u5148\u4e8b\u9879\u3002.<\/p>\n<h2>2.\u4eba\u5de5\u667a\u80fd\u5ba2\u6237\u5b9a\u4f4d\uff1a\u5927\u89c4\u6a21\u4e2a\u6027\u5316<\/h2>\n<blockquote><p>\u201c\u6211\u4eec\u7684\u76ee\u6807\u662f\u5728\u5ba2\u6237\u751f\u547d\u5468\u671f\u5185\u63d0\u4f9b\u8d85\u4e2a\u6027\u5316\u7684\u5ba2\u6237\u4f53\u9a8c\u201d\u3002\u201d<\/p><\/blockquote>\n<p>\u4ece\u5ba2\u6237\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u63a8\u52a8\u5ba2\u6237\u4ece\u7b80\u5355\u7684\u7ec6\u5206\u5230\u4ee3\u7406\u5f0f\u7684\u8d85\u4e2a\u6027\u5316\u4f53\u9a8c\u3002.<\/p>\n<ul>\n<li><strong>\u589e\u5f3a\u9500\u552e\u80fd\u529b<\/strong>:\u5728 WeCom \u7b49\u5e73\u53f0\u4e0a\u4e3a\u9500\u552e\u52a9\u7406\uff08SA\uff09\u914d\u5907 \u201cCopilots\u201d\uff0c\u4ee5\u7ba1\u7406\u5ba2\u6237\u751f\u547d\u5468\u671f\u3001\u63a8\u8350\u4ea7\u54c1\u5e76\u751f\u6210\u4e2a\u6027\u5316\u5185\u5bb9\u3002.<\/li>\n<li><strong>\u4e1a\u52a1\u5f71\u54cd<\/strong>:\u6848\u4f8b\u7814\u7a76\u8868\u660e\uff0c\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u4ea7\u54c1\u63a8\u8350\u53ef\u4f7f\u8f6c\u6362\u7387\u63d0\u9ad8 3 \u500d\uff0c\u201c\u547d\u4e2d\u7387 \u201d\u4e5f\u660e\u663e\u9ad8\u4e8e\u6807\u51c6\u7684\u7545\u9500\u4ea7\u54c1\u5217\u8868\u3002.<\/li>\n<li><strong>\u5168\u6e20\u9053\u6574\u5408<\/strong>:\u65e0\u7f1d\u8fde\u63a5\u5728\u7ebf\uff08DCom\uff09\u548c\u79bb\u7ebf\u96f6\u552e data\uff0c\u521b\u5efa 360 \u5ea6\u5ba2\u6237\u89c6\u56fe\u3002.<\/li>\n<\/ul>\n<p>Artefact \u4e3a\u4e00\u5bb6\u65f6\u5c1a\u5962\u4f88\u54c1\u5ba2\u6237\u5b9e\u65bd\u4e86\u673a\u5668\u5b66\u4e60\u6a21\u578b\uff0c\u4e3a\u6bcf\u4f4d\u5ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u63a8\u8350\u3002\u5728\u8fd9\u4e9b\u5efa\u8bae\u7684\u57fa\u7840\u4e0a\uff0c\u4eba\u5de5\u667a\u80fd\u88ab\u76f4\u63a5\u7528\u4e8e\u5728\u5ba2\u6237\u5316\u5e94\u7528\u7a0b\u5e8f\u4e2d\u521b\u5efa\u91cf\u8eab\u5b9a\u5236\u7684 \u201c\u6574\u4f53\u9020\u578b \u201d\u5efa\u8bae\uff0c\u4f7f\u9500\u552e\u4eba\u5458\u80fd\u591f\u5411\u5ba2\u6237\u63d0\u4f9b\u5b8c\u6574\u7684\u9020\u578b\u9009\u62e9\u3002\u8fd9\u79cd\u589e\u5f3a\u7684\u4e2a\u6027\u5316\u670d\u52a1\u6709\u52a9\u4e8e\u63d0\u9ad8\u8f6c\u5316\u7387\u548c\u5355\u7b14\u4ea4\u6613\u91cf\u3002.<\/p>\n<h2>3.\u7528\u4e8e\u9500\u552e\u548c\u96f6\u552e\u57f9\u8bad\u7684\u4eba\u5de5\u667a\u80fd\uff1a\u667a\u80fd\u6559\u7ec3\u201c<\/h2>\n<p>\u4ece\u5458\u5de5\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u4f7f\u5b66\u4e60\u5177\u6709\u4e92\u52a8\u6027\u548c\u9002\u5e94\u6027\u3002.<\/p>\n<ul>\n<li><strong>\u865a\u62df\u89d2\u8272\u626e\u6f14<\/strong>:\u9500\u552e\u52a9\u7406\u53ef\u4ee5\u4e0e\u9884\u5b9a\u4e49\u7684\u4eba\u5de5\u667a\u80fd\u89d2\u8272\u4e00\u8d77\u7ec3\u4e60\u9500\u552e\u573a\u666f\uff0c\u5e76\u5c31\u5176\u8bed\u8a00\u548c\u5185\u5bb9\u8868\u73b0\u83b7\u5f97\u5373\u65f6\u3001\u5ba2\u89c2\u7684\u8bc4\u5206\u3002.