{"id":123751,"date":"2024-09-03T09:43:12","date_gmt":"2024-09-03T08:43:12","guid":{"rendered":"https:\/\/www.artefact.com\/blog\/four-elements-to-consider-when-selecting-the-right-retail-media-network-for-your-advertising-efforts\/"},"modified":"2024-09-23T17:40:48","modified_gmt":"2024-09-23T16:40:48","slug":"four-elements-to-consider-when-selecting-the-right-retail-media-network-for-your-advertising-efforts","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/four-elements-to-consider-when-selecting-the-right-retail-media-network-for-your-advertising-efforts\/","title":{"rendered":"\u4e3a\u60a8\u7684\u5e7f\u544a\u5de5\u4f5c\u9009\u62e9\u5408\u9002\u7684\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u65f6\u5e94\u8003\u8651\u7684\u56db\u4e2a\u8981\u7d20"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/06\/Bernal-Mazaira-300x300.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u8d1d\u5c14\u7eb3\u5c14-\u9a6c\u624e\u4f0a\u62c9<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u82f1\u56fd Artefact \u516c\u53f8\u8425\u9500\u6280\u672f\u4e0e\u96f6\u552e\u5a92\u4f53\u4e3b\u7ba1<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5728\u5f53\u4eca\u5feb\u901f\u53d1\u5c55\u7684\u6570\u5b57\u73af\u5883\u4e2d\uff0c\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff08RMN\uff09\u5df2\u6210\u4e3a\u73b0\u4ee3\u5e7f\u544a\u5546\u6218\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002.<\/p>\n<p>\u5728\u6700\u8fd1\u4e00\u6b21\u7531 mediarithmics\u3001Zitcha \u548c Artefact \u8054\u5408\u4e3e\u529e\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\u4e0a\uff0c\u6211\u4eec\u63a2\u8ba8\u4e86 RMN \u4e3a\u4f55\u5bf9\u5e7f\u544a\u4e3b\u5982\u6b64\u6709\u4ef7\u503c\uff0c\u4ee5\u53ca\u5982\u4f55\u9009\u62e9\u5408\u9002\u7684 RMN \u4ee5\u5b9e\u73b0\u6548\u679c\u6700\u5927\u5316\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:670px;--awb-max-height:377px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/J0OQvEhU5iU?wmode=transparent&autoplay=0\" width=\"670\" height=\"377\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">1.Data \u5229\u7528\u548c\u53d7\u4f17\u5b9a\u4f4d\uff1a\u6709\u6548\u8425\u9500\u6d3b\u52a8\u7684\u652f\u67f1<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>RMN \u7684\u4e3b\u8981\u4f18\u52bf\u4e4b\u4e00\u662f\u53ef\u4ee5\u76f4\u63a5\u4ece\u96f6\u552e\u5546\u90a3\u91cc\u83b7\u5f97\u4e30\u5bcc\u7684 first-party data \u4fe1\u606f\u3002\u8fd9\u79cd data \u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u6df1\u523b\u6d1e\u5bdf\uff0c\u4ece\u800c\u80fd\u591f\u521b\u5efa\u6781\u5177\u9488\u5bf9\u6027\u7684\u4e2a\u6027\u5316\u8425\u9500\u6d3b\u52a8\u3002\u901a\u8fc7\u5229\u7528\u6709\u5173\u8d2d\u4e70\u5386\u53f2\u3001\u6d4f\u89c8\u6a21\u5f0f\u548c\u5b9e\u65f6\u8d2d\u7269\u884c\u4e3a\u7684\u8be6\u7ec6 