{"id":1113575,"date":"2026-03-17T13:22:08","date_gmt":"2026-03-17T13:22:08","guid":{"rendered":"https:\/\/www.artefact.com\/blog\/the-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii\/"},"modified":"2026-03-18T13:45:20","modified_gmt":"2026-03-18T13:45:20","slug":"the-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/the-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii\/","title":{"rendered":"\u7b97\u6cd5\u6f14\u53d8\uff1a2026 \u5e74\u641c\u7d22\u4e4b\u53cb\u4f1a\u8bae\u4e0a\u7684\u4ee3\u7406\u7cfb\u7edf\u548c\u6218\u7565\u57fa\u7840--\u7b2c\u4e8c\u90e8\u5206"},"content":{"rendered":"

2026 \u5e74\u7684\u300a\u641c\u7d22\u4e4b\u53cb\u300b\u6742\u5fd7\u8bc1\u5b9e\u4e86\u4e00\u4e2a\u6839\u672c\u6027\u7684\u8f6c\u53d8\uff1a\u786e\u5b9a\u6027\u7684\u3001\u57fa\u4e8e\u89c4\u5219\u7684 PPC \u65f6\u4ee3\u5df2\u7ecf\u7ed3\u675f\u3002\u6211\u4eec\u5df2\u7ecf\u8fc7\u6e21\u5230\u4e00\u4e2a\u7531\u4ee5\u4e0b\u56e0\u7d20\u4e3b\u5bfc\u7684\u683c\u5c40 <\/span>\u4eba\u5de5\u667a\u80fd\u6982\u8ff0<\/b>, \u73b0\u5728\u662f\u5168\u7403\u4f7f\u7528\u7387\u6700\u9ad8\u7684\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u4ea7\u54c1\uff0c\u6bcf\u6708\u7528\u6237\u8d85\u8fc7 20 \u4ebf\u3002.\u00a0<\/span><\/p>\n

\u641c\u7d22\u4e0d\u518d\u662f\u5339\u914d\u5173\u952e\u5b57\u3002\u6211\u4eec\u73b0\u5728\u7ba1\u7406 <\/span>\u67e5\u8be2\u6247\u51fa<\/b>, \u5728\u8fd9\u4e2a \u201c\u52c7\u6562\u7684\u65b0\u4e16\u754c \u201d\u4e2d\uff0c\u7528\u6237\u7684\u610f\u56fe\u66f4\u957f\u3001\u66f4\u4f1a\u8bdd\u3001\u66f4\u590d\u6742\u3002\u5728\u8fd9\u4e2a \"\u52c7\u6562\u7684\u65b0\u4e16\u754c \"\u4e2d\uff0c\u4e94\u4e2a\u5b57\u7684\u67e5\u8be2\u662f\u6700\u57fa\u672c\u7684\u6807\u51c6\uff0c\u60a8\u7684\u7b56\u7565\u5fc5\u987b\u8db3\u591f\u7075\u6d3b\uff0c\u624d\u80fd\u6355\u6349\u5230\u5b83\u3002.\u00a0<\/span><\/p>\n

\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u5206\u4eab\u300a2026 \u5e74\u641c\u7d22\u4e4b\u53cb\u300b\u7684\u4e09\u5927\u5173\u952e\u7ecf\u9a8c\uff0c\u8fd9\u4e9b\u7ecf\u9a8c\u5c06\u6539\u53d8\u60a8\u5728 2026 \u5e74\u7684\u4ee3\u7406\u73b0\u5b9e\u4e2d\u8fd0\u8425 PPC \u7684\u65b9\u5f0f\u3002.<\/span><\/p>\n

\u7b2c\u4e00\u8bfe\uff1a\u4e0d\u63a5\u5730\u6c14\uff0c\u4eba\u5de5\u667a\u80fd\u5c31\u4f1a\u6210\u4e3a\u54c1\u724c\u98ce\u9669<\/b><\/h2>\n

