\u53ef\u4ee5\u8bf4\uff0c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e13\u5bb6\u4eec\u7684\u666e\u904d\u5171\u8bc6\u662f\uff0c\u867d\u7136\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u8fdb\u6b65\u4ee4\u4eba\u5174\u594b\uff0c\u800c\u4e14 \u53ef\u4ee5<\/em> \u867d\u7136\u8c37\u6b4c\u6b63\u5728\u63a8\u51fa\u7684\u65b0\u6280\u672f\u53ef\u7528\u4e8e\u6539\u5584\u641c\u7d22\u4f53\u9a8c\uff0c\u4f46\u76ee\u524d\u8fd8\u4e0d\u80fd\u8ba9\u66f4\u591a\u516c\u4f17\u4f7f\u7528\u3002.<\/p>\n<\/div>\u7ee7\u6628\u5929\u7684\u58f0\u660e\u4e4b\u540e\uff0c\u7ea6\u7ff0-\u7a46\u52d2\u7d27\u63a5\u7740\u53d1\u8868\u4e86\u81ea\u5df1\u76f8\u5bf9 \u2018\u5fae\u8584 \u2019\u7684\u58f0\u660e\uff0c\u5f3a\u8c03\u4e86\u4e00\u79cd\u673a\u5236\uff0c\u5141\u8bb8\u7f51\u7ad9\u901a\u8fc7\u4f7f\u7528 nosnippet \u6807\u7b7e\u5728\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u4e2d\u5220\u9664\u6307\u5411\u5176\u5185\u5bb9\u7684\u94fe\u63a5\u3002\u8be5\u6807\u7b7e\u5df2\u53ef\u7528\u4e8e\u9632\u6b62\u5185\u5bb9\u663e\u793a\u5728\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u7684\u5143\u63cf\u8ff0\/\u7279\u5f81\u7247\u6bb5\u4e2d\u3002\u5728\u641c\u7d22\u8d28\u91cf\u5907\u53d7\u8d28\u7591\u7684\u4eca\u5929\uff0c\u8fd9\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4eba\u5458\u6765\u8bf4\u65e0\u5f02\u4e8e\u5c0f\u6069\u5c0f\u60e0\u3002.<\/p>\n<\/div>
\u4eba\u4eec\u4e25\u91cd\u62c5\u5fc3\u641c\u7d22\u7b54\u6848\u7684\u8d28\u91cf\u4f1a\u53d7\u5230\u5f71\u54cd\uff0c\u5728\u6700\u7cdf\u7cd5\u7684\u60c5\u51b5\u4e0b\u751a\u81f3\u4f1a\u51fa\u73b0\u9519\u8bef\u3002\u8fd9\u65e0\u7591\u662f\u96ea\u4e0a\u52a0\u971c\uff0c\u56e0\u4e3a\u6211\u4eec\u77e5\u9053\u8fd9\u5f88\u53ef\u80fd\u4f1a\u5bf9\u8bb8\u591a\u54c1\u724c\u548c\u4f01\u4e1a\u7684\u6709\u673a\u6027\u80fd\u4ea7\u751f\u4e0d\u5229\u5f71\u54cd\uff0c\u4f46\u5b83\u8fd8\u4e0d\u7b26\u5408\u76ee\u7684\u3002\u5bf9\u4e8e\u4e00\u5bb6\u58f0\u79f0\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u4f3c\u4e4e\u662f\u4e00\u4e2a\u5947\u602a\u3001\u6beb\u65e0\u51c6\u5907\u548c\u538b\u529b\u9a71\u52a8\u7684\u4e3e\u52a8\u3002.<\/p>\n<\/div>
\u90a3\u4e48\uff0c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u5bf9\u641c\u7d22\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/h2><\/div>\u8c37\u6b4c\u7684\u8d6b\u9a6c-\u5e03\u8fbe\u62c9\u6731\uff08Hema Budaraju\uff09\u8ba4\u4e3a\uff0c\u4e0e\u7cbe\u9009\u7247\u6bb5\uff08Featured Snippets\uff09\u7c7b\u4f3c\uff0c\u4eba\u5de5\u667a\u80fd\u6982\u89c8\u6bd4\u4f20\u7edf\u641c\u7d22\u7ed3\u679c\u4ea7\u751f\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\u3002\u867d\u7136\u60c5\u51b5\u53ef\u80fd\u5982\u6b64\uff0c\u4f46\u5982\u679c\u60a8\u5728\u4eba\u5de5\u667a\u80fd\u6982\u89c8\u4e2d\u4e0d\u663e\u773c\uff0c\u70b9\u51fb\u7387\u518d\u9ad8\u4e5f\u6ca1\u6709\u4ec0\u4e48\u7528\u3002\u5728\u4eba\u5de5\u667a\u80fd\u6982\u89c8\u8fd8\u5c5e\u4e8e\u8c37\u6b4c\u5b9e\u9a8c\u5ba4\u7684\u4e00\u90e8\u5206\u65f6\u8fdb\u884c\u7684\u65e0\u6570\u5b9e\u9a8c\u8868\u660e\uff0c\u6709\u673a\u53ef\u89c1\u6027\u548c\u6d41\u91cf\u5c06\u53d7\u5230\u5176\u5f15\u5165\u7684\u4e25\u91cd\u5f71\u54cd\u3002.<\/p>\n<\/div>
