{"id":14653,"date":"2020-04-28T17:21:06","date_gmt":"2020-04-28T16:21:06","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=14653"},"modified":"2024-09-20T17:45:04","modified_gmt":"2024-09-20T16:45:04","slug":"why-the-time-is-now-for-behavioural-pricing","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/why-the-time-is-now-for-behavioural-pricing\/","title":{"rendered":"\u4e3a\u4ec0\u4e48\u73b0\u5728\u662f\u884c\u4e3a\u5b9a\u4ef7\u7684\u65f6\u5019\u4e86\uff1f"},"content":{"rendered":"

<\/span><\/div><\/div><\/div>

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    \n
  1. \u5c06 first-party data \u6574\u7406\u597d\u3002. <\/b>\u786e\u4fdd\u60a8\u4e86\u89e3\u4ec0\u4e48\u4f1a\u8ba9\u5ba2\u6237\u5728\u8d35\u516c\u53f8\u591a\u82b1\u94b1\u6216\u5c11\u82b1\u94b1\u3002\u5982\u679c\u60a8\u4e0d\u77e5\u9053 \"\u662f\u4ec0\u4e48 \"\u548c \"\u4e3a\u4ec0\u4e48\"\uff0c\u60a8\u5c31\u5fc5\u987b\u96c6\u4e2d\u7cbe\u529b\u63d0\u9ad8 data \u6536\u96c6\u80fd\u529b\u548c data \u6210\u719f\u5ea6\u3002.\n

    <\/span><\/li>\n

  2. \u4ece\u7f51\u4e0a\u7075\u6d3b\u5b9a\u4ef7\u5f00\u59cb<\/b> - \u60a8\u53ef\u4ee5\u66f4\u597d\u5730\u8ddf\u8e2a\u7ed3\u679c\u3001\u8fd0\u884c A\/B \u6d4b\u8bd5\u5e76\u964d\u4f4e\u98ce\u9669\u3002.\n

    <\/span><\/li>\n

  3. \u9996\u5148\u9501\u5b9a\u5bf9\u4ef7\u683c\u4e0d\u592a\u654f\u611f\u7684\u5ba2\u6237\u3002.<\/b> \u5728\u91cd\u89c6\u8d28\u91cf\u548c\u670d\u52a1\u591a\u4e8e\u4ef7\u683c\u7684\u7fa4\u7ec4\u4e2d\u6d4b\u8bd5\u884c\u4e3a\u5b9a\u4ef7\u6982\u5ff5\u66f4\u4e3a\u5bb9\u6613\u3002.\n

    <\/span><\/li>\n

  4. \u6784\u5efa targeting \u8def\u7ebf\u56fe\u3002. <\/b>\u4e00\u65e6\u60a8\u7684\u9876\u7ea7\u7fa4\u7ec4\u5728\u7ebf\u884c\u4e3a\u5b9a\u4ef7\u53d6\u5f97\u6210\u529f\uff0c\u60a8\u5c31\u53ef\u4ee5\u8f6c\u5411\u4f18\u5316\u5176\u4ed6\u5ba2\u6237\u65c5\u7a0b\u3002\u6162\u6162\u5730\u57f9\u8bad\u60a8\u7684\u56e2\u961f\uff0c\u8ba9\u4ed6\u4eec\u4e13\u6ce8\u4e8e\u4f18\u5316\u9500\u552e\uff08\u5373\u66f4\u597d\u5730\u9500\u552e\uff09\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u9500\u552e\u66f4\u591a\u3002.\n

    <\/span><\/li>\n

  5. \u7cbe\u76ca\u6c42\u7cbe\uff0c\u6c38\u4e0d\u6b62\u6b65\u3002. <\/b>\u5b9a\u4ef7\u9a71\u52a8\u7684\u5ba2\u6237\u4e4b\u65c5\u6c38\u8fdc\u4e0d\u4f1a \u201c\u7ed3\u675f\u201d\u3002\u603b\u6709\u529e\u6cd5\u8ba9\u60a8\u7684 targeting \u65b9\u6cd5\u53d8\u5f97\u66f4\u597d\u3002\u4f7f\u7528 \u201c\u6301\u7eed\u6539\u8fdb \u201d\u65b9\u6cd5\u6765\u5b8c\u5584\u60a8\u7684\u884c\u4e3a\u5b9a\u4ef7\u65b9\u6cd5\u3002.<\/span><\/li>\n<\/ol>\n

    \u9996\u6b21\u53d1\u5e03\u4e8e\u300a\u51b3\u7b56\u8425\u9500<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

    2020 \u5e74 4 \u6708 28 \u65e5
    \n\u4eba\u5de5\u667a\u80fd\u548c data-driven \u54a8\u8be2\u516c\u53f8 Artefact \u7684\u54a8\u8be2\u603b\u76d1 Fabien Cros \u8868\u793a\uff0c\u5728\u540e\u7535\u6655\u65f6\u4ee3\uff0c\u5b8c\u5584\u5b9a\u4ef7\u7b56\u7565\u4e0e\u5f00\u5c55 data-driven \u8425\u9500\u540c\u6837\u91cd\u8981\u3002.<\/p>","protected":false},"featured_media":14755,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-14653","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/14653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/14755"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=14653"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=14653"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=14653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}