![\"Image\"](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/07\/1579783417826.jpeg\")
![\"Image\"](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/karen-rieger.jpg\")
\n\u201c\u5c06\u8861\u91cf\u4f5c\u4e3a\u6218\u7565\u91cd\u70b9\u7684\u7ec4\u7ec7\uff0c\u5176\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u4f1a\u63d0\u9ad8 10 \u5230 20%\u201d\u3002\u201d<\/div>\n<\/blockquote>\n<\/div>\u8861\u91cf\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u662f\u5f53\u4eca\u4f01\u4e1a\u9762\u4e34\u7684\u4e00\u9879\u91cd\u8981\u6311\u6218<\/h2><\/div>
\u5bf9\u4e8e\u8bb8\u591a\u516c\u53f8\u6765\u8bf4\uff0c\u6574\u4f53\u8861\u91cf\u4ecd\u7136\u662f\u4e00\u4e2a\u5177\u6709\u6311\u6218\u6027\u7684\u96be\u9898\uff0c\u4e0e\u4ed6\u4eec\u7684\u6574\u4f53\u6218\u7565\u4e0d\u592a\u76f8\u7b26\u3002\u4e8b\u5b9e\u4e0a\uff0c70% \u7684\u8425\u9500\u9ad8\u7ba1\u4ecd\u5728\u52aa\u529b\u51c6\u786e\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002\u4f46\u4e3a\u4ec0\u4e48\u4f1a\u51fa\u73b0\u8fd9\u79cd\u60c5\u51b5\u5462\uff1f\u4e3a\u4ec0\u4e48\u8861\u91cf\u53d8\u5f97\u8d8a\u6765\u8d8a\u590d\u6742\uff0c\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u4ec0\u4e48\uff1f<\/p>\n<\/div>
\u4ee5\u4e0b\u662f\u5f71\u54cd\u5f53\u524d\u8425\u9500\u6d4b\u91cf\u683c\u5c40\u7684\u4e09\u5927\u8d8b\u52bf\uff1a<\/p>\n<\/div>
- <\/i><\/span>
\n\u5a92\u4f53\u6295\u8d44\u591a\u5143\u5316\uff0c\u91cd\u70b9\u5173\u6ce8\u6570\u5b57\u5a92\u4f53<\/strong>:\u968f\u7740\u6570\u5b57\u5a92\u4f53\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u9884\u8ba1\u5230 2026 \u5e74\uff0c\u8be5\u9886\u57df\u7684\u6295\u8d44\u5c06\u8fbe\u5230 71%\u3002\u7136\u800c\uff0c\u5e7f\u544a\u7a7a\u95f4\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c\u5bfc\u81f4\u6210\u672c\u4e0a\u5347\uff0c\u4f7f\u8425\u9500\u4eba\u5458\u5b9e\u73b0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u9762\u4e34\u66f4\u5927\u6311\u6218\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n\u9500\u552e\u6e20\u9053\u7684\u591a\u6837\u6027\u4e0e\u5168\u6e20\u9053\u6218\u7565\u7684\u5174\u8d77<\/strong>:\u5168\u7403\u5168\u6e20\u9053\u96f6\u552e\u5e02\u573a\u7684\u590d\u5408\u5e74\u589e\u957f\u7387\uff08CAGR\uff09\u4e3a 14%\uff0c\u9884\u8ba1\u5230 2030 \u5e74\u5c06\u8fbe\u5230 195.1 \u4ebf\u7f8e\u5143\u3002\u9500\u552e\u6e20\u9053\u7684\u591a\u6837\u5316\u4e3a\u8425\u9500\u4eba\u5458\u8861\u91cf\u548c\u4f18\u5316\u591a\u6e20\u9053\u8425\u9500\u5de5\u4f5c\u5e26\u6765\u4e86\u673a\u9047\u548c\u6311\u6218\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n\u4e2a\u6027\u5316\u9700\u6c42\u4e0e\u9690\u79c1\u6cd5\u89c4\u5e76\u5b58<\/strong>:\u968f\u7740\u9690\u79c1\u653f\u7b56\u7684\u6536\u7d27\u548c\u7b2c\u4e09\u65b9 cookies \u7684\u5373\u5c06\u6dd8\u6c70\uff0c\u4e2a\u6027\u5316\u54c1\u724c\u6b63\u83b7\u5f97\u663e\u8457\u4f18\u52bf\uff0c\u6536\u5165\u6700\u591a\u53ef\u589e\u52a0 40%\u3002\u7136\u800c\uff0c\u8fd9\u4e00\u8d8b\u52bf\u4e5f\u4f7f\u6d4b\u91cf\u53d8\u5f97\u590d\u6742\uff0c\u56e0\u4e3a\u8425\u9500\u4eba\u5458\u8981\u5728\u4e2a\u6027\u5316\u548c\u5408\u89c4\u6027\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u3002.<\/p>\n<\/div><\/li><\/ul>