\u4ee5\u4e0b\u662f\u8fd9\u4e9b\u7814\u7a76\uff08\u5305\u62ec\u6211\u4eec Artefact \u7684\u7814\u7a76\uff09\u7684\u4e00\u4e9b\u7edf\u8ba1\u6570\u636e\uff1a<\/p>\n<\/div>
- <\/i><\/span>
\n
\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u53ef\u80fd\u4f1a\u5bfc\u81f4\u6709\u673a\u70b9\u51fb\u91cf\u51cf\u5c11 18-64%\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n
140% \u53ef\u4ee5\u964d\u4f4e\u6709\u673a\u7269\u7684\u80fd\u89c1\u5ea6\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n
\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u7684\u5f71\u54cd\u56e0\u5782\u76f4\u884c\u4e1a\u800c\u5f02\u3002\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u6700\u5e38\u663e\u793a\u6982\u8ff0\u7684\u5782\u76f4\u9886\u57df\u662f\u5065\u5eb7\u3001\u6c7d\u8f66\u3001\u51fa\u7248\u5546\u548c\u7f8e\u5bb9\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n
AI \u6982\u8ff0\u4e2d\u663e\u793a\u7684 94% \u94fe\u63a5\u4e0e\u6807\u51c6\u6709\u673a SERP \u4e2d\u663e\u793a\u7684\u94fe\u63a5\u4e0d\u540c\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n
65% \u5728\u62e5\u6709\u7cbe\u9009\u7247\u6bb5\u7684\u67e5\u8be2\u4e2d\uff0c\u7f51\u7ad9\u4f1a\u663e\u793a\u5728\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u4e2d\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n
\u4ed8\u8d39\u5e7f\u544a\u51fa\u73b0\u5728 SGE 50% \u4e0a\u3002.<\/p>\n<\/div><\/li><\/ul>
\u4f55\u65f6\u663e\u793a\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\uff1f<\/h2><\/div>\u8c37\u6b4c\u4e0d\u4f1a\u900f\u9732\u5c06\u751f\u6210\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u7684\u67e5\u8be2\u6bd4\u4f8b\uff0c\u4f46\u6211\u4eec\u77e5\u9053\u4e0d\u4f1a\u5728\u6240\u6709\u67e5\u8be2\u4e2d\u90fd\u663e\u793a\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u3002\u5982\u4e0a\u6240\u8ff0\uff0c\u6839\u636e\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u7684\u9644\u52a0\u4ef7\u503c\uff0c\u4e0d\u540c\u7684\u5782\u76f4\u884c\u4e1a\u53ef\u80fd\u4f1a\u6bd4\u5176\u4ed6\u884c\u4e1a\u770b\u5230\u66f4\u591a\u7684\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u3002\u5b83\u4eec\u53ef\u80fd\u4f1a\u663e\u793a\u5728\u91d1\u878d\u3001\u533b\u7597\u548c\u5065\u5eb7\u67e5\u8be2\u4e2d--\u5c3d\u7ba1\u6309\u7167\u8c37\u6b4c\u81ea\u5df1\u7684\u6807\u51c6\uff0c\u786e\u4fdd\u5b8c\u5168\u51c6\u786e\u662f\u5173\u952e\u3002.<\/p>\n<\/div>
\u5927\u591a\u6570\u4f8b\u5b50\u8868\u660e\uff0c\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u5c06\u7528\u4e8e\u66f4\u590d\u6742\u7684\u4fe1\u606f\u67e5\u8be2\uff0c\u8fd9\u4e9b\u67e5\u8be2\u53ef\u4ee5\u901a\u8fc7\u5404\u79cd\u4e0d\u540c\u7684\u6765\u6e90\u5f97\u5230\u66f4\u597d\u7684\u56de\u7b54--\u8fd9\u4e0d\u7981\u8ba9\u4eba\u6000\u7591\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u548c\u5e7f\u544a\u662f\u5426\u4f1a\u50cf\u4ee5\u524d\u90a3\u6837\u4ea7\u751f\u4ea4\u96c6\u3002.<\/p>\n<\/div>
