{"id":1141112,"date":"2026-04-29T15:03:47","date_gmt":"2026-04-29T14:03:47","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=1141112"},"modified":"2026-05-07T09:40:15","modified_gmt":"2026-05-07T08:40:15","slug":"generative-vs-agentic-ai-marketing-2026","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/generative-vs-agentic-ai-marketing-2026\/","title":{"rendered":"\u751f\u6210\u5f0f AI \u4e0e\u4ee3\u7406\u5f0f AI\uff1a\u4e3a\u4ec0\u4e48 2026 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<strong>\u91cd\u65b0\u8bbe\u8ba1\u7ec4\u7ec7\u7ed3\u6784\uff0c\u4fbf\u4e8e\u5411\u4eba\u5de5\u667a\u80fd\u5b9e\u4f53\u771f\u6b63\u6388\u6743<\/strong>.<\/p>\n<h2>\u4ece\u751f\u6210\u751f\u4ea7\u529b\u5230\u81ea\u4e3b\u751f\u4ea7\u529b<\/h2>\n<p><strong>\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u906d\u9047\u73bb\u7483\u5929\u82b1\u677f<\/strong>. .\u5728\u5b9e\u73b0\u66f4\u9ad8\u4ea7\u51fa\u7684\u540c\u65f6\uff0c\u5b83\u4e5f\u589e\u52a0\u4e86\u5de5\u4f5c\u91cf\uff0c\u56e0\u4e3a\u5b83\u4ea7\u751f\u4e86\u5927\u91cf\u7684 <strong>\u5185\u5bb9\u503a\u52a1<\/strong> \u548c\u96be\u4ee5\u7ba1\u7406\u7684\u788e\u7247\u5316\u3002\u4f20\u7edf\u5e02\u573a\u8425\u9500\u73b0\u5728\u6b63\u906d\u9047\u4e09\u5ea7\u5927\u5c71\uff1a<\/p>\n<ul>\n<li><strong>Data 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<strong>\u7f8e\u5b66\u89c4\u8303<\/strong>. .\u8fd9\u4fc3\u8fdb\u4e86\u521b\u610f\u603b\u76d1\u548c\u4ee3\u7406\u4e4b\u95f4\u7684\u9ad8\u5c42\u5bf9\u8bdd\uff0c\u4eba\u5de5\u667a\u80fd\u8fed\u4ee3\u6709\u52a9\u4e8e\u786e\u5b9a\u7f8e\u5b66\u65b9\u5411\u672c\u8eab\u3002.<\/li>\n<\/ul>\n<h2>\u534f\u8c03\u8f6c\u578b<\/h2>\n<p>\u5411\u81ea\u4e3b\u8425\u9500\u8f6c\u578b\u9996\u5148\u662f\u7ba1\u7406\u4e0a\u7684\u6311\u6218\uff0c\u800c\u4e0d\u662f\u6280\u672f\u4e0a\u7684\u6311\u6218\u3002\u6570\u5b57\u672c\u8eab\u5c31\u80fd\u8bf4\u660e\u95ee\u9898\uff1a <strong>70% \u4e2a\u4eba\u5de5\u667a\u80fd\u9879\u76ee\u5931\u8d25<\/strong> 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<strong>\u7ec4\u7ec7\u5b64\u5c9b<\/strong> \u4e0d\u518d\u662f\u4e00\u79cd\u9009\u62e9\uff0c\u800c\u662f\u4e00\u79cd\u529f\u80fd\u4e0a\u7684\u9700\u8981\u3002.<\/li>\n<li><strong>\u5723\u5316\u6df1\u5ea6\u5de5\u4f5c<\/strong>:\u5229\u7528\u4eba\u5de5\u667a\u80fd\u5438\u6536\u540c\u6b65\u4efb\u52a1\uff0c\u4e3a\u76f4\u89c9\u548c\u54c1\u724c\u6218\u7565\u817e\u51fa\u65f6\u95f4\u3002\u5fc5\u987b\u4ece\u6839\u672c\u4e0a\u91cd\u65b0\u8ba4\u8bc6\u89d2\u8272\uff1b\u56e2\u961f\u4e0d\u518d\u662f\u6267\u884c\u8005\uff0c\u800c\u662f\u534f\u8c03\u8005\u3002.<\/li>\n<li><strong>\u8bbe\u7acb\u4eba\u529b\u628a\u5173\u4eba<\/strong>:\u786e\u5b9a\u9053\u5fb7\u548c\u521b\u9020\u6027\u63a7\u5236\u6846\u67b6\uff0c\u4ee5\u786e\u4fdd\u4ee3\u7406\u4eba\u5728\u6c38\u4e45\u6027\u7684\u73af\u5883\u4e2d\u5de5\u4f5c\u3002 <strong>\u4e0e\u54c1\u724c DNA \u4fdd\u6301\u4e00\u81f4<\/strong>.<\/li>\n<\/ul>\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u7ade\u4e89\u4f18\u52bf\u4e0d\u5728\u4e8e\u6280\u672f\u672c\u8eab\uff0c\u800c\u5728\u4e8e\u80fd\u5426\u5efa\u7acb\u4e00\u4e2a <strong>\u72ec\u7279\u7684\u8fd0\u8425\u6a21\u5f0f<\/strong>. .\u8fd9\u610f\u5473\u7740\u8981\u4f18\u5148\u6295\u8d44\u4e8e\u5185\u90e8\u6d41\u7a0b\u548c\u57f9\u517b\u4eba\u7684\u6280\u80fd\u3002.