<\/li>\n<li><strong>\u4e92\u52a8\u95ee\u7b54\u4e2d\u5fc3<\/strong>:\u5bfc\u5e08\u53ef\u4ee5\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u4ece\u57f9\u8bad\u6587\u6863\u4e2d\u81ea\u52a8\u751f\u6210\u6d4b\u9a8c\uff0c\u800c SA \u5219\u53ef\u4ee5\u6839\u636e\u4e2a\u4eba KPI \u83b7\u5f97\u4e2a\u6027\u5316\u7684\u5b66\u4e60\u8def\u5f84\u3002.<\/li>\n<\/ul>\n<p>\u4f8b\u5982\uff0c\u67d0\u5168\u7403\u8fd0\u52a8\u88c5\u54c1\u724c\u91c7\u7528 GenAI \u5bf9\u6240\u6709\u96f6\u552e\u5458\u5de5\u8fdb\u884c 1:1 \u89d2\u8272\u626e\u6f14\u57f9\u8bad\u3002GenAI \u5c31\u50cf\u5ba2\u6237\u4e00\u6837\uff0c\u5728\u7279\u5b9a\u573a\u666f\u4e0b\u4ee5\u7279\u5b9a\u89d2\u8272\u4e0e\u96f6\u552e\u5458\u5de5\u4e92\u52a8\uff1bGenAI \u5c31\u50cf\u6559\u7ec3\u4e00\u6837\uff0c\u8bc4\u4f30\u96f6\u552e\u5458\u5de5\u5728\u4e92\u52a8\u73af\u8282\u4e2d\u7684\u8868\u73b0\u3002\u7531\u4e8e\u6559\u7ec3\u7684\u5e26\u5bbd\u9650\u5236\uff0c\u8fd9\u5728\u4ee5\u524d\u662f\u4e0d\u53ef\u884c\u7684\u3002.<\/p>\n<p>Artefact \u4e0e\u4e00\u5bb6\u5168\u7403\u8fd0\u52a8\u88c5\u54c1\u724c\u5408\u4f5c\uff0c\u90e8\u7f72\u4e86\u4e00\u4e2a\u7531 GenAI \u9a71\u52a8\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u96f6\u552e\u5458\u5de5\u63d0\u4f9b 1:1 \u865a\u62df\u89d2\u8272\u626e\u6f14\u57f9\u8bad\u3002\u8be5\u7cfb\u7edf\u6a21\u62df\u4e86\u4e0d\u540c\u7684\u5ba2\u6237\u89d2\u8272\u548c\u573a\u666f\uff0c\u540c\u65f6\u8fd8\u5728\u6bcf\u6b21\u57f9\u8bad\u540e\u63d0\u4f9b\u7ed3\u6784\u5316\u7684\u7ee9\u6548\u53cd\u9988\u3002\u901a\u8fc7\u6d88\u9664\u4f20\u7edf\u57f9\u8bad\u5e08\u7684\u5e26\u5bbd\u9650\u5236\uff0c\u8fd9\u79cd\u65b9\u6cd5\u5927\u5927\u589e\u52a0\u4e86\u4e2a\u6027\u5316\u7ec3\u4e60\u7684\u673a\u4f1a\u3002.<\/p>\n<h2>4.AI is about people\uff1a\u8f6c\u578b\u5bfc\u822a<\/h2>\n<blockquote><p>\u201c\u4eba\u5de5\u667a\u80fd\u662f\u526f\u9a7e\u9a76\uff0c\u800c\u4e0d\u662f\u81ea\u52a8\u9a7e\u9a76\u3002\u91c7\u7528\u4eba\u5de5\u667a\u80fd\u6700\u597d\u7684\u7ec4\u7ec7\u662f\u90a3\u4e9b\u5c06\u4eba\u7c7b\u667a\u80fd\u4e0e\u4eba\u5de5\u667a\u80fd\u7ed3\u5408\u5f97\u5f88\u597d\u7684\u7ec4\u7ec7\u201d\u3002\u201d<\/p><\/blockquote>\n<p>\u8981\u63a8\u52a8\u4eba\u5de5\u667a\u80fd\u5728\u65f6\u5c1a\u754c\u7684\u5e94\u7528\uff0c\u6211\u4eec\u9700\u8981\u63a8\u52a8\u7ec4\u7ec7\u548c\u4eba\u624d\u7684\u53d8\u9769\uff0c\u5f3a\u8c03\u6280\u672f\u662f \u201c\u526f\u9a7e\u9a76\u201d\uff0c\u800c\u4e0d\u662f \u201c\u81ea\u52a8\u9a7e\u9a76\u201d\u3002.<\/p>\n<ul>\n<li><strong>\u9886\u5bfc\u529b\u4e0e\u6587\u5316<\/strong>:\u8981\u60f3\u53d6\u5f97\u6210\u529f\uff0c\u9700\u8981\u9886\u5bfc\u5c42\u7684\u660e\u786e\u8ba4\u53ef\uff0c\u5e76\u8f6c\u5411 \u201c\u589e\u5f3a\u800c\u975e\u66ff\u4ee3 \u201d\u7684\u601d\u7ef4\u6a21\u5f0f\uff0c\u4ee5\u4fdd\u6301\u4e13\u4e1a\u7279\u6027\u3002.<\/li>\n<li><strong>\u514b\u670d\u5b64\u5c9b\u73b0\u8c61<\/strong>:\u6211\u4eec\u8ba8\u8bba\u4e86\u4efb\u547d \u201c\u5546\u4e1a\u7ffb\u8bd1 \u201d\u7684\u95ee\u9898--\u4ed6\u4eec\u662f data 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