\u9664\u4e86\u8fd9\u4e9b\u8d8b\u52bf\u4e4b\u5916\uff0c\u8425\u9500\u6d4b\u91cf\u9886\u57df\u8fd8\u51fa\u73b0\u4e86\u4e00\u4e2a\u65b0\u8bfe\u9898\uff1a\u5e7f\u544a\u5bf9\u73af\u5883\u7684\u5f71\u54cd\u3002\u5e7f\u544a\u670d\u52a1\u5668\u4e0e\u6700\u7ec8\u7528\u6237\u4e4b\u95f4\u7684\u6bcf\u4e00\u6b21 data \u4f20\u8f93\u90fd\u6d89\u53ca\u5404\u79cd\u6280\u672f\u4e4b\u95f4\u6570\u767e\u4e07\u6b21\u7684\u4fe1\u53f7\u4ea4\u6362\u3002targeting\u3001\u5b9e\u65f6\u7ade\u4ef7\u548c\u8ddf\u8e2a\u9a8c\u8bc1\u7b49\u6d3b\u52a8\u90fd\u4f1a\u6d88\u8017\u7535\u529b\uff0c\u4ece\u800c\u4ea7\u751f\u6e29\u5ba4\u6c14\u4f53\u3002\u901a\u8fc7\u91cf\u5316\u5e7f\u544a\u6295\u653e\u6bcf\u4e2a\u9636\u6bb5\u7684\u7528\u7535\u91cf\u5e76\u8003\u8651\u80fd\u6e90\u751f\u4ea7\u7684\u78b3\u5f3a\u5ea6\uff0c\u6211\u4eec\u53ef\u4ee5\u4f30\u7b97\u51fa\u5e7f\u544a\u4ea7\u751f\u7684\u6392\u653e\u91cf\u3002\u7136\u800c\uff0c\u78b3\u6d4b\u91cf\u901a\u5e38\u9700\u8981\u989d\u5916\u7684\u6210\u672c\uff0c\u800c\u4e14\u5728\u7ecf\u6d4e\u5f62\u52bf\u4e25\u5cfb\u7684\u65f6\u671f\uff0c\u78b3\u6d4b\u91cf\u88ab\u89c6\u4e3a\u4e00\u79cd\u5962\u4f88\u800c\u975e\u6807\u51c6\u8981\u6c42\u3002.<\/p>\n<\/div>
\u6b64\u5916\uff0c\u5f53\u524d\u72b6\u6001\u4e0e\u5173\u952e\u6218\u7565\u76ee\u6807\u4e4b\u95f4\u7ecf\u5e38\u5b58\u5728\u5de8\u5927\u5dee\u8ddd\u3002\u8425\u9500\u4eba\u5458\u5fc5\u987b\u5728\u7ba1\u7406\u5927\u91cf\u8425\u9500\u6280\u672f\u7684\u540c\u65f6\uff0c\u9a7e\u9a6d\u6d88\u9664\u8fd9\u79cd\u5dee\u8ddd\u7684\u590d\u6742\u6027\u3002\u8981\u4f7f\u8425\u9500\u5de5\u4f5c\u4e0e\u6574\u4f53\u4e1a\u52a1\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u5e76\u53d6\u5f97\u53ef\u6301\u7eed\u7684\u6210\u529f\uff0c\u8fd9\u79cd\u5bfc\u822a\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n<\/div>
\u5168\u9762\u8861\u91cf\uff1a\u8425\u9500\u4eba\u5458\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218<\/h2><\/div>
1) \u7f3a\u4e4f\u81ea\u4fe1<\/h3><\/div>
\u5176\u4e2d\u4e00\u4e2a\u5173\u952e\u6311\u6218\u662f\u5728\u5a92\u4f53\u89c4\u5212\u3001\u9884\u7b97\u5ba1\u6279\u548c\u8bba\u8bc1\u7b49\u65b9\u9762\u7f3a\u4e4f\u4fe1\u5fc3\uff08Mank \u7b49\u4eba\uff082019 \u5e74\uff09\uff09\u3002\u4e00\u9879\u9488\u5bf9 DACH \u5730\u533a\u5404\u884c\u4e1a\u8425\u9500\u7ecf\u7406\u7684\u5185\u90e8\u6ee1\u610f\u5ea6\u8c03\u67e5\u53d1\u73b0\uff0c\u8fd1 25% \u7684\u8425\u9500\u7ecf\u7406\u5bf9\u5176\u5f53\u524d\u7684\u6295\u8d44\u56de\u62a5\u7387\u8861\u91cf\u80fd\u529b\u4e0d\u6ee1\u610f\uff0c\u53ea\u6709 30% \u7684\u8425\u9500\u7ecf\u7406\u8ba4\u4e3a\u5176\u5f53\u524d\u7684\u80fd\u529b\u4ee4\u4eba\u6ee1\u610f\u4e14\u5904\u4e8e\u6b63\u786e\u7684\u8f68\u9053\u4e0a\u3002.<\/p>\n