data \u4fe1\u606f\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u5b9a\u5236\u4ed6\u4eec\u7684\u4fe1\u606f\uff0c\u4f7f\u7279\u5b9a audience \u7fa4\u4f53\u4ea7\u751f\u6df1\u523b\u7684\u5171\u9e23\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u7136\u800c\uff0c\u5e76\u975e\u6240\u6709 RMN \u90fd\u80fd\u63d0\u4f9b\u76f8\u540c\u6c34\u5e73\u7684 data \u590d\u6742\u6027\u6216 targeting \u529f\u80fd\u3002\u6709\u4e9b RMN \u53ef\u80fd\u53ea\u63d0\u4f9b\u5e7f\u6cdb\u7684 audience \u7ec6\u5206\uff0c\u8fd9\u4f1a\u9650\u5236 targeting \u548c\u4e2a\u6027\u5316\u7684\u6548\u679c\u3002\u5408\u9002\u7684 RMN \u5e94\u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u5229\u7528\u8be6\u7ec6\u7684 data \u8fdb\u884c\u7cbe\u51c6\u8425\u9500\uff0c\u786e\u4fdd\u8425\u9500\u6d3b\u52a8\u80fd\u591f\u89e6\u53ca\u6700\u76f8\u5173\u7684\u6d88\u8d39\u8005\u3002\u6709\u6548\u7684 audience targeting \u5bf9\u4e8e\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u81f3\u5173\u91cd\u8981\uff0c\u5728\u8fd9\u65b9\u9762\u8868\u73b0\u51fa\u8272\u7684 RMN \u5c06\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5728\u6b63\u786e\u7684\u65f6\u95f4\u4e0e\u6b63\u786e\u7684\u6d88\u8d39\u8005\u5efa\u7acb\u8054\u7cfb\uff0c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u5e76\u63a8\u52a8\u9500\u552e\u989d\u7684\u589e\u957f\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u9009\u62e9 data \u548c targeting \u80fd\u529b\u4e0d\u8db3\u7684 RMN \u53ef\u80fd\u4f1a\u5bfc\u81f4\u5e7f\u544a\u8d39\u7528\u7684\u6d6a\u8d39\u548c\u673a\u4f1a\u7684\u9519\u5931\u3002\u5982\u679c\u6ca1\u6709\u7cbe\u786e\u7684 targeting\uff0c\u8425\u9500\u6d3b\u52a8\u53ef\u80fd\u4f1a\u89e6\u53ca\u5e7f\u6cdb\u7684\u3001\u4e0d\u611f\u5174\u8da3\u7684 audience\uff0c\u4ece\u800c\u5bfc\u81f4\u53c2\u4e0e\u5ea6\u964d\u4f4e\u548c\u6295\u8d44\u56de\u62a5\u7387\u964d\u4f4e\u3002\u56e0\u6b64\uff0c\u8bc4\u4f30 RMN \u7684 data \u6df1\u5ea6\u3001\u6709\u6548\u7ec6\u5206 audience \u7684\u80fd\u529b\u53ca\u5176\u6574\u4f53 targeting \u80fd\u529b\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">2.\u591a\u6837\u5316\u7684\u5e7f\u544a\u5e93\u5b58\u548c\u5f62\u5f0f\uff1a\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6d88\u8d39\u8005\u53c2\u4e0e\u5ea6<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>RMN \u63d0\u4f9b\u591a\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u4ece\u5c55\u793a\u5e7f\u544a\u548c\u8d5e\u52a9\u5546\u641c\u7d22\u7ed3\u679c\u5230\u5e94\u7528\u5185\u6295\u653e\u548c\u89c6\u9891\u5e7f\u544a\u3002\u8fd9\u79cd\u591a\u6837\u6027\u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u5728\u6d88\u8d39\u8005\u7684\u6574\u4e2a\u8d2d\u7269\u8fc7\u7a0b\u4e2d\u901a\u8fc7\u591a\u4e2a\u63a5\u89e6\u70b9\u5438\u5f15\u6d88\u8d39\u8005\uff0c\u4ece\u800c\u63d0\u9ad8\u8f6c\u5316\u7684\u53ef\u80fd\u6027\u3002\u6709\u6548\u5229\u7528\u8fd9\u4e9b\u5e7f\u544a\u5f62\u5f0f\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u521b\u9020\u5177\u6709\u51dd\u805a\u529b\u7684\u3001\u8eab\u4e34\u5176\u5883\u7684\u54c1\u724c\u4f53\u9a8c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4f46 RMN \u5e7f\u544a\u5e93\u5b58\u7684\u8303\u56f4\u548c\u8d28\u91cf\u4f1a\u6781\u5927\u5730\u5f71\u54cd\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\u3002\u4e00\u4e2a\u62e5\u6709\u5927\u91cf\u5e7f\u544a\u5e93\u5b58\u7684 RMN \u53ef\u4ee5\u63d0\u4f9b\u66f4\u591a\u673a\u4f1a\uff0c\u5728\u6b63\u786e\u7684\u80cc\u666f\u4e0b\u63a5\u89e6\u6d88\u8d39\u8005\u3002\u5982\u679c RMN \u53ea\u63d0\u4f9b\u57fa\u672c\u7684\u5c55\u793a\u5e7f\u544a\uff0c\u800c\u6ca1\u6709\u89c6\u9891\u6216\u4e92\u52a8\u5f62\u5f0f\u7684\u9009\u9879\uff0c\u54c1\u724c\u53ef\u80fd\u4f1a\u9519\u8fc7\u66f4\u591a\u5438\u5f15\u4eba\u7684\u5e7f\u544a\u4f53\u9a8c\u3002\u8fd9\u4f1a\u5bfc\u81f4\u53c2\u4e0e\u5ea6\u964d\u4f4e\uff0c\u54c1\u724c\u77e5\u540d\u5ea6\u4e0b\u964d\uff0c\u6700\u7ec8\u964d\u4f4e\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u9009\u62e9\u6b63\u786e\u7684 RMN \u610f\u5473\u7740\u8981\u627e\u5230\u4e00\u79cd\u80fd\u591f\u901a\u8fc7\u6700\u6709\u6548\u7684\u6e20\u9053\u548c\u5f62\u5f0f\uff0c\u6839\u636e\u76ee\u6807 audience \u5728\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u6240\u5904\u7684\u4f4d\u7f6e\uff0c\u7075\u6d3b\u5730\u63a5\u89e6\u5230\u4ed6\u4eec\u7684 RMN\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">3.\u7ee9\u6548\u5206\u6790\uff1a\u63a8\u52a8\u6301\u7eed\u6539\u8fdb<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5f3a\u5927\u7684\u5206\u6790\u548c\u62a5\u544a\u5de5\u5177\u662f RMN \u7684\u53e6\u4e00\u4e2a\u91cd\u8981\u4f18\u52bf\u3002\u5b83\u4eec\u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u5b9e\u65f6\u8ddf\u8e2a\u5e7f\u544a\u6d3b\u52a8\u7684\u8868\u73b0\uff0c\u6df1\u5165\u4e86\u89e3\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\uff0c\u5e76\u5b9e\u73b0\u6301\u7eed\u4f18\u5316\u3002\u4f8b\u5982\uff0c\u6709\u5173\u5e7f\u544a\u5370\u8c61\u3001\u70b9\u51fb\u7387\u548c\u8f6c\u6362\u7387\u7684\u8be6\u7ec6 reports data \u53ef\u7528\u4e8e\u5373\u65f6\u5fae\u8c03\u8425\u9500\u6d3b\u52a8\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>RMN \u5206\u6790\u5de5\u5177\u7684\u5148\u8fdb\u6027\u81f3\u5173\u91cd\u8981\u3002\u5148\u8fdb\u7684\u5206\u6790\u5de5\u5177\u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u8be6\u7ec6\u8861\u91cf\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u5e76\u5b9e\u65f6\u8c03\u6574\u7b56\u7565\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u7136\u800c\uff0c\u4f9d\u8d56\u4e8e\u5177\u6709\u57fa\u672c\u5206\u6790\u529f\u80fd\u6216\u5ef6\u8fdf\u5206\u6790\u529f\u80fd\u7684 RMN\uff0c\u5e7f\u544a\u5546\u53ef\u80fd\u65e0\u6cd5\u53ca\u65f6\u505a\u51fa\u8c03\u6574\uff0c\u4ece\u800c\u53ef\u80fd\u5bfc\u81f4\u957f\u671f\u4e1a\u7ee9\u4e0d\u4f73\u548c\u9884\u7b97\u6d6a\u8d39\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4e3a\u786e\u4fdd\u6210\u529f\uff0c\u5e7f\u544a\u5546\u5e94\u4f18\u5148\u9009\u62e9\u80fd\u63d0\u4f9b\u5168\u9762\u3001\u53ef\u64cd\u4f5c\u7684\u6d1e\u5bdf\u529b\u5e76\u80fd\u6301\u7eed\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u7684 RMN\u3002\u8fd9\u5c06\u786e\u4fdd\u5e7f\u544a\u9884\u7b97\u5f97\u5230\u6709\u6548\u4f7f\u7528\uff0c\u5e7f\u544a\u6d3b\u52a8\u5f97\u5230\u6301\u7eed\u6539\u8fdb\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">4.\u8861\u91cf\u548c\u9884\u6d4b\uff1a\u786e\u4fdd\u957f\u671f\u6210\u529f<\/h2><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u51c6\u786e\u7684\u8861\u91cf\u548c\u9884\u6d4b\u662f\u4efb\u4f55\u5e7f\u544a\u6218\u7565\u53d6\u5f97\u957f\u671f\u6210\u529f\u7684\u5173\u952e\u3002RMN \u53ef\u63d0\u4f9b\u5148\u8fdb\u7684\u5de5\u5177\uff0c\u7528\u4e8e\u8861\u91cf\u5e7f\u544a\u6d3b\u52a8\u7684\u5f71\u54cd\uff0c\u5e76\u6839\u636e\u5386\u53f2 data \u9884\u6d4b\u672a\u6765\u7684\u8868\u73b0\uff0c\u8fd9\u4e9b\u5de5\u5177\u90fd\u662f\u975e\u5e38\u5b9d\u8d35\u7684\u3002\u4e86\u89e3\u54ea\u4e9b\u5e7f\u544a\u6d3b\u52a8\u4ea7\u751f\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u6700\u9ad8\uff0c\u5e7f\u544a\u5546\u5c31\u80fd\u5c06\u66f4\u591a\u9884\u7b97\u5206\u914d\u7ed9\u6700\u6709\u6548\u7684\u7b56\u7565\uff0c\u63d0\u9ad8\u6574\u4f53\u6548\u7387\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4f46\u662f\uff0c\u4f7f\u7528\u6d4b\u91cf\u5de5\u5177\u4e0d\u8db3\u7684 RMN \u4f1a\u5bfc\u81f4\u5bf9\u8425\u9500\u6d3b\u52a8\u7ee9\u6548\u7684\u8bc4\u4f30\u4e0d\u51c6\u786e\uff0c\u4ece\u800c\u9020\u6210\u9884\u7b97\u5206\u914d\u4e0d\u5f53\uff0c\u9519\u5931\u4f18\u5316\u673a\u4f1a\u3002\u4f8b\u5982\uff0c\u5982\u679c RMN \u53ea\u63d0\u4f9b\u57fa\u672c\u7684\u5f52\u56e0\u6a21\u578b\uff0c\u5e7f\u544a\u4e3b\u53ef\u80fd\u4f1a\u5ffd\u89c6\u4e0a\u5c42\u6e20\u9053\u6d3b\u52a8\u7684\u4ef7\u503c\uff0c\u5bfc\u81f4\u5bf9\u8f6c\u5316\u9a71\u52a8\u56e0\u7d20\u7684\u7406\u89e3\u51fa\u73b0\u504f\u5dee\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5e7f\u544a\u5546\u5e94\u5bfb\u627e\u5177\u6709\u5148\u8fdb\u6d4b\u91cf\u548c\u9884\u6d4b\u80fd\u529b\u7684 