	{"id":126464,"date":"2024-08-29T18:31:38","date_gmt":"2024-08-29T17:31:38","guid":{"rendered":"https:\/\/www.artefact.com\/blog\/think-with-google-how-the-egyptian-tourism-authority-used-ai-to-measure-the-real-impact-of-their-ad-campaigns\/"},"modified":"2024-09-24T14:29:30","modified_gmt":"2024-09-24T13:29:30","slug":"think-with-google-how-the-egyptian-tourism-authority-used-ai-to-measure-the-real-impact-of-their-ad-campaigns","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/think-with-google-how-the-egyptian-tourism-authority-used-ai-to-measure-the-real-impact-of-their-ad-campaigns\/","title":{"rendered":"\u4e0e\u8c37\u6b4c\u4e00\u8d77\u601d\u8003--\u57c3\u53ca\u65c5\u6e38\u5c40\u5982\u4f55\u5229\u7528\u4eba\u5de5\u667a\u80fd\u8861\u91cf\u5e7f\u544a\u6d3b\u52a8\u7684\u5b9e\u9645\u6548\u679c"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u4f5c\u8005\uff1aAmr El-Kady<\/p>\n<p>Amr El-Kady \u62e5\u6709\u4e09\u5341\u591a\u5e74\u7684\u5e02\u573a\u8425\u9500\u7ecf\u9a8c\u548c\u57c3\u53ca\u5b66\u5b66\u4f4d\uff0c\u73b0\u4efb\u57c3\u53ca\u65c5\u6e38\u5c40\u9996\u5e2d\u6267\u884c\u5b98\u3002El-Kady \u70ed\u8877\u4e8e\u9f13\u52b1\u56fd\u9645\u6e38\u5ba2\u4f53\u9a8c\u57c3\u53ca\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5982\u4eca\uff0c\u65c5\u6e38\u8425\u9500\u4eba\u5458\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u4e4b\u4e00\u5c31\u662f\u8861\u91cf\u5e7f\u544a\u6d3b\u52a8\u7684\u5b9e\u9645\u6548\u679c\u3002\u8fd9\u662f\u56e0\u4e3a\u5927\u591a\u6570\u6e38\u5ba2\u90fd\u662f\u72ec\u7acb\u6216\u901a\u8fc7\u5728\u7ebf\u65c5\u884c\u793e\u9884\u8ba2\u5047\u671f\u7684\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5728\u57c3\u53ca\u65c5\u6e38\u5c40\uff08ETA\uff09\uff0c\u6211\u4eec\u5e0c\u671b\u66f4\u6e05\u695a\u5730\u4e86\u89e3\u6709\u591a\u5c11\u6e38\u5ba2\u662f\u901a\u8fc7\u6211\u4eec\u7684\u8425\u9500\u6d3b\u52a8\u5b9e\u9645\u62b5\u8fbe\u57c3\u53ca\u7684\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4f20\u7edf\u4e0a\uff0c\u6211\u4eec\u4e3b\u8981\u901a\u8fc7\u7ebf\u4e0b\u5e7f\u544a--\u7535\u89c6\u3001\u5370\u5237\u54c1\u548c\u6237\u5916\u5e7f\u544a--\u6765\u5ba3\u4f20\u57c3\u53ca\u8fd9\u4e2a\u65c5\u6e38\u76ee\u7684\u5730\u3002\u7136\u800c\uff0c\u6211\u4eec\u610f\u8bc6\u5230\uff0c\u5728\u5f53\u4eca\u590d\u6742\u7684\u8425\u9500\u73af\u5883\u4e2d\u3001, <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/marketing-strategies\/automation\/how-to-use-ai-for-marketing\/\" target=\"_blank\" rel=\"noopener\">\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6570\u5b57\u8425\u9500\u6d3b\u52a8<\/a> \u53ef\u4ee5\u63d0\u4f9b\u5b9d\u8d35\u7684\u4f18\u52bf\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6211\u4eec\u4e0e\u8c37\u6b4c\u548c data \u8f6c\u578b\u673a\u6784\u5408\u4f5c <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a> \u6211\u4eec\u5e0c\u671b\u5f00\u53d1\u4e00\u79cd\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u7aef\u5230\u7aef\u5de5\u5177\uff0c\u4ee5\u8c37\u6b4c\u4eba\u5de5\u667a\u80fd\u4e3a\u57fa\u7840\uff0c\u5e2e\u52a9\u6211\u4eec\u5b9e\u73b0\u4e09\u4e2a\u76ee\u6807\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8861\u91cf\u6d3b\u52a8\u8f6c\u5316\u7387\u6216\u57c3\u53ca\u8bbf\u95ee\u91cf<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8ba1\u7b97\u6295\u8d44\u56de\u62a5<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u63d0\u4f9b\u89c1\u89e3\uff0c\u4ee5\u4f18\u5316\u6211\u4eec\u672a\u6765\u7684\u6d3b\u52a8\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5229\u7528\u4eba\u5de5\u667a\u80fd\u8ba1\u7b97\u57c3\u53ca\u7684\u8bbf\u95ee\u91cf\uff0c\u4e86\u89e3\u65c5\u884c\u8005\u7684\u60f3\u6cd5<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Artefact \u7684\u5b9a\u5236\u5de5\u5177\u57fa\u4e8e <a href=\"https:\/\/developers.google.com\/ads-data-hub\" target=\"_blank\" rel=\"noopener\">Ads Data \u96c6\u7ebf\u5668<\/a> \u6280\u672f\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><em>\u201c\u8fd9\u79cd\u57fa\u4e8e cloud \u7684\u89e3\u51b3\u65b9\u6848\u5229\u7528\u4eba\u5de5\u667a\u80fd\u5c06\u4e0d\u540c\u7684 data \u7ec4\u5408\u5728\u4e00\u8d77\uff0c\u4f8b\u5982 <a href=\"https:\/\/support.google.com\/analytics\/answer\/9322688?hl=en#zippy=%2Crealtime-report%2Cdebugview-report\" target=\"_blank\" rel=\"noopener\">\u4e8b\u4ef6\u7ea7 data<\/a> \u914d\u5bf9 <a href=\"https:\/\/developers.google.com\/tag-platform\/devguides\/remarketing\" target=\"_blank\" rel=\"noopener\">\u518d\u8425\u9500<\/a> \u6216<\/em><em>\u00a0- \u5e2e\u52a9\u8425\u9500\u4eba\u5458\u4e86\u89e3\u4ed6\u4eec\u7684\u5e7f\u544a\u6d3b\u52a8data\u201d\u3002\u201d<\/em> <a href=\"https:\/\/www.linkedin.com\/in\/margot-de-rouvroy\/\" target=\"_blank\" rel=\"noopener\">\u739b\u6208-\u5e03\u96f7\u8fea<\/a>, Artefact \u54a8\u8be2\u603b\u76d1 data \u89e3\u91ca\u8bf4\u3002. <em>\u201c\u8fd9\u79cd\u60c5\u51b5\u53d1\u751f\u5728<\/em><em>\u00a0\u65b9\u5f0f\uff0c\u56e0\u4e3a\u65e0\u6cd5\u68c0\u67e5 data \u7684\u5e95\u5c42\uff0c\u56e0\u4e3a\u7ed3\u679c\u662f\u4ece\u4e00\u7ec4\u7528\u6237\u90a3\u91cc\u6c47\u603b\u7684\u3002\u201d<\/em><\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5a92\u4f53\u4ee3\u7406\u516c\u53f8 Universal Media \u5728 5 \u6708\u81f3 6 \u6708\u7684\u590f\u5b63\u5f00\u5c55\u4e86\u6211\u4eec\u7684\u6d3b\u52a8\u3002\u8fd9\u4e9b\u6e29\u6696\u7684\u6708\u4efd\u5bf9\u4e8e <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/marketing-strategies\/video\/egyptian-tourism-authority-weather-video-personalisation\/\" target=\"_blank\" rel=\"noopener\">\u6765\u57c3\u53ca\u7684\u65c5\u884c\u8005<\/a>, \u8fd9\u6837\uff0c\u6211\u4eec\u5c31\u80fd\u66f4\u6709\u6548\u5730\u8bc4\u4f30\u8be5\u6d3b\u52a8\u662f\u5426\u5bf9\u65c5\u6e38\u4eba\u6570\u4ea7\u751f\u4e86\u5f71\u54cd\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6211\u4eec\u7684\u5ba3\u4f20\u6d3b\u52a8\u5df2\u5728 <a href=\"https:\/\/ads.google.com\/intl\/en_ae\/start\/overview-ha\/?subid=ae-en-ha-aw-sk-c-bau!o3~CjwKCAiAivGuBhBEEiwAWiFmYcs8E_mwgxa7DKhMOWsRxcrpTY9jJicj-VqbF2xMuIBKRT9JYkuFVRoCJUAQAvD_BwE~110381742609~kwd-94527731~10967033753~579680567431&amp;utm_source=aw&amp;utm_medium=ha&amp;utm_campaign=ae-en-ha-aw-sk-c-bau!o3~CjwKCAiAivGuBhBEEiwAWiFmYcs8E_mwgxa7DKhMOWsRxcrpTY9jJicj-VqbF2xMuIBKRT9JYkuFVRoCJUAQAvD_BwE~110381742609~kwd-94527731~10967033753~579680567431&amp;gad_source=1&amp;gclid=CjwKCAiAivGuBhBEEiwAWiFmYcs8E_mwgxa7DKhMOWsRxcrpTY9jJicj-VqbF2xMuIBKRT9JYkuFVRoCJUAQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">\u8c37\u6b4c\u5e7f\u544a<\/a> \u548c <a href=\"https:\/\/marketingplatform.google.com\/about\/display-video-360\/\" target=\"_blank\" rel=\"noopener\">\u663e\u793a\u5c4f\u548c\u89c6\u9891 360<\/a>, \u5728\u4e3b\u8981\u5e02\u573a\u5411\u6211\u4eec\u9009\u62e9\u7684 audience \u5c55\u793a\u5e7f\u544a\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4e3e\u4f8b\u6765\u8bf4\uff0c\u5982\u679c\u6709\u4eba\u5728\u82f1\u56fd\u770b\u5230\u4e86\u8fd9\u4e2a\u957f\u7bc7\u5e7f\u544a\uff1a<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/AMZm-Vkppqs?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p>\u5982\u679c\u8be5\u4eba\u5728\u89c2\u770b\u5e7f\u544a\u65f6\u767b\u5f55\u4e86\u8c37\u6b4c\uff0c\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u5c31\u80fd\u77e5\u9053\u4ed6\u4eec\u770b\u8fc7\u5e7f\u544a\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12\"><p>\u5982\u679c\u4ed6\u4eec\u5728\u770b\u5230\u5e7f\u544a\u540e\u767b\u9646\u57c3\u53ca\uff0c\u518d\u8425\u9500\u6d3b\u52a8\u5c31\u4f1a\u88ab\u6fc0\u6d3b\uff0c\u4fc3\u4f7f\u5176\u4e0e\u4ed6\u4eec\u5206\u4eab\u4e00\u4e2a\u4e0d\u540c\u7684\u3001\u7b80\u77ed\u7684\u518d\u8425\u9500\u5e7f\u544a\uff1a<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 2\" src=\"https:\/\/www.youtube.com\/embed\/ZX4TKiodkJ8?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-13\"><p>\u9274\u4e8e\u518d\u8425\u9500\u6d3b\u52a8\u53ea\u9488\u5bf9\u57c3\u53ca\u7684\u5730\u7406\u4f4d\u7f6e\uff0c\u8fd9\u5c31\u8bc1\u5b9e\u4e86\u5f53\u4eba\u4eec\u770b\u5230\u5e7f\u544a\u65f6\uff0c\u4ed6\u4eec\u5df2\u7ecf\u5728\u57c3\u53ca\u4e86\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\"><p>\u4e0e\u5df2\u5728\u57c3\u53ca\u7684\u4eba\u5206\u4eab\u518d\u8425\u9500\u5e7f\u544a\u7684\u539f\u56e0\u662f\u6218\u7565\u6027\u7684\u3002\u8fd9\u4e9b\u77ed <a