\u867d\u7136\u8c37\u6b4c\u7684 <\/span>AI Max<\/b> \u627f\u8bfa\u8f6c\u5316\u7387\u63d0\u9ad8 14%\uff0c\u4f46\u8fd9\u4e9b\u6536\u76ca\u5e76\u4e0d\u662f\u81ea\u52a8\u5b9e\u73b0\u7684\u3002\u6210\u529f\u9700\u8981 <\/span>\u63a5\u5730<\/b>, Krishna Madhavan \u5728\u6d3b\u52a8\u4e2d\u5021\u5bfc\u4e86\u8fd9\u4e00\u6982\u5ff5\u3002\u63a5\u5730\u662f LLM \u8f93\u51fa\u4e0e\u54c1\u724c\u53ef\u9a8c\u8bc1\u7684\u9ad8\u8d28\u91cf data \u4e4b\u95f4\u7684\u8fde\u63a5\u7ec4\u7ec7\u3002\u5982\u679c\u4e0d\u5c06\u4eba\u5de5\u667a\u80fd\u4e0e first-party \u771f\u76f8\u8054\u7cfb\u8d77\u6765\uff0c\u5c31\u4f1a\u9762\u4e34 \u201c\u7b97\u6cd5\u6f02\u79fb \u201d\u7684\u98ce\u9669\uff0c\u5373\u60a8\u7684\u54c1\u724c\u4f1a\u6210\u4e3a\u672a\u7ecf\u8bc1\u5b9e\u7684\u8c23\u8a00\uff0c\u800c\u4e0d\u662f\u53ef\u4fe1\u7684\u4e3b\u8981\u6765\u6e90\u3002.<\/span><\/p>\n

\u7b2c 2 \u8bfe\uff1a\u53d8\u5f97\u7075\u6d3b\uff0c\u8ddf\u4e0a\u788e\u7247\u5316\u7684\u6d88\u8d39\u8005\u65c5\u7a0b<\/b><\/h2>\n

\u968f\u7740\u884c\u4e3a\u7684\u591a\u6837\u5316\uff0c\u54c1\u724c\u5fc5\u987b\u50cf\u8ffd\u9010 \u201c\u6570\u91cf \u201d\u4e00\u6837\u8ffd\u9010 \u201c\u6c1b\u56f4\u201d\uff0c\u4ee5\u4f18\u5316\u5229\u6da6\u3002TikTok \u7528\u6237\u73b0\u5728\u7684\u8f6c\u6362\u7387\u5c31\u8bf4\u660e\u4e86\u8fd9\u4e00\u70b9 <\/span>\u589e\u52a0 3.3 \u500d<\/b> \u4e0e\u5176\u4ed6\u641c\u7d22\u5e73\u53f0\u76f8\u6bd4\uff0c\u8fd9\u9884\u793a\u7740\u65b0\u4e00\u4ee3\u641c\u7d22\u5e73\u53f0\u7684\u5206\u88c2\u73b0\u5b9e\u3002.<\/span><\/p>\n

Rituals \u5728\u4ee5\u4e0b\u65b9\u9762\u53d6\u5f97\u7684\u6210\u529f\u8fdb\u4e00\u6b65\u8bc1\u660e\u4e86\u6d41\u52a8\u6027\u662f\u51a0\u519b\u601d\u7ef4\u6a21\u5f0f <\/span>\u5168\u6e20\u9053\u7ade\u6807<\/b> \u4ed6\u4eec\u5bf9\u7ebf\u4e0a\u8f6c\u5316\u548c\u7ebf\u4e0b\u884c\u52a8\u8fdb\u884c\u4e86\u4f18\u5316\uff0c\u4ee5\u8ddf\u4e0a\u5ba2\u6237\u5728\u5927\u6d41\u884c\u540e\u7684\u5ba2\u6237\u65c5\u7a0b\u3002\u540c\u6837\uff0c\"\u641c\u7d22\u4e4b\u53cb \"2026\u5e74\u5ea6PPC\u5956\u5f97\u4e3b\u4e5f\u662f\u5982\u6b64\u3001, <\/span>Asics<\/b>, \u540c\u65f6\uff0c\u5b83\u4e5f\u662f\u8fd9\u4e2a\u65f6\u4ee3\u7684\u6743\u5a01\u84dd\u56fe\u3002\u901a\u8fc7\u5229\u7528 first-party data \u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u4ed6\u4eec\u901a\u8fc7 Channable \u90e8\u7f72\u4e86\u9488\u5bf9\u7279\u5b9a\u9636\u6bb5\u7684\u81ea\u52a8\u5e7f\u544a\uff0c\u8fdb\u800c\u53d6\u5f97\u4e86 <\/span>108% \u9884\u552e\u589e\u52a0\u3002.<\/b>\u00a0<\/span><\/p>\n