RMN\uff0c\u4ee5\u786e\u4fdd\u6301\u7eed\u589e\u957f\u548c\u76c8\u5229\u80fd\u529b\u3002\u8fd9\u5c06\u6709\u52a9\u4e8e\u8fdb\u884c\u7cbe\u786e\u7684\u9884\u7b97\u5206\u914d\u548c\u6218\u7565\u8c03\u6574\uff0c\u786e\u4fdd\u60a8\u7684\u96f6\u552e\u5a92\u4f53\u5de5\u4f5c\u6301\u7eed\u53d6\u5f97\u6210\u679c\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u9009\u62e9\u5408\u9002\u7684 RMN<\/h2><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u867d\u7136 RMN \u5177\u6709\u5f88\u5927\u7684\u4f18\u52bf\uff0c\u4f46\u4e3a\u60a8\u7684\u54c1\u724c\u9009\u62e9\u5408\u9002\u7684\u7f51\u7edc\u4e5f\u81f3\u5173\u91cd\u8981\u3002\u5e76\u975e\u6240\u6709 RMN \u90fd\u662f\u4e00\u6837\u7684--\u6709\u4e9b\u5728 data \u5229\u7528\u7387\u548c audience targeting \u65b9\u9762\u8868\u73b0\u51fa\u8272\uff0c\u6709\u4e9b\u5728\u5e7f\u544a\u5e93\u5b58\u65b9\u9762\u8868\u73b0\u51fa\u8272\uff0c\u8fd8\u6709\u4e9b\u5728\u6027\u80fd\u5206\u6790\u6216\u6d4b\u91cf\u80fd\u529b\u65b9\u9762\u8868\u73b0\u51fa\u8272\u3002\u6839\u636e\u8fd9\u4e9b\u5173\u952e\u56e0\u7d20\u8bc4\u4f30 RMN \u5c06\u786e\u4fdd\u60a8\u9009\u62e9\u7684\u7f51\u7edc\u7b26\u5408\u60a8\u7684\u7279\u5b9a\u9700\u6c42\u548c\u76ee\u6807\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u8ba9\u6211\u4eec\u8054\u7cfb\u8d77\u6765<\/h2><\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5982\u679c\u60a8\u5e0c\u671b\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\u7684\u5f71\u54cd\u529b\uff0c\u6216\u8005\u9700\u8981\u6307\u5bfc\u60a8\u4e3a\u54c1\u724c\u9009\u62e9\u5408\u9002\u7684 RMN\uff0c\u6211\u5f88\u4e50\u610f\u4e3a\u60a8\u63d0\u4f9b\u5e2e\u52a9\u3002\u8ba9\u6211\u4eec\u4e00\u8d77\u63a2\u8ba8\u5982\u4f55\u624d\u80fd\u505a\u5230\u8fd9\u4e00\u70b9\uff1a<\/p>\n<ul>\n<li>\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\u548c RMN data\u3002.<\/li>\n<li>\u83b7\u53d6\u4e0e\u60a8\u7684\u4ea7\u54c1\u6700\u76f8\u5173\u7684 RMN\u3002.<\/li>\n<li>\u6709\u6548\u8861\u91cf\u548c\u9884\u6d4b\u96f6\u552e\u5a92\u4f53\u6d3b\u52a8\u3002.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u4f46\u524d\u63d0\u662f\u60a8\u5fc5\u987b\u9009\u62e9\u6b63\u786e\u7684\u7f51\u7edc\u3002\u8ba9\u6211\u4eec\u643a\u624b\u5408\u4f5c\uff0c\u63d0\u5347\u60a8\u7684\u8425\u9500\u6218\u7565\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u5f53\u4eca\u5feb\u901f\u53d1\u5c55\u7684\u6570\u5b57\u73af\u5883\u4e2d\uff0c\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff08RMN\uff09\u5df2\u6210\u4e3a\u73b0\u4ee3\u5e7f\u544a\u5546\u7b56\u7565\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002 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