{"id":1408233,"date":"2026-11-10T14:41:58","date_gmt":"2026-11-10T14:41:58","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=1408233"},"modified":"2026-11-10T14:42:17","modified_gmt":"2026-11-10T14:42:17","slug":"%e4%bb%8e%e7%82%b9%e5%87%bb%e5%88%b0%e6%8e%a8%e8%8d%90%ef%bc%9a%e5%9c%b0%e7%90%86%e5%ae%9a%e4%bd%8d%e7%9a%84%e4%ba%94%e7%a7%8d%e7%ad%96%e7%95%a5","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/from-click-to-recommendation-five-tactics-for-geo\/","title":{"rendered":"\u4ece\u70b9\u51fb\u5230\u63a8\u8350\uff1aGEO\u7684\u4e94\u5927\u7b56\u7565"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>1. \u8d77\u70b9\uff1a\u63d0\u4f9b\u7b54\u6848\u800c\u975e\u94fe\u63a5\u5217\u8868<\/h2>\n<p>25\u591a\u5e74\u6765\uff0c\u641c\u7d22\u4e00\u76f4\u662f\u4e00\u573a\u4e89\u53d6\u5c3d\u53ef\u80fd\u9ad8\u6392\u540d\u7684\u6e38\u620f\uff1a\u7528\u6237\u8f93\u5165\u5173\u952e\u8bcd\uff0c\u83b7\u5f97\u4e00\u5217\u9009\u9879\uff0c\u7136\u540e\u70b9\u51fb\u5176\u4e2d\u4e00\u4e2a\u7ed3\u679c\u3002 \u5230\u4e862026\u5e74\uff0c\u8fd9\u79cd\u6a21\u5f0f\u5df2\u5f7b\u5e95\u4e0d\u518d\u662f\u4e3b\u6d41\u3002ChatGPT\u5df2\u6210\u4e3a\u7528\u6237\u641c\u7d22\u65b9\u5f0f\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\uff0c2026\u5e742\u6708\u5176\u5468\u6d3b\u8dc3\u7528\u6237\u6570\u8fbe\u5230\u7ea69\u4ebf\u2014\u2014\u662f\u53bb\u5e74\u540c\u671f\u7684\u4e24\u500d\u591a\u3002 \u622a\u81f32026\u5e745\u6708\uff0c\u8c37\u6b4c\u7684\u201cAI\u6982\u89c8\u201d\u6708\u6d3b\u8dc3\u7528\u6237\u5df2\u8d85\u8fc725\u4ebf\uff0c\u800c\u65b0\u63a8\u51fa\u7684\u201cAI\u6a21\u5f0f\u201d\u5728\u53d1\u5e03\u4e00\u5e74\u540e\u6708\u6d3b\u8dc3\u7528\u6237\u4fbf\u7a81\u7834\u4e8610\u4ebf\u3002\u76f4\u63a5\u63d0\u4f9b\u7b54\u6848\u800c\u975e\u94fe\u63a5\u5217\u8868\uff0c\u5df2\u6210\u4e3a\u65b0\u7684\u6807\u51c6\u3002<\/p>\n<p>\u7136\u800c\uff0c\u4eca\u5e74\u6700\u53d7\u5173\u6ce8\u7684\u8bba\u8c03\u2014\u2014\u5373\u5728\u804a\u5929\u754c\u9762\u76f4\u63a5\u8d2d\u4e70\u662f\u5408\u4e4e\u903b\u8f91\u7684\u4e0b\u4e00\u6b65\u2014\u2014\u6700\u8fd1\u5374\u5931\u53bb\u4e86\u4e00\u4e9b\u52bf\u5934\uff1a2026\u5e743\u6708\uff0cOpenAI\u5728ChatGPT\u4e2d\u505c\u7528\u4e86\u201c\u5373\u65f6\u7ed3\u8d26\u201d\u529f\u80fd\uff0c\u6b64\u65f6\u8ddd\u79bb\u8be5\u529f\u80fd\u5728\u7f8e\u56fd\u4e0a\u7ebf\u4ec5\u7ea6\u4e94\u4e2a\u6708\uff0c\u4e14\u4ec5\u6709\u7ea630\u5bb6Shopify\u5546\u5bb6\u4e0a\u7ebf\u4e86\u8be5\u529f\u80fd\u3002 \u8fde\u63a5\u5546\u5bb6\u5e76\u4fdd\u6301\u4ea7\u54c1data\u7684\u5b9e\u65f6\u66f4\u65b0\u4f9d\u7136\u56f0\u96be\u91cd\u91cd\uff0c\u6c83\u5c14\u739b\u7684\u6570\u636e\u663e\u793a\uff0c\u76f4\u63a5\u5728\u804a\u5929\u4e2d\u5b8c\u6210\u7684\u8d2d\u4e70\u8f6c\u5316\u7387\u4ec5\u4e3a\u901a\u8fc7\u70b9\u51fb\u8df3\u8f6c\u81f3\u5176\u81ea\u6709\u7f51\u7ad9\u8d2d\u4e70\u8f6c\u5316\u7387\u7684\u5927\u7ea6\u4e09\u5206\u4e4b\u4e00\u3002 \u65e0\u8bba\u5982\u4f55\uff0c\u5bf9\u8bdd\u5f0f\u7535\u5546\u7ec8\u5c06\u5230\u6765\u2014\u2014\u53ea\u662f\u57282026\u5e74\uff0c\u5176\u7ed3\u7b97\u6e20\u9053\u5c1a\u672a\u51c6\u5907\u5c31\u7eea\u3002\u76f8\u5173\u57fa\u7840\u8bbe\u65bd\u4ecd\u5728\u4e0d\u65ad\u6269\u5c55\uff0c\u4f46\u53d1\u5c55\u5e76\u975e\u4e00\u5e06\u98ce\u987a\uff1aOpenAI\u62bc\u6ce8\u4e8e\u201cAgentic Commerce Protocol\u201d\uff0c\u8c37\u6b4c\u5219\u62bc\u6ce8\u4e8e\u201cAgent Payments Protocol\uff08AP2\uff09\u201d\uff0c Perplexity\u5219\u4e0ePayPal\u5408\u4f5c\u63a8\u51fa\u201c\u5373\u65f6\u8d2d\u4e70\u201d\u529f\u80fd\uff0c\u800cShopify\u6b63\u5728\u542f\u7528\u201cAgentic Storefronts\u201d\uff0c\u5c06\u4ea7\u54c1data\u5206\u53d1\u81f3\u591a\u4e2aAI\u7cfb\u7edf\u3002\u9274\u4e8e\u8fd9\u79cd\u52a8\u6001\u53d1\u5c55\u6001\u52bf\uff0c\u5982\u4eca\u5c31\u9501\u5b9a\u5355\u4e00\u7cfb\u7edf\u5b9e\u5c5e\u4e0d\u5fc5\u8981\u7684\u98ce\u9669\u3002<\/p>\n<p>\u5bf9\u4e8e\u4e00\u4e2a\u54c1\u724c\u800c\u8a00\uff0c\u8981\u60f3\u901a\u8fc7AI\u641c\u7d22\u5b9e\u73b0\u8f6c\u5316\uff0c\u9996\u5148\u5fc5\u987b\u6253\u597d\u57fa\u7840\uff0c\u7136\u540e\u624d\u80fd\u8003\u8651\u5728\u804a\u5929\u4e2d\u5b8c\u6210\u7ed3\u8d26\u3002\u8fd9\u610f\u5473\u7740\uff0c\u65e0\u8bba\u4ea4\u6613\u53d1\u751f\u5728\u4f55\u5904\uff0c\u5728\u4efb\u4f55\u8d2d\u4e70\u884c\u4e3a\u53d1\u751f\u4e4b\u524d\uff0cAI\u56de\u590d\u4e2d\u5fc5\u987b\u5148\u63d0\u53ca\u5e76\u63a8\u8350\u76f8\u5173\u5185\u5bb9\u3002 \u8fd9\u6b63\u662f\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\uff08GEO\uff09\u7684\u5185\u6db5\uff1a\u5bf9\u5185\u5bb9\u548cdata\u8fdb\u884c\u6709\u9488\u5bf9\u6027\u7684\u4f18\u5316\uff0c\u4ee5\u4fbfChatGPT\u3001Gemini\u6216Perplexity\u7b49AI\u7cfb\u7edf\u80fd\u591f\u53d1\u73b0\u3001\u7406\u89e3\u5e76\u63a8\u8350\u8be5\u54c1\u724c\u3002 GEO \u5e76\u975e\u53d6\u4ee3\u4f20\u7edf\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\uff0c\u800c\u662f\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4ee5\u6b64\u4e3a\u57fa\u7840\u3002<\/p>\n<h2>2. \u6df1\u5ea6\u89e3\u6790\uff1a\u4ece\u6280\u672f\u89d2\u5ea6\u770b\uff0cGEO \u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u8981\u6218\u7565\u6027\u5730\u8fd0\u7528GEO\uff08\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\uff09\uff0c\u4e86\u89e3\u8fd9\u9879\u6280\u672f\u53ca\u5176\u540d\u79f0\uff08\u81ea2024\u5e74\u4ee5\u6765\u5df2\u591a\u6b21\u66f4\u540d\uff09\u4f1a\u6709\u6240\u5e2e\u52a9\u3002 OpenAI\u7684\u641c\u7d22\u539f\u578b\u201cSearchGPT\u201d\u65e9\u57282025\u5e742\u6708\u5c31\u5df2\u96c6\u6210\u5230ChatGPT\u4e2d\uff0c\u4f9b\u6240\u6709\u7528\u6237\u4f7f\u7528\uff0c\u6b64\u540e\u4e00\u76f4\u88ab\u79f0\u4e3a\u201cChatGPT Search\u201d\u3002 \u5728\u8c37\u6b4c\uff0c\u201cGemini\u201d\u662f\u5e95\u5c42\u6a21\u578b\uff0c\u4f46\u5e76\u975e\u76f4\u63a5\u5728\u641c\u7d22\u4e2d\u63d0\u4f9b\u7b54\u6848\u7684\u4ea7\u54c1\uff1a\u201cAI Overviews\u201d\uff08AI\u6982\u89c8\uff09\u662f\u7ecf\u5178\u641c\u7d22\u7ed3\u679c\u4e0a\u65b9\u663e\u793a\u7684\u7b54\u6848\u6846\uff0c\u800c\u201cAI Mode\u201d\uff08AI\u6a21\u5f0f\uff09\u5219\u662f\u4e00\u4e2a\u72ec\u7acb\u7684\u3001\u652f\u6301\u5bf9\u8bdd\u5f0f\u641c\u7d22\u7684\u6807\u7b7e\u9875\u3002\u8fd9\u4e24\u8005\u5747\u7531Gemini\u6a21\u578b\u63d0\u4f9b\u652f\u6301\u3002<\/p>\n<p>\u4ece\u6280\u672f\u4e0a\u8bb2\uff0cChatGPT Search\u3001AI Overviews\/AI Mode \u548c Perplexity \u90fd\u662f\u57fa\u4e8e\u68c0\u7d22\u589e\u5f3a\u751f\u6210\uff08RAG\uff09\u6280\u672f\uff1a\u8fd9\u4e9b\u7cfb\u7edf\u4e0d\u4ec5\u5bf9\u7f51\u9875\u8fdb\u884c\u7d22\u5f15\u548c\u6392\u5e8f\uff0c\u8fd8\u4f1a\u5b9e\u65f6\u4ece\u7f51\u7edc\u4e2d\u63d0\u53d6\u4e8b\u5b9e\uff0c\u5e76\u636e\u6b64\u7efc\u5408\u751f\u6210\u7b54\u6848\u3002 \u8981\u5b9e\u73b0\u8fd9\u4e00\u529f\u80fd\uff0c\u5185\u5bb9\u4ecd\u9700\u7ecf\u8fc7\u722c\u53d6\u3001\u7d22\u5f15\u548c\u7406\u89e3\uff1a\u56e0\u6b64\uff0c\u7ecf\u5178\u7684SEO\u57fa\u7840\u77e5\u8bc6\u4ecd\u662f\u5185\u5bb9\u51fa\u73b0\u5728AI\u7b54\u6848\u4e2d\u7684\u5148\u51b3\u6761\u4ef6\u3002\u90a3\u4e48\uff0c\u60a8\u5e94\u8be5\u600e\u4e48\u505a\uff0c\u53c8\u8be5\u907f\u514d\u4ec0\u4e48\u5462\uff1f<\/p>\n<h3>\u7814\u7a76\u5b9e\u9645\u4e0a\u8868\u660e\u4e86\u4ec0\u4e48<\/h3>\n<p>\u5173\u4e8eGEO\u6700\u5e38\u88ab\u5f15\u7528\u7684\u5b66\u672f\u7814\u7a76\uff08\u666e\u6797\u65af\u987f\u5927\u5b66\u3001\u5fb7\u91cc\u5370\u5ea6\u7406\u5de5\u5b66\u9662\u3001\u4f50\u6cbb\u4e9a\u7406\u5de5\u5b66\u9662\u548c\u827e\u4f26\u4eba\u5de5\u667a\u80fd\u7814\u7a76\u6240\uff0c\u53d1\u8868\u4e8eKDD 