\u4e3d\u5179-\u91cc\u5fb7\u5728\u6628\u5929\u7684\u535a\u6587\u4e2d\u63d0\u5230\u4e86\u5e7f\u544a\uff0c\u5c3d\u7ba1\u53ea\u662f\u7b80\u77ed\u5730\u63d0\u53ca\uff1a \u201c\u4e00\u5982\u65e2\u5f80\uff0c\u5e7f\u544a\u5c06\u7ee7\u7eed\u51fa\u73b0\u5728\u6574\u4e2a\u9875\u9762\u7684\u4e13\u7528\u4f4d\u7f6e\uff0c\u5e76\u6709\u6e05\u6670\u7684\u6807\u7b7e\u6765\u533a\u5206\u6709\u673a\u7ed3\u679c\u548c\u8d5e\u52a9\u5546\u7ed3\u679c\u201d\u3002\u201d<\/em><\/p>\n<\/div>\u5728\u6211\u770b\u6765\uff0c\u8fd9\u65e0\u7591\u8868\u660e\u4f1a\u6709\u4ea4\u53c9\uff0c\u5c3d\u7ba1\u8c37\u6b4c\u8fd8\u6ca1\u6709\u7ed9\u51fa\u660e\u786e\u7684\u7b54\u6848\u3002\u5df4\u91cc-\u65bd\u74e6\u8328\uff08Barry Shwartz\uff09\u5728\u300a\u641c\u7d22\u5f15\u64ce\u5730\u5e26\u300b\uff08Search Engine Land\uff09\u4e0a\u53d1\u8868\u7684\u4e00\u7bc7\u6587\u7ae0\u4e2d\u5199\u9053 \u201c\u6211\u95ee\u662f\u5426\u53ea\u6709\u5728\u4e0d\u663e\u793a\u5e7f\u544a\u7684\u60c5\u51b5\u4e0b\u624d\u80fd\u770b\u5230\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\uff0c\u4f46\u6211\u88ab\u544a\u77e5\uff0c\u60c5\u51b5\u5e76\u975e\u5982\u6b64\u3002\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u5c06\u663e\u793a\u7684\u67e5\u8be2\u7c7b\u578b \u201c\u4e0e\u5e7f\u544a\u5173\u7cfb\u4e0d\u5927\u201d\uff0c\u66f4\u591a\u7684\u662f\u4e3a\u641c\u7d22\u7ed3\u679c\u589e\u52a0\u4ef7\u503c\u201d\u3002.<\/em><\/p>\n<\/div><\/div><\/div>![\"Edouard](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/edouard-destrem.png\" "\\"\u7231\u5fb7\u534e-\u5fb7\u65af\u7279\u96f7\u59c6\\"")
<\/span><\/div><\/div><\/div>\u201c\u6b63\u5982 2023 \u5e74 5 \u6708\u5728\u4f26\u6566\u4e3e\u884c\u7684 Artefact \u4eba\u5de5\u667a\u80fd\u5cf0\u4f1a\u4e0a\u9884\u6d4b\u7684\u90a3\u6837\uff0c\u7531\u4e8e\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u901a\u8fc7\u66f4\u591a\u4e92\u52a8\u63d0\u4f9b\u66f4\u597d\u3001\u66f4\u5feb\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u56e0\u6b64\u4fe1\u606f\u67e5\u8be2\u73b0\u5728\u9762\u4e34\u7684\u98ce\u9669\u6700\u5927\u3002\u6628\u5929\u516c\u5e03\u7684\u5927\u591a\u6570\u4f8b\u5b50\u90fd\u8868\u660e\uff0c\u5bf9\u4e8e\u771f\u6b63\u7684\u957f\u5c3e\u590d\u6742\u95ee\u9898\uff0cSERP \u9875\u9762\u5c06\u4f1a\u53d1\u751f\u53d8\u5316\u3002\u53ef\u4ee5\u8ba4\u4e3a\uff0c\u8c37\u6b4c\u5c06\u91cd\u70b9\u5411\u5e0c\u671b\u5b8c\u6210\u64cd\u4f5c\u7684\u641c\u7d22\u8005\u5c55\u793a\u975e\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u7684\u7b54\u6848\uff0c\u5982\u8d2d\u4e70\u5546\u54c1\u3001\u9884\u8ba2\u9152\u5e97\u3001\u79df\u8f66\u7b49\u201d\u3002\u201d<\/em><\/p>\nEdouard Destrem\uff0c\u82f1\u56fd Artefact \u516c\u53f8\u516c\u79c1\u4f19\u4f34\u5173\u7cfb\u90e8\u4e3b\u7ba1<\/p>\n<\/div><\/div><\/div>