\u8fd9\u6709\u51e0\u4e2a\u539f\u56e0\uff1a<\/p>\n<\/div>
- <\/i><\/span>
\n\u8fc7\u65f6\u7684\u9884\u7b97\u7f16\u5236\u65b9\u6cd5<\/strong>:\u8bb8\u591a\u516c\u53f8\u4f9d\u8d56\u8fc7\u65f6\u7684\u9884\u7b97\u7f16\u5236\u65b9\u6cd5\uff0c\u5982\u7b80\u5355\u7684\u4e1a\u52a1\u89c4\u5219\u6216 \u201c\u4e0a\u4e00\u5e74 +\/- x \u201d\u65b9\u6cd5\u3002\u8fd9\u5bfc\u81f4\u8d44\u6e90\u5206\u914d\u6548\u7387\u4f4e\u4e0b\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u65b9\u6cd5\u6ca1\u6709\u8003\u8651\u5230\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u6761\u4ef6\u6216\u4e0d\u540c\u6e20\u9053\u7684\u4e0d\u540c\u6548\u679c\u3002.<\/p>\n
\u89e3\u51b3\u65b9\u6848\u662f \u5229\u7528\u5206\u6790\u548c\u6d1e\u5bdf\u529b\u7684 data-driven \u65b9\u6cd5<\/strong> \u4ee5\u66f4\u6709\u6548\u5730\u5728\u4e0d\u540c\u6e20\u9053\u548c\u6f0f\u6597\u9636\u6bb5\u5206\u914d\u9884\u7b97\u3002\u5229\u7528 data\uff0c\u4f01\u4e1a\u53ef\u4ee5\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\uff0c\u4f18\u5316\u8425\u9500\u652f\u51fa\uff0c\u63d0\u9ad8\u6574\u4f53\u6295\u8d44\u56de\u62a5\u7387\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u6211\u4eec\u7684\u4e00\u4e2a\u996e\u6599\u884c\u4e1a\u5ba2\u6237\u6765\u8bf4\uff0c\u5929\u6c14\u3001\u8db3\u7403\u6bd4\u8d5b\u548c\u8282\u5047\u65e5\u7b49\u5916\u90e8\u56e0\u7d20\u5728\u521b\u5efa\u9884\u7b97\u60c5\u666f\u8ba1\u5212\u5668\u65f6\u81f3\u5173\u91cd\u8981\uff0c\u4ece\u800c\u53ef\u4ee5\u505a\u51fa\u66f4\u51c6\u786e\u3001\u66f4\u5177\u6218\u7565\u6027\u7684\u9884\u7b97\u51b3\u7b56\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n\u5173\u952e\u7ee9\u6548\u6307\u6807\u4e0d\u4e00\u81f4<\/strong>:\u6574\u4e2a\u7ec4\u7ec7\u7f3a\u4e4f\u4e00\u5957\u901a\u7528\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\uff0c\u4f1a\u5bfc\u81f4\u8425\u9500\u7ee9\u6548\u8bc4\u4f30\u4e0d\u4e00\u81f4\u3002\u8fd9\u79cd\u4e0d\u4e00\u81f4\u6027\u5bfc\u81f4\u96be\u4ee5\u6bd4\u8f83\u4e0d\u540c\u8425\u9500\u6d3b\u52a8\u548c\u6e20\u9053\u7684\u7ed3\u679c\uff0c\u4e5f\u96be\u4ee5\u51c6\u786e\u8861\u91cf\u6210\u529f\u4e0e\u5426\u3002.<\/p>\n
\u4e3a\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\uff0c\u516c\u53f8\u5e94\u5efa\u7acb \u5bf9\u7b26\u5408\u5176\u6218\u7565\u76ee\u6807\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u8fdb\u884c\u7edf\u4e00\u5206\u7c7b<\/strong>. .\u4e00\u81f4\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u80fd\u591f\u66f4\u6e05\u6670\u5730\u6c9f\u901a\u548c\u66f4\u597d\u5730\u6bd4\u8f83\u8425\u9500\u6210\u679c\uff0c\u4ece\u800c\u4fc3\u8fdb\u66f4\u5177\u6218\u7565\u6027\u7684\u51b3\u7b56\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\u4f5c\u8005<\/h2><\/div>![\"Image\"](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