2024\uff0c\u7ea610,000\u4e2a\u641c\u7d22\u67e5\u8be2\uff09\u6d4b\u8bd5\u4e86\u4e5d\u79cd\u4f18\u5316\u7b56\u7565\u3002\u8be5\u7814\u7a76\u8861\u91cf\u4e86\u6765\u6e90\u5728\u751f\u6210\u7684\u7b54\u6848\u4e2d\u7684\u53ef\u89c1\u5ea6\uff08\u8bcd\u9891\u5360\u6bd4\u548c\u4f4d\u7f6e\uff09\u3002 \u7814\u7a76\u4eba\u5458\u5728\u4e13\u95e8\u6784\u5efa\u7684\u53d7\u63a7AI\u641c\u7d22\u73af\u5883\u4e2d\u8fdb\u884c\u4e86\u6d4b\u8bd5\uff0c\u5e76\u989d\u5916\u91c7\u7528\u4e86Perplexity\u6307\u6807\uff1bChatGPT\u641c\u7d22\u548cAI\u6982\u8ff0\u529f\u80fd\u672a\u7eb3\u5165\u672c\u7814\u7a76\u8303\u56f4\u3002\u7814\u7a76\u7ed3\u679c\u6bd4\u5927\u591a\u6570GEO\u6307\u5357\u6240\u6697\u793a\u7684\u66f4\u4e3a\u5177\u4f53\uff08\u4e0e\u672a\u4f18\u5316\u7684\u5185\u5bb9\u76f8\u6bd4\uff0c\u6765\u6e90\u7684\u53ef\u89c1\u5ea6\u6709\u6240\u63d0\u5347\uff09\uff1a<\/p>\n<table style=\"width:100%;border-collapse:collapse\">\n<thead>\n<tr>\n<th style=\"border:1px solid #cccccc;padding:8px;text-align:left;background:#f2f2f2\">\u56e0\u5b50<\/th>\n<th style=\"border:1px solid #cccccc;padding:8px;text-align:left;background:#f2f2f2\">\u5bf9GEO\u7684\u610f\u4e49<\/th>\n<th style=\"border:1px solid #cccccc;padding:8px;text-align:left;background:#f2f2f2\">\u6218\u7565\u65b9\u6cd5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border:1px solid #cccccc;padding:8px;vertical-align:top\">\u6b63\u6587\u4e2d\u7684\u7edf\u8ba1\u6570\u636e<\/td>\n<td style=\"border:1px solid #cccccc;padding:8px;vertical-align:top\">AI \u7b54\u6848\u7684\u53ef\u89c1\u5ea6\u63d0\u9ad8\u4e86 31%<\/td>\n<td style=\"border:1px solid #cccccc;padding:8px;vertical-align:top\">\u8bf7\u63d0\u4f9b\u60a8\u81ea\u5df1\u7684\u6570\u636e\u3001\u7814\u7a76\u7ed3\u679c\u548c\u57fa\u51c6\u6570\u636e<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #cccccc;padding:8px;vertical-align:top\">\u6765\u81ea\u5177\u540d\u6d88\u606f\u6765\u6e90\u7684\u76f4\u63a5\u5f15\u8bed<\/td>\n<td style=\"border:1px solid #cccccc;padding:8px;vertical-align:top\">+41%\u7684\u53ef\u89c1\u5ea6\uff0c\u8fd9\u662f\u8be5\u7814\u7a76\u4e2d\u6700\u5177\u5f71\u54cd\u529b\u7684\u5355\u4e00\u56e0\u7d20<\/td>\n<td style=\"border:1px solid #cccccc;padding:8px;vertical-align:top\">\u9644\u6709\u59d3\u540d\/\u5934\u8854\u7684\u4e13\u5bb6\u548c\u5ba2\u6237\u5f15\u8bed<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #cccccc;padding:8px;vertical-align:top\">\u6765\u6e90\u5f15\u7528\uff08\u5f15\u7528\u6765\u6e90\uff09<\/td>\n<td style=\"border:1px solid #cccccc;padding:8px;vertical-align:top\">\u66dd\u5149\u7387\u63d0\u534727%\uff0c\u5bf9\u4e8b\u5b9e\u7c7b\u95ee\u9898\u5c24\u4e3a\u6709\u6548<\/td>\n<td style=\"border:1px solid #cccccc;padding:8px;vertical-align:top\">\u539f\u59cb\u8d44\u6599\u94fe\u63a5\u53ca data<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #cccccc;padding:8px;vertical-align:top\">\u6d41\u7545\u5ea6\u4f18\u5316\uff08\u6d41\u7545\u6587\u672c\uff09<\/td>\n<td style=\"border:1px solid 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foundation\u4ee5\u83b7\u5f97\u81ea\u7136\u5f15\u7528\u8d44\u683c\u7684\u4eba\uff0c\u5b9e\u9645\u4e0a\u53ea\u662f\u5411\u90e8\u5206\u7528\u6237\u8d2d\u4e70\u4e86\u66dd\u5149\u91cf\u3002\u7136\u800c\uff0c\u4ed8\u8d39\u66dd\u5149\u65e0\u6cd5\u50cf\u81ea\u7136\u5185\u5bb9\u90a3\u6837\u4ea7\u751f\u771f\u6b63\u7684\u63a8\u8350\u6548\u679c\u3002<\/p>\n<h2>6. \u7ed3\u8bba\uff1a\u51b3\u5b9a\u56e0\u7d20\u662fData\u57fa\u7840\uff0c\u800c\u975e\u7ed3\u8d26\u6e20\u9053<\/h2>\n<p>\u5982\u4eca\uff0cSEO\u5df2\u6210\u4e3adata\u79d1\u5b66\u3001\u54c1\u724c\u7ba1\u7406\u4e0e\u9500\u552e\u4e4b\u95f4\u7684\u7ebd\u5e26\u3002\u7136\u800c\uff0c2025\/26\u5e74\u7684\u4e8b\u4ef6\u4e5f\u8868\u660e\uff0c\u5e76\u975e\u6240\u6709\u5bf9\u5bf9\u8bdd\u5f0f\u5546\u4e1a\u7684\u62bc\u6ce8\u90fd\u80fd\u7acb\u5373\u89c1\u6548\u3002 \u5f52\u6839\u7ed3\u5e95\uff0c\u6211\u4eec\u9700\u8981\u4e00\u4e2a\u575a\u5b9e\u3001\u7ed3\u6784\u5316\u4e14\u5b9e\u65f6\u66f4\u65b0\u7684data foundation \u2014\u2014\u56e0\u4e3a\u65e0\u8bba\u6700\u7ec8\u54ea\u79cd\u7ed3\u7b97\u534f\u8bae\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u8fd9\u4e00 data foundation \u90fd\u51b3\u5b9a\u4e86\u4eba\u5de5\u667a\u80fd\u80fd\u5426\u771f\u6b63\u8ba4\u8bc6\u3001\u7406\u89e3\u5e76\u63a8\u8350\u67d0\u4e2a\u54c1\u724c\u3002\u804a\u5929\u754c\u9762\u4e2d\u7684\u4ed8\u8d39\u63a8\u5e7f\u4e5f\u65e0\u6cd5\u53d6\u4ee3\u8fd9\u4e00\u57fa\u7840\uff1a\u4ed8\u8d39\u89e6\u8fbe\u6c38\u8fdc\u65e0\u6cd5\u66ff\u4ee3\u81ea\u7136\u83b7\u5f97\u7684\u63a8\u8350\u3002 \u6ca1\u6709\u5e72\u51c0\u7684 data \u548c\u575a\u5b9e SEO \u57fa\u7840\u7684\u54c1\u724c\uff0c\u5c06\u4e0d\u4f1a\u88ab AI \u804a\u5929\u673a\u5668\u4eba\u63d0\u53ca\u3002<\/p>\n<p>Artefact \u5e2e\u52a9\u4f01\u4e1a\u7cfb\u7edf\u6027\u5730\u63d0\u5347\u5176\u5728 AI \u7b54\u6848\u548c\u4f20\u7edf\u641c\u7d22\u4e2d\u7684\u53ef\u89c1\u5ea6\uff1a\u4ece\u5206\u6790 ChatGPT\u3001 Gemini \u548c Perplexity \u5f53\u524d\u5982\u4f55\u5448\u73b0\u8be5\u54c1\u724c\uff0c\u5230\u9488\u5bf9\u5185\u5bb9\u548c data foundation \u7684\u5177\u4f53\u5efa\u8bae\uff0c\u518d\u5230\u5bf9\u201c\u6a21\u578b\u4efd\u989d\u201d\u7b49\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u7684\u6301\u7eed\u76d1\u6d4b\u3002<\/p>\n<h2>\u8d44\u6599\u6765\u6e90<\/h2>\n<ul>\n<li>OpenAI\uff1a\u201c\u63a8\u51fa ChatGPT \u641c\u7d22\u201d\uff082025 \u5e74 2 \u6708\uff09\uff1a <a href=\"https:\/\/openai.com\/index\/introducing-chatgpt-search\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/openai.com\/index\/introducing-chatgpt-search\/<\/a><\/li>\n<li>CNBC\uff082026\u5e743\u670824\u65e5\uff09\uff1aOpenAI\u5728\u201c\u5373\u65f6\u7ed3\u8d26\u201d\u529f\u80fd\u906d\u9047\u632b\u6298\u540e\uff0c\u5bf9ChatGPT\u7684\u8d2d\u7269\u4f53\u9a8c\u8fdb\u884c\u4e86\u5168\u9762\u5347\u7ea7\uff1a <a href=\"https:\/\/www.cnbc.com\/2026\/03\/24\/openai-revamps-shopping-experience-in-chatgpt-after-instant-checkout.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.cnbc.com\/2026\/03\/24\/openai-revamps-shopping-experience-in-chatgpt-after-instant-checkout.html<\/a><\/li>\n<li>Google \u641c\u7d22\u4e2d\u5fc3\uff1a\u9488\u5bf9 Google \u641c\u7d22\u4e2d\u751f\u6210\u5f0f AI \u529f\u80fd\u7684\u4f18\u5316\u6307\u5357\uff1a <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide<\/a><\/li>\n<li>Seer Interactive\uff1aAIO\u5bf9\u8c37\u6b4c\u70b9\u51fb\u7387\uff08CTR\uff09\u7684\u5f71\u54cd\uff0c2025\u5e749\u6708\u66f4\u65b0\uff1a <a href=\"https:\/\/www.seerinteractive.com\/insights\/aio-impact-on-google-ctr-september-2025-update\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.seerinteractive.com\/insights\/aio-impact-on-google-ctr-september-2025-update<\/a><\/li>\n<li>\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\/Semrush data\uff1a2025\u5e746\u6708\u81f32026\u5e746\u6708\u671f\u95f4\uff082026\u5e747\u6708\uff09\u5a92\u4f53\u6d41\u91cf\u4e0b\u964d\uff1a <a href=\"https:\/\/www.wsj.com\/business\/media\/google-search-publishers-ai-content-0fb06e41\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.wsj.com\/business\/media\/google-search-publishers-ai-content-0fb06e41<\/a><\/li>\n<li>Adobe Digital Insights\uff1a2026\u5e74\u7b2c\u4e09\u5b63\u5ea6\u4eba\u5de5\u667a\u80fd\u6d41\u91cf\u8d8b\u52bf\u62a5\u544a\uff1a <a href=\"https:\/\/business.adobe.com\/resources\/sdk\/.q3-ai-traffic-trends-report\/q3-2026-ai-sourced-traffic-insights.