\u5c31\u5728\u6628\u5929\u641c\u7d22\u5f15\u5165\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u4e4b\u524d\uff0c\u6709\u7814\u7a76\u8868\u660e\uff0c\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u51fa\u73b0\u7684\u9891\u7387\u964d\u4f4e\u4e86\uff0c\u5728\u641c\u7d22\u7ed3\u679c\u6392\u5e8f\u4e2d\u6240\u5360\u7684\u4f4d\u7f6e\u4e5f\u51cf\u5c11\u4e86\u3002\u6211\u8ba4\u4e3a\uff0c\u8fd9\u8868\u660e\u8c37\u6b4c\u81f3\u5c11\u60f3\u52aa\u529b\u628a\u5b83\u505a\u597d\u3002\u867d\u7136\u8fd9\u5bb6\u641c\u7d22\u5de8\u5934\u8868\u9762\u4e0a\u770b\u8d77\u6765\u5bf9\u5728\u641c\u7d22\u4e2d\u5f15\u5165\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5145\u6ee1\u4fe1\u5fc3\uff0c\u4f46\u5c06\u663e\u793a\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u7684\u67e5\u8be2\u6b21\u6570\u4ece 25% \u51cf\u5c11\u5230 65% \u81f3\u5c11\u8868\u660e\u4e86\u4e00\u4e1d\u8c28\u614e\u3002.<\/p>\n<\/div>
\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u5bf9\u641c\u7d22\u7684\u610f\u4e49\u5c06\u5728\u672a\u6765\u51e0\u5468\u548c\u51e0\u4e2a\u6708\u5185\u63ed\u6653\u3002\u867d\u7136\u5df2\u7ecf\u5f00\u5c55\u4e86\u76f8\u5173\u7814\u7a76\uff0c\u4f46\u73b0\u5728\u53ef\u4ee5\u5411\u66f4\u5e7f\u6cdb\u7684 audience \u63d0\u4f9b \u201c\u5b9e\u9645 \u201d\u4f53\u9a8c\u3002\u5b83\u7684\u4e13\u4e1a\u6027\u3001\u6743\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6\u548c\u51c6\u786e\u6027\u5c06\u63a5\u53d7\u6700\u91cd\u8981\u4eba\u7fa4\u7684\u68c0\u9a8c\u3002\u4f5c\u4e3a\u4e3a\u5ba2\u6237\u63d0\u4f9b\u652f\u6301\u7684\u673a\u6784\uff0c\u6211\u4eec\u7684\u5de5\u4f5c\u5c31\u662f\u8981\u4e86\u89e3 data \u7684\u610f\u4e49\uff0c\u51c6\u786e\u8bc4\u4f30\u8fd9\u610f\u5473\u7740\u4ec0\u4e48\uff0c\u4ece\u800c\u7ee7\u7eed\u4e3a\u7528\u6237\u63d0\u4f9b\u6700\u4f73\u4f53\u9a8c\u3002.<\/p>\n<\/div><\/div><\/div>
![\"Ellen](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/ellen-blacow.png\" "\\"ellen")
<\/span><\/div><\/div><\/div>\u201cSGE\u7684\u63a8\u51fa\u53ef\u80fd\u662f\u8c37\u6b4c\u591a\u5e74\u6765\u5ba3\u5e03\u7684\u6700\u4e0d\u4ee4\u4eba\u60ca\u8bb6\u7684\u4e8b\u60c5\u4e4b\u4e00--\u4ed6\u4eec\u4e00\u76f4\u5728\u516c\u5f00\u6d4b\u8bd5\u5e76\u5ba3\u5e03\u8be5\u4ea7\u54c1\u7684\u8fed\u4ee3\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u968f\u7740\u641c\u7d22\u7ed3\u679c\u548c\u6d88\u8d39\u8005\u4e92\u52a8\u7684\u6539\u53d8\uff0c\u5728\u672a\u6765\u51e0\u5468\u548c\u51e0\u4e2a\u6708\u5185\uff0c\u5b83\u5f88\u53ef\u80fd\u4f1a\u8ba9\u8bb8\u591a\u7f51\u7ad9\u548c\u4f01\u4e1a\u4e3b\u611f\u5230\u9707\u60ca\u3002\u4f5c\u4e3a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4eba\u5458\uff0c\u6211\u4eec\u65e2\u53ef\u4ee5\u5bf9\u6b64\u611f\u5230\u6050\u614c\uff0c\u4e5f\u53ef\u4ee5\u5c06\u5176\u89c6\u4e3a\u641c\u7d22\u53d1\u5c55\u7684\u4e0b\u4e00\u6b65\u3002.
