{"id":123691,"date":"2024-07-30T09:06:09","date_gmt":"2024-07-30T08:06:09","guid":{"rendered":"https:\/\/www.artefact.com\/blog\/pierric-duthoit-cdo-at-coty-at-the-adopt-ai-summit-transforming-beauty-marketing-with-ai\/"},"modified":"2024-09-24T14:33:26","modified_gmt":"2024-09-24T13:33:26","slug":"pierric-duthoit-cdo-at-coty-at-the-adopt-ai-summit-transforming-beauty-marketing-with-ai","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/pierric-duthoit-cdo-at-coty-at-the-adopt-ai-summit-transforming-beauty-marketing-with-ai\/","title":{"rendered":"\u79d1\u8482\u516c\u53f8 CDO Pierric Duthoit \u51fa\u5e2d Adopt AI \u5cf0\u4f1a--\u7528\u4eba\u5de5\u667a\u80fd\u6539\u53d8\u7f8e\u5bb9\u8425\u9500"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5728 Adopt AI \u5cf0\u4f1a\u4e0a\u4e0e Coty \u9996\u5e2d\u6570\u5b57\u5b98 Pierric Duthoit \u8ba8\u8bba\u7684\u4e3b\u8981\u6536\u83b7 by Artefact - 2024\u5e746\u67085\u65e5<\/p>\n<p>\u95ee\u9898\u7531 Artefact \u7684 Managing Partner Florian Thiebaut \u548c Artefact \u7684\u5408\u4f19\u4eba Alexis Poujade \u63d0\u51fa\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/report.artefact.com\/l\/597421\/2024-06-27\/j2zzq7?utm_source=artefact.com&amp;utm_medium=website&amp;utm_campaign=2024-06-FR-REPORT-ADOPTAI&amp;utm_content=\" rel=\"noopener\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Adopt AI \u62a5\u544a<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Adopt AI \u62a5\u544a<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:670px;--awb-max-height:377px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/33IkY3sQ424?wmode=transparent&autoplay=0\" width=\"670\" height=\"377\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Pierric Duthoit \u7684\u804c\u4e1a\u751f\u6daf\u5305\u62ec\u5728\u5927\u578b\u79d1\u6280\u516c\u53f8\u62c5\u4efb\u91cd\u8981\u804c\u52a1\uff1b\u4ed6\u66fe\u62c5\u4efb Meta\uff08\u524d Facebook\uff09\u6cd5\u56fd\u56fd\u5bb6\u4e1a\u52a1\u603b\u76d1\uff0c\u8fd8\u66fe\u5728\u8c37\u6b4c\u62c5\u4efb\u8fc7\u884c\u653f\u804c\u52a1\u3002\u4ed6\u662f\u5168\u7403\u9886\u5148\u7684\u7f8e\u5bb9\u516c\u53f8\u79d1\u8482\uff08Coty\uff09\u7684\u9996\u5e2d\u6570\u5b57\u5b98\uff0c\u8be5\u516c\u53f8\u4ee5\u5728\u9999\u6c34\u884c\u4e1a\u5f00\u62d3\u521b\u65b0\u800c\u95fb\u540d\uff0c\u5982\u8425\u9500\u65b0\u4ea7\u54c1\u548c\u6709\u5f71\u54cd\u529b\u7684\u9999\u6c34\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u79d1\u8482\u516c\u53f8\uff08Coty Inc.\u79d1\u8482\u516c\u53f8\u6210\u7acb\u4e8e 1904 \u5e74\uff0c\u62e5\u6709\u4e30\u5bcc\u7684\u521b\u65b0\u4f20\u7edf\uff0c\u662f\u73b0\u4ee3\u9999\u6c34\u548c\u62a4\u80a4\u6280\u672f\u7684\u5148\u9a71\u3002\u516c\u53f8\u7684\u4f7f\u547d\u662f\u91ca\u653e\u6bcf\u4e00\u4e2a\u7f8e\u7684\u613f\u666f\uff0c\u6ce8\u91cd\u53ef\u6301\u7eed\u53d1\u5c55\u548c\u5305\u5bb9\u6027\u5b9e\u8df5\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5efa\u8bbe\u5f3a\u5927\u7684 data \u57fa\u7840\u8bbe\u65bd<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5176\u76ee\u7684\u662f\u5f00\u53d1\u4e00\u4e2a\u5168\u9762\u7684 data \u5806\u6808\uff0cdata marketing \u4ece\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u5f00\u59cb\uff0c\u6536\u96c6\u548c\u62e5\u6709\u6570\u5b57 data\u3002Data \u96c6\u4e2d\u5728\u8c37\u6b4c\u4e91\u4e2d\uff0c\u53ef\u5b9e\u73b0\u667a\u80fd\u7ec6\u5206\u3001\u63d0\u9ad8\u5a92\u4f53\u6548\u7387\u548c\u6539\u8fdb\u9500\u552e\u5206\u6790\u3002\u8c37\u6b4c\u7684\u4e00\u5927\u91cd\u70b9\u662f\u4eba\u5de5\u667a\u80fd\u5206\u6790\uff0c\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u8425\u9500\u6548\u679c\u3002\u6211\u4eec\u7684\u76ee\u6807\u662f\u786e\u4fdd\u6240\u6709\u7684\u6280\u672f\u5b9e\u65bd\u90fd\u80fd\u5728\u5404\u54c1\u724c\u548c\u5e02\u573a\u4e2d\u5f97\u5230\u91c7\u7528\uff0c\u4ece\u800c\u4fc3\u8fdb data-driven \u51b3\u7b56\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u7231\u7684\u54c1\u724c\u5efa\u8bbe\u4eea\u8868\u677f<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u8be5\u4eea\u8868\u677f\u53ef\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u8ddf\u8e2a\u793e\u4ea4\u5a92\u4f53\u548c\u641c\u7d22\u5e73\u53f0\u4e0a\u7684\u54c1\u724c\u5065\u5eb7\u72b6\u51b5\u548c\u6307\u6807\uff0c\u63d0\u4f9b\u6df1\u5165\u800c\u4e30\u5bcc\u7684 data \u89c1\u89e3\u3002\u4e00\u4e2a\u5173\u952e\u7684\u6311\u6218\u662f\u4f7f data \u5177\u6709\u53ef\u64cd\u4f5c\u6027\uff0c\u56e0\u4e3a\u8425\u9500\u4eba\u5458\u5e76\u4e0d\u603b\u662f data \u5206\u6790\u5e08\u3002\u901a\u8fc7\u5c06\u5173\u952e\u7ee9\u6548\u6307\u6807\u4e0e\u4e1a\u52a1\u6210\u679c\u8054\u7cfb\u8d77\u6765\uff0c\u8fd9\u6709\u52a9\u4e8e\u5f25\u5408\u8fd9\u4e00\u5dee\u8ddd\u3002\u4eea\u8868\u76d8\u5305\u62ec\u4eba\u5de5\u667a\u80fd\u589e\u5f3a\u529f\u80fd\uff0c\u5982\u663e\u793a KPI \u5bf9\u9500\u552e\u5f71\u54cd\u5f3a\u5ea6\u53ca\u5176\u5f71\u54cd\u65f6\u95f4\u7684\u56fe\u6807\u3002\u8fd9\u6709\u52a9\u4e8e\u8425\u9500\u4eba\u5458\u5feb\u901f\u786e\u5b9a\u5e94\u91cd\u70b9\u5173\u6ce8\u54ea\u4e9b KPI\u3002\u8be5\u4eea\u8868\u76d8\u8fd8\u80fd\u6d1e\u5bdf\u7ade\u4e89\u5bf9\u624b\u7684\u8868\u73b0\uff0c\u4e3a\u79d1\u8482\u4e0d\u540c\u7c7b\u522b\u548c\u5730\u533a\u7684\u54c1\u724c\u63d0\u4f9b\u57fa\u51c6\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u672a\u6765\u76ee\u6807\u548c\u6539\u8fdb<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4e0b\u4e00\u6b65\u5305\u62ec\u6574\u5408\u591a\u79cd\u8425\u9500\u6760\u6746\uff0c\u5229\u7528\u56e0\u679c\u5173\u7cfb\u6a21\u578b\u4e86\u89e3\u5b83\u4eec\u5bf9\u5ba3\u4f20\u548c\u9500\u552e\u7684\u7efc\u5408\u5f71\u54cd\u3002\u6211\u4eec\u975e\u5e38\u91cd\u89c6\u63d0\u9ad8\u9884\u6d4b\u80fd\u529b\uff0c\u4e86\u89e3\u5404\u79cd\u6307\u6807\u5bf9\u9500\u552e\u7684\u786e\u5207\u5f71\u54cd\uff0c\u4ece\u800c\u6709\u6548\u5e94\u5bf9\u7ade\u4e89\u5bf9\u624b\uff0c\u63d0\u9ad8\u8425\u9500\u6548\u7387\u3002\u901a\u8fc7\u5229\u7528data\u5206\u6790\u548c\u9884\u6d4b\u6a21\u578b\uff0cCoty\u65e8\u5728\u505a\u51fadata-driven\u51b3\u7b56\uff0c\u4f18\u5316\u8d44\u6e90\u4f7f\u7528\uff0c\u6539\u5584targeting\uff0c\u6700\u7ec8\u63d0\u9ad8\u9500\u552e\u989d\u548c\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5efa\u7acb\u7528\u6237\u53cb\u597d\u578b\u7cfb\u7edf\u7684\u613f\u666f<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6211\u4eec\u7684\u76ee\u6807\u662f\u8ba9\u8425\u9500\u4eba\u5458\u4f7f\u7528\u81ea\u7136\u8bed\u8a00\u4e0e\u7cfb\u7edf\u4e92\u52a8\uff0c\u63d0\u51fa\u8bf8\u5982 \u201c\u6700\u65b0\u7684\u9876\u7ea7 SKU \u662f\u4ec0\u4e48\uff1f\u201d\u4e4b\u7c7b\u7684\u95ee\u9898\uff0c\u5e76\u76f4\u63a5\u83b7\u5f97 data-driven \u7684\u89c1\u89e3\u3002\u8fd9\u4e00\u8fc7\u7a0b\u9700\u8981\u6784\u5efa\u4e00\u4e2a\u7b80\u6d01\u7684 data \u5806\u6808\uff0c\u5e76\u4e86\u89e3\u4e0d\u540c\u8425\u9500\u884c\u4e3a\u4e4b\u95f4\u7684\u56e0\u679c\u5173\u7cfb\u3002\u6211\u4eec\u7684\u76ee\u6807\u662f\u63d0\u4f9b\u80fd\u76f4\u63a5\u4e3a\u4ea7\u54c1\u63a8\u5e7f\u3001\u6e20\u9053\u4f7f\u7528\u548c\u6709\u6548\u4fe1\u606f\u4f20\u9012\u63d0\u4f9b\u5efa\u8bae\u7684\u6d1e\u5bdf\u529b\uff0c\u4ece\u800c\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\u548c\u66f4\u6210\u529f\u7684\u8425\u9500\u52aa\u529b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>&lt;blockquote<br \/>\n&lt;div class=&quot;&rdquo;quote&rdquo;&quot;&gt;&rdquo;\u9664\u975e\u6211\u4eec\u7ecf\u5386\u6240\u6709\u8fd9\u4e9b\u5efa\u9020\u7684\u5386\u7a0b\uff0c\u4e86\u89e3\u8fd9\u4e9b\u56e0\u679c\u5173\u7cfb\u7684\u6bcf\u4e00\u4e2a\u6b65\u9aa4\u4ee5\u53ca data \u5806\u6808\u7684\u6e05\u6d01\u5ea6\uff0c\u5426\u5219\u6211\u4eec\u65e0\u6cd5\u8fbe\u5230\u76ee\u6807\u3002&rdquo;&lt;\/div&gt;<br \/>\n&lt;div class=&quot;&rdquo;quote-baseline&rdquo;&quot;&gt;Pierric Duthoit\uff0cCoty \u516c\u53f8 CDO&lt;\/div&gt;&lt;\/blockquote&gt;<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/report.artefact.com\/l\/597421\/2024-06-27\/j2zzq7?utm_source=artefact.com&amp;utm_medium=website&amp;utm_campaign=2024-06-FR-REPORT-ADOPTAI&amp;utm_content=\" rel=\"noopener\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Adopt AI \u62a5\u544a<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Adopt AI \u62a5\u544a<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Pierric Duthoit \u7684\u804c\u4e1a\u751f\u6daf\u5305\u62ec\u5728\u5927\u578b\u79d1\u6280\u516c\u53f8\u62c5\u4efb\u91cd\u8981\u804c\u52a1\uff1b\u4ed6\u66fe\u62c5\u4efb Meta\uff08\u524d Facebook\uff09\u6cd5\u56fd\u56fd\u5bb6\u4e1a\u52a1\u603b\u76d1\uff0c\u8fd8\u66fe\u5728\u8c37\u6b4c\u62c5\u4efb\u8fc7\u884c\u653f\u804c\u52a1\u3002\u4ed6\u662f\u5168\u7403\u9886\u5148\u7684\u7f8e\u5bb9\u516c\u53f8\u79d1\u8482\uff08Coty\uff09\u7684\u9996\u5e2d\u6570\u5b57\u5b98\uff0c\u8be5\u516c\u53f8\u4ee5\u5728\u9999\u6c34\u884c\u4e1a\u5f00\u62d3\u521b\u65b0\u800c\u95fb\u540d\uff0c\u5982\u8425\u9500\u65b0\u4ea7\u54c1\u548c\u6709\u5f71\u54cd\u529b\u7684\u9999\u6c34\u3002.<\/p>","protected":false},"featured_media":123692,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[21929,21938],"blog-language":[2991],"class_list":["post-123691","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-consumer-goods-services","blog-category-luxury","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/123691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/123692"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=123691"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=123691"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=123691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}