<\/p>\n<h2>\u7ed3\u8bba\uff1a\u6784\u5efa\u81ea\u4e3b\u54c1\u724c<\/h2>\n<p>\u4e3a\u4e86\u6d88\u9664\u8f6c\u578b\u503a\u52a1\u5e76\u6700\u7ec8\u5b9e\u73b0\u4eba\u5de5\u667a\u80fd\u7684\u660e\u786e\u6295\u8d44\u56de\u62a5\u7387\uff0c\u4f01\u4e1a\u5fc5\u987b\u4ece\u751f\u6210\u5b9e\u9a8c\u8f6c\u5411\u4ee3\u7406\u6267\u884c\u3002\u5728 Artefact\uff0c\u6211\u4eec\u575a\u4fe1\u8fd9\u79cd\u771f\u6b63\u7684 <strong>70% \u4eba\u529b\u548c\u7ec4\u7ec7\u8f6c\u578b<\/strong>; \u6280\u672f\u4ec5\u5360\u5269\u4f59\u7684 30%\u3002.<\/p>\n<p>\u672a\u6765\u5341\u5e74\u771f\u6b63\u7684\u7ade\u4e89\u62a4\u57ce\u6cb3\u4e0d\u662f\u7531\u54c1\u724c\u8d2d\u4e70\u7684\u5de5\u5177\u51b3\u5b9a\u7684\uff0c\u800c\u662f\u7531\u54c1\u724c\u5efa\u7acb\u7684\u8fd0\u8425\u6a21\u5f0f\u51b3\u5b9a\u7684\u3002 <strong>\u9ad8\u7ea7\u534f\u8c03\u8005<\/strong>. .\u5bf9\u4e8e CMO \u6765\u8bf4\uff0c\u62e5\u62b1\u4ee3\u7406\u4eba\u5de5\u667a\u80fd\u4e0d\u4ec5\u4ec5\u662f\u4e00\u6b21\u4e1a\u52a1\u5347\u7ea7\uff0c\u5b83\u8fd8\u662f\u5b9e\u73b0\u4ee5\u4e0b\u76ee\u6807\u7684\u7ec8\u6781\u50ac\u5316\u5242<strong> \u8bc1\u660e\u660e\u786e\u7684\u6295\u8d44\u56de\u62a5\u7387<\/strong> \u5e76\u91cd\u65b0\u53d1\u51fa\u5177\u6709\u8fdc\u89c1\u5353\u8bc6\u7684\u9886\u5bfc\u58f0\u97f3 <strong>C-suite\u5185\u90e8<\/strong>. .\u6210\u529f\u7684\u54c1\u724c\u5c06\u662f\u90a3\u4e9b\u4e0d\u518d\u8ffd\u9010\u4e0b\u4e00\u4e2a\u7a0d\u7eb5\u5373\u901d\u7684\u8d8b\u52bf\uff0c\u800c\u662f\u5f00\u59cb\u6253\u9020\u672a\u6765\u81ea\u4e3b\u8fd0\u8425\u6a21\u5f0f\u7684\u54c1\u724c\u3002.<\/p>\n<p style=\"text-align: center;\"><strong>\u89c2\u770b\u6f14\u8bb2\u7684 replay \uff1a<\/strong><\/p>\n<p style=\"text-align: center;\"><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/bn_KtLM2A_s?si=0_ah0DXJ6hJ-srtM\" title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/alexispoujade\/\" target=\"_blank\" rel=\"noopener\">\u4e9a\u5386\u514b\u897f\u65af-\u666e\u4e9a\u5fb7<\/a>, \u4ed6\u662f Data \u548c\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u8425\u9500\u7684\u5408\u4f19\u4eba\u548c\u9886\u5bfc\u8005\u3002 <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a>, \u4ed6\u662f\u4e00\u4f4d\u5168\u80fd\u578b\u9ad8\u7ba1\u3002\u4ed6\u62e5\u6709\u8fd1 20 \u5e74\u7684\u7ecf\u9a8c\uff0c\u5c06\u6218\u7565\u3001\u8425\u9500\u3001data\u3001\u6570\u5b57\u548c\u4eba\u5de5\u667a\u80fd\u7ed3\u5408\u8d77\u6765\uff0c\u4e3a\u77e5\u540d\u54c1\u724c\u670d\u52a1\uff0c\u5e76\u5728\u6b27\u6d32\u3001\u5317\u7f8e\u3001\u4e9a\u6d32\u548c\u975e\u6d32\u7ba1\u7406\u8fc7\u76f4\u63a5\u548c\u6a2a\u5411\u56e2\u961f\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u968f\u7740\u201c\u8f6c\u578b\u503a\u52a1\u201d\u4f7f\u4f20\u7edf\u8425\u9500\u9677\u5165\u762b\u75ea\uff0c2026\u5e74\u7684\u6218\u7565\u91cd\u70b9\u6b63\u4ece\u5355\u7eaf\u7684\u5185\u5bb9\u521b\u4f5c\u8f6c\u5411\u81ea\u4e3b\u6267\u884c\u3002\u4e86\u89e3Agentic AI\u5982\u4f55\u6253\u7834\u90e8\u95e8\u58c1\u5792\u3001\u7f29\u77ed\u8425\u9500\u6d3b\u52a8\u54cd\u5e94\u65f6\u95f4\uff0c\u5e76\u91ca\u653e\u4eba\u7c7b\u521b\u9020\u529b\u4ee5\u4e13\u6ce8\u4e8e\u9ad8\u5c42\u6b21\u6218\u7565\u89c4\u5212\u3002.<\/p>","protected":false},"featured_media":1152191,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997,21929],"blog-language":[2991],"class_list":["post-1141112","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-category-consumer-goods-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/1141112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/1152191"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1141112"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=1141112"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=1141112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}