\n\u603b\u7684\u6765\u8bf4\uff0c\u6211\u4eec\u7684\u6218\u7565\u4e0d\u5e94\u8be5\u6539\u53d8\uff0c\u6211\u4eec\u5e94\u8be5\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\uff0c\u8003\u8651\u4eba\u4eec\u5982\u4f55\u641c\u7d22\uff0c\u5e76\u6700\u7ec8\u8fdb\u884c\u4f18\u5316\uff0c\u4ee5\u786e\u4fdd\u4eba\u4eec\u80fd\u591f\u83b7\u5f97\u6240\u9700\u7684\u4fe1\u606f\u3002\u5728\u4efb\u4f55\u641c\u7d22\u6218\u7565\u4e2d\uff0c\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u7262\u56fa\u7684\u5173\u7cfb\u3001\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c targeting \u4e0a\u5c42\u6e20\u9053\u5173\u952e\u8bcd\u90fd\u5e94\u7ee7\u7eed\u53d1\u6325\u5173\u952e\u4f5c\u7528\uff0c\u53ea\u662f\u6211\u4eec\u8981\u8ba4\u8bc6\u5230\uff0c\u6211\u4eec\u5728\u5386\u53f2\u4e0a\u770b\u5230\u7684\u6307\u6807\u548c\u6570\u5b57\u73b0\u5728\u53ef\u80fd\u4f1a\u5411\u4e0d\u540c\u7684\u65b9\u5411\u8f6c\u53d8\u3002\u201d<\/em><\/p>\n\u82f1\u56fd Artefact \u516c\u53f8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u9ad8\u7ea7\u7ecf\u7406 Ellen Blacow<\/p>\n<\/div><\/div><\/div>
\u6211\u7684\u4f01\u4e1a\u5982\u4f55\u62a5\u544a\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u7684\u5f71\u54cd\uff1f<\/h2><\/div>Google Search Console \u5c06\u663e\u793a AI \u6982\u89c8\u7684\u5370\u8c61\u548c\u70b9\u51fb\u6b21\u6570\uff0c\u4f46 Google \u660e\u786e\u8868\u793a\uff0c\u8fd9\u4e9b\u6307\u6807\u5c06\u4e0d\u4f1a\u5728 Google Search Console \u4e2d\u663e\u793a\u3002 \u53ef\u4ece\u73b0\u6709\u7684 data<\/em>.<\/p>\n<\/div>\u8fd9\u610f\u5473\u7740\u4e13\u95e8\u9488\u5bf9\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u7684\u6027\u80fd\u62a5\u544a\u5c06\u66f4\u52a0\u56f0\u96be\uff0c\u4f46\u5e76\u975e\u4e0d\u53ef\u80fd\u3002\u6709\u5f88\u591a\u5de5\u5177\u53ef\u4ee5\u8ba9\u4f01\u4e1a\u8ddf\u8e2a\u548c\u5206\u6790\u67e5\u8be2\u5c42\u9762\u7684\u5f71\u54cd\u3002\u90a3\u4e9b\u4e00\u76f4\u5173\u6ce8\u5e76\u4e60\u60ef\u4e8e\u8ddf\u8e2a\u66f4\u8be6\u7ec6\u7684\u6709\u673a\u6027\u80fd\u6307\u6807\u7684\u4f01\u4e1a\u5728\u8fd9\u65b9\u9762\u53ef\u80fd\u4f1a\u5360\u5f97\u5148\u673a--\u7279\u522b\u662f\u90a3\u4e9b\u4f7f\u7528\u66f4\u5148\u8fdb\u7684\u62a5\u544a\u548c\u5f52\u56e0\u6765\u4e86\u89e3\u6765\u81ea\u67e5\u8be2\u7684\u6d41\u91cf\u4ef7\u503c\u7684\u4f01\u4e1a\uff0c\u8fd9\u4e9b\u67e5\u8be2\u5177\u6709\u66f4\u591a\u7684\u4fe1\u606f\u610f\u56fe\u3002\u53bb\u5e74\uff0c\u6211\u4eec\u4e00\u76f4\u5728\u52aa\u529b\u66f4\u597d\u5730\u7406\u89e3\u8fd9\u4e00\u70b9\u3002.<\/p>\n<\/div>
\u5f52\u6839\u7ed3\u5e95\uff0c\u5728\u7ee9\u6548\u65b9\u9762\uff0c\u8ddf\u8e2a\u53ef\u89c1\u5ea6\u548c\u6d41\u91cf\u7684\u53d8\u5316\u5bf9\u5173\u952e\u4e1a\u52a1\u76ee\u6807\u7684\u5f71\u54cd\u624d\u662f\u6700\u91cd\u8981\u7684\u3002\u5bf9\u5ba2\u6237\u771f\u6b63\u91cd\u8981\u7684\u6307\u6807\u4e0d\u4f1a\u6539\u53d8\u3002.<\/p>\n<\/div>
\u8ddf\u8e2a\u5e76\u4e86\u89e3\u641c\u7d22\u7684\u8fd9\u4e00\u53d8\u5316\u5982\u4f55\u5f71\u54cd\u7528\u6237\u884c\u4e3a\u3001SERP \u5982\u4f55\u6839\u636e\u610f\u56fe\u53d1\u751f\u53d8\u5316\u3001\u7279\u5b9a\u5782\u76f4\u884c\u4e1a\u548c\u4e0d\u540c\u4ea7\u54c1\u8303\u56f4\u7684\u7ec6\u5fae\u5dee\u522b\uff0c\u5c06\u63ed\u793a\u54c1\u724c\u548c\u4f01\u4e1a\u5982\u4f55\uff08\u5982\u679c\u9700\u8981\uff09\u8fdb\u884c\u8c03\u6574\uff0c\u4ee5\u5b9e\u73b0\u5176\u72ec\u7279\u7684\u76ee\u6807\u3002.<\/p>\n<\/div><\/div><\/div>