\u8fd9\u4e9b\u6210\u529f\u6848\u4f8b\u8bc1\u660e\uff0c\u5728\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u5185\uff0c\u5229\u7528\u4e30\u5bcc\u7684 data \u5b9e\u73b0\u5229\u6da6\u6700\u5927\u5316\u624d\u662f\u738b\u9053\u3002\u4ed6\u4eec\u8d62\u5f97\u4e86\u6d41\u52a8\u6027\u800c\u975e\u50f5\u5316\u3002.<\/span><\/p>\n

\u7b2c\u4e09\u8bfe\uff1a\u6452\u5f03\u7b80\u5355\u81ea\u52a8\u5316\uff0c\u5c1d\u8bd5\u4ee3\u7406\u7cfb\u7edf<\/b><\/h2>\n

\u672a\u6765\u5c5e\u4e8e\u90a3\u4e9b\u4ece\u7b80\u5355\u81ea\u52a8\u5316\u5230 <\/span>\u4ee3\u7406\u7cfb\u7edf<\/b>. .\u8fd9\u5305\u62ec\u5c06\u5ba2\u6237\u8bed\u6c14\u3001\u6807\u51c6\u64cd\u4f5c\u7a0b\u5e8f\u548c\u4f18\u5316\u903b\u8f91\u8bb0\u5f55\u5230 \u201c\u4e2d\u592e\u5927\u8111 \u201d\u4e2d\uff0c\u4e3a\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u63d0\u4f9b\u6307\u5bfc\u3002.<\/span><\/p>\n

\u6211\u4eec\u770b\u5230\u7684\u8d8b\u52bf\u662f <\/span>\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u5e7f\u544a\u7ec4\u4f18\u5148\u7ea7\u6392\u5e8f<\/b>, \u7cfb\u7edf\u4f1a\u8bc4\u4f30\u7740\u9646\u9875\u6df1\u5ea6\u548c\u67e5\u8be2\u542b\u4e49\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u7684\u51fa\u4ef7\u6743\u91cd\u3002\u4e3a\u4e86\u751f\u5b58\uff0cPPC \u7ecf\u7406\u5fc5\u987b\u505c\u6b62\u63d0\u4f9b \u201cdata \u5783\u573e\u201d\uff0c\u5f00\u59cb\u521b\u65b0\u65b0\u6d41\u7a0b\u3002\u6b63\u5982\u827e\u7c73-\u8d6b\u4f2f\u987f\uff08Amy Hebdon\uff09\u6240\u5efa\u8bae\u7684\uff0c\u6211\u4eec\u5fc5\u987b\u4e13\u6ce8\u4e8e <\/span>\u4e3a\u4ec0\u4e48<\/b> \u548c <\/span>\u63a5\u4e0b\u6765\u4f1a\u53d1\u751f\u4ec0\u4e48<\/b>, \u800c\u4e0d\u4ec5\u4ec5\u662f\u62a5\u544a \u201c\u4ec0\u4e48\u201d\u3002\u201d<\/span><\/p>\n

\u5728\u6280\u672f\u5c42\u9762\u4e0a\uff0c\u4ece\u50f5\u5316\u7684\u811a\u672c\u5230 <\/span>\u201c\u632f\u52a8\u7f16\u7801\u201d<\/b> \u8fd9\u610f\u5473\u7740\u6548\u7387\u7684\u5927\u5e45\u63d0\u5347\u3002\u6b63\u5982\u5f17\u96f7\u5fb7\u91cc\u514b-\u74e6\u83b1\u65af\uff08Frederick Vallaeys\uff09\u6240\u6307\u51fa\u7684\uff0c\u6211\u4eec\u73b0\u5728\u53ef\u4ee5\u5728\u4e00\u5c0f\u65f6\u5185\u6309\u9700\u6784\u5efa\u8f6f\u4ef6\uff0c\u4ee5\u89e3\u51b3\u7279\u5b9a\u7684\u8d26\u6237\u95ee\u9898\u3002\u7136\u800c\uff0c\u4eba\u4e3a\u76d1\u7763\u4ecd\u7136\u662f\u9632\u6b62\u4eba\u5de5\u667a\u80fd\u5c06\u9884\u7b97\u4f18\u5316\u5230\u6e6e\u6ca1\u7684\u552f\u4e00\u53ef\u9760\u65b9\u6cd5\u3002.<\/span><\/p>\n