Seema Sheoran<\/h3><\/div>\u5fb7\u56fd Artefact \u54a8\u8be2\u516c\u53f8 Data \u9ad8\u7ea7\u7ecf\u7406<\/p>\n<\/div><\/div><\/div>
\u4f5c\u8005<\/h2><\/div>\u5361\u4f26-\u91cc\u683c<\/h3><\/div>Data \u5fb7\u56fd Artefact \u6218\u7565\u987e\u95ee<\/p>\n<\/div><\/div><\/div><\/div><\/div>
\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u5bf9\u8bb8\u591a\u516c\u53f8\u6765\u8bf4\u90fd\u662f\u4e00\u9879\u6311\u6218\uff0c70% \u7684\u8425\u9500\u4e3b\u7ba1\u90fd\u5728\u52aa\u529b\u6709\u6548\u5730\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div>
Seema Sheoran<\/h3><\/div>\u5fb7\u56fd Artefact \u54a8\u8be2\u516c\u53f8 Data \u9ad8\u7ea7\u7ecf\u7406<\/p>\n<\/div><\/div><\/div>
\u4f5c\u8005<\/h2><\/div>\u5361\u4f26-\u91cc\u683c<\/h3><\/div>Data \u5fb7\u56fd Artefact \u6218\u7565\u987e\u95ee<\/p>\n<\/div><\/div><\/div><\/div><\/div>
\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u5bf9\u8bb8\u591a\u516c\u53f8\u6765\u8bf4\u90fd\u662f\u4e00\u9879\u6311\u6218\uff0c70% \u7684\u8425\u9500\u4e3b\u7ba1\u90fd\u5728\u52aa\u529b\u6709\u6548\u5730\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div>
\u5fb7\u56fd Artefact \u54a8\u8be2\u516c\u53f8 Data \u9ad8\u7ea7\u7ecf\u7406<\/p>\n<\/div><\/div><\/div>
\u4f5c\u8005<\/h2><\/div>\u5361\u4f26-\u91cc\u683c<\/h3><\/div>Data \u5fb7\u56fd Artefact \u6218\u7565\u987e\u95ee<\/p>\n<\/div><\/div><\/div><\/div><\/div>
\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u5bf9\u8bb8\u591a\u516c\u53f8\u6765\u8bf4\u90fd\u662f\u4e00\u9879\u6311\u6218\uff0c70% \u7684\u8425\u9500\u4e3b\u7ba1\u90fd\u5728\u52aa\u529b\u6709\u6548\u5730\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div>
\u5361\u4f26-\u91cc\u683c<\/h3><\/div>Data \u5fb7\u56fd Artefact \u6218\u7565\u987e\u95ee<\/p>\n<\/div><\/div><\/div><\/div><\/div>
\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u5bf9\u8bb8\u591a\u516c\u53f8\u6765\u8bf4\u90fd\u662f\u4e00\u9879\u6311\u6218\uff0c70% \u7684\u8425\u9500\u4e3b\u7ba1\u90fd\u5728\u52aa\u529b\u6709\u6548\u5730\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div>
Data \u5fb7\u56fd Artefact \u6218\u7565\u987e\u95ee<\/p>\n<\/div><\/div><\/div><\/div><\/div>
\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u5bf9\u8bb8\u591a\u516c\u53f8\u6765\u8bf4\u90fd\u662f\u4e00\u9879\u6311\u6218\uff0c70% \u7684\u8425\u9500\u4e3b\u7ba1\u90fd\u5728\u52aa\u529b\u6709\u6548\u5730\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Chart:](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/08\/Potential-set-of-service-providers-of-MMM-AB-Testing-and-Multi-Touch-Attribution.png\" "\\"\u56fe\u8868\uff1aMMM\u3001A:B")
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