![\"Andrew](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/Andrew-limn.png\" "\\"\u5b89\u5fb7\u9c81-\u6797\\"")
<\/span><\/div><\/div><\/div>\u201c\u5bf9\u4e8e\u5728\u8fc7\u53bb\u4e00\u5e74\u4e2d\u83b7\u5f97\u4e86\u641c\u7d22\u751f\u6210\u4f53\u9a8c\u7684\u884c\u4e1a\u4e13\u4e1a\u4eba\u58eb\u6765\u8bf4\uff0c\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u53ef\u80fd\u4f1a\u611f\u89c9\u975e\u5e38\u719f\u6089\uff0c\u4f46\u6211\u4eec\u5fc5\u987b\u8bb0\u4f4f\uff0c\u5bf9\u4e8e\u5927\u591a\u6570\u8c37\u6b4c\u641c\u7d22\u7528\u6237\u6765\u8bf4\uff0c\u8fd9\u9879\u529f\u80fd\u5c06\u662f\u4e00\u9879\u65b0\u529f\u80fd\u3002\u6211\u8ba4\u4e3a\u5728\u63a5\u4e0b\u6765\u7684\u51e0\u4e2a\u6708\u91cc\uff0c\u968f\u7740\u8c37\u6b4c\u5bf9\u7528\u6237\u53cd\u9988\u505a\u51fa\u5168\u9762\u56de\u5e94\uff0c\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u5c06\u7ee7\u7eed\u53d1\u751f\u91cd\u5927\u53d8\u5316\uff0c\u56e0\u6b64\u6211\u8ba4\u4e3a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u884c\u4e1a\u4e0d\u5e94\u8fc7\u65e9\u5730\u6ee1\u8db3\u4e8e\u76ee\u524d\u7684\u5c55\u793a\u65b9\u5f0f\u3002.<\/em><\/p>\n\u5728\u6211\u91cd\u70b9\u5173\u6ce8\u7684\u6c7d\u8f66\u5782\u76f4\u9886\u57df\uff0c\u6709\u673a\u641c\u7d22\u5448\u73b0\u7684\u4e00\u4e9b\u6700\u5927\u5e72\u6270\u5df2\u88ab\u8bb0\u5f55\u4e0b\u6765\u3002\u5927\u91cf\u7684\u641c\u7d22\u67e5\u8be2\u90fd\u51fa\u73b0\u4e86\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\uff0c\u5176\u4e2d\u663e\u793a\u7684\u6765\u6e90\u4e0e\u6807\u51c6\u7684 \u201810 \u4e2a\u84dd\u8272\u94fe\u63a5 \u2019\u5927\u76f8\u5f84\u5ead\u3002\u6211\u4eec\u81ea\u5df1\u7684\u7814\u7a76\u4e5f\u8bc1\u5b9e\u4e86\u8fd9\u4e00\u70b9\uff0c\u4e0d\u8fc7\u6211\u4eec\u53d1\u73b0\u5bf9\u6c7d\u8f66\u54c1\u724c\u672c\u8eab\u7684\u5f71\u54cd\u8fdc\u5c0f\u4e8e\u5bf9\u884c\u4e1a\u51fa\u7248\u7269\u548c\u7b2c\u4e09\u65b9\u5728\u7ebf\u5e02\u573a\u7684\u5f71\u54cd\u3002.<\/em><\/p>\n\u5f53\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u51fa\u73b0\u65f6\uff0c\u54c1\u724c\u529b\u5c06\u7ee7\u7eed\u4e3a\u5236\u9020\u5546\u7684\u5927\u90e8\u5206\u9876\u7ea7\u6d41\u91cf\u641c\u7d22\u67e5\u8be2\u63d0\u4f9b\u53ef\u89c1\u6027\u3002\u5728\u975e\u54c1\u724c\u7684\u65e9\u671f\u8d2d\u4e70\u6f0f\u6597\u641c\u7d22\u4e2d\uff0c\u7528\u6237\u6b63\u5728\u8c03\u67e5\u4ed6\u4eec\u7684\u9009\u62e9\u5e76\u6bd4\u8f83\u540c\u7b49\u578b\u53f7\u7684\u529f\u80fd\uff0c\u8fd9\u90e8\u5206\u641c\u7d22\u7684\u5f71\u54cd\u66f4\u5927\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u5bf9\u54c1\u724c\u7684\u4e3b\u8981\u5efa\u8bae\u662f\u786e\u4fdd\u4ed6\u4eec\u7528\u5ba2\u6237\u4f7f\u7528\u7684\u8bed\u8a00\u8c08\u8bba\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u5e76\u5728\u4ed6\u4eec\u7684\u7f51\u7ad9\u4e0a\u63d0\u4f9b\u6709\u5173\u6bcf\u4e2a\u578b\u53f7\u7684\u5e7f\u6cdb\u4fe1\u606f\u3002\u201d<\/em><\/p>\n\u82f1\u56fd Artefact \u516c\u53f8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u603b\u76d1 Andy Limn<\/p>\n<\/div><\/div><\/div>