\u6218\u7565\u7684\u8f6c\u53d8<\/b><\/h2>\n

\"\"<\/h2>\n

2026 \u5e74\u6210\u529f\u6e05\u5355\uff1a<\/b><\/h2>\n
    \n
  • \u4f18\u5148\u8003\u8651\u63a5\u5730\uff1a<\/b> \u786e\u4fdd\u60a8\u7684\u4eba\u5de5\u667a\u80fd\u7531\u60a8\u7684\u7279\u5b9a\u4e1a\u52a1 data \u63a8\u52a8\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4e00\u822c\u7684\u7f51\u7edc\u77e5\u8bc6\u3002.<\/span><\/li>\n
  • \u62e5\u62b1\u632f\u52a8\u7f16\u7801\uff1a<\/b> \u5229\u7528\u4eba\u5de5\u667a\u80fd\u6253\u9020\u5b9a\u5236\u5de5\u5177\uff0c\u5e94\u5bf9\u60a8\u72ec\u7279\u7684\u8d26\u6237\u6311\u6218\u3002.<\/span><\/li>\n
  • \u8f6c\u5411\u7cfb\u7edf\u67b6\u6784\uff1a<\/b> \u5173\u6ce8\u8d26\u6237\u7684\u9632\u62a4\u680f\u548c \u201c\u4e2d\u67a2\u5927\u8111\u201d\u3002.<\/span><\/li>\n
  • \u4f18\u5316\u5229\u6da6\uff1a<\/b> \u5229\u7528\u4e30\u5bcc\u7684 first-party data \u8de8\u63a5\u89e6\u70b9\u8ddf\u8e2a\u6d88\u8d39\u8005 \u201c\u60c5\u7eea\u201d\uff0c\u8d85\u8d8a\u6e20\u9053\u5b64\u5c9b\uff0c\u5728\u6574\u4e2a\u751f\u547d\u5468\u671f\u5185\u5b9e\u73b0\u5229\u6da6\u6700\u5927\u5316\u3002.<\/span><\/li>\n<\/ul>\n

    \u7ed3\u8bba<\/b> \u501f\u52a9\u4ee3\u7406\u4eba\u5de5\u667a\u80fd\u548c\u632f\u52a8\u7f16\u7801\u7684\u529b\u91cf\uff0c\u6280\u672f\u4e0d\u518d\u662f\u74f6\u9888\uff0c\u6211\u4eec\u63d0\u4f9b\u6b63\u786e\u9632\u62a4\u7684\u80fd\u529b\u624d\u662f\u74f6\u9888\u3002\u662f\u65f6\u5019\u8d85\u8d8a 2019 \u65f6\u4ee3\u7684\u5f00\u53d1\u601d\u7ef4\uff0c\u8ba9\u6211\u4eec\u7684\u6218\u7565\u4e0e\u4ee3\u7406\u9a71\u52a8\u7cfb\u7edf\u7684\u73b0\u5b9e\u76f8\u4e00\u81f4\u4e86\u3002.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    \u641c\u7d22\u4e4b\u53cb 2026\u300b\u9884\u793a\u7740\u4ee5\u89c4\u5219\u4e3a\u57fa\u7840\u7684 PPC \u7684\u7ec8\u7ed3\uff0c\u4ee5\u53ca\u4ee5 AI \u4e3a\u9a71\u52a8\u3001\u4ee5\u5bf9\u8bdd\u4e3a\u91cd\u70b9\u7684\u641c\u7d22\u7684\u5174\u8d77\u3002\u73b0\u5728\uff0c\u6210\u529f\u7684\u5173\u952e\u5728\u4e8e\u5c06 AI \u8f93\u51fa\u5efa\u7acb\u5728\u9ad8\u8d28\u91cf data \u7684\u57fa\u7840\u4e0a\uff0c\u5e76\u91c7\u7528\u7075\u6d3b\u7684\u4ee3\u7406\u7cfb\u7edf\u3002\u6b63\u5982 108% \u552e\u524d\u63d0\u5347\u6240\u663e\u793a\u7684\uff0c\u9002\u5e94\u6027\u548c\u4e30\u5bcc\u7684 first-party data \u662f\u5728\u65b0\u641c\u7d22\u65f6\u4ee3\u53d6\u80dc\u7684\u5173\u952e\u3002.<\/p>","protected":false},"featured_media":1115124,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-1113575","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/1113575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/1115124"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1113575"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=1113575"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=1113575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}