href=\"https:\/\/support.google.com\/displayvideo\/answer\/7245674?hl=en\" target=\"_blank\" rel=\"noopener\">\u8f66\u8eab\u5e7f\u544a<\/a> \u5e2e\u52a9\u6211\u4eec\u4e0e\u65c5\u884c\u8005\u5206\u4eab\u66f4\u591a\u5efa\u8bae\uff0c\u4f8b\u5982\u57c3\u53ca\u54ea\u4e9b\u5730\u65b9\u503c\u5f97\u4e00\u53bb\uff0c\u54ea\u4e9b\u6d3b\u52a8\u503c\u5f97\u4e00\u8bd5\u3002\u7531\u4e8e\u4eba\u4eec\u5728\u770b\u5230\u8fd9\u4e9b\u5e7f\u544a\u65f6\u5df2\u7ecf\u8eab\u5728\u57c3\u53ca\uff0c\u56e0\u6b64\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u91c7\u7eb3\u6211\u4eec\u7684\u5efa\u8bae\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-15\"><p>\u53ea\u6709\u5f53\u6709\u4eba\u540c\u65f6\u770b\u5230\u4e24\u4e2a\u5e7f\u544a\u540e\uff0c\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u624d\u4f1a\u8ba1\u7b97\u8f6c\u6362\uff0c\u5373\u8bbf\u95ee\u57c3\u53ca\u3002\u5b83\u8fd8\u751f\u6210\u4e86\u4e00\u4e2a\u5b9e\u65f6\u4eea\u8868\u677f\uff0c\u5206\u4eab\u6709\u7528\u7684\u805a\u5408\u6d3b\u52a8\u6d1e\u5bdf\uff0c\u5982\u5e74\u9f84\u3001\u6027\u522b\u3001\u65c5\u884c\u524d\u7f6e\u65f6\u95f4\u4ee5\u53ca\u6e38\u5ba2\u6765\u6e90\u56fd\u548c\u57ce\u5e02\u7684\u7edf\u8ba1\u6570\u636e\uff0c\u6211\u4eec\u7684\u56e2\u961f\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u66f4\u597d\u5730\u4e86\u89e3\u57c3\u53ca\u6e38\u5ba2\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-16\"><p>\u8fd9\u4e9b\u90fd\u6709\u52a9\u4e8e\u6211\u4eec\u6539\u8fdb\u5e7f\u544a\u521b\u610f\uff0c\u63a8\u51fa\u7b26\u5408\u4eba\u4eec\u65c5\u884c\u8ba1\u5212\u7684\u6d3b\u52a8\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-17\"><p>\u4f8b\u5982\uff0c\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u663e\u793a\uff0c\u6839\u636e\u5e02\u573a\u7684\u4e0d\u540c\uff0c\u65c5\u884c\u524d\u7684\u51c6\u5907\u65f6\u95f4\u4ece 23 \u5929\u5230 52 \u5929\u4e0d\u7b49\u3002\u901a\u8fc7\u5206\u4eab\u6bcf\u4e2a\u5e02\u573a\u5173\u4e8e\u4eba\u4eec\u5728\u65c5\u884c\u524d\u53ef\u4ee5\u6e38\u89c8\u7684\u666f\u70b9\u7684\u5efa\u8bae\uff0c\u6211\u4eec\u53ef\u4ee5\u5e2e\u52a9\u6f5c\u5728\u6e38\u5ba2\u5728\u62b5\u8fbe\u524d\u786e\u5b9a\u65c5\u884c\u8ba1\u5212\u548c\u9884\u8ba2\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-18\"><p>\u8fd9\u4e9b\u6d1e\u5bdf\u529b\u8fd8\u5e2e\u52a9\u6211\u4eec\u4f18\u5316\u4e86\u6d3b\u52a8\u9884\u7b97\uff0c\u91cd\u70b9\u5173\u6ce8\u672a\u6765\u66f4\u6709\u53ef\u80fd\u9884\u8ba2\u57c3\u53ca\u65c5\u884c\u7684\u5e02\u573a\u548c\u65c5\u5ba2\u7c7b\u578b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-19\"><p>\u4f8b\u5982\uff0c\u5982\u679c\u6211\u4eec\u53d1\u73b0\u6765\u81ea\u6cd5\u56fd\u7684\u8bbf\u5ba2\u5927\u591a\u6570\u662f\u8001\u5e74\u7537\u6027\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u8c03\u6574\u9488\u5bf9\u8be5\u56fd\u7684\u7b56\u7565\u548c\u521b\u610f\u65b9\u6cd5\uff0c\u4ee5\u5438\u5f15 