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/business.adobe.com\/resources\/sdk\/.q3-ai-traffic-trends-report\/q3-2026-ai-sourced-traffic-insights.pdf<\/a><\/li>\n<li>Aggarwal \u7b49\uff1a\u300aGEO\uff1a\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\u300b\uff0c\u666e\u6797\u65af\u987f\u5927\u5b66\/\u5fb7\u91cc\u5370\u5ea6\u7406\u5de5\u5b66\u9662\/\u4f50\u6cbb\u4e9a\u7406\u5de5\u5b66\u9662\/\u827e\u4f26\u4eba\u5de5\u667a\u80fd\u7814\u7a76\u6240\uff0cKDD 2024\uff1a <a href=\"https:\/\/arxiv.org\/abs\/2311.09735\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/arxiv.org\/abs\/2311.09735<\/a><\/li>\n<li>Jellyfish\uff08\u6770\u514b\u00b7\u53f2\u5bc6\u65af\u3001\u6c64\u59c6\u00b7\u7f57\u5947\uff09\uff1a\u201c\u6a21\u578b\u4efd\u989d\u201d\u7684\u5b9a\u4e49\uff1a <a href=\"https:\/\/www.jellyfish.com\/en-us\/news\/understanding-ai-brand-awareness-a-vital-metric-for-progressive\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.jellyfish.com\/en-us\/news\/understanding-ai-brand-awareness-a-vital-metric-for-progressive\/<\/a><\/li>\n<li>Google I\/O\uff082026\u5e745\u670819\u65e5\uff09\uff1aAI Overviews \u548c AI Mode \u7684\u7528\u6237\u6570\u91cf\uff0cblog.google\uff1a <a href=\"https:\/\/blog.google\/intl\/de-de\/unternehmen\/google-io-2026\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/blog.google\/intl\/de-de\/unternehmen\/google-io-2026\/<\/a><\/li>\n<li>OpenAI\uff1a\u201cChatGPT\u5e7f\u544a\u4e1a\u52a1\u6269\u5c55\u81f3\u6b27\u6d32\u201d \/ \u201c\u5728ChatGPT\u4e2d\u6d4b\u8bd5\u5e7f\u544a\u201d\uff0copenai.com\uff082026\u5e742\u6708\u548c8\u6708\uff09\uff1a <a href=\"https:\/\/openai.com\/index\/chatgpt-ads-expands-across-europe\/\" target=\"_blank\" rel=\"noopener noreferrer\">ChatGPT Ads \u4e1a\u52a1\u6269\u5c55\u81f3\u6b27\u6d32\u5404\u5730 | OpenAI<\/a> \u548c <a href=\"https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/<\/a><\/li>\n<li>OpenAI\uff1aChatGPT\u5468\u6d3b\u8dc3\u7528\u6237\u6570\u8fbe\u52309\u4ebf\uff082026\u5e742\u670827\u65e5\uff09\uff0c\u96c5\u864e\u8d22\u7ecf\u7b49\u591a\u5bb6\u5a92\u4f53\u62a5\u9053\u79f0\uff1a <a href=\"https:\/\/finance.yahoo.com\/news\/chatgpt-reaches-900m-weekly-active-182551628.