\u6211\u7684\u4f01\u4e1a\u5982\u4f55\u624d\u80fd\u51cf\u8f7b\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u7684\u8d1f\u9762\u5f71\u54cd\uff1f<\/h2><\/div>\u6211\u4eec\u6709\u5145\u8db3\u7684\u65f6\u95f4\u4e3a\u5c06\u4eba\u5de5\u667a\u80fd\u751f\u6210\u6280\u672f\u5f15\u5165\u641c\u7d22\u505a\u597d\u51c6\u5907--\u8c37\u6b4c\u5df2\u7ecf\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u4e00\u4e2a\u6d4b\u8bd5\u5e73\u53f0\u3002\u9002\u5e94\u80fd\u529b\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6280\u80fd\u7684\u5b9d\u8d35\u7ec4\u6210\u90e8\u5206\uff0c\u56e0\u6b64\u8fd9\u53ea\u662f\u8fd9\u65b9\u9762\u7684\u53c8\u4e00\u4e2a\u4f8b\u5b50\u3002.<\/p>\n<\/div><\/div><\/div>
![\"Nick](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/nick-shread.png\" "\\"nick")
<\/span><\/div><\/div><\/div>\u201c\u6211\u671f\u5f85\u90a3\u4e9b\u6ca1\u6709\u5bc6\u5207\u5173\u6ce8\u4e8b\u6001\u53d1\u5c55\u7684\u54c1\u724c\u5728\u770b\u5230\u6709\u673a\u6d41\u91cf\u4e0b\u964d\u65f6\uff0c\u4f1a\u4ea7\u751f\u4e00\u79cd\u6025\u8e81\u7684\u53cd\u5e94\uff0c\u800c\u4e0d\u4f1a\u5c06\u5176\u4e0e\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u7684\u63a8\u51fa\u8054\u7cfb\u8d77\u6765\u3002\u6709\u591a\u5c11\u641c\u7d22\u7528\u6237\u4f1a\u4f7f\u7528\u65b0\u7684 \u2018\u7f51\u9875 \u2019\u8fc7\u6ee4\u9009\u9879\u6765\u5173\u95ed\u4eba\u5de5\u667a\u80fd\u6982\u89c8\uff0c\u5e76\u4f7f\u7528\u7cbe\u7b80\u7248\u641c\u7d22\u7ed3\u679c\uff0c\u8fd9\u5c06\u662f\u4e00\u4e2a\u6709\u8da3\u7684\u95ee\u9898\u3002\u5e0c\u671b\u6211\u4eec\u80fd\u8bbf\u95ee data \u6765\u76d1\u6d4b\u5438\u6536\u60c5\u51b5\u3002\u201d<\/em><\/p>\nNick Shread\uff0cArtefact UK \u5ba2\u6237\u603b\u76d1<\/p>\n<\/div><\/div><\/div>
\u6211\u4eec\u7ee7\u7eed\u4e0e\u5ba2\u6237\u5408\u4f5c\uff0c\u4e86\u89e3\u6211\u4eec\u5982\u4f55\u901a\u8fc7\u6539\u5584\u4ed6\u4eec\u7684\u6570\u5b57\u4f53\u9a8c\u6765\u5e2e\u52a9\u4ed6\u4eec\u5b9e\u73b0\u66f4\u5e7f\u6cdb\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u5e76\u5c06\u65b0\u7684\u80cc\u666f\u548c\u529f\u80fd\u8003\u8651\u5728\u5185\u3002\u6211\u4eec\u91c7\u7528\u7684\u7b56\u7565\u5305\u62ec<\/p>\n<\/div>
- <\/i><\/span>
\n
\u5229\u7528\u60a8\u7684\u4e13\u5bb6\u6765\u521b\u5efa\u5185\u5bb9\uff0c\u5e76\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u57f9\u8bad\uff0c\u4f7f\u4ed6\u4eec\u4e86\u89e3\u4eba\u4eec\u5982\u4f55\u641c\u7d22\u4ee5\u53ca\u4ed6\u4eec\u6b63\u5728\u5bfb\u627e\u7684\u4fe1\u606f\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n
\u4ee5\u6613\u4e8e\u6d88\u5316\u7684\u65b9\u5f0f\u7ec4\u7ec7\u5185\u5bb9\uff0c\u7b80\u660e\u627c\u8981\u5730\u56de\u7b54\u95ee\u9898\uff0c\u5fc5\u8981\u65f6\u63d0\u4f9b\u7ec6\u8282\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n
\u5229\u7528\u7ed3\u6784\u5316 data \u4ee5\u6700\u4f73\u65b9\u5f0f\u7ec4\u7ec7\u7f51\u7ad9\u4fe1\u606f\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n
\u9075\u5faa\u6700\u4f73\u6280\u672f\u5b9e\u8df5 - \u786e\u4fdd\u60a8\u7684\u7f51\u7ad9\u4fbf\u4e8e\u7528\u6237\u548c\u722c\u866b\u6d4f\u89c8\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n