women \u548c\u5e74\u8f7b\u7684 audience \u8bbf\u5ba2\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5c06\u7ebf\u4e0b\u652f\u51fa\u8f6c\u4e3a\u6570\u5b57\u652f\u51fa\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387<\/h2><\/div><div class=\"fusion-text fusion-text-20\"><p>\u8fc7\u53bb\uff0c\u6211\u4eec\u4e00\u76f4\u4e13\u6ce8\u4e8e\u7ebf\u4e0b\u5e7f\u544a\uff0c\u800c\u8fd9\u6b21\u65b0\u7684\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u8fdc\u8fdc\u8d85\u51fa\u4e86\u6211\u4eec\u7684\u9884\u671f\u3002\u636e\u6211\u4eec\u6d4b\u7b97\uff0c\u57c3\u53ca\u7684\u8bbf\u95ee\u91cf\u589e\u52a0\u4e86 10 \u4e07\u6b21--\u590f\u5b63\u589e\u52a0\u4e86 10-15% \u6b21\uff0c\u6295\u8d44\u56de\u62a5\u7387\u8fbe\u5230 40 \u500d\u3002.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"742\" height=\"306\" title=\"\u56fe\u7247 TWG \u6587\u7ae0 - \u5f15\u7528\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/image-TWG-article-quote.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/image-TWG-article-quote.png\" alt class=\"lazyload img-responsive wp-image-126466\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27742%27%20height%3D%27306%27%20viewBox%3D%270%200%20742%20306%27%3E%3Crect%20width%3D%27742%27%20height%3D%27306%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/image-TWG-article-quote-200x82.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/image-TWG-article-quote-400x165.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/image-TWG-article-quote-600x247.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/09\/image-TWG-article-quote.png 742w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 742px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-21\"><p>\u8fd9\u6b21\u6d3b\u52a8\u7684\u6210\u529f--\u65e2\u6709\u957f\u7bc7\uff0c\u4e5f\u6709\u77ed\u7bc7 <a href=\"https:\/\/support.google.com\/displayvideo\/answer\/7245674?hl=en\" target=\"_blank\" rel=\"noopener\">\u8f66\u8eab\u5e7f\u544a<\/a> - \u4e5f\u4fc3\u4f7f\u6211\u4eec\u5728\u5e7f\u544a\u5f62\u5f0f\u7684\u9009\u62e9\u4e0a\u53d1\u751f\u4e86\u6218\u7565\u6027\u8f6c\u53d8\u3002\u6211\u4eec\u8ba4\u8bc6\u5230\u77ed\u7247\u5e7f\u544a\u5728\u5438\u5f15 audience \u7528\u6237\u65b9\u9762\u7684\u6709\u6548\u6027\uff0c\u56e0\u6b64\u73b0\u5728\u6b63\u79ef\u6781\u5c06\u77ed\u7247\u5e7f\u544a\u7eb3\u5165\u6211\u4eec\u7684\u8425\u9500\u6d3b\u52a8\u4e2d\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-22\"><p>\u8fd9\u4e9b\u6210\u679c\u4e5f\u8ba9\u6211\u4eec\u6709\u4fe1\u5fc3\u5c06\u66f4\u591a\u9884\u7b97\u8f6c\u79fb\u5230\u6570\u5b57\u5a92\u4f53\u548c\u5a92\u4f53\u6574\u5408\u4e0a\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u5c06\u4e00\u4e9b\u6237\u5916\u5e7f\u544a--\u5e7f\u544a\u724c\u3001\u5899\u9762\u666f\u89c2\u548c\u6d77\u62a5--\u6362\u6210\u4e86\u6570\u5b57\u5a92\u4f53\u3002 <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/consumer-insights\/consumer-journey\/rain-digital-out-of-home\/\" target=\"_blank\" rel=\"noopener\">\u6570\u5b57\u6237\u5916\u5e7f\u544a<\/a>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-23\"><p>\u867d\u7136\u6211\u4eec\u53d1\u73b0\u4eba\u5de5\u667a\u80fd\u5de5\u5177\u5bf9\u4e8b\u4ef6\u7ea7\u548c\u518d\u8425\u9500 data \u7684\u6574\u5408\u975e\u5e38\u6709\u7528\uff0c\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u5bf9\u6b64\u6b21\u8425\u9500\u6d3b\u52a8\u7684\u6d1e\u5bdf\uff0c\u4f46\u6211\u4eec\u8fd8\u6709\u66f4\u8fdc\u7684\u76ee\u6807\u3002\u4e0b\u4e00\u6b65\uff0c\u6211\u4eec\u5e0c\u671b\u5c06 first-party data \u6574\u5408\u5230\u5de5\u5177\u4e2d\uff0c\u4ee5\u53d1\u73b0\u66f4\u5e7f\u6cdb\u7684\u8425\u9500\u6d3b\u52a8\u6d1e\u5bdf\uff0c\u4ece\u800c\u5e2e\u52a9\u6211\u4eec\u521b\u5efa\u66f4\u591a\u7684\u8425\u9500\u6d3b\u52a8\u3002 <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/future-of-marketing\/creativity\/personalised-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">\u4e2a\u6027\u5316\u8425\u9500\u4f20\u64ad<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/marketing-strategies\/automation\/travel-marketing-campaigns-egyptian-tourism-authority-ai\/?utm_source=linkedin&#038;utm_medium=social&#038;utm_campaign=organic-social&#038;linkId=10850153\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-24\" style=\"--awb-text-color:var(--awb-color6);\"><p>\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/marketing-strategies\/automation\/travel-marketing-campaigns-egyptian-tourism-authority-ai\/?utm_source=linkedin&amp;utm_medium=social&amp;utm_campaign=organic-social&amp;linkId=10850153\" target=\"_self\" aria-label=\"\u7528\u8c37\u6b4c\u601d\u8003\" rel=\"noopener\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large.jpeg\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-300x169.jpeg\" alt class=\"lazyload img-responsive wp-image-71692\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271201%27%20height%3D%27676%27%20viewBox%3D%270%200%201201%20676%27%3E%3Crect%20width%3D%271201%27%20height%3D%27676%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-200x113.jpeg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-400x225.jpeg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-600x338.jpeg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large-800x450.jpeg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/07\/twg-logo-large.jpeg 1201w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/a><\/span><\/div><div class=\"fusion-text 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