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/finance.yahoo.com\/news\/chatgpt-reaches-900m-weekly-active-182551628.html<\/a><\/li>\n<li>OpenAI\uff1a\u300a\u5728ChatGPT\u4e2d\u8d2d\u4e70\uff1a\u5373\u65f6\u7ed3\u8d26\u4e0e\u4ee3\u7406\u5f0f\u5546\u4e1a\u534f\u8bae\u300b\uff082025\u5e749\u670829\u65e5\uff09\uff1a <a href=\"https:\/\/openai.com\/index\/buy-it-in-chatgpt\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/openai.com\/index\/buy-it-in-chatgpt\/<\/a><\/li>\n<li>\u300aDigital Commerce 360\u300b\uff1a\u8c37\u6b4c\u63a8\u51fa\u9762\u5411\u4eba\u5de5\u667a\u80fd\u5546\u4e1a\u7684\u652f\u4ed8\u534f\u8bae\uff08AP2\uff09\uff0c2025\u5e749\u670819\u65e5\uff1a <a href=\"https:\/\/www.digitalcommerce360.com\/2025\/09\/19\/google-ai-payments-protocol-ap2\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.digitalcommerce360.com\/2025\/09\/19\/google-ai-payments-protocol-ap2\/<\/a><\/li>\n<li>PayPal\uff1a\u201cPayPal \u4e0e Perplexity \u63a8\u51fa\u201d\u5373\u65f6\u8d2d\u4e70\u2019\u529f\u80fd\u201d\uff082025\u5e7411\u670825\u65e5\uff09\uff1a <a href=\"https:\/\/newsroom.paypal-corp.com\/2025-11-PayPal-and-Perplexity-Launch-Instant-Buy\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/newsroom.paypal-corp.com\/2025-11-PayPal-and-Perplexity-Launch-Instant-Buy<\/a><\/li>\n<li>Shopify\uff1aAgentic \u5e97\u94fa\u524d\u7aef\uff0c2026 \u5e74\u51ac\u5b63\u7248\uff1a <a href=\"https:\/\/www.shopify.com\/editions\/winter2026\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.shopify.com\/editions\/winter2026<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u54c1\u724c\u5982\u4f55\u901a\u8fc7\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316\u5728ChatGPT\u3001\u8c37\u6b4c\u548cPerplexity\u4e2d\u83b7\u5f97\u63a8\u8350\u2014\u2014\u4e94\u79cd\u6210\u529f\u8fdb\u884cAI\u4f18\u5316\u7684\u7b56\u7565\u3002<\/p>","protected":false},"featured_media":54966,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[21940],"blog-language":[2991],"class_list":["post-1408233","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-generative-ai","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/1408233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/54966"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=1408233"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=1408233"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=1408233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}