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\u5982\u679c\u8bf4\u8c37\u6b4c\u5728\u65e7\u7684 \u2018\u5e38\u6001 \u2019\u4e0b\u4e00\u76f4\u5728\u52aa\u529b\u4e3a\u7528\u6237\u63d0\u4f9b\u6700\u4f73\u641c\u7d22\u7ed3\u679c\uff0c\u90a3\u4e48\u5728\u65b0\u7684 \"\u5e38\u6001 \"\u4e0b\uff0c\u5b83\u5c06\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\u5462\uff1f\u6211\u8ba4\u4e3a\uff0c\u6211\u4eec\u5e94\u8be5\u548c\u8c37\u6b4c\u4e00\u6837\uff0c\u5728\u8fd9\u573a\u641c\u7d22\u53ca\u5176\u4ea7\u54c1\u7684\u53d8\u9769\u4e2d\u8fce\u63a5\u72c2\u98ce\u66b4\u96e8\u3002.<\/p>\n<\/div><\/div><\/div>
![\"David](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/David-Burkinshaw.png\" "\\"\u6234\u7ef4-\u4f2f\u91d1\u8096\\"")
<\/span><\/div><\/div><\/div>\u201c\u4e0e\u6240\u6709\u4e0e\u8c37\u6b4c\u6709\u5173\u7684\u4e8b\u60c5\u4e00\u6837\uff0c\u8fd9\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u5c06\u662f\u4e00\u4e2a\u89c2\u671b\u7684\u5f00\u59cb\uff1a\u5728\u505a\u51fa\u4efb\u4f55\u51b3\u5b9a\u4e4b\u524d\uff0c\u4e0d\u8981\u7acb\u5373\u6050\u614c\uff0c\u5e76\u5bf9\u73b0\u6709\u7684 data \u8fdb\u884c\u5927\u91cf\u5206\u6790\u3002\u8c37\u6b4c\u4f3c\u4e4e\u4f1a\u5229\u7528\u5728\u7f8e\u56fd\u7684\u63a8\u5e7f\u6765\u7ee7\u7eed \u201c\u6d4b\u8bd5\u201d\uff0c\u800c\u7531\u4e8e\u6b27\u76df\u6700\u8fd1\u51fa\u73b0\u4e86\u66f4\u591a\u7684\u6cd5\u5f8b\u95ee\u9898\uff0c\u6211\u4eec\u8fd9\u4e9b\u62e5\u6709\u6b27\u6d32\u5ba2\u6237\u7684\u516c\u53f8\u53ef\u80fd\u4f1a\u6709\u66f4\u591a\u7684\u65f6\u95f4\u6765\u5b66\u4e60\u548c\u9002\u5e94\u3002.<\/em><\/p>\n\u6211\u5f88\u671f\u5f85\u770b\u5230\u8fd9\u5bf9\u65c5\u6e38\u884c\u4e1a\u54c1\u724c\u7684\u5f71\u54cd\uff1b\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u5904\u7406\u591a\u79cd\u7c7b\u578b\u7684\u5185\u5bb9--\u4fe1\u606f\uff08\u65c5\u7a0b\u4fe1\u606f\uff09\u3001\u652f\u6301\uff08\u4e2d\u9014\u5174\u8da3\uff09\u548c\u8f6c\u6362\uff08\u7535\u5b50\u5546\u52a1\uff09--\u5c06\u975e\u5e38\u6709\u8da3\u3002\u4eba\u5de5\u667a\u80fd\u662f\u5426\u4f1a\u3001\u80fd\u5426\u5229\u7528\u5b9e\u65f6\u65c5\u7a0b\u4fe1\u606f\uff1f\u7528\u6237\u662f\u5426\u4f1a\u76f8\u4fe1\u5b83\u80fd\u5e2e\u52a9\u8d2d\u4e70\uff1f\u201d<\/em><\/p>\n\u82f1\u56fd Artefact \u516c\u53f8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u9ad8\u7ea7\u7ecf\u7406 David Burkinshaw<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"
2024 \u5e74\u8c37\u6b4c I\/O \u5927\u4f1a\u5ba3\u5e03\uff0c\u81ea 2024 \u5e74 5 \u6708 14 \u65e5\u8d77\uff0c\u5c06\u5728\u7f8e\u56fd\u8c37\u6b4c\u5b9e\u9a8c\u5ba4\u4e4b\u5916\u63a8\u51fa\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\uff0c\u4e3a\u7531\u5f3a\u5927\u7684\u4eba\u5de5\u667a\u80fd\u6280\u672f\u9a71\u52a8\u7684\u641c\u7d22\u65b0\u65f6\u4ee3\u5960\u5b9a\u4e86\u57fa\u7840\u3002. <\/p>","protected":false},"featured_media":111453,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999],"blog-language":[2991],"class_list":["post-111441","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/111441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/111453"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=111441"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=111441"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=111441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Image\"](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/11\/Charlotte-Kay.jpeg\")
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